Website for sale

Sold by Auction

$9,600 USD

Ended 2702 days ago

Online Resume Writing Business - 3 domains, $6.3k/mo rev, $100k subcontract opp.

At a glance ?

Touch a value for a description

Site Type
Site Age
7 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit
No Additional Financial Data

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Seller's Notes

Online Resume Writing Business – web site business plan domains
One-off business opportunity, For Sale by Owner who is starting a new job.

Own and operate this unique Resume Writing Business with plans to become a large online competitor. Employ a combination of Search Engine Marketing (SEM) in Google, Yahoo, Bing and Facebook, Partnerships with related online ventures, E-mail Marketing Campaigns to graduating classes, online listings on eBay, Elance and other destinations and Classifieds and Directory Listings offline to market Professional Resume Writing Services to jobseekers around the world.

Outsource Resume Writing work to a large database of Freelance Writers, carefully compiled, who work from home and communicate with you electronically (or write resumes yourself!).

Solid gross profit margin of 30-70% per order, achievable if expenditure remains within budget. Some competing businesses are generating greater than $400,000 pa in profit.

ONGOING SUBCONTRACT WORK: Presently identified and built a relationship with another firm who is linked to a large job search webbsite. Possible opportunity to work to take on substantial volume of subcontract work from this firm with a prospective volume of up to 6-9 orders per day (estimate of total revenue potential of $131,400-$197,100 pa.)

SEARCH ENGINE MARKETING: First Month Sales from Search Engine Marketing of $6,336 (USD) reveal strong early interest from customers. Possibility to further optimise campaign to increase return on marketing spend and scale to a larger monthly budget.

Included in the sale:
- Comprehensive Business Plan (including Marketing Plan and Operational Plan).
- Three fully-developed Websites with Domains, custom Shopping Carts and E-commerce integration.
- Resume Templates, Samples, Writing Guide and eBooks.
- Search Engine Marketing (SEM) Campaign Plan including unique Commission-Based relationship with SEM Agency.
- Marketing Materials: Graduate Resume Writing E-mail Campaign and Website materials, Response-Booster e-book, Free Critique common phrases, Online Listing designs and more.
- Large database of Resume Writer contacts including samples.
- Toll-Free Telephone Numbers in the United States, United Kingdom and Australia.

Prepared by the Owner who is an Actuary and Finance Graduate from a leading Top 8 University and has won Business Plan of the Year awards in the past. Includes:

§  Market Overview
§  Competitor Analysis – detailed analysis of main competitor groups and large competitors in the market including revenue, website traffic, key partnerships, product description and business model (where available).
§  SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis
§  Marketing Campaign Plans for:
o    Search Engine Marketing
o    Online Partnerships
o    Marketing to Graduating Classes
o    eBay, Elance and Other Online Listings
o    Classified Ads
o    Directory Listings
o    Affiliates
§  Marketing Materials
o    Graduate E-mail Campaign Template and Website
o    eBook: 4 Quick Response-Boosters for your Resume
o    eBook: 10 Samples that Won Jobs
o    Free Critique: Common phrases and e-mail template

§  Business Process Definition
§  Business Scorecard – Key Performance Indicators (KPI’s), metric owners and target regions.
§  HR
o    Recruitment Plan
§  Recruitment Campaign Plan – best websites to advertise jobs on, timelines and materials including acceptance and rejection e-mail templates.
§  Job Ad Copy – fine-tuned and carefully improved keyword-rich ad to increase the number responses from ideal candidate writers.
§  Pre-Interview Assessment Criteria – to evaluate the writer’s resume skills developed by the owner based on the Certified Professional Resume Writer examination.
§  Telephone Interview Script and Answer Guide – behavioural questions to understand the writer’s fit with the business and work style.
o    Writer Contact Database – over 50 resume writers with e-mail and telephone contact details, their resume, sample resumes and more.
o    Freelance Writer Contract
o    Legal Advice – regarding ‘freelance’ status of writers and tax requirements
§  Outsourcing Relationships
o    Relationship with Outsourced Resume Writing Company – Identified stakeholder and pursued comprehensive draft agreement to outsource resume writing to Indian company for cost and consistency reasons.
o    Relationship with Outsourced Customer Service Company – Identified stakeholder and pursued comprehensive draft agreement to outsource inbound telephone and e-mail enquiries and support to Philippines Company.

