Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

You may still be able to buy this website:

PocketCouch.ca

Website for sale

Auction ended unsold

$5,000 USD

Ended 1 day ago
$
Share:

Shopify eCommerce business selling inflatable couches with $28,000 profit (TTM)

Our flagship custom branded product, the Pocket Couch, is an inflatable hammock/sofa hybrid. It’s simple, lightweight, portable, very durable, needs no pump and can be inflated in less than a minute.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Site Age
1 year

Traffic ?

Page Views
9,844
Unique Visits
3,388

Financials ?

Gross Revenue
$2,614
Net Profit
$990

Traffic ?

Uniques Page Views
Jun 17 4,449 7,350
May 17 3,536 15,299
Apr 17 2,180 6,883
Mar 17 1,070 1,965
Feb 17 653 1,036
Jan 17 739 1,174
Dec 16 451 1,095
Nov 16 354 810
Oct 16 213 420
Sep 16 763 1,623
Aug 16 319 675
Jul 16 0 0

Traffic Health ?

Pages / Session
2.60
Avg. Session Duration
00:01:05
Bounce Rate
70.41%

Top Channels ?

Page Views % of Total
Social 2,890 40%
Organic Search 1,744 24%
Paid Search 1,613 22%
Direct 662 9.2%
Referral 285 4.0%

Top Countries ?

Page Views
Canada 5,015
Bangladesh 1,537
United States 393
India 74
United Kingdom 47

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 16 $3,958 $251 $3,707
Aug 16 $4,161 $297 $3,864
Sep 16 $5,881 $861 $5,020
Oct 16 $504 $102 $402
Nov 16 $5,784 $455 $5,329
Dec 16 $2,265 $198 $2,067
Jan 17 $469 $54 $415
Feb 17 $167 $80 $87
Mar 17 $4,650 $484 $4,166
Apr 17 $1,860 $955 $905
May 17 $2,383 $992 $1,391
Jun 17 $3,601 $2,926 $675

Seller's Notes

SELLER INTERVIEW 

How is your business monetized?

  • eCommerce

Please describe your business model in 1 to 5 sentences

We have a very popular product line of outdoor inflatable furniture that we have custom designed and modified to be the best on the market.  Lighter, easier to inflate, and holds air longer. The product is made in a factory overseas, shipped here in bulk, and sold online and at sales shows and events.

Are you the original owner of the business?

Yes

Which platform does the website use?

Shopify

Where is the site hosted?

Canspace.ca

Why are you selling the business?

As the company has grown it is ready to scale and is growing beyond my ability to manage it. I have done a good job at starting, building and growing it to this point now the company could benefit from steady management from someone ready to scale and grow it, or someone that is happy to have it as steady income stream.  

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business?

  • Product costs
  • Online marketing

Please list all domain names you are including in the sale

  • PocketCouch.ca

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Are there any email lists included in the sale?

Yes, Shopify customer list with roughly 600 emails. 

Are you including other assets in the sale that you think we should know about?

Display signs, logo, graphic, digital marketing material, established sales funnels, social media ad account, google ad account.  

Available at additional cost:

All inventory in stock sold at cost

the domain name:  www.pocketcouch.us

What are the primary traffic sources of the site? 

Direct traffic 17.21% 
Referrals 45.02% 
Organic Search 28.14% 
Social 9.63% 

Do you use, or have you experimented with, social media marketing?

Yes, I currently use social media marketing.

Have you done any Search Engine Optimization?

Yes, I have done substantial SEO.

Please provide a brief overview of the SEO you have performed on this site

I work with a professional team that manages my SEO and PocketCouch.ca is a top ranked site under several keywords.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

We use PPC and the PPC campaign gets over 120,000 impressions and 1000 clicks per month. 

Do you use, or have you experimented with direct / display advertising?

Yes, I have. This is managed by my SEO / PPC team

Have you experimented with any other sales / marketing initiatives?

Yes, we have done a few trade show and sales at live events.

Do you have employees or contracts with freelancers?

Yes

Detail the type of employment you provide and how many people you employ

I have a team for social media, SEO and PPC

Are the employment contracts transferable to the new owner?

Yes

How is the content of your website produced? Provide a step-by-step breakdown

Videos, and sales copy was written and created in house by myself and a small team. Photo gallery is updated from our Instagram account. Facebook ads are a combination of the creative content from the website optimized by social media experts.

Who - Owner
Hours per week - 10
How may people perform this task? - 1
Who - Owner
Hours per week - 10

Task 3 - Shipping
Who - Owner
Hours per week - 6
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

No

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

We tend to get a couple of emails or Facebook messages a week that require a reply.

What makes your website better than its competition?

