This listing is new, but already generating an incredible amount of profit. Even though it’s based in an industry that isn’t exactly flourishing during the Covid-19 pandemic (sports!) they are doing great with a focus on Tennis. The potential for this to break out with further advertising and the reinstatement of team sports is unbelievable.

Tell us a little about yourself. What’s your background? How did you start with this site?

I’ve been working in the Esports scene for about 10 years now, running a website that allows players to compete against each other in certain video games for cash prizes. As far as the gambling goes, I’ve been watching tennis since I was a kid and I began gambling about 5-6 years ago. I started this business as a hobby at first, as I wanted to provide my sports betting expertise to people on Twitter for free. Once I found out there was a demand for this type of stuff out there, I decided to start charging for it and it took off immediately!

How are you managing to make over $16k / month during the peak of the Covid pandemic, while essentially all sports are all on hold?

Luckily for tennis there have been exhibition/practice matches that have been taking place throughout the pandemic. While it’s not the real deal and some sports books don’t provide these matches to place bets on, there are people out there that want in on the action. The season officially starts back up on August 14th. 

How have you marketed the product? Are you running paid ads?

I haven’t spent a single dollar on marketing. All I’ve done is utilize the sports betting threads on Reddit to gain attraction and forward them to my Twitter page, @CalebPicks_, where 99% of the business is done. I do giveaways at least a few times a week, whether it’s a subscription giveaway or a $50 giveaway for example, to bring in more and more people. 

You mention how easy this is to run. How much time does it take each week? Is anyone else on the team? Is anything automated?

It takes me about 30 minutes to an hour to research all of the matches for the day, and I’ll answer any questions that come my way on social media but it’s very few. I’m currently the only one on the “Caleb Picks” team. Nothing is automated, the one big task is manually messaging people when their subscription runs out and taking payments to have them renew it.

How much technical knowledge of sport betting would the new owner need?

It’d be essential to at least have an understanding of sports betting and what all of the numbers mean. I’m willing to offer support as well for tennis specifically for the foreseeable future. No one is perfect when it comes to gambling, winning at a 55% rate is considered successful. As long as you know what you’re doing in some sort of fashion it’ll be just fine.

Can you list a few opportunities for a potential new owner to continue growing the business?

As I stated earlier, the business is run through Twitter with nothing automated and $0 spent on advertising. I haven’t even touched the surface with Instagram and Facebook where the majority of the market is. Once the tennis season officially starts in August, people will be flying in to get on board. If the buyer can make it to where all subscriptions are automated and have a system for renewals, there will be barely any work to do day in and day out. 

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.