HowToMash.Com

Website for sale

Current price Reserve: $5,000

$4,999 USD

19 hours left
$
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1 y/o content site making $100+p/m from AdSense w/ 46,400 uniques/mo

A platform where people can contribute content and earn money on CPM basis. Selling whole website with 700 content creators. It also includes Facebook page 41.5k likes and 1.2k Twitter account.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Wordpress 4.8
Site Age
1 year

Traffic ?

Page Views
92,670
Unique Visits
46,466

Financials ?

Gross Revenue
$468
Net Profit
$444
AdSense Revenue
$101

Traffic ?

Uniques Page Views
Jul 17 49,793 90,803
Jun 17 30,233 61,250
May 17 59,374 125,957
Apr 17 26,269 65,284
Mar 17 15,130 39,180
Feb 17 26,442 65,961
Jan 17 14,356 42,557
Dec 16 32,694 101,011
Nov 16 31,118 85,318
Oct 16 15,906 40,690
Sep 16 5,129 11,757
Aug 16 6,987 15,169

Traffic Health ?

Pages / Session
1.51
Avg. Session Duration
00:00:59
Bounce Rate
77.41%

Top Channels ?

Page Views % of Total
Social 73,041 80%
Direct 8,129 9.0%
Referral 5,429 6.0%
Organic Search 4,204 4.6%

Top Countries ?

Page Views
India 29,034
United States 25,174
United Kingdom 7,545
Australia 3,085
Canada 2,179

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Aug 16 $226 $20 $206
Sep 16 $216 $30 $186
Oct 16 $324 $20 $304
Nov 16 $299 $30 $269
Dec 16 $289 $20 $269
Jan 17 $328 $20 $308
Feb 17 $203 $20 $183
Mar 17 $300 $20 $280
Apr 17 $443 $20 $423
May 17 $345 $30 $315
Jun 17 $480 $20 $460
Jul 17 $579 $20 $559

Seller's Notes

What is included in the sale?

The whole website with all content and everything. 

A facebook page of 41.5k super active likes. 

https://www.facebook.com/HowtoMashPosts

A twitter account of 1.2k followers

https://twitter.com/howtomash

What is required to keep the business operational?

All the users must be paid their earnings when they reach $10 or more. 

All the posts must be moderated and published by the admin.

Why are you selling the business?

I'm working on many other projects to learn new things.

How does the business generate revenue?

The business generates revenue from sponsors and ad networks.

Are there any expenses for the business? If so, what are they?

A digital ocean hosting and the earnings paid to the contributes.

What marketing initiatives have been used for this business?

Facebooks ads are doing the best.

How can the future owner improve the business?

Make more people to create more content on the page.

SELLER INTERVIEW: 

How is your business monetized?

Advertising

Please describe your business model

How-to Mash is an open platform where anyone can contribute content that includes quizzes, news, lists, polls, and videos. 

All the content are moderated by the admin. 

Content creators earn money on the basis of views and get paid through Paypal. 

Are you the original owner of the business?

Yes

Which platform does the website use?

WordPress

Where is the site hosted and will this need to change after purchase?

Digital Ocean, no not necessarily.

Why are you selling the business?

I have more projects to do.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

$30 Digital Ocean Hosting with taxes and backup cost.

Please list all domain names you are including in the sale

howtomash.com

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook

Twitter

Please provide some basic details about each account selected above

https://www.facebook.com/HowtoMashPosts/    41,502 likes. 
https://twitter.com/howtomash                         1,997 followers.

Are there any email lists included in the sale?

Yes

Where are email lists held and how many subscribers does each list have?

WordPress 700 users.

Are you including other assets in the sale that you think we should know about?

No

Are you selling the assets of the business (asset sale) or the company (stock sale)?

Not sure.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site? 

Organic

Social

Why do you think the site's top traffic sources are the the ones you chose above?

Social due to a large number of Facebook followers as well the content creators share their post to earn more money.
Organic because of SEO and AMP optimization.

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

Auto SEO all the images, Yoast SEO doing the rest.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? 

User sign up on the website. 
2. Create a post on the frontend creator. 
3. Admin publishes the post after moderation.

Task 1

Moderation

Description

Approving and editing user submitted posts.

Who

Owner

Hours per week

10

How may people perform this task?

1

Does the owner need specific skillsets in order to successfully operate the site?

Just to be good in English.

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

I can help with any problem.

Please identify and briefly describe your main competitors 

buzzfeed.com 

boredpanda.com

What makes your website better than its competition?

How-to Mash provides a much easier layout to post content and also pays the content creators.

Which ad networks does the website utilize?

AdSense

MGID and Content.ad

Affiliate and Sponsorships worth $2k+ (no proof for revenue)

Are all ad networks transferable to the new owner?

Yes

Does your website utilize direct advertising?

Yes

Please explain how direct advertising relationships are managed

Sponsored posts can be easily used to serve the purpose.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

The business can be expanded in just one night. You just have to spend some money on advertisement to make people aware of the content creation program. People will surely come to the site and make money on the website.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations

Site Info

Site Established ? February 2016
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 26 September 2015
Registrar ? GoDaddy.com
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1,360
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 888,125
More info: SEOmoz and SEMRush

Comments

Noavatar
sarthakgoel91 ( new )
Tue, 08 Aug 2017 18:35:11 AEST

SALE INCLUDES:

The whole website with all content and everything.

