Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

You may still be able to buy this website:

lustbox.no

Website for sale

Auction ended unsold

$5,000 USD

Ended 14 hours ago
$
Share:

*FIVE STAR* Subscription for men, $6448 average income, $29K products in stock.

2.5 Year old popular subscription service for men delivering fashion accessories on a monthly basis. At the moment around 90K followers on Instagram, 6793 Facebook. Income last 12 months: $78.619

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Wordpress 4.8
Site Age
2 years

Traffic ?

Page Views
4,807
Unique Visits
1,606

Financials ?

Gross Revenue
$4,019
Net Profit
$2,089

Editor’s Comments ?

Px140x140 avatar 69d09ed2 0868 43a7 915b 170b849540ae

+ Please note that this sale includes inventory. The cost to the current owner was $29,000 and the estimated retail value is $150,000.
+ Update 8/6/17: Good news - We have updated the monthly Costs displayed on this listing. They are now significantly lower and reflect the accurate monthly costs of operation.

Traffic ?

Uniques Page Views
May 17 1,198 3,754
Apr 17 1,680 5,395
Mar 17 1,941 5,273
Feb 17 1,846 5,591
Jan 17 1,683 5,050
Dec 16 2,099 5,817
Nov 16 2,076 8,218
Oct 16 2,097 4,697
Sep 16 1,375 3,878
Aug 16 2,300 6,292
Jul 16 1,116 4,182
Jun 16 1,134 3,857

Traffic Health ?

Pages / Session
2.34
Avg. Session Duration
00:01:39
Bounce Rate
62.37%

Top Channels ?

Page Views % of Total
Organic Search 1,342 36%
Social 882 24%
Direct 755 20%
Referral 533 14%
Email 180 4.9%

Top Countries ?

Page Views
Norway 1,004
United States 817
Canada 397
Sweden 235
United Kingdom 226

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Aug 16 $7,689 $4,539 $3,150
Sep 16 $6,944 $4,083 $2,861
Oct 16 $6,273 $3,336 $2,937
Nov 16 $7,035 $2,681 $4,354
Dec 16 $15,016 $3,344 $11,672
Jan 17 $4,909 $2,524 $2,385
Feb 17 $4,594 $2,462 $2,132
Mar 17 $4,641 $2,503 $2,138
Apr 17 $4,712 $2,556 $2,156
May 17 $4,228 $2,506 $1,722
Jun 17 $4,423 $1,882 $2,541
Jul 17 $3,408 $1,402 $2,006

Seller's Notes

Technology used

Platform: Wordpress 4.8 with Woocommerce as ecommerce platform.

Server: Siteground GrowBig Account (with premium support)

Plugins: Listed further down ↓ 

Story

LustBox was started back in November in 2014 when two friends and long-time colleagues came together to offer a subscription service for men from all over the world instead of only in North America. Why LustBox you might ask? Well, LustBox sounds sexy and that is how we wanted our members to feel. Lust is also something that you really want and that is the feeling we wanted to put in men’s heads around the world.

As LustBox is based in Norway it was natural that many of our members would be from Scandinavian countries, but since we opened up for the American market it has been our largest customer base. We have shipped LustBoxes each month to over 40 countries around the world, and worked with over 60 brands from all over the world! 

LustBox is a premium subscription service for men. Every month our members receive 4 new and unique clothing accessories and lifestyle products from brands from all over the world. In March we also released our own in-house products so that we could offer an even wider selection of products that sometimes would be difficult to get a hold on through suppliers.

Our first sales month was back in January of 2015. We sold 32 boxes that month. It first really started taking off in June of 2015. That month we went from 60 to 105 sales. From there to New Years of 2015 we had a steady monthly rise in subscribers and ended up with 350 boxes sold in December 2015.

After that it started declining a little bit monthly. We thought it was because of it being the weak season for retailers, but it turned out that our Instagram marketing was not as efficient anymore due to the algorithm changes. With us being new to ecommerce at that time, we knew very little of SEO and therefore barely received any traffic organically through search. We still received sales through Instagram, but it wasn’t enough each month to keep up with the number we lost.

Why it’s for sale

For a few months we discussed where our marketing money should go and what direction we were taking LustBox. We own 50% of of the company each, and it has been difficult to agree on which direction to take, which has been the main reason the sales have declined the last couple of months. We have decided to go in separate directions and wish for our baby to grow up to a healthy and big adult with the right supervision and leadership. We both have tremendous belief in LustBox and it’s potential, but don’t see ourselves as the team to take it to where it deserves to be.

