Website for sale

Sold by Auction

$4,350 USD

Ended 9 days ago

Dropship eCommerce business making $4,500/mo Revenue $400/mo net Profit

eCommerce business in the Home Decor niche with unique items & requiring just 3-4 hours per week to manage

At a glance ?

Touch a value for a description

Site Type
Site Age
1 year

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
May 17 820 1,965
Apr 17 1,728 2,901
Mar 17 683 1,860
Feb 17 1,318 3,825
Jan 17 1,725 3,930
Dec 16 1,430 3,374
Nov 16 1,174 2,558
Oct 16 1,598 3,545
Sep 16 677 3,854
Aug 16 774 4,643
Jul 16 2,067 8,714
Jun 16 2,847 11,543

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Paid Search 1,376 70%
Organic Search 357 18%
Direct 147 7.5%
Social 59 3.0%
Referral 25 1.3%

Top Countries ?

Page Views
United States 1,741
India 35
United Kingdom 32
Canada 31
Australia 5

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Aug 16 $610 $817 -$207
Sep 16 $1,020 $1,169 -$149
Oct 16 $2,457 $2,870 -$413
Nov 16 $1,488 $1,774 -$286
Dec 16 $6,205 $5,117 $1,088
Jan 17 $2,049 $2,082 -$33
Feb 17 $5,431 $5,314 $117
Mar 17 $4,577 $3,929 $648
Apr 17 $3,686 $3,456 $230
May 17 $5,324 $4,787 $537
Jun 17 $3,425 $2,931 $494
Jul 17 $3,995 $3,504 $491

Seller's Notes

I started this website in Apr 2016. The website is built in Shopify and uses a premium theme that I have customized heavily.

Over 200 orders and $64k in sales since launching. 

Reason for selling:

I have over 8 websites in my portfolio and it's time to start purging. Looking to focus on my other websites that I am more passionate about.

Who Should Buy This?:

Honestly, this site is perfect for beginners or experts.

For beginners - it's a great started site that comes with over 500 products uploaded and 1000 of images uploaded. The sales process is simple, you just place orders by email or through an online portal depending on the supplier.

For Experts - this site has a ton of room for growth. I am making $400 per month simply with Google Shopping Ads and through the Houzz platform.

Opportunities to add new products, join additional marketplaces and use other means of advertising means there is a lot of room left for growth.

Tech Used:

Shopify and Google Ads, Merchant Center, Analytics and a few other apps.

Sale Includes:

  • Domain
  • Shopify website
  • Social media accounts
  • Relationship with suppliers - including an international supplier unique to the US market. Only myself and them sell int he US as far as I can tell.
  • Over 200 customer emails

Potential For Growth:

Pinterest - I think pinterest will be a great way to drive free/qualified traffic. I simply did not have the time or passion to build this. Again, needs a social media marketer.

Bing Ads

FB ads - Great place to gain qualified leads

New Products - this is in the home decor niche. Good ads 1000's of more products.


I will sign an NDA or non compete if needed.

Will also provide 30 days support for handover of all docs, domain, website, etc.

Why did you lose money in the beginning?

This was my first attempt at Google Ads. And there was a huge learning curve for me. Finally got them under control in Dec 16 and started driving relevant traffic.


How is your business monetized?

  • eCommerce

Please describe your business model

Dropshipping website in the Home Decor Niche making $400 per month profit. Unique items, great site to add to a portfolio or for a beginner. About 3-4 hours per week to manage site and fulfill orders.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

Shopify - domain is with GoDaddy

Why are you selling the business?

To focus on other websites in my portfolio that I am more passionate about.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, the revenue is not kept separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business?

Fixed costs are $34 per month for Shopify and app. Cost of products and advertising. Advertising can cost as much or as little as you'd like.

Please list all domain names you are including in the sale


Are you including any social media accounts in the sale?


Which accounts will you be including?

Are there any email lists included in the sale?

Yes, a customer list of 200 will be included in the sale. 

