A business is liquidating its internet marketing assets, including a bundle of websites and associated resources, as part of a retirement sale. The primary website offered is a Canadian sweepstakes site that ranks highly in search results and includes a mailing list of 30,000 Double Opt-In (DOI) members. The sale includes several related domain names to protect the brand and a bonus website that was used to expand the mailing list through media buys. This secondary site currently has a mailing list of over 4,000 DOI members. The bundle comes with three months of shared hosting and all necessary credentials to facilitate the transfer of domain names. The combined assets have historically yielded an ROI of 4:1, primarily through in-house offers and cost-per-action (CPA) network traffic. The sale is driven by the seller’s shift in business focus and the incompatibility of the internet marketing venture with new partnerships. Financially, the business made $122,000 in the fiscal year ending February 2012, with $22,000 from media buys and $10,000 in other fees, resulting in a profit of approximately $70,000. Despite a slowdown attributed to reliance on organic traffic, prospects are still robust. Traffic analytics indicate 15,000 unique monthly visitors and a mention on a Canadian television program boosted traffic to 10,000 unique daily visitors at one point. Comprehensive traffic details are available, underscoring the package’s viability. The seller commits to assisting the transition and introducing potential buyers to existing partners to ensure continuity.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More