Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

You may still be able to buy this website:

elemnt.co

Website for sale

Auction ended unsold

$51,000 USD

Ended 9 hours ago
$
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Bespoke accessories for Apple products, handmade to order

eCommerce store focused on creating luxury cases for Apple products like the Macbook and iPhone. Each item is handmade to order from exotic leathers and marble.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Word​​Press
Site Age
8 months

Traffic ?

Page Views
17,225
Unique Visits
6,695

Financials ?

Gross Revenue
$17,291
Net Profit
$13,526

Traffic ?

Uniques Page Views
Jul 17 270 860
Jun 17 11,380 26,324
May 17 8,435 24,491
Apr 17 6,729 25,094
Mar 17 9,824 30,939
Feb 17 14,399 46,116
Jan 17 17,354 55,536
Dec 16 11,736 42,458
Nov 16 15,959 54,574
Oct 16 11,115 40,342
Sep 16 14,937 51,245
Aug 16 14,590 51,112

Traffic Health ?

Pages / Session
2.42
Avg. Session Duration
00:01:18
Bounce Rate
50.95%

Top Channels ?

Page Views % of Total
Direct 355 42%
Organic Search 217 25%
Social 163 19%
Referral 116 14%
(Other) 1 0.12%

Top Countries ?

Page Views
United States 463
Canada 35
United Kingdom 26
Mexico 23
Germany 18

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Dec 16 $20,729 $6,281 $14,448
Jan 17 $25,354 $6,156 $19,198
Feb 17 $31,286 $7,321 $23,965
Mar 17 $16,648 $4,116 $12,532
Apr 17 $17,440 $4,882 $12,558
May 17 $20,131 $4,461 $15,670
Jun 17 $22,551 $5,651 $16,900
Jul 17 $9,193 $1,183 $8,010

Seller's Notes

What is included in the sale?

In the sale we include our entire store (design, domain, images, and content) as well as our Instagram page that has 70k+ followers. We have roughly $80k in inventory at retail value which is included in the sale as well, approximately 20-30k at wholesale 

What is required to keep the business operational?

The business requires fullfilment of the merchandise, scheduling ads (marketing) with our brand ambassadors and influecners, as well as customer service.

Why are you selling the business?

I have fully moved into crypto currency and looking to expand my portfolio, bitcoin is accepted for the sale as well.  This is a fantastic opportunity for someone to take over who has experience in the eCommerce field

How does the business generate revenue?

We generate revenue through the sale of merchandise

Are there any expenses for the business? If so, what are they?

Currently i have included the monthly expenses which consists of the cost of maintaing the platform (domain + hosting), office expenses, and marketing.

What marketing initiatives have been used for this business?

The business utilizes social media heavily for its marketing, primarily on Instagram as that is where the brand garners most of its conversions. We work with various influencers and have some high profile Instagram profiles such as @richforever @alecmonopoly @crimebydesign using and wearing our products. We also work with various pages that curate our content and sponsor the brand.

How can the future owner improve the business?

I would definitely utilize Facebook marketing as a further strategy to expand social reach, we have not utilized Facebook ads at all and this can exponentially increase revenue.

Site Info

Site Established ? December 2016
Built With ? WordPress
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 19 December 2015
Registrar ? NAMECHEAP
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 97
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 253,870
More info: SEOmoz and SEMRush

Comments

Noavatar
ADPowers ( | $6.66K )
Sat, 05 Aug 2017 23:54:18 AEST

Awesome

Noavatar
ciokan ( new )
Mon, 07 Aug 2017 04:18:03 AEST

How will the new owner be able to create the items? Are you having a partnership with someone who does the actual work of building them? This part of the process is left out of your description and I'm curious what it involves

Noavatar
Media Net ( | $50K )
Mon, 07 Aug 2017 08:00:18 AEST
Comment Restored by Admin

Hi, any reason why the traffic dipped quite drastically in July? Thanks.

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Mon, 07 Aug 2017 21:04:43 AEST

@Media Net Google Analytics did not track properly (looking into it now), ill upload screenshots of the traffic from WooCommerce. Traffic is just as steady as before

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elemntco ( new )
Mon, 07 Aug 2017 21:06:46 AEST

@ciokan We have a supplier both in New York and Spain that can continue the work. We also have plenty of inventory already thats included with the purchase to help the new owner transition smoothly.

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Tue, 08 Aug 2017 02:33:28 AEST

@Media Net my apologies, i just accidentally hit delete when trying to reply to your comment to let you know i uploaded the July traffic, it seems when we updated the theme recently we removed the meta tag for google analyitcs. Websites still averaging around 400 uniques a day

Noavatar
josh18ua ( new )
Thu, 10 Aug 2017 08:09:39 AEST

Do you have a cost break down? Also, you mentioned you are advertising using influencers. Do you pay them? If so what are the advertising costs? What are the COGS?

Noavatar
networkinglounge ( | $1.45K )
Thu, 10 Aug 2017 08:52:21 AEST

Hello would you be willing to sign a 3 year non compete for this product? also
do you include contacts for all the manufacturers? thank you

Noavatar
arbrkic ( new )
Fri, 11 Aug 2017 00:40:30 AEST

is it possible to create a dropship model out of this? Where do you keep inventory and who is sending inventory to customers ?