What are the primary traffic sources of the site? (Choose the top 2)

Organic & Paid Search - Most traffic comes from paid advertising via google PLA's. Alternative traffic methods have not been explored in detail.

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

No, I have not done any SEO.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?


Please provide a brief description of these additional sales / marketing initiatives

I use the Houzz Marketplace.

Do you have employees or contracts with freelancers?


How is the content of your website produced? Provide a step-by-step breakdown

Content comes directly from my two suppliers. Suppliers provide images, descriptions, prices, etc. From there it is a simple as inputting the products in Shopify which has an easy to manage dashboard.

Task 1 - Product Updats
Description - Update prices, add new products, update quantities per supplier data files.
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 2 - Customer Support
Description - Answering emails, phone calls, etc.
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 3 - Fulfilling Orders
Description - fulfill orders on houzz, supplier portal or via email
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

No. This site requires minimal time and energy. It requires someone that has the time to market and update the website to grow organic traffic.

Do you and/or any employees or freelancers provide customer support?


How is customer support handled and what is the average volume?

Owner provides customer support. 5-10 cases per month. Mostly shipping questions.

Please identify and briefly describe your main competitors (1-3 is fine)

Wayfair. HayNeedle.

What makes your website better than its competition?

The bar globes are sourced from Italy so as far as I know, I am the only one (or 1 of 2-3) that sell the bar globes. You can't find the same quality or craftsmanship in the with any of the look alike globes on competitor sites. Zoffoli brand is by far superior.

Does the business store physical inventory?


How many suppliers does the business use and for how long has the business used each of these suppliers?

2 Over 1 year relationship with each.

Does the business benefit from volume pricing arrangements with its suppliers?


Do you have written agreements in place with your suppliers?


Are these agreements transferable to the new owner? Please explain

Don't anticipate any issues. 1 supplier has a sign up form via wholesale account on their website. The bar globe supplier is ok with transferring.

How often and through which channels do you pay suppliers for purchased goods?

Online portal or directly with credit card

What is the average lead time from the order date until customer receives the good?

For model ships and telescopes - avg lead time is 3-5 days. For bar globes from Italy - 7 -28 days. They are handmade so sometimes they are not ready for shipment immediately.

Explain your payment terms with your supplier(s)?

No terms. CC only.

Have you changed suppliers in the past?


Please explain the circumstances for changing suppliers

Used to use - but terrible support from their staff and products were always out of stock.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

No, I am not.

If you answered "No" to the question above, please describe why.

I am willing to sign a non-compete for model ships, telescopes, bar globes. But home decor is too broad of a niche to sign a non-compete with.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

Adding new products. I have a list of 40 more potential suppliers and there are easily 100's more with products that would fit into this niche. Chess pieces, antique armor, leather couches and chairs, anything you would find in a parlor room. Pinterest - I get consistent pin saves and views from pinterest but I know nothing about the platform and haven't looked into it. Retargeting and Social Media - advertising on facebook and instagram and retargeting.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? April 2016
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 20 March 2016
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 745
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,782,394
More info: SEOmoz and SEMRush


artman77 ( | $30.6K )
Wed, 09 Aug 2017 08:02:03 AEST

Only 7 sales since May?

msutyler2 ( | $8.54K )
Wed, 09 Aug 2017 23:16:49 AEST

@artman77 no, apologies, just have not added June and July sales. 15 sales in June for $3500 in Revenue and 13 in July for $4000 in revenue. Only $25 of ad spend in July and $199 in June. Uploading screenshots of sales now.

msutyler2 ( | $8.54K )
Wed, 09 Aug 2017 23:30:03 AEST

Also added Net Profit snapshot for June and July

Px48x48 avatar 23565f9e 70e8 4efc 9a1f a8c25248b9dc
techblazes ( | $2.53K )
Thu, 10 Aug 2017 01:45:43 AEST

@msutyler2 "Only $25 of ad spend in July and $199 in June."