We have a higher quality product at better price point, simple to understand videos, .gifs, and text that sells the product. An established facebook sales funnel, top notch SEO and dominate the market for traffic within Canada. 

Does the business store physical inventory?

Yes, we keep physical inventory and would sell  it with the business. The buyer will pay the costs of shipping the inventory to their location. 

Where is the business’s inventory kept? If in a third party warehouse or storage unit, can the rental agreement / lease of such warehouse or storage unit be transferred over to the buyer?

The inventory is currently kept in house, but could be moved to a fulfillment warehouse.

Is it necessary for the business to keep its inventory in a particular country or a state, in order to retain the current profitability? Please explain

It could be shipped from any fullfilment warehouse, the product is covered under NAFTA.

How are shipments into and out of the warehouse / storage units managed?

The product is shipped to Calgary then picked up and delivered to storage.

How many suppliers does the business use and for how long has the business used each of these suppliers?

We have used the same supplier for the past year.

Does the business benefit from volume pricing arrangements with its suppliers?

Yes

Please explain which types of volume pricing the business benefits from

Currently we place an average order 500 units per order, there is a price break that would lower the cost per unit at 1000, 5000, and 10,000 units per order. This combined with ocean delivery would reduct the cost per unit.

Do you have written agreements in place with your suppliers?

No

How often and through which channels do you pay suppliers for purchased goods?

We pay 30% when the order is placed and the balance before shipment.

What is the average lead time from the order date until customer receives the good?

4 weeks, more lead time would allow for ocean shipments at a reduced cost.

Explain your payment terms with your supplier(s)?

We pay 30% when the order is placed and the balance before shipment.

Have you changed suppliers in the past?

Yes

Please explain the circumstances for changing suppliers

After the last sales season we changed to a new supplier with a better product. By working closely with the supplier we have made a custom version of the product that is lighter, easier to inflate and holds air longer. We have also expanded the product line to include a bed and a chair. The bed has been recently modified again to improve its performance but still remains under marketed.  

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training in order to ensure a smooth transition?

Yes

What are the primary growth opportunities for the business going forward?

The business could be scaled, larger purchases, lower costs and expanded into other markets, USA, Mexico, and other resort destinations. 

  • Relationships could be established to wholesale product to retail locations nation wide.
  • Other online sales channels such as Amazon could be used to increase sales.
  • Expanding the product line there is room add more leisure products, product add ons and accessories.
  • Expanding into the American market - currently all marketing is focused on Canada.
  • Discounts for larger volume purchases and shipping via ocean containers.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? March 2016
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 103
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,574,951
More info: SEOmoz and SEMRush

Comments

Noavatar
getwealthy ( | $181 )
Fri, 04 Aug 2017 02:20:26 AEST

PM reserve please

Noavatar
notomoro ( | $50 )
Fri, 04 Aug 2017 13:58:50 AEST

pm reserve please

Px48x48 attachment 1314745343.11214e5d6bff1b60a5.51380350
mjclouse ( | $145 )
Fri, 04 Aug 2017 23:34:01 AEST

PM reserve please.
Also, your COGS seems to be overstated. errors in your spreadsheet. Please revise.

Px48x48 attachment 1314745343.11214e5d6bff1b60a5.51380350
mjclouse ( | $145 )
Fri, 04 Aug 2017 23:36:57 AEST

@mjclouse and your proof of income is not matching the spreadsheet....

The seller deleted a comment from KenHacke ( new )
Noavatar
KenHacke ( new )
Sat, 05 Aug 2017 00:58:21 AEST

@mjclouse
The proof of income is a report straight from my Shopify page and is in Canadian dollars, the spreadsheet has been converted to US dollars for this page.

Noavatar
MindsReader ( new )
Sun, 06 Aug 2017 17:03:44 AEST

PM reserve please

Noavatar
eidanmanoah ( | $35 )
Sun, 06 Aug 2017 20:32:18 AEST

Can you pm me the reserve please?

Noavatar
Ekowski ( new )
Sun, 06 Aug 2017 22:57:01 AEST

Pm reserve

Noavatar
Mon, 07 Aug 2017 22:14:46 AEST

PM reserve please, thanks

Noavatar
AsilKelov ( | $1.8K )
Tue, 08 Aug 2017 02:39:47 AEST

PM the reserve please. Thanks!

Px48x48 avatar 1432142148.2547555cc1443e2f39.18118116
Tigershark87 ( | $146 )
Tue, 08 Aug 2017 05:41:39 AEST

Hi Ken,

I've been in the ecommerce industry for about 12 years and am interested in your business. However I do have quite a few questions regarding your website, operations, and marketing.

