Incredible opportunity to take over a website selling a unique product – color changing swim trunks!
It’s only seasonal if you let it be seasonal. It’s always summer somewhere!
Watch the interview below to learn a bit more about the owner and his business.
Tell us a little about yourself. What’s your background? How did you start with AquaAdapt?
We’re young entrepreneurs who’ve been working with a number of startups on the marketing side, eventually realizing that we should be putting our own brands together.
We started AquaAdapt after many attempts with other products, some successful, and some not. We quickly realized that we wanted to create a lasting brand that we could build and scale rather than chasing quick money. We saw a gap in the men’s swimwear market that we felt we could fill.
What is your return on ad spend for Facebook? Google?
Our ROAS on Facebook is 2.
We also have a 2.5% conversion rate on the site and 2.9% return customer rate in just the short time that we’ve been around.
Are there virtual assistants or any other people involved with the day to day business?
Nope. At the moment it is just the two of us running the entire show. If you wanted to spend less time on the business, of course there are a number of elements that a virtual assistant could help with, making this relatively hands off.
Assuming this is a very seasonal business, are there complementary items from the same supplier that the new owner can add during the cold weather months?
Our supplier has a wide range of products that we have used for past stores. If there was a product the new owner would want I am sure she would be able to source it because they have an incredible amount of their own supply plus fantastic relationships with other manufacturers. You could even do custom manufacturing if that’s the direction you decide to move.
Can you list a few opportunities for a potential new owner to continue growing the business?
Expand to Southern hemisphere countries – this is only a seasonal product if you let it be! Summer worldwide is always happening.
Import product to a 3pl for faster delivery times
Get custom branding for the shorts
Add new styles (3 other styles ready plus Child sizes)
Sell on Amazon f. Expand Product Range g. Influencer Marketing h. Hire a VA to reduce work load.