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Auction ended unsold

$650 USD

Ended 18 hours ago

A ProductHunt Marketplace and Payment Platform w/yrl Turnover of 100,000 USD

Noodlio is an online marketplace where buyers and sellers can exchange code. Noodlio Pay is a fully integrated Stripe Payment Solution allowing online merchants to get paid instantly.

At a glance ?

Touch a value for a description

Site Type
Transactional / Marketplace
Site Age
1 year
Net Profit
$783 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Jul 17 1,651 10,842
Jun 17 1,552 10,912
May 17 1,781 12,054
Apr 17 1,666 11,542
Mar 17 1,993 13,056
Feb 17 2,120 14,693
Jan 17 1,788 11,981
Dec 16 3,449 15,831
Nov 16 2,326 13,644
Oct 16 1,845 14,198
Sep 16 2,188 14,440
Aug 16 2,279 17,386

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Referral 6,883 63%
Direct 1,617 15%
Organic Search 1,513 14%
Social 825 7.6%
(Other) 4 0.037%

Top Countries ?

Page Views
United States 2,055
India 2,016
United Kingdom 527
Brazil 446
Indonesia 388

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Aug 16 $2,912 $2,620 $292
Sep 16 $2,829 $2,546 $283
Oct 16 $2,116 $1,904 $212
Nov 16 $2,203 $1,983 $220
Dec 16 $5,232 $5,126 $106
Jan 17 $5,729 $5,294 $435
Feb 17 $5,426 $5,049 $377
Mar 17 $7,235 $6,849 $386
Apr 17 $14,286 $13,793 $493
May 17 $7,432 $7,049 $383
Jun 17 $10,023 $9,526 $497
Jul 17 $9,293 $7,822 $1,471

Seller's Notes

This ad covers both Noodl.io and Noodlio Pay (website and payment API).

Two very established platforms in their domain, yielding a turnover of almost 100,000 USD per year without any effort. I have not touched one single bit of these websites for the last months and have nevertheless seen an organic growth. The number of transactions is increasing steadily which has boosted my revenues  and the activity on the platforms. I am selling this platform as I believe that the potential is strongly unused. Please refer to the excel file for the financials.

Noodl.io - a marketplace for app developers, as featured on Product Hunt

An online marketplace dedicated to app development. Sellers can list their app themes, templates and components and earn a living from it. Buyers can speed up their development or learn from best practices.

The site has been launched at the end of 2015 as a personal project, but it quickly gained significant traction. The number of members has currently surpassed 2200, and there are somewhere around 160 listings from 30-40 developers. The Twitter account has more than 800 followers (an important medium for app developers). As part of the inclusion, the buyer will be handed over the entire infrastructure (including Github and Firebase accounts).

Noodlio Pay - a complete payment solution with an online dashboard for merchants and API for developers

(description will be updated soon)

Noodlio Pay is an easy, straightforward solution for accepting payments on your website, in your app, or elsewhere on the web. Thanks to the REST setup, your application can immediately start making requests to the API, which validates input and charges your clients for their purchases. As we are using Stripe, all funds will immediately be transferred to your account.

Essentially, Noodlio Pay replaces your server-side, saving you the time to learn a new server language, test, validate and so on the server-side for your payments. In other words, it's hassle-free payment!

Online dashboard + API

The dashboard is an online platform where merchants can create payment link. More info coming soon.

The Noodlio Pay API simplifies the integration of payments acceptance portals in websites and apps. Its RESTful architecture allows apps to initiate instant API requests for validating input data and applying charges on purchases made on a website. The API uses Stripe to expedite the instantaneous transfer of funds to destination accounts. It sends requests in JSON or HTTP format and returns responses in JSON format. 

In the press:




(Noodlio Pay)




Organic growth

Please note that without any effort over the last year, Noodlio and Noodlio Pay have been growing organically. Please review the excel file for an illustration of this growth.

Monetization methods

Monetization has not been a point of attention so far, and for that sake the website potential is unused. Nevertheless, the turnover generated by both websites has reached 100,000 USD per year. The growth in the number of transactions is also very interesting to observe (see the excel file). This spike in revenue and traffic can be mostly attributed to our active marketing efforts through Reddit and Hackernews.

