About the business
Tell us a little about yourself. What’s your background? How did you start the business?
Aussie Day Trader was set up by two friends; Phill and Gareth. Both friends had involvement with setting up businesses previously and came together when they realized there was a big shortage of Australian-based trading coaches. After much brainstorming, the pair came up with the basic framework of Aussie Day Trader which was to be an online coaching business aimed at getting everyday Aussies making money in the markets.
As an eCommerce business, where are your products made?
We sell online trading coaching programs which are all made in Australia
What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
Our Customer Lifetime Value is approximately $569 on average with a CAC of approximately $148
How have you marketed the product and where are your customers originating from?
The majority of our marketing happens through organic channels. Particularly youtube and Facebook. We produce a huge amount of content on youtube that has helped to generate most of our sales. We also run ads via Facebook to collect leads or retarget customers.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Yes, the business is owner-operated by myself and Phill but running it together. In total, we work about 5-7 hours a week on the business to keep it running.
What does someone need to do to continue operating the business in its current form?
As all of the coaching programs are recorded we don’t envisage anything further is needed here however the new owner should continue to record at least 2 videos a week to put on our youtube channel.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
There are lots, we decided to not run any paid shoutouts however we get 2-3 email inquiries a month so these could be acted on. We also have an email list that we haven’t fully marketed to. In addition, the new owner could promote affiliate products.
What has been the evolution of this asset since its launch?
The evolution has been huge. We started as a Facebook group and developed this into a multi-course, multi-channel business. Using youtube has been game-changing for us in addition to developing high-quality courses.
How does this business make money? What are the current revenue streams?
We make money through course sales predominantly with some affiliate marketing income.
What marketing channels are most profitable for the business?
Hands down youtube is the most profitable by far.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Well, most of our customers are via youtube so we don’t pay marketing costs for them. In addition, we get email leads from Facebook and they cost anywhere from $3 to $5 a lead.
How big is your current team? How many people does it take to run this business?
2 but 1 could do it
What’s the reason for selling your business on Flippa?
2 reasons. Firstly we want to move on to try new things and secondly, the regulations around trading businesses in Australia are getting tighter.