Website for sale

Current price Reserve: $18,000

$2,300 USD

1 day left

Drop-ship eCommerce store in the bird cage niche, generating $93K in sales/ year

Professionally built website on the Shopify platform. Products are drop-shipped from our US based suppliers to customers. Easy & hands-off business with no physical inventory or warehousing costs.

At a glance ?

Touch a value for a description

Site Type
Site Age
1 year

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Jun 17 734 2,589
May 17 1,546 5,516
Apr 17 3,292 9,899
Mar 17 1,117 4,051
Feb 17 1,046 3,459
Jan 17 1,126 4,304
Dec 16 994 3,514
Nov 16 846 2,638
Oct 16 1,193 3,638
Sep 16 1,559 5,112
Aug 16 1,114 3,830
Jul 16 969 2,954

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Direct 705 34%
Organic Search 592 28%
Social 413 20%
Paid Search 243 12%
(Other) 141 6.7%

Top Countries ?

Page Views
United States 2,032
Germany 144
Philippines 100
United Kingdom 48
Canada 39

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 16 $9,079 $8,627 $452
Aug 16 $8,291 $7,163 $1,128
Sep 16 $5,833 $5,281 $552
Oct 16 $8,201 $7,142 $1,059
Nov 16 $6,508 $5,938 $570
Dec 16 $12,175 $10,808 $1,367
Jan 17 $5,077 $4,501 $576
Feb 17 $12,496 $11,742 $754
Mar 17 $24,820 $15,843 $8,977
Apr 17 $10,927 $9,155 $1,772
May 17 $3,288 $3,874 -$586
Jun 17 $2,138 $1,445 $693

Seller's Notes

How is your business monetized?

  • eCommerce

Please describe your business model in 1 to 5 sentences

I started this business back in 2016. The website was built in Shopify utilizing a customized premium theme.

This is a drop shipping eCommerce store in the bird cage niche. It specializes in selling large bird cages ranging from $350 - $4,500. We are currently stocking the 4 biggest brands in the industry.

Why are you selling the business?

This website has been a side project of mine and I haven't put in as much time into it as I'd like because of my day job.  It has been fun to run and I'd like to pass it on to someone who is excited about drop-shipping and want to make this business grow. 

In the next year or so, I plan to move onto a new venture and would like to put the capital of this sale towards my new project.

Who Should Buy This?:

This site is perfect for beginners or experts.

For beginners - it's a great started site that comes with over 100 products uploaded and 100 of images uploaded. The sales process is simple, you just place orders by email or through an online portal depending on the supplier.

For Experts - this site has a ton of room for growth. Opportunities to add new products, add additional suppliers and use other means of advertising means there is a lot of room left for growth.

Sale Includes:

  • Domain
  • Shopify website
  • Social media accounts
  • Relationship with suppliers 
  • Over 220 customer emails

Potential For Growth:

Increase Google Ads and FB Ads targeting

List More Products - Bird Stands, Bird Toys, Bird Food, replacement parts

Other Methods - An owner willing to chase up leads, call abandoned checkouts, be active within the social media community, incorporate email marketing and create blog content once or twice per month - would drastically improve the revenue of this business.


I will sign an NDA or non compete if needed.

I will also provide 30 days support for handover of all docs, domain, website, etc.

Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

Shopify. We can just update login and account details in your name.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

  • Shipping fees (we offer free shipping, but you don't have to)
  • Google adwords (paid traffic)

Please list all domain names you are including in the sale


Are you including any social media accounts in the sale?


  • Instagram - most followers
  • Facebook
  • Twitter
  • Pintrest
  • Tumblr
  • Google Plus

Are there any email lists included in the sale?

Yes - over 220 email subscribers

Have you granted Google Analytics access [email protected] email?


What are the primary traffic sources of the site?

  • Google
  • Facebook
  • Organic

Do you use, or have you experimented with, social media marketing?

Yes - I have received sales from Facebook, Pintrest and Instagram

Have you done any Search Engine Optimization?

Basic on page SEO

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

I use Google Dynamic Retargeting and Google Shopping Display ads

Have you experimented with any other sales / marketing initiatives?

Facebook Ads, social media marketing, email marketing

Do you have employees or contracts with freelancers?


How is the content of your website produced?