§  3 Domains (,,
§  3 Websites – that target non-competing market niches:
a. – a low-cost, high-volume service – offers the direct benefit of guaranteed results.
b. – a moderate-price service – designed to appeal to savvy career professionals and executives, applies leading empirical research and professional resume page design to increase appeal.
c. – a graduate resume service – designed to appeal to students that have recently graduated or are nearing graduation and act as a landing site for comprehensive e-mail and on-campus marketing campaigns.
§  Website copy – written by a Professional Copywriter, segments and targets key market demographics handling objections and focusing on benefits (not features).
§  Search Engine Optimised (SEO) content – keyword-rich to organically attract more and more traffic as the popularity of the site grows.
§  E-commerce facilities – accepting electronic payment by PayPal and Credit Card integrated into site.
§  Shopping Cart – streamlined custom-developed which cross-sells additional products to increase revenue per customer throughout the order process.
§  Website Statistics – Google Analytics and Google Conversion Tracking implemented and tested.

§  30+ Resume Templates – professionally designed by graphic designers to comply with industry page layout standards (typesetting, hierarchy, typographic detailing, etc.) and make customer’s resumes look great and come alive on paper. Comprehensive selection of styles to appeal to variety of audiences and merchandise the product effectively. Cost thousands!
§  20+ Sample Resumes – written by professional resume writers, these samples show off how much better a professional resume is compared to one written by an amateur.
§  Owner was a registered member of the Professional Association of Resume Writers and a Certified Professional Resume Writer – will provide CPRW resume writing guide.

§  Telephone and Fax Numbers
o    Toll Free Numbers: US, UK, Australia
o    Local Phone Numbers: US, Australia
§  E-mail addresses
§  Mail address - mail is scanned and forwarded to company e-mail address by a third party service provider.

All digital assets and account ownership will be transferred to the Buyer within 40 days of sale. Immediate transfer may not be possible.

Ongoing Costs:
Ongoing fees for domains, telephone numbers and hosting become the responsibility of the Buyer at the time of complete delivery – any prepayments or account credit that can be transferred will be transferred to the Buyer. Ongoing costs are estimated at less than $200/mo at present excluding any marketing expenses which are optional and may be taken on by the Buyer as you choose.

Condition of Business:
This business is sold on an ‘as is’ basis. The Owner will not accept responsibility for the performance of the business.

Additional Revenue Details

ONGOING SUBCONTRACT WORK: Presently identified and built a relationship with another firm who is linked to a large job search webbsite. Possible opportunity to work to take on substantial volume of subcontract work from this firm with a prospective volume of up to 6-9 orders per day (estimate of total revenue potential of $131,400-$197,100 pa.)

SEARCH ENGINE MARKETING: First Month Sales from Search Engine Marketing of $6,336 (USD) reveal strong early interest from customers. Possibility to further optimise campaign to increase return on marketing spend and scale to a larger monthly budget.

Additional Traffic Details

Traffic will vary depending on investment in SEM and other Marketing mediums.

Site Info

Site Established ? January 2010
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 0
MajesticSEO Inbound Links ? 0
SEOmoz mozRank ? 0.0
Alexa Rank ? 7,799,621
More info: SEOmoz and SEMRush


rgeczi ( | $51 )
Sun, 14 Mar 2010 18:35:46 AEDT

Can you please post proof of revenue, and PM me your reserve price? Thank you.

rgeczi ( | $51 )
Sun, 14 Mar 2010 18:37:07 AEDT

Also, please post Google Analytics stats, to confirm the traffic you mentioned. Thank you.

jwinters ( suspended )
Sun, 14 Mar 2010 20:14:58 AEDT

There is no reserve price.
I have posted verified Google Analytics statistics.

Abdulrazag Alhadi ( | $3.53K )
Mon, 15 Mar 2010 03:45:29 AEDT

seriously interested, but needs more info for:

1- do you have contract with your resume writers and how much it cost?

2- you mentioned that you have a contract with a job search Co., is it open and what exactly the do?

3- can you provide video proof for income?

4- what is the cost for the new owner in terms of time and cost?

