About the business
Tell us a little about yourself. What’s your background? How did you start the business?
I consider myself to be an online serial entrepreneur with a portfolio spanning a digital marketing agency, E-commerce stores, and affiliate website portfolio.
All in all the portfolios go well into the 7-figs.
I purchased this business from a friend who needed a quick liquidation a few years ago.
How have you marketed the product and where are your customers originating from?
SEO and Paid media.
Traffic is coming from Organic search and Google Ads.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Owner operated, maybe 2 hours a month?
A bit more in a month where we are adding content.
What does someone need to do to continue operating the business in its current form?
Occasionally review whether products are still in stock.
Perhaps build or buy some links.
Add new products to reviews.
Order content from time to time.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
I suggest that the buyer works to rank the US website as the market in the US is FAR bigger than in the UK. Also, suggest adding/improving social and email marketing AND reviewing the PPC campaigns.
It’s a simple project that can scale easily.
What has been the evolution of this asset since its launch?
We purchased this website just over 3 years ago and had initially just parked it. Since then we have actively been working on it.
Over time we added the US domain to the project and started to rank this too.
How does this business make money? What are the current revenue streams?
The website makes all of its revenue from affiliate deals.
Currently, we are partnered with various vendors via ShareaSale, Awin, and Amazon & Directly with one vendor.
What marketing channels are most profitable for the business?
Hands down Organic Search + PPC. We have experimented a lot with this and have found those two channels to be the most effective for us. I do believe though that over time, and with the right expertise, social and email marketing could add a substantial chunk of profit.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Solely through Organic + PPC.
The PPC spend fluctuates based on the month, I suggest checking out the P&L on the listing page.
How big is your current team? How many people does it take to run this business?
There are currently no employees. We have some freelance contractors that we use on an ad-hoc basis to create content. I go into the website from time to time to update content or move product lists around. Other than that the project is pretty much passive at this time.
What’s the reason for selling your business on Flippa?
I am consolidating my portfolio ahead of 2022. There are too many projects on my plate.