Sold by Auction

$2,600 USD

Ended 17 hours ago

Earning $130/Month -17,000 Uniques/Month | Established Bodybuilding Advice Site

I'm selling a recently purchased project - established domain. CHECK BELOW FOR MORE DETAILS. It receives about 17,000 uniques per month and makes about $60/month (Adsense) and $75/month (Clickbank).

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.2
Site Age
2 years
Net Profit
$33 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Aug 17 12,016 17,218
Jul 17 3,723 5,381
Jun 17 0 0
May 17 0 0
Apr 17 0 0
Mar 17 0 0
Feb 17 0 0
Jan 17 0 0
Dec 16 0 0
Nov 16 0 0
Oct 16 0 0
Sep 16 0 0

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Social 12,056 70%
Organic Search 3,079 18%
Direct 1,938 11%
Referral 143 0.83%
Email 2 0.012%

Top Countries ?

Page Views
United States 10,716
Canada 1,131
India 952
United Kingdom 903
Australia 363

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Sep 16 $128 $0 $128
Oct 16 $114 $0 $114
Nov 16 $86 $0 $86
Dec 16 $184 $0 $184
Jan 17 $125 $0 $125
Feb 17 $42 $0 $42
Mar 17 $53 $0 $53
Apr 17 $66 $0 $66
May 17 $62 $0 $62
Jun 17 $54 $0 $54
Jul 17 $10 $0 $10
Aug 17 $37 $0 $37

Seller's Notes

What is included in the sale?

  • An established website with unique content and unique design
  • Twitter account with ~3k followers
  • Facebook page with 476 likes
  • Sales page I had outsourced for optin list
  • Lead Magnet I had outsourced for optin list
  • 9 Email autoresponder series I had outsourced for optin list
  • Free transfer to your host

What is required to keep the business operational?

The site is running Wordpress which is very easy to maintain. All you have to do is post new articles to keep the traffic going. At the time I purchased, the website hadn't been updated in a year. I added some fresh content and newer design using Divi Theme (which is included in the sale).

Why are you selling the business?

I initially purchased this site with intentions of scaling it up. I have added some new content and implemented clickbank affiliate links on some of the pages. I am getting started on another project and would rather just turn a profit from this site to put towards my current project. I don't have the time or energy to put into this website.

This website can do a lot better if it's updated regularly.

How does the business generate revenue?

The website makes money mainly from Adsense and Clickbank. I have yet to implement an opt-in page to build a list from. I currently have an affiliate link on 3 of the top performing posts. I have made $75.75 from that.

Are there any expenses for the business? If so, what are they?

The only expenses are hosting and domain costs. I recommend VPS Hosting.

What marketing initiatives have been used for this business?

I haven't done any link building for this site and all organic traffic it gets is purely natural. I've done minimal social media promotion by posting new articles to Twitter, Facebook and Flipboard in the past. 

How can the future owner improve the business?

First and foremost, the site needs updating with new unique posts. That's the main driver of the traffic. Next, you can experiment with different monetization methods. Of course, any SEO or social media promotion that you can do will definitelly increase the site's potential. 

Other notes

The drop in revenue for the month of July is due to me purchasing the site in the middle of the month. I had the site live and getting traffic towards the end of July and it made $10 from Adsense. It wasn't until August that I implemented a few affiliate links and recieved 5 sales that month. Huge potential here!

The traffic stats are a bit skewed by the traffic it receives from Stumbleupon. I haven't done much promotion there but a few posts have caught on and it keeps getting traffic from there. The only problem is that Stumbleupon traffic has a very high bounce rate. But it's free traffic anyway.

Also, I must be transparent and mention that there's one drawback to this site and that is it was banned from Pinterest. It's not a big deal since it never really benefited from Pinterest traffic anyway, but they do have a problem with weight loss sites and it's easy to get on the wrong end with a fitness site if you're not careful. 

Site Info

Site Established ? September 2015
Built With ? WordPress
Google Analytics Detected ? Yes
Alexa Rank ? 925,835
More info: BuiltWith

Domain Info

Domain Registered ? 2 January 2004
Registrar ? eNom
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape


AdamSC ( new )
Tue, 05 Sep 2017 02:16:41 AEST

Listing says the site is 2 years old but you only have 2-months of traffic?

The seller deleted a comment from srhudson ( | $5.2K )
Px48x48 avatar d63149c8 0222 4bee b609 d4a7fab40f7e
srhudson ( | $5.2K )
Tue, 05 Sep 2017 02:25:22 AEST

@AdamSC I purchased this site in July from Flippa. If you look at the "Listed 1 time previously" link under the image of the site at the top of this listing, or the images I uploaded, you can see the verified traffic from the previous owners listing. Thanks for your interest!

Px48x48 avatar 1347983663.48115058992f757635.89774720
iGorilla ( | $250 )
Tue, 05 Sep 2017 14:54:08 AEST

It's a little bit strange, just buyed and already selling. Website have any penalties from Google like Google Penguin or something?

Px48x48 avatar d63149c8 0222 4bee b609 d4a7fab40f7e
srhudson ( | $5.2K )
Tue, 05 Sep 2017 14:58:27 AEST

@iGorilla no penalties that I am aware of. A good amount of the traffic to the site is organic search. The reason I am selling is in the listing. I purchased mainly to flip. The previous owner had not monetized with Affiliate links. I updated content, redesigned, and added some affiliate links to the top performing posts. I had plans to build out an email list, but since I started on another project I am more passionate about, I just want to sell this one. All of the stuff I had outsourced to create an email list will be included with the site to the buyer.

Px48x48 avatar 54f1c348 0bd5 4473 b77c 5d4b26e3acba
superpiouf ( new )
Mon, 18 Sep 2017 11:22:47 AEST

Apparently the main channel is social.
How does the site get such big numbers?

Px48x48 avatar d63149c8 0222 4bee b609 d4a7fab40f7e
srhudson ( | $5.2K )
Mon, 18 Sep 2017 12:07:49 AEST

@superpiouf Yes, the main source of traffic is from posts being shared on social sites. There have been a handful of posts that got shared to Stumbleupon that had gone viral and continue to bring in a lot of traffic. Hope that answers your question.

dhayes8282 ( | $640 )
Thu, 21 Sep 2017 12:32:29 AEST

Can you comment on why the adsense revenue and the pageviews have dropped so much over the past few months?

Px48x48 avatar d63149c8 0222 4bee b609 d4a7fab40f7e
srhudson ( | $5.2K )
Thu, 21 Sep 2017 12:39:16 AEST

@dhayes8282 the page views have stayed consistent. The reason that it looks as though they dropped is because when I initially purchased it was mid month and Google Analytics only had data from that point forward. Adsense revenue has declined slightly because of the lack of new content. With regular posts to the site Adsense revenue will go back up. I also monetized with affiliate links on a few of the posts with the most page views. This had added to the overall income of the site. If you'd like to view GA just private message me your email and I'll add you to be able to view stats. You will see traffic has remained consistent. Hope that helps.

The Seller
Px140x140 avatar d63149c8 0222 4bee b609 d4a7fab40f7e srhudson Seth Hudson
3 transactions totalling $5,198
Payment Methods ?
  • Flippa Escrow
  • PayPal
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