Included

Domain and fully working ecommerce site with integrated subscription and affiliate program:
www.lustbox.no 

Social media:

Facebook followers (5 star reviewed) (LustBox.inc): 6793

Instagram followers (LustBox): 89 800

Twitter account (LustBox_)

Youtube account (LustBox Subscription box)

Product inventory (contact for detailed description):

$29 000 in products, see some of them here: https://lustbox.no/store/

($29 000 is the wholesale price we have paid, the retail potential is a lot bigger)

Boxes, stickers and paper for shipping the products


Marketing material:

A lot of professional photos, customer photos and graphic material to be used in promoting the business.

Several Youtube and blog reviews of the monthly boxes. You will receive our list of contacts all around the world, which we  use every month for great exposure.

Google Adwords

Account with integrated data from Google Analytics ready to use. 

Active subscribers

Included is our active subscribers, and lists of all previous customers.

Customer Email list: 1493

Full contact list with suppliers, retailers, influencers and distributors from all over the world. We have worked with a lot of great people, and would love to see LustBox continue working with them.


Software (plugins for Wordpress/Woocommerce):

WooCommerce Currency Switcher - Subscriptions Integration by Aelia – 1.3.7.170607

AutomateWoo - Referrals Add-on by AutomateWoo – 1.7.1

AutomateWoo by AutomateWoo – 3.0.3

Easy Pricing Tables Premium by Fatcat Apps – 2.3.3

Facebook Conversion Pixel by Kellen Mace – 1.3.5

MailChimp for WooCommerce by MailChimp – 2.0.0

SG Optimizer by SiteGround – 3.3.1

Aelia Foundation Classes for WooCommerce by Aelia – 1.8.8.170506

Aelia Currency Switcher for WooCommerce by Aelia – 4.4.13.170408

WooCommerce Cart Notices by SkyVerge – 1.7.0

WooCommerce Direct Checkout PRO by Terry Tsang – 1.0.3

WooCommerce Stripe Gateway by WooCommerce – 3.2.1

WooCommerce Google Analytics Pro by SkyVerge – 1.3.4

WooCommerce Order Status Manager by SkyVerge – 1.7.1

WooCommerce - Store Exporter Deluxe by Visser Labs – 2.3.5.1

WooCommerce Subscriptions by Prospress Inc. – 2.2.8

WooCommerce by Automattic – 3.1.0

Yoast SEO by Team Yoast – 4.9

 

Competitive strengths

European based

Free shipping around the world on subscriptions

A wide range of brand suppliers from all corners of the world

A unique and exclusive looking box for the content

 

Opportunities for a new owner

SEO and backlinks have a potential of being improved.

Continue building awareness on Youtube.

Outsource packaging, drop shipping. 

Offer different payment plans, rolling subscriptions or prepaid for 3,6,9,12 months to build cashflow.

We have over 89 000 followers on Instagram and shortly people will be able to shop through their feeds, which will convert extremely well.

With such a large offering of different brands and products it is possible to turn it into an ecommerce site and sell other brands as well as in-house products, this way you can sell shoes, shirts and much more. Our inventory is possible to turn it into a ecommerce site.

With marketing skills and resources you will be able to create better content for the website and social media that explains the concept.

Start charging for samples to be featured in the boxes.

Note:
Costs stated in the financials are ALL total costs for each month over the last year. Product cost, packaging, wrapping, shipping, marketing (youtube, instagram, facebook, influencers) and future investments. Each month for the last year we have collected new products to be sold in our LustBox store. We have more than $29 000 worth of accessories ready to be sold. In December we did a Popup shop which was very successful for us, revenue ended up at $11.802 (this amount is not recorded in Stripe or Paypal). Invoice with the total amount and detailed P&L can be shown upon request. 

- Ask us anything, and we'll answer. 

Site Info

Site Established ? January 2015
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 184
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 6,191,017
More info: SEOmoz and SEMRush

Comments

Px48x48 12698439 10156521142665230 248380209779684405 o
thierryl ( | $40.3K )
Sat, 29 Jul 2017 01:42:26 AEST

Looking forward to watching this auction progress! I am a big fan of LustBox!

Noavatar
Dula609 ( new )
Sat, 29 Jul 2017 07:01:34 AEST

Is there a way to lower cost so you can increase your margins? if so how come you did not make that move?

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Sat, 29 Jul 2017 09:53:32 AEST

@Dula609 the margins are actually pretty good for a subscription company. Our costs are about $20+- each month. As our plan has been to widen the selection of the store, we have ordered about double the inventory on a monthly basis.

This way it is easy for a buyer to turn it into a regular online store instead of a subscription service.

With our inventory it is possible to turn that $29K into $150K + with regular retail prices.

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Sat, 29 Jul 2017 09:54:37 AEST

@thierryl Thank you. Glad you like LustBox and we hope to find some great new owners.

Noavatar
jettapg2 ( new )
Tue, 01 Aug 2017 07:15:31 AEST

Can we get the P&L statement?

Noavatar
Bcc8 ( new )
Thu, 03 Aug 2017 16:58:27 AEST

Hi, would like toknow of these:
1.Do you hold inventory ?

