MonocleSkinCare.Com

Website for sale

Sold by Buy It Now

$2,995 USD

Ended 55 days ago
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eCommerce Site with 9,542 uniques/mo making $6,398/mo

Monocle has become the fastest selling blackhead tool selling over $19,000 worth of product in its first 3 months. The listing includes the website and physical stock worth over $7.5k

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Site Age
5 months
Net Profit
$1,307 p/mo

Traffic ?

Page Views
14,523
Unique Visits
9,542

Financials ?

Gross Revenue
$6,398
Net Profit
$1,307

Traffic ?

Uniques Page Views
Jun 17 2,637 3,997
May 17 23,737 36,382
Apr 17 2,252 3,191
Mar 17 0 0
Feb 17 0 0
Jan 17 0 0
Dec 16 0 0
Nov 16 0 0
Oct 16 0 0
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0

Traffic Health ?

Pages / Session
1.38
Avg. Session Duration
00:00:30
Bounce Rate
70.78%

Top Channels ?

Page Views % of Total
(Other) 2,891 72%
Referral 474 12%
Organic Search 342 8.6%
Direct 147 3.7%
Social 143 3.6%

Top Countries ?

Page Views
United Kingdom 3,337
United States 344
Canada 66
France 32
Australia 27

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 17 $790 $835 -$45
May 17 $16,669 $12,004 $4,665
Jun 17 $1,735 $2,434 -$699

Seller's Notes

Summary

Monocle was established in April 2017 to improve our customer’s confidence through clearer skin and the removal of blackheads and blemishes.

Our typical customers are female, aged 18-35 and have an interest in beauty.

The sale of the business includes ownership of the website (monocleskincare.com), social media accounts and physical inventory worth over $7,500 and all intellectual properties.

The Brand

Monocle Skincare is a modern, on-trend skincare brand.

Our vision to bring a quality blackhead removal tool to market was realized in April 2017. Since launching three months ago, we have sold almost $20,000 worth of product.

 Acquisition benefits:

  • Sale includes stock worth over $7,500

  • Reliable manufacturing partner

  • Quality tool with fantastic feedback (effective and durable)

  • Store can be easily operated from any city/country

  • Huge marketing potential (we've only explored one marketing channel).

  • Excellent SEO opportunities to compete for several high traffic keywords, for example, the keywords "blackhead removal" have gathered over 100K Google searches per month

The market for skincare is a multi-billion dollar industry and continues to grow rapidly through social media platforms such as Facebook, Snapchat and Instagram.

If required, full support will be offered for 1 month after the sale.

Seller Q&A

Monocle makes money through customer’s orders via our website.

Why did sales drop after April?

Due to exceptionally high sales in April, we ran out of inventory and had to stop taking orders. 

We are now fully stocked with inventory and this is included in the sale. 

Owners' monthly time requirement:

I currently spend approx 30 minutes per day on Monocle.

Operations:

Daily operations include:

-    fulfilling orders

-    customer service

-    ordering supplies

-    marketing

I am solely responsible for all operations and there are no employees.

Marketing:

We have implemented some basic SEO practices, however, the is huge potential to increase organic traffic through SEO optimisation.

Our website has not received any search engine penalties (manual or algorithmic). We have never purchased traffic or seo services of any kind.

Growth Opportunities

Monocle is currently only sold in the UK.

There is huge potential to expanding into international markets. The size and weight of the product make this simple and cost-effective.

Monocle has only explored one marketing channel, this represents significant potential for profit growth.

We currently only sell one product. By expanding the product range, Monocle could dramatically increase profits through cross-selling and upselling.

I believe Monocle can be developed by working with social media influencers and exploring paid advertising channels further.

Additional Questions

Does the business carry any inventory? If so, approximately how much inventory does the business keep at any given time and is any current inventory included in the price?

The business currently has inventory worth in excess of $7,500. The existing inventory at the time of the sale will be included.

Where is the business’s inventory kept? If in a third party warehouse or storage unit, can the rental agreement / lease of such warehouse or storage unit be transferred over to the buyer?

The current inventory is kept at a private residential address.

How are shipments into and out of the warehouse / storage units managed?

