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$390,000 USD

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WordPress Theme Business for Food & Lifestyle Bloggers

4 y/o WordPress theme business for food & lifestyle bloggers with $185,000 cashflow (TTM)

At a glance ?

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Site Type
eCommerce
Platform
Wordpress 4.8
Site Age
4 years
Net Profit
$17,310 p/mo

Traffic ?

Page Views
20,600
Unique Visits
5,687

Financials ?

Gross Revenue
$20,573
Net Profit
$17,310

Traffic ?

Uniques Page Views
Jun 17 4,670 17,698
May 17 6,281 21,849
Apr 17 6,112 22,254
Mar 17 7,332 26,917
Feb 17 7,545 26,492
Jan 17 7,477 28,229
Dec 16 7,193 23,910
Nov 16 6,477 22,632
Oct 16 6,359 24,257
Sep 16 6,906 25,422
Aug 16 9,377 35,670
Jul 16 9,992 32,655

Traffic Health ?

Pages / Session
2.42
Avg. Session Duration
00:02:22
Bounce Rate
57.03%

Top Channels ?

Page Views % of Total
Organic Search 7,031 40%
Referral 5,068 29%
Direct 5,048 29%
Social 551 3.1%

Top Countries ?

Page Views
United States 10,375
Canada 1,166
United Kingdom 1,050
India 630
Australia 522

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 16 $15,613 $4,769 $10,844
Aug 16 $31,025 $4,335 $26,690
Sep 16 $21,702 $8,330 $13,372
Oct 16 $16,323 $5,865 $10,458
Nov 16 $13,768 $4,057 $9,711
Dec 16 $14,863 $1,940 $12,923
Jan 17 $15,153 $2,190 $12,963
Feb 17 $21,719 $1,603 $20,116
Mar 17 $16,481 $2,968 $13,513
Apr 17 $18,649 $3,615 $15,034
May 17 $17,715 $2,830 $14,885
Jun 17 $25,356 $3,344 $22,012

Seller's Notes

To view the full sales prospectus, please go to dealflowbrokerage.com

Executive Summary

The business supplies minimalist, feature rich themes dedicated to food and lifestyle bloggers and the brand has become a recognizable name amongst the community. Their high-quality, specialized themes include tools allowing customers more customization options than other comparable alternatives.

A well-known brand amongst Foodie bloggers with the reviews to back up its reputation, the website’s tagline “Bake your cake from scratch, not your blog” applies to new ownership as well. Don’t miss out on the opportunity to take the reins of this successful, established leader in the WordPress theme space with a commanding presence in the growing Food & Lifestyle niche!

The sale includes the website, several additional TLD’s, social media accounts, existing customer data and mailing lists and the three themes. While small in number, these themes account for a considerable portion of the market share among the food and lifestyle blogging niche.

The owner is selling because she is ready to focus her efforts on a new venture but is excited to see where the new owner takes the business.

Business Model 

The company sells proprietary WordPress themes targeted to food and lifestyle bloggers and offers installation/design services as an extension of those themes. Approximately 85% of revenue is generated from 3 proprietary themes, the remaining 15% is derived from a suite of ancillary services including customization and installation.

Trained staff run the majority of the daily operations. The owner spends between 5-10 hours per week overseeing the business.

Growth Opportunities

There are numerous strategic opportunities the new owner could pursue.

  1. Adding new features and Plugins to the current Themes: There have been many requests from previous customers to add advanced features and 9,000+ est. users from one theme alone would likely jump at the opportunity to purchase a plugin that extends their theme in some way. Some are currently being developed.
  2. Developing more Themes and catering to different niches.
  3. Adding new monetization methods like subscription based support services or annual memberships. 

To view the full sales prospectus, please go to dealflowbrokerage.com

Site Info

Site Established ? September 2013
Built With ? WordPress
Google Analytics Detected ? Yes
Alexa Rank ? 457,084

Domain Info

Domain Registered ? 9 March 2016
Registrar ? ENOM
More info: Wayback Machine

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter
The Seller
Px140x140 avatar 97b20373 81e6 464f 876e d27888d2daea Dealflow Brokerage
222 transactions totalling $23,662,451
Payment Methods ?
  • Flippa Escrow
  • PayPal
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