Featured Listing: 17-Year-Old Business, Largest Recruitment Websites for Dubai

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I was in recruitment in Toronto and expanded to Dubai in 2002

As an eCommerce business, where are your products made?

We do not make products, this is a recruitment company

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

Our customer accounts are active for 3 years on our website and database, then they renew

How have you marketed the product and where are your customers originating from?

Our customers are worldwide

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

I have a sales team in India who handle all sales, otherwise, the business is automated

What does someone need to do to continue operating the business in its current form?

The business is self-running as is, if new owners want to upgrade and take the business higher

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

More advertising, more sales agents, live chat, accept applications in real-time using live chat or Skype, sign up new sales using live chat and Skype

What has been the evolution of this asset since its launch?

Experimenting with different sales and marketing strategies for continued growth

How does this business make money? What are the current revenue streams?

Credit card, debit card, bank wires, western union, money gram, cash

What marketing channels are most profitable for the business?

Online advertising

How does the business currently acquire customers and what is your breakdown for marketing costs?

We use mainly Facebook for advertising

How big is your current team? How many people does it take to run this business?

12 sales agents, 1 team leader, 1 manager

What’s the reason for selling your business on Flippa?

I have been in the recruitment industry for 30 years, I feel its time to retire

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