We currently use FedEx and UPS for shipments from our supplier to the storage location. We currently use Royal Mail for delivering customer orders.

How many suppliers does the business use and for how long has the business used these suppliers?

We established a strong relationship with a reliable supplier in March 2017 and we continue to use them today.


Does the business benefit from any volume pricing arrangements with any of its suppliers?

We enjoy volume discounts with our supplier.

Explain your payment terms with your supplier(s)?

We pay 30% deposit and 70% on completion.

How often and through which channel do you pay your suppliers for purchased goods?

We use Alibaba Trade Assurance to purchase goods.

What is the average lead time from the day order is placed until customer receives the goods?

Orders placed before 2pm GMT are dispatched the same day and generally arrive within 1-3 working days.

Have you changed suppliers in the past, if so, why?

No.

Are you the original owner of the business? If not, when did you purchase it and how has it evolved since?

I am the original owner of the business.

Please list all domain names that are included in the sale

monocleskincare.com

Are there any social media accounts included in the sale? If so, please list them along with the URLs to such accounts.

Facebook: https://www.facebook.com/monocleskincare

Instagram: https://www.instagram.com/monocleskincare

Are there any mailing lists included in the sale? If so, which service providers are such lists held with and how many subscribers do they have?

Our mailing list is included in the sale. We use Mailchimp and we currently have over 1,500 subscribers.

Does the sale include existing customer data? If so, in which format is this provided and how extensive is the customer database?

All existing customer data is included in the sale. This can be provided in the buyer’s preferred format.

What platform does the website use? (e.g. WordPress, Shopify, etc.)

The website is hosted on the Shopify platform.

Has the website changed platforms in the last 2 years?

No.

Do you or have you ever purchased traffic? If so, please provide a brief overview

No.

To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)?

No.

Are there any geographical limitations to the potential buyer of the business (i.e. do they need to be based in a particular country, region or time zone to handle customer enquiries or to take over the financial and other accounts)?

No

SELLER INTERVIEW:

How is your business monetized?

eCommerce

Please describe your business model

Monocle has become the fastest selling blackhead tool selling over $19,000 worth of product in its first 3 months.

Are you the original owner of the business?

Yes

Which platform does the website use?

Shopify

Where is the site hosted and will this need to change after purchase?

Shopify - No

Why are you selling the business?

I've recently become a father so I no longer have the time to see the business grow.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

Advertising

Please list all domain names you are including in the sale

monocleskincare.com

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook

Instagram

Please provide some basic details about each account selected above

https://www.instagram.com/monocleskincare - 44 followers https://www.facebook.com/monocleskincare - 11 followers

Are there any email lists included in the sale?

Yes

Where are email lists held and how many subscribers does each list have?

Mailchimp - 1400+ subscribers

Are you including other assets in the sale that you think we should know about?

Yes

Please describe the additional assets mentioned above

Inventory worth over $7,500 is included in the sale.

Are you selling the assets of the business (asset sale) or the company (stock sale)?

I am selling all of the assets of my business, asset sale.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site? 

Paid Search

Why do you think the site's top traffic sources are the the ones you chose above?

Paid search - it has been invaluable for helping us grow so quickly.

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

No, I have not done any SEO.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? Provide a step-by-step breakdown

Content is generated in-house by the owner.

Task 1

Marketing

Description

Overseeing marketing

Who

Owner

Hours per week

2

How may people perform this task?

1

Task 2

Customer Support

Description

Answer customer emails

Who

Owner

Hours per week

1

How may people perform this task?

1

Task 3

Fulfilment

Description

Dispatching orders

Who

Owner

Hours per week

3

How may people perform this task?

1

Does the owner need specific skillsets in order to successfully operate the site?

No

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

Customer support is handled via email. We currently respond to approx 1 email per day.

Please identify and briefly describe your main competitors 

Tweezerman

What makes your website better than its competition?

Monocle is a specialist in blackhead removal so SEO strategy can be concentrated on one topic.

Does the business store physical inventory?

Yes

Approximately how much inventory does the business keep at any given time and is any current inventory included in the price?

Approx 650 units. Inventory worth approx $7,500 is included in the sale.

