5 Effective Tools to Create Killer Social Media Assets at Scale
By Lilach Bullock
Running social media campaigns today is tough. You have to satisfy your audience’s insatiable appetite for more and more content.
If you fail to achieve this, your audience simply forgets your brand and moves on to the next exciting brand that holds their attention. This is why it’s vital to have regular and valuable content for your audience.
However, this is easier said than done. Creating social media assets manually is a thankless task that will see you burn out quickly.
Luckily, you can create killer social media assets at scale with the right tools. Doing this will improve your social media content quality and reduce the amount of work you have to do to satisfy your audience.
In this post, I’ll show you five tools you can start using now to create social media assets at scale.
Over the years, videos have gained prominence among social media users and, by extension, marketers. In fact, according to a HubSpot study, 54% of consumers expect videos from businesses.
If you’ve been in the graphic design community for a while, then Canva is a tool you probably know. Apart from creating different graphics types for general usage, you can also use Canva for your social media assets.
First of all, Canva makes image design easy for social media marketers with little or no design skills. With over 7,000 templates for social media alone, you’ll find the type of image that suits your campaign.
Some examples of the type of social media assets you can create on Canva include:
- Social media quotes
- Facebook covers
- Facebook posts
- Twitter banners
- Twitter posts
- Instagram posts
- Instagram stories
- Pinterest graphics
- YouTube Channel art
Whatever type of social media graphic you want to create, all you need to do is find a template that suits your design needs. Then, you can insert your image, edit texts and color, and use necessary filters that fit your brand voice.
If you have no image for your design, there are over 1 million stock images that you can pick from. Furthermore, if you want to create your graphics from scratch, Canva provides tools to achieve this.
Another benefit you’ll love in Canva is that you can create your designs on your smartphone. And if you have a team, you can collaborate with them on your graphic design tasks.
Canva is a tool that helps you create professional graphics for your social media campaigns within minutes. You can create graphics for social media campaigns once and use them when needed.
Boosted is a video tool that provides the features you need to create videos for your social media campaigns. With this tool, you can create videos on social media platforms such as:
The catch here is that you have access to unique features depending on the social media platform you’re trying to create video content for. For instance, you can use Boosted to create videos for your Facebook pages, groups, promotions, and ads.
In the tool, there are ready-made templates for your intended application. All you have to do is insert your video and images to create a video unique to your brand.
Even if you have no graphic assets of your own, you can use the stock images and videos that fit your campaign. Beyond that, you can customize your video texts, colors, and music to reflect your brand voice.
And if you’re a video designer who wants to control every element of your video design, Boosted has tools to create your videos from scratch. Even if you’re on the move, Boosted’s iOS and Android apps allow you to create and edit videos on your smartphone.
Boosted is a social media video tool for effective video creation in minutes while keeping the quality high for your audience.
Apart from videos and images, you need the right ideas to run social media campaigns. Luckily, Evernote is a tool that can help you organize many aspects of your campaigns.
First, you can take notes about your social media posts on different channels. Even when you’re uploading videos or images, you need the right captions to attract your audience.
On Evernote, you can write captions for different posts. Beyond that, you can jot ideas about the type of content and messages you want to get across to your audience.
Furthermore, Evernote allows you to clip images, web pages, links, and PDF files. This means you can have all your social media assets in one place, and thus make life easier when uploading your posts.
If you work in a team, you can share your notes and ideas with your team members. Likewise, team members can add their ideas and other media assets to the note.
Another feature you’ll love on Evernote is the ability to create your social media calendar. With a social media calendar, you can organize your posts and publish content consistently.
In a nutshell, Evernote helps you take notes, clip images and other media assets so that you can have your social media assets in one place for your campaigns.
Whether you’re trying to explain a concept or provide instructions, infographics can be an effective media asset for your social media page. To create professional infographics without professional skills, Piktochart is a tool you should consider.
You have access to infographics templates that you can edit to suit your needs. Moreso, Piktochart has a graphics library where you can find images to insert into your infographic.
To ensure that every infographics or graphics you create fits into your brand aesthetics, Piktochart can extract your colors through its “brand assets” feature. All you have to do is drag your logo or a screenshot of your website onto the design page.
Beyond infographics, Piktochart allows you to translate your data into charts and maps for easier consumption. There’s a provision to link your Excel or Google Sheets file to extract these pieces of information.
Even though Piktochart is popular for infographics, there are templates to create images specifically for social media platforms such as:
Piktochart allows you to create social media images for your campaigns. But beyond that, you can create infographics and charts when needed.
Creating social media content for your audience is great. But you can only run successful social media campaigns when you understand your audience deeply.
That’s why quizzes and surveys can provide pieces of information you need to create better social media campaigns. Typeform has features that will help you run insightful surveys on social media.
This tool allows you to create unlimited typeforms and ask unlimited questions from your audience. If you’re creating a survey for social media, you can enable social sharing while setting up your survey.
The share button allows you to share with your audience. Likewise, you can create surveys for ads, especially on Facebook, and target your ideal audience.
Beyond these, you can capture leads when you ask participants to submit their information after the survey. Typeform is a tool that helps you engage your audience and obtain information to understand them better.
To succeed on social media, you need to connect with your audience consistently. This means you need to create social media assets that are attractive and valuable to them. Whether you’re repurposing old content or creating something new, it needs to look compelling.
By using these five tools, you can start creating social media assets for your current social media campaigns and future ones.