2. Can you send a P&L (annual)
Thanks

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Thu, 03 Aug 2017 23:23:09 AEST

@Bcc8 Sorry for the late reply.
1. Yes we hold inventory for our online store, and for our subscription service ($29 000 at the moment, with a potential retail value $150 000)
2. We are currently working on translating our P&L. Will contact you once it's ready :)

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Thu, 03 Aug 2017 23:23:26 AEST

@jettapg2 We are currently working on translating our P&L. Will contact you once it's ready :)

Noavatar
Jakbones ( new )
Fri, 04 Aug 2017 07:48:31 AEST

Artig å se et bergenserselskap her på flippa. Skal bli spendene å se hvor auksjonen ender :)

Px48x48 avatar 69d09ed2 0868 43a7 915b 170b849540ae
Colton Moffitt ( site admin )
Sun, 06 Aug 2017 11:52:52 AEST

Update 8/6/17: Good news - We have updated the monthly Costs displayed on this listing. They are now significantly lower and reflect the accurate monthly costs of operation.

Noavatar
Shaunkelly ( | $302 )
Mon, 07 Aug 2017 04:12:25 AEST

What's the reserve?

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Wed, 09 Aug 2017 05:25:16 AEST

@Shaunkelly We are not giving out the reserve at this time, maybe later when in the auction.

Noavatar
billl3 ( new )
Sat, 12 Aug 2017 10:10:38 AEST

hi, is it possible for someone with no experience on the sector to run that business? and for someone from Europe? how is the Inventory transferred to the buyer?

how much time do u spend for that business per week?

thanks

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Sat, 12 Aug 2017 20:36:45 AEST

Hi, Bill

That is totally possible. None of us had worked in the fashion sector. We deliver accessories that we ourselves would want to wear and receive, so that we resonate with the average guy.

LustBox is based in Norway today and be easily run from Europe, where there is also less competition.
The inventory will be transferred through a truck or container.

The only cost almost is the products and that vary from month to month. Some months we can have ridiciously low costs, while others we want to create a really valuable box and order more expensive stuff. Other costs are yearly domain, Mailchimp, Justuno and licenses for woocommerce, however they are quite small.

Best,
Paal

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Sat, 12 Aug 2017 23:39:07 AEST

@billl3 ^

Noavatar
Natashabb ( new )
Tue, 15 Aug 2017 13:34:08 AEST

Hi
I am in Australia , I am not interested in the stock, Id prefer to get a dropshipping company, would you be interested ?

Px48x48 avatar 9c4965b7 d33f 4680 b160 de5e45672f7e
ksa7198 ( | $1.31K )
Wed, 16 Aug 2017 12:41:17 AEST

How many subscribers do you have as of today?

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Wed, 16 Aug 2017 19:01:10 AEST

@natashabb if the price is right that we would be interested in doing that.

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Wed, 16 Aug 2017 19:17:58 AEST

We just revealed our reserve price as it has been of huge interest to the people bidding and following our auction.

Noavatar
Lovelylr ( new )
Thu, 17 Aug 2017 01:00:47 AEST

How many active subscribers does it has ?

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Thu, 17 Aug 2017 02:50:51 AEST

@Lovelylr @ksa7198 At the moment we have 73 subscribers.

The seller deleted a comment from LustBox ( new )
Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Thu, 17 Aug 2017 02:53:33 AEST

@Lovelylr @ksa7198 This can change rapidly once you start increasing the marketing effort. Lately we have been quite busy with other projects, that is also one of the reasons we want someone else to take control of LustBox - as we know what potential this business has.

Noavatar
Fri, 18 Aug 2017 03:12:14 AEST

Nice site and business. Shame about the extension.

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Fri, 18 Aug 2017 03:40:42 AEST

Hi, @bestdomainstoday
What do you mean by extension?

Best,
Paal

Noavatar
Fri, 18 Aug 2017 03:47:00 AEST

.no. not .com. did you make any attempt to secure the .com?

Px48x48 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1
LustBox ( new )
Fri, 18 Aug 2017 09:34:07 AEST

@bestdomainstoday Ah, I understand. The domain is for sale, but we have not purchased it yet. If the new owner sees this as a good investment, they are free to do so.

Px48x48 avatar c4f9f7c0 1fe9 4d78 a759 af7bd51584bb
ArnaudK ( new )
Fri, 18 Aug 2017 16:55:24 AEST

Hi, sent you a PM.

Noavatar
Mdjvd ( | $200 )
Fri, 18 Aug 2017 20:43:40 AEST

Weightlosstodietplans.org
Anybdy interested to buy this web?

The Seller
Px140x140 avatar 6ae24e27 c64b 4474 a41e de86fabd2bc1 LustBox Paal Friele Grung

new

Payment Methods ?
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  • PayPal
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