Featured Listing: CONFIDENTIAL

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

Grew up in an auto dealer family and saw an opportunity in the market for marketing tools for dealers.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

Around $4,000 LTV. No current CAC as we rely on referrals.

How have you marketed the product and where are your customers originating from?

We did SEO and then migrated to inside sales. Nothing has worked as well as referrals for us.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Very little time is needed as the product is mature and there are long time employees running the day-to-day. There is a high-level meeting each week to cover development and sales/support.

What does someone need to do to continue operating the business in its current form?

The same; making sure everything is running smoothly.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Marketing & partnerships.

What has been the evolution of this asset since its launch?

This business has evolved from an all-in-one product doing deals and websites to more marketing features.

How does this business make money? What are the current revenue streams?

Monthly & yearly recurring revenue.

What marketing channels are most profitable for the business?

Referrals.

How big is your current team? How many people does it take to run this business?

1 developer in Russia and a team of 4 support members in the Philippines.

What’s the reason for selling your business on Flippa?

My time is spent on other investments.