Exciting opportunity to take over an established business that provides clients with outstanding PR while making a killer profit.
Watch the interview below to learn a bit more about the owner and his business.
Tell us a little about yourself. What’s your background? How did you start with Catia Couture?
I am a 26 year old project manager for a government organisation in Australia.
I started Catia Couture as a passion project in 2019. I saw a gap in the market for Australian premium fashion brands. Most of the Australian clothing retailers/boutiques stock fast fashion, so i wanted to create a place that exclusively stocks quality/ethically made Australian designer pieces for customers.
How are you currently handling inventory storage and fulfillment? How much do you order in advance of sales? Is there an opportunity to outsource this to a third party logistics company and/or drop-ship directly from the manufacturers?
Catia Couture purchases ‘indent orders’ which means we order months in advance from our selection of brands from a look book or in person at a private viewing. The brand then reserves the limited stock for us and delivers it before the new season starts. Order sizing has ranged from $1.5k to $10k in value.
I currently keep the stock at my residence and fulfill the orders manually. There is definitely an opportunity to utilise a third party logistics company. Drop shipping from suppliers is not permitted with these premium brands we are purchasing from.
Is there a cost associated with the influencer marketing? Are they being set up as affiliates or simply getting free product?
Costs of the influencer marketing include providing the influencer with a free item of clothing to wear and us receiving social media posts/stories/videos from the influencer in return. We can also offer the right influencers money if we feel like they have great exposure and their audience fits perfectly with ours.
How much time does it take to run the business? What are you spending the majority of your time on? What, if anything, is automated?
The business takes an hour or two to run each day. The only time consuming part is uploading the products to the site when they arrive. Orders take a few minutes to execute on average. I have a consultant who automatically runs the google shopping campaigns for Catia. I also have another consultant who orgainises all the social media posting, content gathering, influencer research and negotiations, competitions and is doing the stock selecting. She also does modeling of the products that we are trying to push on social media.
Can you list a few opportunities for a potential new owner to continue growing the business?
The new owner should look to branch out into stocking Australian Loungewear and Intimates clothing brands. These do really well during covid isolation periods. Swimwear is also an opportunity to branch into.
They should also continue with influencer marketing, we have only just started this recently and have dramatically increased social media engagement and sales.