PinoyWay.com

Website for sale

Current price Reserve not met

$300 USD

11 days left
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Asian Food Video & Blog on 8,982 PageViews & 5,508 Uniques mo+ Verified AdSense

Thriving Asian food blog with tasty style videos. Over 28k Facebook followers. Multiple revenue streams with great potential.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Wordpress 4.8
Site Age
6 months
Net Profit
$20 p/mo

Traffic ?

Page Views
8,982
Unique Visits
5,508

Financials ?

Gross Revenue
$25
Net Profit
$20
AdSense Revenue
$10

Traffic ?

Uniques Page Views
Aug 17 4,762 7,303
Jul 17 6,314 9,949
Jun 17 5,449 9,695
May 17 13,312 22,119
Apr 17 16,483 27,940
Mar 17 1,246 1,894
Feb 17 0 0
Jan 17 0 0
Dec 16 0 0
Nov 16 0 0
Oct 16 0 0
Sep 16 0 0

Traffic Health ?

Pages / Session
1.35
Avg. Session Duration
00:00:57
Bounce Rate
85.22%

Top Channels ?

Page Views % of Total
Organic Search 4,819 66%
Direct 1,308 18%
Social 971 13%
Referral 163 2.2%
(Other) 42 0.58%

Top Countries ?

Page Views
United States 3,324
Philippines 1,871
Canada 577
United Arab Emirates 246
Australia 210

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Mar 17 $3 $5 -$2
Apr 17 $74 $5 $69
May 17 $89 $5 $84
Jun 17 $34 $5 $29
Jul 17 $29 $5 $24
Aug 17 $13 $5 $8

Seller's Notes

Overview

Pinoyway.com is an Asian food blog concentrating on cooking popular Asian cuisines using viral & easy to follow videos.  

This food blog targets the Asian community in the United States.  I concentrated on cooking Filipino and Chinese cuisines first as these are the largest Asian communities in the US.  There are roughly 3.5 million Chinese and 2.6 million Filipinos living in the US.

This is not just another food blog out there with just pictures and recipes.  I added Tasty type videos which are short, easy to follow, and tend to go viral when shared on social media.  

All cooking videos were personally created by me.  The site has gained over 28k Facebook followers in just a few months using these type of videos.

How is your business monetized? 

This website has multiple stream of income so it is not totally relying on one source of revenue.  Here's a list of the monetization method for this website.

  • Google Adsense - Roughly makes $10/month.  I had a video go viral in the first few months and the site was making $73 in April and $43 in May.  The revenue for Adsense went down due to not posting new recipes and I decrease the number of Adsense ads to make space for GourmetAds.  See screenshot of revenue.
  • GourmetAds - Roughly makes around $15/month.  I've been testing this around with as many as 5 ads and popups and that is why the revenue in the first few months got up to $43.  However I took some of the ads as it became too cluttered ruining visitors experience.  See screenshot of revenue.
  • Amazon Affiliate Ads - I did not include this in the calculation for monthly revenue but the site did make commission of $4 in the month of July.  I was not aggressive with this as I only added a few ads on the bottom of the recipe page. See screenshot of revenue.
  • Youtube Ads - So far not a big money maker but if you know what you are doing, the potential is there.  The past few months it made just around $1/month. See screenshot of revenue.

Monetization that I have not pursued but already approved:

  • Media.net Ads - This site was already approved for Media.net account.  I have not added any of their ads.
  • MassiveSway.com - These are sponsored posts opportunities but I have never taken advantage.  For many food bloggers this is a big part of their income revenue.  

What is included?

  • Domain: Pinoyway.com
  • Content: All site content including images and videos
  • Facebook Page: 28K Followers
  • Pinterest Account: 28 Followers with access to pin on large & active food related Pinterest boards.
  • Youtube Channel: 41 Subscribers
  • Instagram: 63 Followers
  • Twitter: 5 Followers
  • Email(Mailchimp): 404 Subscribers
  • Food Submission Accounts: Foodgawker, Tastespotting, Healthy Aperture, Fridgg, Food Yub, Dishfolio, Yum Goggle
  • Food Photography Ebook -  I purchased this from a popular Food blogger and this is how I learned how to photograph food.
  • 30 day support - Email & Skype chat if you need advice on taking pictures or making the videos

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

Yes

Please describe the rights, trademarks, and/or intellectual property being included

All copyright to the images & videos on Pinoyway.com

Which platform does the website use?

