Website for sale

Current price Reserve not met

$10,000 USD

9 days left

Site with 528 uniques/mo making $5,3478/mo

Easy to manage site requiring less than 2 hr/week selling high ticket digital goods with 90% gross margins generating traffic through AdWords.

At a glance ?

Touch a value for a description

Site Type
Site Age
1 year

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
May 17 494 1,777
Apr 17 487 1,533
Mar 17 1,001 3,202
Feb 17 442 1,370
Jan 17 482 1,506
Dec 16 101 300
Nov 16 1,002 2,712
Oct 16 176 1,044
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0
Jun 16 0 0

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Paid Search 1,267 71%
Direct 342 19%
Organic Search 61 3.4%
Referral 53 3.0%
Display 52 2.9%

Top Countries ?

Page Views
United States 1,719
United Arab Emirates 16
Canada 9
Peru 4
United Kingdom 3

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jul 16 $1,237 $517 $720
Aug 16 $8,930 $3,092 $5,838
Sep 16 $6,517 $3,578 $2,939
Oct 16 $5,447 $1,775 $3,672
Nov 16 $6,597 $2,857 $3,740
Dec 16 $3,235 $546 $2,689
Jan 17 $1,929 $2,622 -$693
Feb 17 $3,717 $1,270 $2,447
Mar 17 $7,604 $2,827 $4,777
Apr 17 $6,352 $1,297 $5,055
May 17 $6,347 $2,905 $3,442
Jun 17 $6,884 $1,307 $5,577

Seller's Notes

Business Description

Edison Plans is a provider of business plan writing services generating almost all traffic from Google AdWords pay-per-click.

The buyer will receive the AdWords account, which has over 5,000 negative keywords and is fully optimized. Edison Plans has a 9.7/10 review across 70 ratings on Trustpilot and 5.0 star, 17 reviews on a verified Google Places listing.

The site is running on custom PHP on Cloudflare CDN in order to ensure it is as fast as possible. We have also performed A/B testing on all key landing pages in order to optimize the site for conversions.

Products Description

Edison Plans sells custom business plans at a fixed price of $495 through an Ecommerce checkout system. Once customers check-out, they automatically download a questionnaire and send it to us.

The owner has a contractor completing the plans for 10% of cost. The average customer acquisition cost is $250, however, it is decreasing (in May it was only $100), this will continue to decrease as the domain ranks higher.

Owner Responsibilities

The owner presently spends less than one hour per week answering calls and speaking with customers. The questionnaire and client correspondence is direct to the sub-contractor responsible for order fulfillment. It is not really needed to answer the phone, as people who call in just don't take the time to review the website, so they are not really interested enough to read the site to begin with.

Growth Opportunities

The owner is aware of several potential growth opportunities for the business which can generate more revenue under new management.

1. Cross Selling: Items synergistic to the business plan may be added to the checkout process including business registration, marketing, web design/development services, or business financing.

2. Up-Selling: There is presently one plan price of $495, it is possible to include more packages. In some cases, we have sold plans for $1,000 - 2,000 through the website or through partner referrals, however, there is no web interface for more than one package.

3. Other Sales Channels: Since this is a relatively new business, organic rankings have not yet started to show, but they will since the business is spending money on AdWords. The business may also target keywords on the Bing/Yahoo! network. Once you start to target SEO, sales will grow substantially.

4. Foreign Markets: We have tested sales in Canada and the United Kingdom, we charge around $890 after the exchange rate in Canada and have experienced a positive return, but slightly lower than that of the US market.

5. New Product Lines: We presently focus on business plans for investment, but there is also a market for bank loan and immigration business plans. We did not focus on this because the core market is investor business plans.

Reason for Selling

I am performing an acquisition myself within the next few months and need immediate cash flow for a down payment. Edison Plans was intended to be sold from the beginning, which is why I intentionally kept the business model simple and easy to manage.

What is included to the Buyer

  • AdWords account including target keywords, locations, and bid strategies for the United States and Canadian market.
  • Remarketing campaigns including visual display banner ads and text.
  • Thirty days of support by the former management.
  • Contractor that works on business plans and templates used by Edison Plans.
  • Sample plans available on the website and right to use customers and previous case studies worked on by the company.
  • Mailchimp Email subscription (we have a series of five emails designed to convert prior visitors)
  • OptinMonster (we have pop-ups integrated with our MailChimp email subscription)
  • Transfer of toll-free number to the buyer.
  • Website and domains (edisonplans.com) (edisonplans.ca) (edisonplans.co.uk)
  • Right to use team biographies on website and current content. The persons on the website signed personal release agreements and a legitimate contractors of Edison Plans.
  • The social media profiles and follower base of Edison Plans.
  • Designer and web developer contact information in case you would like to make modifications to the site using people familiar with it.