Where is the business’s inventory kept? If in a third party warehouse or storage unit, can the rental agreement / lease of such warehouse or storage unit be transferred over to the buyer?

The inventory is kept at a residential address and will be transferred to the new owners desired location.

Is it necessary for the business to keep its inventory in a particular country or a state, in order to retain the current profitability? 

So far our existing marketing has been focused on the UK take advantage of domestic delivery charges. We did trial international advertising in the USA, Canada and Australia, all showed significant opportunities for expansion.

How are shipments into and out of the warehouse / storage units managed?

We use UPS.

How many suppliers does the business use and for how long has the business used each of these suppliers?

We have used one supplier since our launch.

Does the business benefit from volume pricing arrangements with its suppliers?

Yes

Please explain which types of volume pricing the business benefits from

Yes, we benefit from volume-based discounts.

Are these agreements transferable to the new owner? Please explain

Yes

How often and through which channels do you pay suppliers for purchased goods?

We use Alibaba Trade Assurance to pay for our goods.

What is the average lead time from the order date until customer receives the good?

30 days.

Explain your payment terms with your supplier(s)?

30% deposit. Remaining 70% due on dispatch.

Have you changed suppliers in the past?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

Monocle is currently only sold in the UK. There is huge potential to expanding into international markets. The size and weight of the product make this simple and cost-effective. Monocle has only explored one marketing channel, this represents significant potential for profit growth. We currently only sell one product. By expanding the product range, Monocle could dramatically increase profits through cross-selling and upselling. I believe Monocle can be developed by working with social media influencers and exploring paid advertising channels further.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

 

Site Info

Site Established ? April 2017
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 10 April 2017
Registrar ? NAMECHEAP INC.
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 8
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 3,238,743
More info: SEOmoz and SEMRush

Comments

Noavatar
Mirabal ( | $101 )
Tue, 18 Jul 2017 06:00:59 AEST

hello, Why has June cost higher than revenue for the month of June 2017?

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Tue, 18 Jul 2017 19:27:04 AEST

@Mirabal

Hello,

Essentially, it was an oversight.

After exceptionally high sales in our second month ($16,670), we ran out of stock in the first week of June, however, due to error, we did not adjust our advertising budget - this led to a net loss in June.

I'm happy to answer any other questions you may have.

Best,

David

Noavatar
re_inforce ( new )
Tue, 18 Jul 2017 19:59:14 AEST

@FWC hi, can I ask something? So you just sell one item (Blackhead remover) in your shop since you start this website? Thank you.

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Tue, 18 Jul 2017 20:25:48 AEST

@re_inforce Hello, thanks for reaching out. Yes, we currently only sell one product. Best, David

Px48x48 avatar 1332780061.5374f709c1d831c72.74764890
ryanrigney22 ( | $935 )
Thu, 20 Jul 2017 06:52:32 AEST

Where is the traffic coming from?

Why did traffic get reduced by 90% in June?

Thanks

Px48x48 avatar 1381380011.914552562fabdf4287.21482409
jcfoto ( new )
Thu, 20 Jul 2017 07:05:38 AEST

What is this? Just a blackhead remover site? Where is the traffic from? Show us a video of the proof of sales. All images can be manipulated.

Noavatar
biojared ( | $800 )
Thu, 20 Jul 2017 07:06:18 AEST

Do you have exclusive rights to sell the blackhead removal product? If not, who are primary competitors? And what are the steps for it to be sold in the US? Thanks

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 08:20:50 AEST

@jcfoto Hi James,

We currently only sell blackhead removers so there is significant potential to increase revenue by expanding the product range.

Our customer acquisition strategy is commercially sensitive information and will be disclosed to the new owner only. Thank you for your understanding.

We will record verification of revenue as per your request, it will be posted within 72 hours.

Best regards,

David

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 08:37:18 AEST

@biojared Hi Jared,

We do not hold exclusive rights to the blackhead removal tool.

Our main competitor is Tweezerman (https://www.tweezerman.com/no-slip-skincare-tool.html).

I'm not sure I understand the question about the steps to selling in the US, would you mind clarifying this for me?