WordPress

Are you the original owner of the business? 

Yes I am the original owner.  All the cooking, taking pictures, and making videos were all done by me.

Where is the site hosted and will this need to change after purchase?

Currently hosted on a VPS server and will need to be moved to your own hosting when purchased.

Why are you selling the business?

I have an Amazon FBA business that I am currently focused on. I can't keep up with all the cooking and making the videos. I love cooking and it is my passion but I just can't find the time to concentrate on this food blog.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the website.

Is the website’s revenue kept separate from other business and personal accounts?

No, the revenue is not kept separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

Website hosting.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site?

  • Organic
  • Social 

Why do you think the site's top traffic sources are the the ones you chose above?

Organic traffic has grown naturally and it started ranking for many recipe related keywords. According to SEMrush the site ranks for almost 3k keywords.

As far as social, the videos drive a lot of traffic from Facebook. The past month, Pinterest traffic is starting to pick up without any kind of promotions.

The rest of the traffic are mostly from food submission sites such as Foodgawker, Tastespotting, Healthy Aperture, Fridgg, Foodyub, Dishfolio, and Yum Goggle.

Do you use, or have you experimented with, social media marketing?

Yes, mainly Facebook. The other social media accounts just have grown naturally but Pinterest and Youtube are big areas to focus on if you want to grow this website exponentially.

Have you done any Search Engine Optimization?

Just basic On Page SEO.  No PBN's are used.

The site currently ranks for almost 3k keywords based on SEMrush.

Do you have employees or contracts with freelancers?

No.  I do all the cooking, taking pictures, making videos, and posting on the website.

Just note that you can hire someone to cook and make the videos for you.  I belong to a large food blogger facebook group which are filled with food bloggers who you can hire to make the recipe and videos for you. I can provide this resource to the buyer.

How is the content of your website produced?

As I mentioned above, all content is produced by me. I cook what I feel like eating. Sometimes I do go to to Youtube or Buzzsumo to look for popular recipes.

I plan the video shots, prepare the ingredients, video the cooking, take photographs and then post on the website.

I then spend time sharing the post on social media and food submission sites.

Task 1 - Cooking
Description - Preparing Ingredients and Cooking
Who - Owner
Hours per week - 5
How may people perform this task? - 1

Task 2 - Video Editing
Description - Editing Cooking Videos
Who - Owner
Hours per week - 5
How may people perform this task? - 1

Task 3 - Posting
Description - Posting to website and food submission sites
Who - Owner
Hours per week - 2
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

Someone who loves to cook or experiment on recipes. Also preferably a knowledge of video and photography or the ability to outsource this work.

The video I just learned by myself, so I can offer some tips to the buyer on how to make the videos.

Please identify and briefly describe your main competitors 

Here are some popular Asian food blog who I consider competitors:

  • Rasamalaysia.com
  • Justonecookbook.com
  • Seonkyounglongest.com
  • Buzzfeed.com/tasty

What are the primary growth opportunities for the business going forward?

I believe Pinoyway.com has a lot of potential for growth given the care and attention it deserves. Expanding into different Asian cuisines such as Japanese, Korean, Malaysian, and Thai will provide you with tons of content ideas that will drive more traffic to the site and increase revenue.  

As traffic rise, the site will be able to get approved for bigger ad networks suited for food blogs like Mediavine and Adthrive which will greatly increase your ad revenue.

Sponsored posts is a big opportunity for this website as there are lots of sponsorship opportunities for products to be featured on the recipe video or on the food photography. 

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Have a question? A Buy It Now Offer? Message me! 

You can private message my by  clicking on the Contact Seller on the right side of the page under my profile info, and I'll do my best to get back to you ASAP.

All inbound offers will be considered and listing can be sold at any given time.

Site Info

Site Established ? March 2017
Built With ? WordPress
Google Analytics Detected ? Yes
Alexa Rank ? 4,302,377
More info: BuiltWith

Domain Info

Domain Registered ? 13 March 2017
Registrar ? Uniregistrar Corp
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

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The Seller
Px140x140 avatar 1422994231.055754d12b370d96e2.07048387 EbizKickstart
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