Important Commentary to Financials

  • Overhead expenses include $25.00/month for hosting and $12.95 for the basic Grasshopper toll-free number.
  • The variance in revenue and sales is largely due to the search behavior of customers. These are B2B clients so business slows down during major holidays, especially December, I turned off the ad campaign for vacation, but otherwise sales would have been more substantial.

Site Info

Site Established ? July 2016
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 11 October 2016
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 55
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 3,677,495
More info: SEOmoz and SEMRush


ggpp ( new )
Tue, 04 Jul 2017 12:50:09 AEST

Will you sign non compete?

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edisonplans ( new )
Tue, 04 Jul 2017 19:29:04 AEST


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jaywi ( | $9.38K )
Wed, 05 Jul 2017 15:05:57 AEST

Some questions if I may:
a) are all your full costs listed? I note that you have a live chat, advertising costs and labour costs. Could you please itemize them?
b) what is the size of your opt in list?
c) do you have any social media followers? What are their sizes and do the fan pages come with the sale?

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Wed, 05 Jul 2017 22:25:02 AEST

Question received via PM:

I am strongly interested in bidding on edisonplans.com
Could you please send me the URL of your landing page for Google AdWords campaigns?

The seller deleted a comment from edisonplans ( new )
Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Wed, 05 Jul 2017 22:25:20 AEST

URL: https://edisonplans.com/business-plan-writers

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Wed, 05 Jul 2017 22:28:26 AEST

Edison Plans is B2B so not a lot of activity on social media, but also social media is not my forte', it is PPC, so you may certainly be well to generate sales through these mediums.

FB: https://www.facebook.com/edisonplans1
Google +: https://plus.google.com/u/2/100321369230920619483
Twitter: https://twitter.com/EdisonPlans

Mailchimp has:

Subscribers: 162
Open Rate: 22%
Click Rate: 5%

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Wed, 05 Jul 2017 22:30:45 AEST

I will prepare a P&L shortly, but all expenses are listed, its roughly:

AdWords: $800 - 2,000/mo
Contractor Fees: 10% of sales
MailChimp: $10/mo
Hosting: $25/mo
LiveChat: Free Version

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Thu, 06 Jul 2017 01:58:17 AEST

Trailing 12 months P&L enclosed.

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Thu, 06 Jul 2017 12:53:47 AEST

Seller question in PM... " hi there. can you tell me more about the outsourced writers that are putting the business plans? and how did you focus on business plans in the first place for investment? did not think that would be a sizeable market... "

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Thu, 06 Jul 2017 12:56:21 AEST

Anyone with a business background can easily do these plans, they are paid $50 per plan and the process is streamlined. They have been with the business for one year. I also have succession planning documents with templates and training modules for new staff. There are 50,000 direct keywords searches for 'business plan' in Google USA alone, 80% of those queries at least are business plans for bank loans and/or investment of some kind prepared for lenders, investors, and partners.

The seller deleted a comment from TMSolutionsgroup ( | $2.71K )
Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Sat, 08 Jul 2017 07:42:04 AEST

I am in the process of selling all websites except the web development firm to perform leveraged buyouts and am willing to sign a non-compete agreement with the seller. Edison Plans is $495 and can go up to $1,000 to stay within the low budget market, anything higher is a different market with more sophisticated transactions that more closely resembles investment banking.

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lg2 ( | $13.1K )
Sun, 16 Jul 2017 08:05:22 AEST

Is the cost of the contractor under "Subtotal Cost of Revenue"? Is there a single person who writes these -- how hard would it be to find additional contractors at the same cost?

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Sun, 16 Jul 2017 09:36:42 AEST

The contracto fees are listed as a line item in the P&L and are equivalent to 10% of revenue; there are two contractors and easily replaceable. I have training modules and succession planning, any first year business student can do these.

MarkCY77 ( new )
Fri, 21 Jul 2017 20:52:32 AEST

Hi - would the existing business plan writers be prepared to stay with the new owner/business?

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Fri, 21 Jul 2017 20:58:11 AEST

Yes, but even if not, this is a very simple product any first year business school student can do.
I just found a few people on UpWork and Craigslist. People buy from Edison because of the case studies and plan samples, both of which you will have access to.

Px48x48 avatar 49df54b3 9e07 4de8 b068 15775658b02d
edisonplans ( new )
Mon, 24 Jul 2017 21:16:14 AEST

In order to increase the visibility of edisonplans.com on Flippa by increasing auction activity; I have reduced the reserve to an undisclosed amount and will sell at auction.

The Seller
Px140x140 avatar 49df54b3 9e07 4de8 b068 15775658b02d edisonplans Chase Hughes


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