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Fri, 11 Aug 2017 01:54:06 AEST

@josh18ua Please view the Profit/Loss statement for cost break down. The marketing budget included is the cost of influencers and you will also find the cost of goods there as well.

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Fri, 11 Aug 2017 01:54:51 AEST

@networkinglounge Yes we can sign a non compete. Inventory is in house and we handle it however easily can be automated using Amazon Fullfilment, our supplier is able to have the goods pre packaged and ready for sale.

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Fri, 11 Aug 2017 01:55:53 AEST

@arbrkic Yes we have thought about it, our supplier is able to have the goods pre packaged and shipped ready for sale. You would need to get a service like Amazon Fullfilment to handle logistics to automate it and offer a drop ship service. Currently inventory is in house and as mentioned we have over 80K worth of inventory at retail included in the sale

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Fri, 11 Aug 2017 02:37:35 AEST

@networkinglounge Forgot to mention yes all contacts will be included for manufacturing, for our influencers, for our photographers, etc.

Noavatar
Justinas J. ( new )
Fri, 11 Aug 2017 03:20:58 AEST

Dear, Seller,

What about apple trademark protection? Are you in any sort of licensing agreement with the brand to market and sell products with its logo?

Noavatar
oo7aims ( | $14.1K )
Sat, 12 Aug 2017 06:07:32 AEST

Yes, I was curious to find out about the Apple logo & possible trademark protection / infringement? Also, can you please update with Google Analytics July '17 & Aug (this month to date) traffic screenshots? Plus, I'd like to find out if you advertise on social media? If yes, how much is your ad spend? I see "Marketing" expense line item on P&L, can you please provide breakdown? Also, wanted to see total cost of acquiring customer. Thanks!

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Sat, 12 Aug 2017 06:19:25 AEST

@Justinas J. We do not have a licensing agreement with Apple, these cases are purchased with the Apple logo and than wrapped in leather so they are considered as art pieces, we do not actually produce the shells. The supplier may or may not have licensing to produce these plastic shells with the Apple logo and we had a similar business before with running for 3 years now without any issues. I think the only time you will have an issue arise if you go to big chain retailers like Best Buy.

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Sat, 12 Aug 2017 06:22:45 AEST

@oo7aims I just replied to a similar comment above ^^. The July traffic is uploaded in the attachments already, as i mentioned the code was removed. I just have restored it recently, the website is still averaging 400+ uniques a day, the sales in august so far this first week is $4.4K. The marketing budget we include is the money we pay to social media page to curate our content, we do not have an exact acquisition cost per post but on average the website gets an increase of 500-1000 uniques per individual post. We usually see it convert 2-3 sales after the post is made and than also trickle down as the post remains active for days after

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Sat, 12 Aug 2017 19:33:34 AEST

To further address the Apple logo issue, i completely understand the concern from the standpoint of the future. If the new owner was to think expansion and growth, big chain retailers may be somewhat of a lucrative commodity. The Apple logo has been a symbolic design feature of their laptops and something Apple users show off but in recent designs of their Macbook, Apple as a company has taken away the attention from the logo themselves. The backlit Apple logo now only exists on the Air models, in fact soon enough there will be no more backlit Apple logos on the future models and that is the primary reason why these cases in the first place were designed with the cut out. We have had many requests from our clients to cover the logo entirely, this is an example: https://www.instagram.com/p/BE9j2BgBsdl/?taken-by=elemntco. In my personal opinion if the new owner is to pursue big chain retailers, this should be the alternative route that they can take and it will not affect sales. The new Macbook not only had the lit up logo removed, in fact it has been shrunk in size as well. As a further example, all of our iPhone cases do not carry the logo either and majority of the cases on the market cover the Apple logo already. I think the consumer is aiming for protection and luxury aesthetic, although i can strongly agree that glowing Apple logo was symbolic and a prominent feature at one point, in todays models and designs it has no longer become the focus.

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EzEloBoost ( | $135 )
Thu, 17 Aug 2017 13:39:04 AEST

@Media Net I am confused on why he has all this traffic but 0
Product reviews on his website

Px48x48 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e
elemntco ( new )
Fri, 18 Aug 2017 02:44:33 AEST

@EzEloBoost hey we recently moved from Shopify to woocommerce and I haven't even setup reviews properly. Just an update for those who were concerned with sales since I've been back and marketing, august is at 12K so far

Noavatar
tdg ( | $81.1K )
Fri, 18 Aug 2017 03:07:54 AEST

Just PM you...

Noavatar
fisher 1947 ( | $130 )
Sat, 19 Aug 2017 02:19:57 AEST

Hi quick question, Do you have a breakdown of customers monthly by country ?

Many Thanks Tony

The Seller
Px140x140 avatar 3a4ce0e7 8e93 4ed8 b654 3fea15d86c8e elemntco Mikhail Novikv

new

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  • PayPal
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