I'm happy to answer any other questions you may have.

Best regards,

David

Noavatar
biojared ( | $800 )
Thu, 20 Jul 2017 08:40:27 AEST

Thank you!
Sure, it seems like all orders are based in the UK? (top of the site lists "Free UK Delivery")
If we wanted to sell this product in the US, does your supplier(s) have the ability to supply and ship?

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 08:46:35 AEST

@ryanrigney22 Hi Ryan,

Thanks for reaching out.

Our marketing strategy is commercially sensitive information and will be disclosed to the new owner only, thank you for your understanding.

We generated over $16,000 of revenue in only our second month so we quickly ran out of stock in the first week of June, so we were forced to stop marketing as we couldn't fulfil any more orders.

We currently have stock worth over $7,500 which is included in the sale.

I'm happy to answer any other questions you may have.

Best regards,

David

Noavatar
PrincessPickles ( | $70 )
Thu, 20 Jul 2017 09:00:23 AEST

What are your July sales so far?

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 09:12:15 AEST

@biojared Thanks for this.

Yes, absolutely, our supplier can ship to the USA or any other country.

Just to be clear, our supplier currently ships to us in the UK where we package and dispatch to our customers. (We do not use a fulfilment service although I feel this would be a good option going forward).

Any other questions, please ask.

Best regards,

David

Px48x48 avatar 1332780061.5374f709c1d831c72.74764890
ryanrigney22 ( | $935 )
Thu, 20 Jul 2017 09:16:50 AEST

@FWC I'm sorry, I don't understand. For people to bid, you'll need to have some explanation of where traffic comes from. As far as I'm concerned, this is fake traffic.

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 11:54:26 AEST

@ryanrigney22 As you will know, disclosing our marketing strategy or traffic sources does not provide validation of traffic, however, it may be useful to someone attempting to replicate our success, as such, this information will only be disclosed to the new owner of the business.

It's important to note that Flippa's staff have already verified our traffic and revenue. Google analytics access will be provided to the winning bidder as soon as the auction ends.

I would suggest you gather a clearer understanding of how to undertake due diligence before making accusations.

Regards,

David

Noavatar
frankenstein ( | $741 )
Thu, 20 Jul 2017 12:11:56 AEST

Hi David,

Is the brand Trade Marked? Are there any trademark infringement issues, or any other legal issues I should be aware of?

Thanks,

Matt

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 12:42:30 AEST

@frankenstein Hi Matt,

Thanks for your bid.

The brand is not yet trademarked, however, I am pleased to confirm there are no infringement/legal issues.

I'm happy to answer any further questions.

Best,

David

Noavatar
zvi ( new )
Thu, 20 Jul 2017 15:15:08 AEST

Everyone shows where Traffic comes from! People pay thousands to business! Once you come up with excuses something is not good here!! And I say it as a businessman long time in this field! My advice is not to buy it until there is proof Traffic

The seller deleted a comment from zvi ( new )
The seller deleted a comment from ryanrigney22 ( | $935 )
The seller deleted a comment from zvi ( new )
Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 20 Jul 2017 20:34:45 AEST

@zvi

Your comment has been reported to Flippa.

You are attempting to sabotage a sale by posting an irrelevant link with a scary domain name.

The link shows nothing negative about the website at all, other than it's new, which is the first thing we said in the listing.

"Monocle has become the fastest selling blackhead tool selling over $19,000 worth of product in its first 3 months".

As per my previous comment:

"Disclosing our marketing strategy or traffic sources does not provide validation of traffic, however, it may be useful to someone attempting to replicate our success, as such, this information will only be disclosed to the new owner of the business.

It's important to note that Flippa's staff have already verified our traffic and revenue. Google analytics access will be provided to the winning bidder as soon as the auction ends".

Video proof of revenue and traffic will be provided shortly.

If you are not happy with the above, please do not bid.

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Sat, 22 Jul 2017 00:02:14 AEST

@zvi Please stop trolling/spamming this listing with uninformed comments.

If you read the who.is data correctly for the domain you will see the registrant contact is listed as 'WhoisGuard Protected" which is a service provided by Namecheap - one of the world's largest and respected domain registrars.