1. What is your website conversion rate?

2. How much does it cost you to acquire 1 customer? I was also concerned that your FB marketing costs were higher than the actual cost of the times..

3. It was mentioned that you're using a professional SEO / PPC Firm. How much do they charge you per month (based on your P&L I couldn't tell if these were fixed costs, or % based on ad spend).

4. I noticed you're currently not collecting customer reviews on your site with free apps like TrustSpot.io .. any reason for this? Reviews can greatly increase your site's reputation and thus increase converison rate and sales.. Something you might want to look into.

5. What % of your sales come from your Google PPC Campaigns?

6. Do you run any Google Shopping Campaigns?

7. What % of your orders originate from Canada? (I'm based in the USA).

8. A good portion of your traffic originates from Bangladesh.. is this because of your freelancers or are you actively shipping product to India?

9. Why were your costs of goods so high in June 2017 (Relative to $ of sales) compared to say March 2017? (ex: $484 in March versus $3,000 in June, when the sales in March were higher than June).

10. How much inventory do you currently have on hand? (# of units and $ wise).

11. Can you provide an % of sales breakdown of your products (ex: What % of sales is your couch versus the chair or bed)?

12. Do your products already have UPC codes?

13. What type of price discount exists for bulk orders of the PocketCouch?

14. Marketing Expenses seem a bit off.. You spent $2,000 in June 2017 to create $3,600 in sales, yet the month before you spent only $482 and generated $2,400. Why is there such a big drop off? We're you experimenting with new campaigns?

Thanks for your time.
Ryan

Noavatar
kwt0509 ( new )
Tue, 08 Aug 2017 06:11:31 AEST

Hi Ken,

I am very interested in your company, but have many of the same questions as Tigershark87. Can you please provide this information.

Thanks.

Noavatar
KenHacke ( new )
Tue, 08 Aug 2017 06:33:38 AEST

I am going to be out of town at sales event and will try to respond to comments as I have time. Thank you for understanding.

Noavatar
paulsidhu24 ( new )
Wed, 09 Aug 2017 06:23:57 AEST

Hello,
Please PM me reserve price.
Thx!

Noavatar
copievillamaria ( new )
Wed, 09 Aug 2017 06:51:16 AEST

PM reserve please, thanks!

Noavatar
copievillamaria ( new )
Wed, 09 Aug 2017 07:12:37 AEST

Don't you have to be a Canadian citizen to own .ca website?
https://ca.godaddy.com/help/about-ca-domains-4663

Noavatar
networkinglounge ( | $1.45K )
Wed, 09 Aug 2017 15:45:24 AEST

Hello please send the reserve I just placed a bid

Noavatar
gokhanca ( | $190 )
Thu, 10 Aug 2017 12:50:38 AEST

Hi I live in New york city so how can I control the business or everything?

Noavatar
KenHacke ( new )
Thu, 10 Aug 2017 13:22:43 AEST

@gokhanca
You could move the whole biz, change it to a .us or you could move all the product to a fulfilment warehouse and ship to anywhere without touching the product.

Noavatar
dunamis ( new )
Fri, 11 Aug 2017 23:16:30 AEST

PM the reserve please. Thanks.

Noavatar
jlore ( new )
Sat, 12 Aug 2017 08:29:44 AEST

Hi Ken, can you PM me the reserve please and ty!

Px48x48 avatar 0c7930c7 c3b7 4822 8bf0 ce36bf13cc6c
katflinn ( | $269 )
Sat, 12 Aug 2017 08:39:47 AEST

Is the name PocketCouch trademarked in the US/Canada? If so, who owns the TM? Or do you just own the URLs?

Noavatar
splashworx ( | $1.3K )
Mon, 14 Aug 2017 23:43:26 AEST

It's so weird that every time someone tries to sell a website - all of the sudden he has to be out of town.. just weird, it happens often!

Noavatar
anchit_singla ( new )
Thu, 17 Aug 2017 14:50:55 AEST

am ready to buy your business for 4000$ + 15% profit per month (for 6 months) i want you to operate this business for me for 6 months so that i can get full knowledge. interested ?
contact me!

Px48x48 avatar 1432142148.2547555cc1443e2f39.18118116
Tigershark87 ( | $146 )
Fri, 18 Aug 2017 06:03:29 AEST

@anchit_singla That sounds like a terrible offer.. so you want somebody to do ALL the work and only take 15% out? What are you doing?

The Seller
Sellerdefaultavatar KenHacke Ken Hacke

new

Payment Methods ?
  • Flippa Escrow
  • PayPal
Community Watch

Does this listing violate the Flippa Terms and Conditions?

If so, anonymously report it here.