Everything is already finished. Additional content for the future buyer could be:

  • Adding niche related blog posts
  • Uploading new products and suppliers

Task 1 - Processing orders through Shopify backend then forwarding to corresponding supplier. 

Task 2 - Responding to the occasional customer email and/or phone call.

Who - Owner
Hours per week - 2 (max)
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

No. Shopify is designed for anyone to be able to use with confidence. The ability to use email and a phone are the only other skills needed.

Do you and/or any employees or freelancers provide customer support?


How is customer support handled and what is the average volume?

This is very minimal, maybe 3 or 4 emails per week. 2-4 phone calls per week.

Please identify and briefly describe your main competitors

This niche is really open for dominating. All other competitors have very outdated websites and are coasting on their time in the business. With a little effort, this website could be established as the dominant authority in this niche before long.

What makes your website better than its competition?

Design and functionality of the website far exceeds 90% of competitors sites. No other competitor uses video in there about us and selected product pages. With effort in regards to regular use of social media, email marketing, blogging and follow up sales calls - this business could easily dominate in this niche.

Does the business store physical inventory?


Does the business benefit from volume pricing arrangements with its suppliers?

No. But further discounts on pricing can be negotiated on larger orders.

Do you have written agreements in place with your suppliers?


Explain your payment terms with your supplier(s)?

We pay a special wholesale price per order. There is no minimum purchase amount and no penalties.

Have you changed suppliers in the past?


Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?


Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations. This business can be run and operated from your lap top or cell phone anywhere in the world (as long as you have an internet connection).

Site Info

Site Established ? May 2016
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 8 March 2016
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 431
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,410,393
More info: SEOmoz and SEMRush


Px48x48 avatar 7be19c2d 3be1 4e2e a541 89c8f2023e88
aqgrimm ( suspended )
Sun, 23 Jul 2017 21:39:19 AEST

Great listing and niche. I'm really interested in bidding but wanted to know why have the sales drastically dropped from May?


The seller deleted a comment from apresley ( new )
The seller deleted a comment from allee200 ( | $15K )
Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Mon, 24 Jul 2017 05:26:56 AEST

@aqgrimm We had one large order that came in May however buyer decided to cancel after placing the order.

The seller deleted a comment from owenwww ( new )
dbachman ( new )
Fri, 28 Jul 2017 00:02:38 AEST

I understand you had a large order cancel in May so this may account for some of the refund in May? Regardless, the refunds total about 13% of sales which is very high. Can you please detail by moth the reasons for refunds. Damaged goods, dissatisfaction, later arrivals, ect. Thank you

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Sun, 30 Jul 2017 00:51:09 AEST

@dbachman The refund came about in May when a customer placed an order for two of the same cage that was back-ordered from my supplier. The customer did not want to wait a month for the cages to arrive so the order was canceled.

teagee ( new )
Wed, 02 Aug 2017 03:19:13 AEST

Very interesting. Can you please share the reserve price with me?

mliebman1011 ( new )
Wed, 02 Aug 2017 06:18:07 AEST

Hi, really interested in this. Can you share the target customer persona that is buying from you? My biggest concern is around how you compete with in store sellers like Petco since most people probably buy the bird AND the cage together in one purchase. Thanks for the insights.

The seller deleted a comment from GlobeLife ( | $46.7K )
Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 03 Aug 2017 00:23:58 AEST

@teagee Reserve price is $18,000

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 03 Aug 2017 00:25:55 AEST

We stand out amongst other online retailers since we have established a unique niche where we offer larger size bird cages that our other competitors like the Petco, Wayfair or any of the larger big box retailers don’t offer or provide shipping for.

Most of our customers come to us because they are looking for larger size cages that they couldn’t find anywhere else. Bird cages with higher price points comes higher margins.

You can visit our competitor’s websites and see that they do not carry nearly the depth of cages that we offer. Aside from that, many of our competitor’s website are just outdated and not as sexy.

This is a valuable website for many reasons. You are getting a fully functioning website, all the social media accounts, emails of all our existing customers, established relationship with our suppliers, more than 150 product listings and a proven track record of revenue.

The seller deleted a comment from Fofibusiness ( new )
Fofibusiness ( new )
Thu, 03 Aug 2017 03:27:15 AEST

Also, the revenue/cost/profit numbers you provided are different from the ones provided in the prior listing. For example, prior listing has $3,410 profit for March 2017 whereas you claim $8,977 in profit for the same period. Can you explain the difference?