Could you please clearly state the profits after all the expenses (product price, advertising, Shopify monthly, product importing, apps monthly)? Last four months data would be great.


msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 02:08:38 AEST

@techblazes please check the net profit aattachment. Full breakdown.

artman77 ( | $30.6K )
Thu, 10 Aug 2017 02:48:47 AEST

@msutyler2 You have hardly any Organic traffic. How do you account for those sales without much advertising. Do you know where those sales came from?

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 03:03:57 AEST

@artman77 Houzz accounts for the sales. I did not run google PLA's the last two months as I had a buyer lined up so I paused the campaigns. Can easily turn them back on.

ideas101 ( | $2.4K )
Thu, 10 Aug 2017 03:04:47 AEST


Just wondering if you can please add the line item for Houzz on your excel P&L along with numbers for last couple of months (and upload it again) ..... this will give us clear monthly view of how much did you sell on which website and what are the overall margins ....thanks

Px48x48 avatar 4b64fb18 9163 40fa a8d1 75fa55f16ec2
flacq ( | $379 )
Thu, 10 Aug 2017 03:07:53 AEST

Me also

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 03:12:28 AEST

@ideas101 Please take a look at the attachments. It gives a breakdown of sales for Houzz and the online store. Net profit from all sales on Houzz are 10%.

artman77 ( | $30.6K )
Thu, 10 Aug 2017 03:14:53 AEST

I am not familiar with houzz. How does that work?

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 03:21:03 AEST

@artman77 it is a home decor marketpalce. Integrates with shopify.

artman77 ( | $30.6K )
Thu, 10 Aug 2017 03:24:27 AEST

@msutyler2 How does it work with you? Do you list products on there?

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 03:27:19 AEST

@artman77 Yes, the products you list on your shopify site 'integrate' with houzz. When an order is placed on Houzz, you get a notification and see the sale on your shopify dashboard. Same as any other marketplace really. Amazon, ebay, etc.

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 04:05:37 AEST

I've uploaded a screenshot of June July Sales. Highlighted in green are Houzz sales.

wouriwebmarketing ( | $639 )
Thu, 10 Aug 2017 10:06:46 AEST

Any reason why you decided not to do any SEO?

artman77 ( | $30.6K )
Thu, 10 Aug 2017 11:06:58 AEST

@msutyler2 What does Houzz take for these sales. I don't see anything about their cut in the attachment

artman77 ( | $30.6K )
Thu, 10 Aug 2017 11:09:32 AEST

Also, it looks like you have almost 25% returns this year. How have you expensed that?

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 11:19:47 AEST

@artman77 houzz takes a 15% fee. But you pay nothing for listing or advertising.

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 11:21:23 AEST

@artman77 most of the returns are my fault. They were out of stock items. I updated the inventory once a month. If I would've done it once a week I would've been much better off.

artman77 ( | $30.6K )
Thu, 10 Aug 2017 11:42:48 AEST

@msutyler2 Where is he Houzz feee accounted for in your Houzz breakout? Are you the original owner is this site and if not how long have you owned it?

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 23:40:11 AEST

@artman77 yes I am

msutyler2 ( | $8.54K )
Thu, 10 Aug 2017 23:43:23 AEST

@wouriwebmarketing I'm not an SEO expert and I didn't want to pay for it. Opportunity for new owner.

I do rank for some longtail keywords however.

Px48x48 avatar 5cf22076 88d7 45bd 80e1 b7c1d49a77cb
dchavours ( new )
Fri, 11 Aug 2017 09:14:30 AEST

@msutyler2 Where do you source your products? Aliexpress?

msutyler2 ( | $8.54K )
Fri, 11 Aug 2017 09:54:04 AEST

@dchavours not aliexpress. From manufacturers

Jamesfbender ( new )
Tue, 15 Aug 2017 11:48:51 AEST

what is the bin price?

msutyler2 ( | $8.54K )
Tue, 15 Aug 2017 11:57:41 AEST

@Jamesfbender there isn't one

The Seller
Sellerdefaultavatar msutyler2
5 transactions totalling $8,540
Payment Methods ?
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  • PayPal
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