Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

You may still be able to buy this website:

EasyChem.Com.Au

Website for sale

Auction ended unsold

$5,049 USD

Ended 4 hours ago
$
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7y/o Popular HS Chemistry Site in AU w/ 26,400+uniques/mo making $90+/mo Adsense

25,000 unique users per month and over 100,000 pageviews per month. Hundreds of pages of original content addressing the HSC Chemistry syllabus. Loved by high school chemistry students.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Google ​​Sites
Site Age
7 years

Traffic ?

Page Views
108,242
Unique Visits
26,479

Financials ?

Gross Revenue
$94
Net Profit
$94
AdSense Revenue
$94

Traffic ?

Uniques Page Views
Jul 17 20,643 115,365
Jun 17 25,950 100,392
May 17 32,845 108,970
Apr 17 24,017 80,471
Mar 17 36,084 153,779
Feb 17 31,053 107,610
Jan 17 20,503 67,698
Dec 16 21,507 59,214
Nov 16 41,319 159,924
Oct 16 35,244 116,037
Sep 16 26,380 79,168
Aug 16 25,691 113,500

Traffic Health ?

Pages / Session
2.52
Avg. Session Duration
00:04:22
Bounce Rate
65.96%

Top Channels ?

Page Views % of Total
Organic Search 97,183 84%
Direct 16,308 14%
Referral 1,718 1.5%
Social 156 0.14%

Top Countries ?

Page Views
Australia 103,736
India 2,185
United States 1,703
Malaysia 928
Philippines 663

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Aug 16 $115 $0 $115
Sep 16 $131 $0 $131
Oct 16 $168 $0 $168
Nov 16 $182 $0 $182
Dec 16 $71 $0 $71
Jan 17 $47 $0 $47
Feb 17 $87 $0 $87
Mar 17 $104 $0 $104
Apr 17 $58 $0 $58
May 17 $100 $0 $100
Jun 17 $88 $0 $88
Jul 17 $94 $0 $94

Seller's Notes

What is included in the sale?

The easychem.com.au domain, the website, and copyright of all original content.

What is required to keep the business operational?

Nothing.

Why are you selling the business?

Have operated it for seven years and would like to see someone take it to the next level.

How does the business generate revenue?

AdSense currently.

Are there any expenses for the business? If so, what are they?

None.

What marketing initiatives have been used for this business?

No paid marketing. Just good SEO practices.

How can the future owner improve the business?

Bring on board advertisers/sponsors in the education space.

SELLER INTERVIEW:

How is your business monetized?

Advertising

Please describe your business model

EasyChem is all about great content for High School Chemistry students. 100% of traffic is organic, with great SEO. Currently generating revenue with AdSense, but there is the potential to monetize much more with advertisers and sponsors seeking to target the education space.

Are you the original owner of the business?

Yes

Which platform does the website use?

Google Sites

Where is the site hosted and will this need to change after purchase?

Google Sites (free). Will not need to change as Google Apps account will be handed over to the new owner.

Why are you selling the business?

Have operated it for seven years and would like to see someone take it to the next level.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

Domain registration works out at less than $1 per month and it is already paid for the next 800 days.

Please list all domain names you are including in the sale

easychem.com.au

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook

Please provide some basic details about each account selected above

https://www.facebook.com/easychem.com.au/ - 421 likes

Are there any email lists included in the sale?

No

Are you selling the assets of the business (asset sale) or the company (stock sale)?

I am selling all of the assets of my business, asset sale.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site?

Direct

Organic

Why do you think the site's top traffic sources are the the ones you chose above?

The site's traffic is 100% organic and direct. It is derived mostly from SEO.

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

Just good content and page optimisation. No link building.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? 

Written and/or curated by myself in 2010 and 2011.

Task 1

Renew domain

Description

Domain renewal every 2 years

Who

Owner

Hours per week

0.0001

How may people perform this task?

1

Does the owner need specific skillsets in order to successfully operate the site?