Technology used

The website has been built entirely using Firebase and Angular. It connects to PayPal and Stripe to process the payments and thus to subtract a commission.

Plan for transaction and handover

After a successful transaction the handover will consist of at least the following steps:

- Handover of the .io domain 
- Handover of the Firebase database (and other back-end technologies such as Heroku)
- Handover of the Github accounts
- Handover of the entire source code
- Handover of the Stripe and PayPal accounts
- Forwarding of the email adresses

Reason for selling

We are selling these websites due to time constraints (pursuing a new career path). However, I believe that the potential of both marketplaces is significant, as proved by a recent feature on Product Hunt which spiked the traffic of the website significantly.

Site Info

Site Established ? October 2015
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 123
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,202,052
More info: SEOmoz and SEMRush


oliakaoil ( new )
Tue, 22 Aug 2017 10:41:56 AEST

You mentioned Heroku as being part of the production stack. Can you explain a little and mention any other languages used besides Javascript?

alexbutler ( new )
Tue, 22 Aug 2017 17:29:41 AEST

@oliakaoil Hi there. Yes indeed. Basically the front-end is developed in Angular/Javascript/HTML (websites Noodl.io and NoodlioPay.com). As for the backend (where the data is stored), I use Google Firebase. The payment servers are hosted as a NodeJS server and deployed using Heroku. The payment servers connect to the Stripe API, meaning that you can use their Dashboard to manage the payments (and refunds, overviews, statements, etc.). All the code is developed on a Cloud IDE, making it easily to share all the files with another user.

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Dannymax333 ( new )
Sat, 26 Aug 2017 03:33:26 AEST

What is required to keep the business operational? Do I need any programming skills?

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lucky87 ( | $1.55K )
Mon, 28 Aug 2017 08:16:40 AEST

What caused the spike in revenue for July 2017?

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Dannymax333 ( new )
Mon, 28 Aug 2017 08:50:13 AEST

Does this site handle everything automatically?

alexbutler ( new )
Mon, 28 Aug 2017 20:34:00 AEST

@Dannymax333 Yes everything is handled automatically. You just need to handle Paypal and Stripe payments which have their own Stripe Dashboard in case someone asks for a refund (e.g. press a button to refund the customer). The site is fully automatized.

alexbutler ( new )
Mon, 28 Aug 2017 20:36:48 AEST

@lucky87 it is a typo that I cant change somehow. The revenue was 8,293.65 (see financial statement excel file).

alexbutler ( new )
Mon, 28 Aug 2017 20:37:12 AEST

@Dannymax333 Yes

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lucky87 ( | $1.55K )
Mon, 28 Aug 2017 23:32:12 AEST

@alexbutler will you be able to update the financials for August in a few days? Also I'll PM you a request for GA access.

realfreetv ( | $90 )
Sat, 09 Sep 2017 09:39:38 AEST

OK, how about maintain the Nood pay? Who developed it and how will maintenance be handled?

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Smash ( | $1K )
Sat, 09 Sep 2017 14:15:48 AEST

Hi Alex, very interesting listing. I have few questions:
0- Can you please explain the gross turnover number? looking at the excel sheet, in August, there were 8 transactions in the Card section with $119 in revenue but gross turnover is $1,190? I checked each item sold and the amounts add up to $119 so if you take a 10% cut, wouldn't that mean your profit is $19?
1- Your reddit account/page does not exist > https://www.reddit.com/user/noodlio and I don't see any recent marketing on reddit/hackernews to justify the jump in revenue in June/July/August. Can you please provide a video walkthrough of the stripe dashboard and traffic sources?
2. What is the heroku deployment monthly expenses for both noodlio and noodlepayment?
3. Are you also handing over social accounts such as Twitter/Fb/Hackernews ...etc?
4. Are you willing to sign a 1-year non-compete agreement?
5. Have you experimented with increasing the fees (above 10%)? Can the new owner change the fees?
6. Would you support the buyer with technical support for at least a month?


The Seller
Sellerdefaultavatar alexbutler Semin I


Payment Methods ?
  • Flippa Escrow
  • PayPal
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