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$15,200 USD

Ended 61 days ago
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iOS App with 5,500 downloads/mo making $915/mo --> SUPER passive 0 time & 0$

Pimp out your Instagram profile

At a glance ?

Touch a value for a description

Downloads/month
5,500
App Age
5 months
Rating
29 reviews
App Store Price
Free
Net Profit
$915 p/mo
Reskin
No
Includes Source Code
Yes

Financials ?

Gross Revenue
$915
Net Profit
$915

Financials ?

Monetization Methods

  • This app earns revenue with In-App Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 17 $758 $0 $758
May 17 $1,073 $0 $1,073

Seller's Notes

APP DESCRIPTION 

This app lets users easily create photo grids with no hassle and super quick. We have created the app to be as simple and quick to use, in order to attract more users. In fact using the app is as easy as 3 steps below:

Step 1: upload photo

Step 2: choose grid option (1x3, 2x3 or 3x3)

Step 3: share on Instagram

App Highlights:

  • 0$ spent on marketing, all the growth has been organic.

  • 0 time spent outside of initial updates; the business runs on its own.

  • 0$ ongoing costs (no servers or back end required).

  • Strong Apple keyword rankings in US & France. Opportunity to optimize everywhere else, as the app is not localized.

  • Consistent Revenue and DL numbers (slowly growing each month with 0 effort).

  • Extremely clean code; native iOS in Swift.

  • All Instragram users are potential app users

  

REASON FOR SALE 

I am selling this app to focus on my core business (fitness only). I will need an influx of cash to hire contract work for a fitness platform. If this app did not get sold, then I’m fine with it staying in my portfolio because it provides steady monthly income.

  

DEVELOPMENT

The app is native iOS and it's written in Swift. The code is extremely clean and well commented for someone else to update it.

  

OPERATION

We spend 0 time and 0$ a week on the app, it runs on its own. Only time spent was on the initial release and update (ability to save photos to a camera roll). It doesn't require a back end, therefore there are no server costs. We have never spent any money on ads therefore all of the app’s growth has been organic.

  

MONETIZATION

The app is free to download, but we have IAP purchases. The user can pay for:

1. Ability to unlock one grid ($1.99)

2. Unlock unlimited grids ($2.99)

3. Ability to save grids to camera roll ($0.99)

  

MARKETING

We have not spent any effort on this. We are really good at coming up with US App Store keywords (which we rank well in) and all of the growth has been organic.

  

INCLUDED IN SALE

- full source code

- support for a week post sale / will answer questions you have in the future / give feedback

 

FUTURE OPPORTUNITIES 

The app presents a lot of ways on how to improve its already lucrative income:

  • Keyword optimization and localization: We are great at App Store optimization, but only for the US App Store. None of the other countries have localized keywords, which is a huge opportunity for acquiring customers from non english speaking countries.
  • Platform expansion: All of my apps are only on iPhone. If you have experience making Android apps, this is a good opportunity to apply the same idea and design. This alone can double the income of the app, as this time there’ll be two platforms in which incomes will be coming from. 
  • Marketing: We have achieved all of our sales and growth with $0 in marketing. Search ads could do really well. In addition, marketing on Instagram makes sense, as this is a product for people that use Instagram. We haven't tried to figure out a customer acquisition funnel, as most of our effort has been on fitness apps and creating a fitness platform. If the new owner is willing to invest some time and effort in marketing this app, surely the app’s active users will increase significantly leading to more income.

  • Ads: We have never run any ads on this app and it still resulted to a steady monthly income as published and verified in Flippa, if the new owner will integrate ads in this app then it will drastically increase the app’s revenue as it’s another monetization stream.
  • Instagram Growth: We are seeing a steady increase of newly acquired users of this app. The niche we are targeting is viral on its own, as another potential user will inevitably see this grid on an Instagram account and would want to make one as well. Additionally, the new owner can implement a free sample of what the app can do such as, “One free grid (with a Pic Split Post watermark)”, in order to acquire more users.

 

SELLER’S NOTE

Perfect for someone looking to acquire a cash generating asset. Instagram is not going anywhere anytime soon.

Great as well for someone looking to optimize. Opportunity in keyword localization, platform expansion (Android) etc

Comments

Px48x48 avatar 948797a4 86f9 4c8e 9660 042f030c1fae
screenspro ( | $429 )
Fri, 30 Jun 2017 19:37:37 AEST

Nice app, please message me if you have a BIN price

Px48x48 avatar 93a00633 14a2 4575 be8f b9308fbffb89
smllc ( | $22.6K )
Fri, 30 Jun 2017 22:04:24 AEST

Does this app require the Instagram API, or depend on any other APIs? Does it post automatically to Instagram or does user create the photos then open the Instagram app to post?