About the service:

'The Whois database is accessible to anyone on the internet. When you register a domain, you risk exposing your name, address, email and phone number to spammers, marketing firms and online fraudsters. WhoisGuard was designed for domain owners. With this service in place, your confidential information is no longer available for public consumption'.

More information can be found here: https://www.namecheap.com/security/whoisguard.aspx

@zvi Your previous comments have been deleted by Flippa for violation of their site rules. This is the last comment of yours I will respond to.

Noavatar
fb2740 ( new )
Sun, 23 Jul 2017 21:43:32 AEST

Hello David,

On the second month your figures show that cost of sales is around 75% ($12,004 out of $16,669), which leaves less than 25% profit margin (for that month). Thus, my questions, to better understand the business;

COSTS:
1. What is the total cost per unit sold, under the current supplier, delivery method, and marketing channels?
2. What is the breakdown of the above, per unit:
- Cost of goods sold
- Cost of delivery/fulfilment
- Cost of acquiring a visitor (current, and to break even).
- You can post a screenshot of the amount spent on traffic so far, too.
3. Are there any other expenses involved?
4. What is the Shopify plan the website in on, as part of the monthly expenses?

SALES:
1. how has the sales price evolved from the start/ Currently it shows £9.95 as new pricing instead of £15.95. At what point did it change, and why?
2. I see that Referral traffic makes for 12% of traffic. Can you elaborate on how the website is receiving this kind traffic? If it’s affiliate sales, that changes the game/look at revenue figures.
3. What's the percentage of sales from each traffic source?
4. Can you post a screenshot of the unique/new visitors per country?
5. How are sales for the month of July going, in terms of P/L%, once your advertising budget was adjusted? I currently do not see any search ads in the UK for your brand.
6. Verification of revenue?

EMAILS:
1. Is the opt-in autoresponder currently active? no emails come in when subscribing.
2. Are those nearly 1,400+ subscribers past/recent buyers?
3. Have you utilized/monetized the list so far? If so, can you give details of your past 3 emails to subscribers, along with relevant data such as the number of recipients, opens, clicks, and unsubscribes, to give an idea of the quality of the subscribers.

- Finally, are the tweezers branded? On the website, the brand is not shown on the product.

Feel free to reply privately with al this info if you wish, to the message I have sent you.

Thank you,
Franc

Px48x48 avatar dbf22c81 001a 45cd acdf dfd8d8ccb074
Gardenvale ( | $6.58K )
Wed, 26 Jul 2017 06:56:24 AEST

Am I missing something, is this a site which only sells a blackhead remover?

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Wed, 26 Jul 2017 10:27:05 AEST

@fb2740 Hi Franc,

Sorry for the delay in coming back to you.

All prices are in USD unless stated otherwise. Answers marked with *.

COSTS:
1. What is the total cost per unit sold, under the current supplier, delivery method, and marketing channels?
* 9.90

2. What is the breakdown of the above, per unit:
- Cost of goods sold
* 0.51

- Cost of delivery/fulfilment
* 0.85

- Cost of acquiring a visitor (current, and to break even).
* 8.54

- You can post a screenshot of the amount spent on traffic so far, too.
* I’ll post a short video shortly of google analytics and Shopify dashboard. I do not wish to show advertising spend as this will disclose current marketing channel(s).

3. Are there any other expenses involved?
* Only those shown in P&L

4. What is the Shopify plan the website in on, as part of the monthly expenses?
* It’s on the Shopify Basic plan. It is accounted for as ‘web hosting’ on the p&l.

SALES:
1. how has the sales price evolved from the start/ Currently it shows £9.95 as new pricing instead of £15.95. At what point did it change, and why?
* It was for a very brief period at launch. We reduced the price to £9.95 as a trial and we haven’t changed it back yet.

2. I see that Referral traffic makes for 12% of traffic. Can you elaborate on how the website is receiving this kind traffic?
* To protect the new owner's investment, I do not wish to disclose marketing strategy/traffic sources.

3. What's the percentage of sales from each traffic source?
* Please see above

4. Can you post a screenshot of the unique/new visitors per country?
* I will include in the video shortly, however, it’s almost entirely in the UK as this is where we advertise.