Do you and/or any employees or freelancers provide customer support?

No

What makes your website better than its competition?

Treatment of the syllabus dot-point by dot-point. 
- Simple, clear presentation and organisation, and fully hyperlinked. 
- An ideal level of detail - neither too short nor unnecessarily long. 
- Links to video tutorials.

Which ad networks does the website utilize?

AdSense

Are all ad networks transferable to the new owner?

Yes

Does your website utilize direct advertising?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

Secure advertising/sponsorship from relevant education-related companies. 
2. Expand into other high school subjects. 
3. Expand into other geographies.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? January 2010
Built With ? Google Sites
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 330
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 287,217
More info: SEOmoz and SEMRush

Comments

Px48x48 avatar 1399397039.17953691aaf2bb1f4.66089476
inno ( | $51.1K ) Premium seller
Tue, 08 Aug 2017 21:56:40 AEST

>>> Are there any expenses for the business? If so, what are they?
>> None.
No domain fees, no hosting?

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Wed, 09 Aug 2017 04:11:49 AEST

Hi @inno . There are no hosting fees (despite having 25,000 uniques per month, this is still covered by Google Sites' free plan). The domain registration is already paid up to 19th October 2019 (800 days), and it is less than $1 per month after that.

The seller deleted a comment from inno ( | $51.1K ) Premium seller
Px48x48 avatar 21d31e4f 809c 4bd5 abc8 5c8f8dc43e75
yamboksb ( | $3.61K )
Tue, 15 Aug 2017 04:51:20 AEST

hi
1. you can coutact me to google analitics
[email protected]

2. how add the post in the site?

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Tue, 15 Aug 2017 05:15:18 AEST

Hi @yamboksb . To answer your questions:
1. Please let me know what Google Analytics statistics you need and I will post publicly for everyone. (Uniques and Page Views are already displayed above).
2. Could you clarify what you mean? If you mean how does the admin create a new content page - using the Google Sites GUI.

Px48x48 avatar 21d31e4f 809c 4bd5 abc8 5c8f8dc43e75
yamboksb ( | $3.61K )
Tue, 15 Aug 2017 13:25:12 AEST

hi
1. Add me to your Google Analytics acount that i can see traffic.
2. how is add the content in the site? only you?
Thanks

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Wed, 16 Aug 2017 05:27:05 AEST

Hi @yamboksb.
1. I've given you read-only access.
2. I created all of the pages on the site myself in 2010/2011.

Px48x48 avatar 21d31e4f 809c 4bd5 abc8 5c8f8dc43e75
yamboksb ( | $3.61K )
Wed, 16 Aug 2017 05:32:21 AEST

thanks

Px48x48 avatar 21d31e4f 809c 4bd5 abc8 5c8f8dc43e75
yamboksb ( | $3.61K )
Wed, 16 Aug 2017 05:49:15 AEST

hi
1. i see that most of visit frome Australia- you have control where is the site stored?
2. you can add Google Adsens file to Flippa?

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Wed, 16 Aug 2017 05:57:00 AEST

@yamboksb
1. Yes the site is targeted at Australian High School Students. It is hosted by Google Sites.
2. Ansense data is already in Flippa. Please see the listing details above.

Px48x48 avatar 21d31e4f 809c 4bd5 abc8 5c8f8dc43e75
yamboksb ( | $3.61K )
Wed, 16 Aug 2017 06:10:53 AEST

Hi
screenshot of Google Adsense from recent months. Thanks

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Wed, 16 Aug 2017 06:16:37 AEST

@yamboksb This isn't necessary as the Adsense data above is verified by Flippa.

Noavatar
pipa ( | $21.7K )
Wed, 16 Aug 2017 20:10:27 AEST
Comment Restored by Admin

Unfortunately this domain name with the .au TLD can only be owned by Australian citizens or registered Australian businesses, unless I'm misinformed and there's a way for non-australians to get it.

