Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

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Website for sale

Auction ended unsold

$23,500 USD

No Bids
Ended 6 days ago

Phantom Project Luxury Timepieces

phantomproject.co.uk - luxury watches. Huge Q4 turnover, selling ahead of peak. TO $260K since launch Feb 2015 plus $50k wholesale. Our first year accounts: $65k NET profit and $150k revenue.

At a glance ?

Touch a value for a description

Site Type
Ruby on ​​Rails
Site Age
2 years
Net Profit
$1,550 p/mo

Traffic ?

No traffic data has been provided for this website

Financials ?

Gross Revenue
Net Profit

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Sep 16 $8,575 $1,500 $7,075
Oct 16 $14,000 $3,000 $11,000
Nov 16 $46,680 $8,000 $38,680
Dec 16 $20,000 $5,000 $15,000
Jan 17 $0 $0 $0
Feb 17 $0 $0 $0
Mar 17 $0 $0 $0
Apr 17 $0 $0 $0
May 17 $1,400 $250 $1,150
Jun 17 $1,400 $250 $1,150
Jul 17 $1,400 $250 $1,150
Aug 17 $2,600 $250 $2,350

Seller's Notes

What is included in the sale?

All social media, with over 20,000 followers including Instagram, Facebook and Twitter. 

Including a mailing list of over 5,000 real sign-ups.

£15,000 of stock, apporoximately 475 units. Retail value of £60,000.

Anything required to run the business, that we currently have access too.

All website pages, shopify accounts and anything else to help operate the business including but not limited to; packagaing boxes, any wholesale contacts who have purchased in the past, the transfer and preperation of stock to your location.

What is required to keep the business operational?

One part time memebr of staff concentrating on social media, gifting and facebook ads.

Why are you selling the business?

We have another businesses to concentrate on.

We have revenued 

How does the business generate revenue?

Primarily online orders through phantomproject.co.uk and some wholesale orders.

Black Friday 2016 generated £18,200 revenue in 24 hours (approx $24,000 USD).

We revenued, through shopify, since February 2015 over £200,000 GBP (Approx $260,000 USD) plus Approx £40,000 GBP in wholesale orders.

The last 12 months have seen £60,000 GBP (Approx $75,000 USD) revenue online plus some wholesale orders of around £20,000 GBP, this drop was caused by partial-closure of the webstore to a new landing page as we were sold out.

Our first year approved financial accounts Aug '15 - Aug '16 show £114,337 GBP revenue (Approx $150,000 USD) and NET profit of £50,042 GBP (Approx $65,000 USD).

Our reserve price is only 14k GBP above our first yeat NET profit and includes 60k retail value in stock, social media pages, our mailing list and stock transfer to your location.

Are there any expenses for the business? If so, what are they?

Stock, any part time staff if required and small advertising costs. 

What marketing initiatives have been used for this business?

Organic social media, paid social media, retargeting and facebook advertsiements. 

How can the future owner improve the business?

Devotion of time on the business will generate massive revenues with wholesale development, stockists and online advertisements.

Site Info

Site Established ? February 2015
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 13 October 2014
Registrar ? 123-Reg Limited t/a 123-reg
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 28
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 4,726,673
More info: SEOmoz and SEMRush


mSy ( new )
Sun, 10 Sep 2017 06:51:23 AEST

You're stating that 7k profit was made in september of 2016, yet the same listing had only 5.8k in the last listing, yet the gross revenue is lower than on last listing. Can you explain that?

Px48x48 avatar 09633c3e bb3c 4611 9588 2715f9f13cea
mikeh333 ( new )
Sun, 10 Sep 2017 07:02:36 AEST


Thank you for your message.

The previous listing may have attributed expenses to the September month, that as the owner, I have attributed more accurately due to having bank account access. Our accounts were complete during 2017 for the period (Aug 15 - Aug 16).

Our accounts complete by chartered accountants provide the most accurate information - Including the screen shots on the listing of our Shopify dash.

Our only expenses are some marketing and primarily stock.

Many thanks & Happy bidding.

Ps. If you want any direct data or screen shots, feel free to email me at [email protected] and I will be happy to help.

theerash ( new )
Thu, 14 Sep 2017 22:23:00 AEST

How are the watch designs sources? Created in-house or?

Px48x48 avatar 09633c3e bb3c 4611 9588 2715f9f13cea
mikeh333 ( new )
Thu, 14 Sep 2017 23:24:03 AEST

The watches are designed in house, and built using existing moulds available from our supplier.

Many thanks & Happy bidding.

The Seller
Px140x140 avatar 09633c3e bb3c 4611 9588 2715f9f13cea mikeh333 Michael Hughes


Payment Methods ?
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  • PayPal
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