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 03 Aug 2017 03:48:28 AEST

@Fofibusiness Selling due to time constraints. i am running two other websites and have a full time day job.

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 03 Aug 2017 03:52:27 AEST

@Fofibusiness Profit claim for March 17 was $8,977 from the P&L Statements in both cases. where did you see $3,410?

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 03 Aug 2017 03:54:54 AEST

@teagee Reserve price: $18,000

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Sun, 06 Aug 2017 01:27:39 AEST

@mliebman1011 Petco sells only a limited number of small birds and a limited number of small cages. We target customers with a wide range from small to large size birds and wider range of cage sizes.

wouriwebmarketing ( | $639 )
Thu, 10 Aug 2017 09:57:34 AEST

Very interesting site. I like the Niche. How much SEO have you done, if any.

thirteenshively ( new )
Thu, 10 Aug 2017 13:12:02 AEST

Hi - interested in site. However, am concerned like @dbachman about the rate of returns. You provided an explanation for the negative net profit for May due to a return of a large order so that's good. But since Dec-16 every month except for Jan-17 has had roughly $2K+ in returns. Can you you give some reasons for returns esp since for the 6 months prior to Dec-16 there were no returns (except for Jul-16)? Thanks!

zkwentz ( | $6 )
Thu, 10 Aug 2017 13:15:43 AEST

Hi! A couple of questions:

* Why was it listed previously under a different account?
* How do you handle returns?
* Do we get the LLC? If not, how do we get the relationship with suppliers? If yes, where is it registered?

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 10 Aug 2017 21:21:47 AEST

@wouriwebmarketing Shopify is great in which they have SEO keyword tags for all my product listings. Also, I have a blog which also generates some traffic from the topics I post and they do show up on Google search results. As far as SEO optimization, I haven't done much since I am still a newbie in that field. If you know how to optimize and market products more effectively, then there is many more potential to generate more sales. Also higher priced cages have a higher profit margin.

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 10 Aug 2017 21:43:38 AEST

@thirteenshively OK, to clarify this: These are not returns, in fact these are refunds. The reason for these refunds is because I have customers all over the world visiting my shop and placing orders. After they had placed the order, I have to notify them that we don't ship to overseas, besides Canada and Mexico. Shopify automatically captures their credit card payment once an order is placed. Therefore, I had to refund their payment, on my Shopify dashboard it does show up as a refund and not a return.

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Thu, 10 Aug 2017 22:17:05 AEST

* Why was it listed previously under a different account?
Shop was purchased from a seller, hence different account.
* How do you handle returns?
For returns, contact the supplier, they will generate an RMA number, the customer will send the item back to the supplier's warehouse. Once the supplier notify you that the item was returned/ received back into their warehouse, issue a refund to the customer. I have a Shopify app in my store that tracks the return and the process is all streamlined with shipping tracking info.
* Do we get the LLC? If not, how do we get the relationship with suppliers? If yes, where is it registered?
No LLC is required. I can transfer my accounts with my suppliers to the potential buyer.

u2justin ( | $204 )
Sat, 12 Aug 2017 11:22:22 AEST

How many of your sales and/or traffic is derived from your blog?

Px48x48 avatar 1421210543.734154b5f3afb33829.74810342
clichegroup ( | $3.27K )
Sat, 12 Aug 2017 15:54:44 AEST

Can people find you organically? What are the keywords that you rank for??

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Tue, 15 Aug 2017 03:48:04 AEST

@u2justin I am getting roughly 10-15% more traffic from my blog.

Px48x48 avatar 07091294 e3b9 4f32 9106 70fea4f11842
allee200 ( | $15K )
Tue, 15 Aug 2017 04:00:40 AEST

@clichegroup As mentioned earlier, I haven't done much in terms of keyword optimization because I am still a newbie in that area. Potential buyers who are more experienced in SEO will find room for growth once this site is optimized.

The Seller
Px140x140 avatar 07091294 e3b9 4f32 9106 70fea4f11842 allee200 Alan Lee
1 transaction totalling $15,000
Payment Methods ?
  • Flippa Escrow
  • PayPal
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