5. How are sales for the month of July going, in terms of P/L%, once your advertising budget was adjusted? I currently do not see any search ads in the UK for your brand.
* I've turned advertising off completely because I don’t have time to fulfil orders - this is why I'm selling the business.

6. Verification of revenue?
* I will upload a verification video shortly.

EMAILS:
1. Is the opt-in autoresponder currently active?
* No

2. Are those nearly 1,400+ subscribers past/recent buyers?
* Yes

3. Have you utilized/monetized the list so far?
* No

4. Finally, are the tweezers branded?
* No (I’ve discussed this will our manufacturer. Logo will cost 0.01 USD per unit).

I’m happy to answer any further questions.

Best regards,

David

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Wed, 26 Jul 2017 10:34:37 AEST

@Gardenvale

Hi Jamie,

Thanks for your message.

Monocle currently only sells one product - a blackhead remover.

There is significant potential to expand the product line to include other skin care products with large profit margins such as face masks, cleansers, moisturisers etc.

The above products are available through our existing supplier so growing the business would be quite straightforward.

I'm happy to answer any other questions you may have.

Best regards,

David

Px48x48 avatar 223c5de6 58c6 43d5 8f14 48fe9a7810a6
dottom ( | $1.11K )
Wed, 26 Jul 2017 14:45:59 AEST

Does the remover have any differentiators vs. the best selling one on Amazon ($4.95 USD) which is linked to in the first Google video result for "blackhead remover?" Or would this Amazon product be a competitor, hence the unique marketing channel advantage the business uses?

Noavatar
letsgetcraking ( new )
Wed, 26 Jul 2017 18:14:47 AEST

Hello David,

Does this product comply with European Cosmetic Regulation 1223/2009?

Has the European Commission been notified of this product via the Cosmetic Product Notification Portal?

Has the product had a safety assessment?

Does the business come with product liability insurance?

All the best

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Wed, 26 Jul 2017 20:53:04 AEST

A video showing Monocle's revenue and traffic can be viewed here: https://vimeo.com/227049048

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Wed, 26 Jul 2017 21:10:08 AEST

@dottom Great question.

There are many different manufacturers of this tool. I have tried and tested 9 different suppliers and the quality of the tools vary considerably.

Some of the supplier's tools rusted after a couple of washes, others arrived with twisted/warped pinchers so they couldn't be sold at all. Some didn't come with a protective cap and others were too stiff to use comfortably.

Our manufacturer is ultra reliable and provides, without a doubt, the highest quality tool. They are also cheaper than the other suppliers (who are mostly wholesalers).

The quality of our tool is highlighted in Monocle's incredibly low rate return rate of 0.01%. (We've only refunded 10 orders out of more than a 1,450).

I'm happy to answer any other questions you may have.

Best regards,

David

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Wed, 26 Jul 2017 21:18:43 AEST

@letsgetcraking Hello, thanks for your message.

I am confident there are no issues with regulatory bodies it is an established product within the beauty industry and has been on sale worldwide for a number of years.

Monocle has taken an existing product and marketed it correctly.

The business does not come with insurance.

Best regards,

David

Noavatar
pithecus ( | $109K )
Thu, 27 Jul 2017 06:20:36 AEST

Hi: where is the P&L mentioned in your comments above? Also, if your cost of sales is $9.90 then why are you selling it for GBP 9.95? thanks

Px48x48 avatar 5532986f 5983 4975 a5c7 74e0736d936b
FWC ( suspended )
Thu, 27 Jul 2017 06:30:20 AEST

@pithecus Thanks for your message.

P&l is in the listing's attachments.

Let me know if you can't find it and I'll send a direct link to the file.

The profit margin is currently approx 20%. If I had time to keep the company I would test the market at an increased price.

Also, there are many ways to reduce costs so I don't think the selling price is too much of an issue. For example, we currently use bubble-lined envelopes which are quite expensive. I was going to switch to polythene mailbags which are significantly cheaper.

Best regards,

David

The Seller
Px140x140 avatar 5532986f 5983 4975 a5c7 74e0736d936b FWC

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