Featured Listing: CONFIDENTIAL

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I work full time in healthcare and was looking to start an e-commerce business on the side.

As an eCommerce business, where are your products made?

Currently made in China.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

I don’t know the answer to that. All sales essentially come from Amazon FBA.

How have you marketed the product and where are your customers originating from?

Almost all are from Amazon FBA. Shopify, eBay, Walmart, Etsy channels are set up but account for very few sales.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Owner operated. less than 5 hours a week.

What does someone need to do to continue operating the business in its current form?

Set up a 3PL for receiving excess inventory above current Amazon restock limits. I currently manage excess inventory at my own private warehouse.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Social Media Marketing, Expand to other Amazon Markets such as EU, UK, Japan. Grow off Amazon sales channels, grow a customer email list, launch new products in the gag gift and practical joke/toy niche.

What has been the evolution of this asset since its launch?

Subtle product improvements based on customer feedback.

How does this business make money? What are the current revenue streams?

Amazon FBA.

What marketing channels are most profitable for the business?

Amazon FBA followed by eBay and Shopify.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Almost all customers come from the Amazon FBA program. Amazon PPC advertising is the primary advertising cost.

How big is your current team? How many people does it take to run this business?

1.

What’s the reason for selling your business on Flippa?

I am looking to grow my business that is focused more on my primary career in healthcare.

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