Noavatar
jhbolin ( | $7.71K )
Sun, 20 Aug 2017 10:48:40 AEST

Interesting site. Can you take a moment to explain/sell us on the idea of the site? Currently, it looks as though you are doing slightly less than $1,500 per year on verified income. And the reserve is $6,000 with a buy it now of $25,000. Can you give us a brief insight as to why the site in your opinion is worth 4 times annual revenues for the reserve and your thoughts on why you set the BIN price 16x multiple?

Thanks for your time.

The seller deleted a comment from Cinderella Man ( | $20.3K )
Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Mon, 21 Aug 2017 16:33:04 AEST

@pipa that's not quite true, there are many potential eligibility mechanisms for au domains: https://www.domainregistration.com.au/infocentre/info-center-qd3.php

Noavatar
pipa ( | $21.7K )
Tue, 22 Aug 2017 04:04:32 AEST

You chose to delete my comment instead of replying, and now that my comment is restored by the admins, your reply is also misleading.

I really can't see what you aim to get out of it, since even if I did win the auction, the money would go in escrow, and would never be released until the domain changed to my ownership, which clearly can't happen. This deal will fail with any non-Australian, so I can't see why you bother.

Specifically, in the link you provided it says that in order to be able to register a .com.au one has to be one of the following:

a) An Australian registered company (I'm not)
b) Trading under a registered business name in any Australian State or Territory (I'm not)
c) An Australian partnership or sole trader (I'm not)
d) A foreign company licensed to trade in Australia (I'm not)
e) Be an owner of an Australian Registered Trade Mark (I'm not)
f) An applicant for an Australian Registered Trade Mark (I'm not)
g) An association incorporated in any Australian State or Territory (I'm not)
h) An Australian commercial statutory body (I'm not)

To summarize: In order to own an Australian .com.au domain I have to have some sort of relation (personal or business) with Australia, which clearly all non-Australians don't.

Good luck with the sale, I was genuinely interested in being pointed a way I could I acquire your site, but you probably don't care to find a serious buyer.

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Tue, 22 Aug 2017 05:04:03 AEST

@jhbolin We chatted about this privately, but just reposting the main points (and some extra details on a past sponsor) here for everyone's benefit:
- The site has further monetization potential - no work has been done on this for more than 5 years, since Adsense was added. I receive regular emails from advertisers/sponsors looking to advertise directly. I currently don't have time to deal with these. I accepted one once, who paid >$300 AUD/mo to have an image ad in the sidebar and homepage. (This isn't included in the Flippa certified revenue).
- Even without accounting for this potential, the reserve is a ~4x EBITDA multiple, which is a bargain by some standards :)

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Tue, 22 Aug 2017 05:31:22 AEST

@pipa If you're after help or more info, its a good idea to post a question rather than a statement :) There are many easy and affordable avenues to being eligable for owning an .au domain for a foreigner. e.g. Trademark registration costs $200 to $250 AUD, and an in-progress (application) status is fine. I've registered Trademarks in Australia before so am happy to help any buyer with this. There are also several Trustee / Local Presence services that can assist or hold the domain on your behalf - here are some examples:
https://web-solutions.eu/com-au-domain-name-registration.htm
https://www.marcaria.com/ws/en/domains/australia-domain-registration-au
https://europeid.com/domains/asia/australia/register-com-au/

Noavatar
rosstqz ( new )
Wed, 23 Aug 2017 11:32:53 AEST

I just placed a bid at $1951 and the price immediately jumped to $4999. I thought bidding on Flippa was incremental - any ideas?

Px48x48 avatar 31046373 37b3 4021 8715 7aa6d33b108d
mdschiller ( new )
Wed, 23 Aug 2017 11:34:34 AEST

@rosstqz I just accepted you then another bidder at the same time

The Seller
Px140x140 avatar 31046373 37b3 4021 8715 7aa6d33b108d mdschiller Matt Schiller

new

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  • PayPal
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