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Dutch vehicle check business with $106,000 Cash Flow on 2.3m pageviews (TTM)

Allows users to do license plate, car damage, history mileage, value & owner history checks for all cars registered in the Netherlands.

At a glance ?

Touch a value for a description

Site Type
Services
Platform
Word​​Press ​​Weekly ​​Activity
Site Age
2 years
Net Profit
$8,637 p/mo

Traffic ?

Page Views
192,486
Unique Visits
62,930

Financials ?

Gross Revenue
$10,972
Net Profit
$8,637

Traffic ?

Uniques Page Views
Jun 17 60,449 182,559
May 17 64,822 199,559
Apr 17 63,519 195,340
Mar 17 61,115 191,004
Feb 17 59,075 186,354
Jan 17 75,279 244,547
Dec 16 53,235 170,605
Nov 16 58,709 187,503
Oct 16 60,423 200,541
Sep 16 61,067 205,005
Aug 16 56,373 190,948
Jul 16 58,626 197,218

Traffic Health ?

Pages / Session
2.61
Avg. Session Duration
00:01:40
Bounce Rate
26.35%

Top Channels ?

Page Views % of Total
Organic Search 158,725 87%
Direct 21,005 12%
Referral 2,752 1.5%
Social 75 0.041%
Paid Search 2 0.0011%

Top Countries ?

Page Views
Netherlands 176,124
Belgium 2,045
Germany 1,011
United Kingdom 974
United States 434

Financials ?

Monetization Methods

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 16 $11,972 $2,492 $9,480
Aug 16 $11,047 $2,262 $8,785
Sep 16 $10,912 $2,297 $8,615
Oct 16 $10,715 $2,225 $8,490
Nov 16 $10,793 $2,290 $8,503
Dec 16 $10,622 $2,212 $8,410
Jan 17 $12,813 $2,588 $10,225
Feb 17 $11,427 $2,203 $9,224
Mar 17 $10,937 $2,335 $8,602
Apr 17 $10,678 $2,299 $8,379
May 17 $10,810 $2,335 $8,475
Jun 17 $11,430 $2,372 $9,058

Seller's Notes

How is your business monetized?

  • Advertising
  • Affiliate

Please describe your business model

The business allows users to do a free license plate check to find out about all cars registered in the Netherlands. The free report includes basic information about the car being searched for, but to find more detailed information such as a car damage history info, mileage check, detailed value and owner history the users need to pay a fee. The premium report is sold by our affiliate partner. This partner can best be described as the "Dutch Carfax".

Are you the original owner of the business?

Yes

Which platform does the website use?

Wordpress

Where is the site hosted and will this need to change after purchase?

IXL Hosting - We can transfer it to to the buyers hosting.

Why are you selling the business?

We are shifting our focus more towards finance and travel related niches. We are working on 3 finance related websites together with 2 travel related sites for which we need additional funds.

If necessary, do you have tax returns available to support your revenue claims?

Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business?

The current expenses are low. On average the buyer should expect to invest the following amounts:

1) Linkbuilding -> € 150,- p/m

2) Content -> 1 blog post of 600 words p/week costs €8,70 p/post. Please note: content has been scheduled until October 2017!

3) Hosting -> shared hosting account. It's advised the buyer buys a VPS for around €10 a month. 

Please list all domain names you are including in the sale

  • [please sign the NDA to request access to the URL]

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook

Twitter

Please provide some basic details about each account selected above

Negligible, 46 likes on Facebook.

Are there any email lists included in the sale?

No

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

No

What are the primary traffic sources of the site? 

We've only focussed on organic traffic.

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done substantial SEO.

Please provide a brief overview of the SEO you have performed on this site

Most basic SEO aspects have been covered:

i) Keyword research;

ii) On-page optimisation;

iii) Link building

Please note: We haven't done any conversion optimisation and this could be a source of future growth. 

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? 

All of the content for the landing pages is keyword optimised. Currently, we publish a minimum of one blog a week. We have two decent content writers that can write articles for just 1,45 cents a word.

How does this work:

1) We do some keyword research;

2) Send the keywords with a short description to the writer;

3) He/she writes the articles

4) We publish it

Note: content has been scheduled until October 2017. There are situations in which we write articles ourselves as well. We focus on important news in the sector, such information about the growth in second hand car sales, mileage fraud and so on.

Task 1 - Keyword Research

Description - Doing keyword research for the content writer. It's not something that will be conducted on a weekly basis. This is mostly done once every 3-4 months.
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 2 - Linkbuilding
Description - We outsource the linkbuilding. It costs us €150 p/month.
Who - Outsourced
Hours per week - 0
How may people perform this task? - 1

Task 3 - Position tracking
Description - Monitoring rankings & anchor texts. Done once a month for a max of 2 hours.
Who - Owner
Hours per week - 0

Does the owner need specific skillsets in order to successfully operate the site?

No. We can provide details of reliable freelancers who can do all SEO work for the new owner. The buyer simply needs to be able send e-mail invoices and communicate with freelancers.

Do you and/or any employees or freelancers provide customer support?

Yes, but I wouldn't call it customer support. Sometimes we receive comments on our posts & pages. If need be, we respond and include an affiliate link in our response. 

Which ad networks does the website utilize?

[Please sign the NDA and request this information via private message]

Are all ad networks transferable to the new owner?

Yes

Please list all affiliates generating more than 1% of total revenue

[Please sign the NDA and request this information via private message]

Are all affiliate relationships transferable to the new owner?

Yes

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

No, I am not. We manage over 50 different affiliate niches in multiple countries. Our main focus has been in the finance, internet provider comparison, and travel and car related niches. 

[Please sign the NDA and inquire via private message for more details on the other websites we own.]

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

The market the website operates is growing. Besides the increase in potential customers due to this fact, there are multiple online marketing/ SEO growth opportunities for this business:

1. Traffic growth - The niche the websites operates in is one of the biggest in the Netherlands (i.e. buying and selling secondhand cars.) It is a market that continues to grow year after year. We managed to achieve top rankings for a lot of highly profitable keywords. However, there are hundreds of keywords (with hundreds of thousands of monthly search queries) for which we aren't ranking top 5. If done properly the buyer can triple the number of visitors by targeting these keywords.

2. Google Analytics - We have never done anything to gain further insights into our website visitors and their behaviour on the website. By optimising Analytics you can gain valuable insights in buyer behaviour.

2. Conversion optimisation - We haven't done any conversion optimisation at all: the website is still in its initial state in terms of Design. This means the buyer can increase conversion by doing A/B tests, which should in theory, lead to increases in revenue. 

3. E-mail subscribers - With around 70-80k unique visitors each month the buyer can gather a large amount of e-mails. These can then be used to retarget visitors with related offers.

4. Social Media - Although we do have a social media account we havent used it properly. This is yet another opportunity that could generate more traffic.

5. Extra Affiliate Programs - There are many more interesting affiliate programs that can be integrated into the site.  

Are there any geographical limitations to the potential buyer of the business?

Although the customers of our site are Dutch, the potential buyer is not limited to any geographical limitations. You can easily hire some native Dutch SEO experts to produce content and build backlinks. 

Site Info

Site Established ? October 2014
Built With ? WordPress
Google Analytics Detected ? Yes

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter

SEO Presence

Pages In Google ? 1,150
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 990,893
The Seller
Sellerdefaultavatar Moonshots Mattijs Wijnmalen

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Payment Methods ?
  • Flippa Escrow
  • PayPal
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