This 4 year old eCommerce shop is based in Asian Culture, selling unique jewelry and goods to a French language based audience. They are averaging over $7,000 profit / month and gaining customers through a good ratio of both organic and paid search. They also have a huge email list and a few other great things going for them.
Tell us a little bit about yourself. What’s your background? How did you decide to create this company?
I started eCommerce in 2015, I always liked Asian culture, that’s why I decided to create the first French website on products of Asian origin.
How long does it take to run the business, who else needs to be part of the team and what is automated?
Today I need about an hour each week to run the operations as nearly everything is automated. 1 to 2 people take care of everything on this shop (After Sales, Chat, Email..)
There is no advertising on social networks (so little work), it’s only SEO, automatic re-targeting and emailing.
Google Ads is managed by an agency so it is automated as well.
Is there a possibility to develop this business beyond the French market?
Yes of course, Asian culture and crafts interest millions of people around the world. On this market, the axis of development are very big! For the moment, we are only interested in the French-speaking market, but translating the page and using our customer list to create lookalike ad audiences in other languages could work quite well.
Can you list some possibilities for a potential new owner to continue the growth of the company?
Initially advertise on social networks (in personal management or with an agency), add more collections and products (e.g.: new products every month… etc).
Further develop the shop SEO, Google Ads advertising and emailing with our +70.000 emails list.