A facebook page of 41.5k super active likes.

https://www.facebook.com/HowtoMashPosts

A twitter account of 1.2k followers

https://twitter.com/howtomash

Noavatar
Carlson_74 ( | $28K )
Wed, 09 Aug 2017 14:51:59 AEST

How much are you spending on ads? How much is being paid out to users?

For such a big price tag, your listing leaves a lot to be desired. Please flesh out with proof and more information.

Noavatar
sarthakgoel91 ( new )
Wed, 09 Aug 2017 16:21:10 AEST

@Carlson_74 Thanks for asking.
Firstly, we are not spending any money on ads. All the views are organic. People share their content on Facebook groups and pages to earn more money through the website. On an average, the content creators get a CPM of $0.30 to $0.70.

CPM for content creators is totally in the hands of the admin.

We have paid around $200 in total to the content creators. You can ask me more in the messages as well.

Thanks.

The seller deleted a comment from Website Hunter ( banned )
Noavatar
sarthakgoel91 ( new )
Tue, 15 Aug 2017 19:11:42 AEST

@Website Hunter They earn according to the views they get on their post. So it's totally on them how much they want to earn. Its like YouTube content creation program.

Noavatar
sarthakgoel91 ( new )
Tue, 15 Aug 2017 19:12:56 AEST

@Website Hunter Check this page to know about this program, https://www.howtomash.com/become-admin/

The seller deleted a comment from Website Hunter ( banned )
Noavatar
sarthakgoel91 ( new )
Tue, 15 Aug 2017 19:53:41 AEST

@Website Hunter Of course all 700 accounts are not active all the time. There are 20 to 40 accounts that our active and creating content weekly or monthly. But we have the emails of all 700 people. As 41.5k active likes facebook page is included in the sale, you can easily get more people to join the content creator program. Right now website has 444 posts published.

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zorank ( | $3K )
Wed, 16 Aug 2017 17:34:35 AEST

How can you prevent contributors clicking on ads themselves in order to "earn" more revenue from you?

Noavatar
sarthakgoel91 ( new )
Wed, 16 Aug 2017 17:51:07 AEST

@zorank Contributers get paid on Post Views basis. And all the fakes views can be tracked through Google Analytics.

Noavatar
Fremin ( new )
Thu, 17 Aug 2017 21:48:00 AEST

- All Facebook page likes are organic? Any marketing or acquisition of likes there?
- All the users must be paid their earnings when they reach $10 or more.
- How much it outstanding currently? How much was accrued and unpaid (eg. Under $10.00 but money is owed)
- Can I have GA access?
- How do you pay contributors? The site doesn't really get into it, is it a rev-share ultimately? If so, how much? I see you quote a rather large CPM range above, is that because you are pegging this to a rev-share or are you actually picking an invented number each month?

Noavatar
sarthakgoel91 ( new )
Thu, 17 Aug 2017 22:14:33 AEST

@Fremin
1. All are organic and active. As you can see the page is really active.
2. Yes, all users will be paid when they reach $10 threshold on 25th of the month. You can change that according to you.
3. Total outstanding money is $36 to be paid in future when those users reach their threshold.
4. What would you like to see in GA? Please specify.
5. There is no specific revenue share. The CPM rates can be changed anytime. Right now its $0.81 per thousand views for everyone and bonus of $0.10 for every 3 posts created. There is a lot of flexibility.

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Gardenvale ( | $6.58K )
Sun, 20 Aug 2017 19:41:54 AEST

It worries me that 80% of traffic is social. And the majority of it is from India. Can you give me GA access?

Noavatar
sarthakgoel91 ( new )
Mon, 21 Aug 2017 01:45:01 AEST

@Gardenvale Yes, but first message me what you want to see specifically.

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jasbirsaini30 ( | $1.54K )
Mon, 21 Aug 2017 01:54:17 AEST

are you using shared hosting or vps?
if i buy, which hosting is good for that much traffic, i am very much interested, please let me know

Noavatar
shaybib ( new )
Mon, 21 Aug 2017 02:06:10 AEST

Is this. Legal to pay visitors moeny like that?

Noavatar
sarthakgoel91 ( new )
Mon, 21 Aug 2017 02:54:17 AEST

@jasbirsaini30 I'm using Digital Ocean $20 hosting with cloudflare and on-site speed and caching optimization. Actually all my websites are really fast.

Noavatar
sarthakgoel91 ( new )
Mon, 21 Aug 2017 02:54:43 AEST

@shaybib Of course.

Noavatar
shaybib ( new )
Mon, 21 Aug 2017 23:21:50 AEST

how do you counter duplicate content or copying posts from other sites violating copyright?

Noavatar
sarthakgoel91 ( new )
Mon, 21 Aug 2017 23:34:28 AEST

@shaybib All the posts are moderated before publishing on the website. :)

Noavatar
shaybib ( new )
Mon, 21 Aug 2017 23:38:21 AEST

@sarthakgoel91 yes but you probably don't check every post on the web to see if it is copied or not

Noavatar
sarthakgoel91 ( new )
Mon, 21 Aug 2017 23:46:48 AEST

@shaybib I did for all the posts. :)

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ahsanmirza ( new )
Thu, 24 Aug 2017 06:34:56 AEST

Hi there. Really nice website! Did you do any paid marketing in the beginning? How did you manage to get the visitors during the first few months?

Noavatar
sarthakgoel91 ( new )
Thu, 24 Aug 2017 11:06:58 AEST

@ahsanmirza No paid marketing. Just social sharing.

The Seller
Sellerdefaultavatar sarthakgoel91 Sarthak Goel

new

Payment Methods ?
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  • PayPal
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