Noavatar
TheAppreneur1 ( | $15.2K )
Sat, 01 Jul 2017 02:00:08 AEST

@screenspro Hey sorry , that defeats the purpose of having a BIN. I would bid whatever the app is worth to you, given the detail I have provided :)

Noavatar
TheAppreneur1 ( | $15.2K )
Sat, 01 Jul 2017 02:03:04 AEST

@smllc It doesn't require Instagram API or any others, which is big, as this is always changing and would require constant updates.

After the user selects the grid --> they can tap on the photo --> this prompts up the share sheet and ability to copy it to Instagram --> This pastes the correct photo on IG automatically. Done through Apple OS, not Instagram API

Noavatar
TheAppreneur1 ( | $15.2K )
Sat, 01 Jul 2017 04:26:31 AEST

A couple of things to address, since i'm getting private messages and others can benefit from these answers.

1. I'm not interested in disclosing the BIN. Bid what it's worth to you :) Obviously if an app is making $1k with ZERO overhead, I am not going to sell the app at a ridiculously low multiple.

2. Yes we have competitors. There are zero unique apps left in the App Store, without any replicas.

What helps us succeed / stand apart:
A. Strong keyword ranking --> we were one of the first to use these keywords and do really well at them. This helps us get a lot of downloads for free every month.
B. Easy experience --> someone downloads the app and it takes them straight to making a grid. No ads or other BS.
C. Clever up charge --> IAP is prompted on the last step of the grid. By that point, the user has already committed and posted x photos on Instagram. Some apps ask for payment right away and this leads to lower conversions.

All the three above feed in the funnel.

We drive lots of DL (b/c of A). These users might download a couple of free apps at once. But since we have done a good job at B & C, out $ per DL is very good.

3. Instagram is huge and will keep growing. Initially profile grids were for super early adapters, but we are seeing more and more people use them. This trend definitely helps the app out, especially one that ranks well organically.

Px48x48 avatar 93a00633 14a2 4575 be8f b9308fbffb89
smllc ( | $22.6K )
Mon, 03 Jul 2017 22:12:53 AEST

@TheAppreneur1 Thanks for the detailed info.
1. The "Profit" shown in listing and screenshots is before Apple takes 30%, correct?
2. What exactly does the IAP buy for the user? Are they able to use the app without the IAP? (watermark etc)
3. Could you share any specific searches you rank highly for?

Noavatar
TheAppreneur1 ( | $15.2K )
Mon, 10 Jul 2017 05:44:00 AEST

@smllc Apologies for the delay, just seeing the comment.

1. Correct!

2. The user has three options for IAP
A) Buy one grid for their profile (one time use)
B) Buy unlimited grids (non consumable)
C) Ability to save grids to their camera roll (if they want to post later)

They are not able to use the app without IAP. Watermark would be an interesting experiment and tradeoff between IAP conversion and user growth.

3. Unfortunately I can't, as our valuable keywords are not 100% obvious.

Noavatar
Airkat ( | $53.1K )
Sun, 16 Jul 2017 05:57:19 AEST

How long has the app been in the store? Just since April?

Noavatar
TheAppreneur1 ( | $15.2K )
Sun, 16 Jul 2017 08:46:40 AEST

@Airkat Correct! Revenues seem to have stabilized at ~$1k a month (May, June & July). We think it is very possible to grow to ~$2-$3k a month, but obviously it requires a some time and money.

Px48x48 avatar 1419873457.651354a18cb19f0223.44397506
lidador ( | $1.21K )
Tue, 18 Jul 2017 13:31:35 AEST

What are the top keywords the app ranks for?

Noavatar
appleduty ( new )
Wed, 19 Jul 2017 06:21:34 AEST

Hhh

Noavatar
TheAppreneur1 ( | $15.2K )
Wed, 19 Jul 2017 07:08:00 AEST

@lidador Unfortunately I can't share that, as our valuable keywords are not 100% obvious. If interested, I can add you to the analytics on the developer account for the app and you can check out all download, sales, retention etc.

Noavatar
seanseven7 ( | $3.5K )
Wed, 19 Jul 2017 12:03:16 AEST

Thanks for adding me to the analytics.

1. Can you give me (us) a short walk through of the transfer process?

1. Barring any uncontrollable factors, do you foresee anything that might negatively affect the profits continuing, as they are, to the new owner?

Thanks

Noavatar
seanseven7 ( | $3.5K )
Wed, 19 Jul 2017 12:12:19 AEST

Hey sorry, I just saw that you already answered my second question in private message. Disregard. Thanks

Noavatar
TheAppreneur1 ( | $15.2K )
Thu, 20 Jul 2017 00:00:53 AEST

@seanseven7 The transfer process is seamless through Apple. I go the to app, hit transfer, enter your account ID & the app is there ~30 minutes later.

The Seller
Sellerdefaultavatar TheAppreneur1 Paola Kane
1 transaction totalling $15,200
Payment Methods ?
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  • PayPal
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