5- what support are you willing to give?

my email [email protected]


lacatusb ( | $17.5K )
Mon, 15 Mar 2010 09:05:10 AEDT

also interested in the questions above

y2kam ( | $27.3K )
Mon, 15 Mar 2010 17:30:39 AEDT

me too please

jwinters ( suspended )
Mon, 15 Mar 2010 19:17:26 AEDT

@Abdulrazag: I have answered your 5 questions at length in the pdf document attached to the 'Attachments' section of this listing (titled "Answers to Questions posted 15 March").
@lacatusb and @y2kam: See this pdf also.

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feidhlim ( | $1.01K )
Tue, 16 Mar 2010 06:19:56 AEDT

What happens if someone doesn't get the job?! Refund?
Are the other domains included in sale?

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feidhlim ( | $1.01K )
Tue, 16 Mar 2010 10:13:57 AEDT

Sorry... I now see it is for the three domains.
Can you answer my other question when you have an opportunity?

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feidhlim ( | $1.01K )
Tue, 16 Mar 2010 10:27:43 AEDT

Can you PM reserve?

zorz ( new )
Tue, 16 Mar 2010 17:34:16 AEDT

Could you please PM me information on the Google SEM campaign you made, including spend, clicks, impressions, clickthrough rate, revenue, profit, etc? Thank you!

jwinters ( suspended )
Tue, 16 Mar 2010 19:49:58 AEDT

@feidhlim: I am working to try to 'sure' up the subcontract work at the moment.
The company approached us and approved our sample resumes. In my opinion, the chance that this work will go ahead is strong.
I cannot offer a price guarantee on this point as quality and timeliness of output will be the predominant determining factors in receiving volume and continuity of orders from this (and other) firms. These two factors, quality and timeliness, are under the control of the Buyer.
If the subcontract falls through in the first 45 days, I will work with the Buyer to find alternative subcontract work with a volume of 4-8 orders/day. There are a number of opportunities and I do have some contacts which I will provide in the sale no matter the outcome of the primary subcontract project. The business’s performance is wholly and explicitly the responsibility of the Buyer.

jwinters ( suspended )
Tue, 16 Mar 2010 19:51:31 AEDT

@feidhlim: All three domains are for sale and included in this one auction. (, and

jwinters ( suspended )
Tue, 16 Mar 2010 20:07:41 AEDT

We received:

3,155 Clicks

226,850 Impressions

1.40% Click-Thru-Rate (CTR)

$0.61 Average Cost Per Click (CPC)

$1,914.62 Cost of Google SEM
28 Sales

$6,336 Revenue

$2,129 Cost of Writing (33.61% Revenue)

$2,292 Gross Profit Less Marketing = (Revenue – Cost of Writing – Cost of Google SEM)

This was a limited period test of SEM run for part of one month.
Estimates from our most-similar competitor:

$119,829 per annum on Search Engine Marketing

$512,868 Revenue
I do not have the time to handle the level of customer service that comes with this competitor’s volume of marketing spend and revenue.

jwinters ( suspended )
Wed, 17 Mar 2010 00:41:26 AEDT

The business was started in April 2009. was the first domain purchased shortly after on 10 July 2009. was added in January 2010.

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feidhlim ( | $1.01K )
Wed, 17 Mar 2010 00:45:04 AEDT

Sorry - I'm not sure you understood my question.
If an individual pays for an improved resume, and they don't get a job - do they have some come back on the site? Am I misinterpretting the below?
"Employed or we'll return your money and pay you $50!

Our 60 day Job Guarantee speaks for itself - that you should only expect the very best professional resume service. No other resume companies bet their fee on your employment."

jwinters ( suspended )
Wed, 17 Mar 2010 10:13:02 AEDT


Sorry, I did misinterpret your question - I thought you were referring to the subcontract job.
Our guarantee requires that a customer present proof of applying to 30 jobs in the first 30 days by means of either Certified Mail receipts or Fax receipts. E-mail is not acceptable. The rate of customers that satisfy these requirement are very low - based on data from a competitor with a similar guarantee, it is less than 4%.
Truthfully, most customers will be happy with the results produced by a professional resume writer. It is usually more succinct, clearer and more intentionally worded than they could write themselves. Of those that are not, many will not chase up the offer for lack of time/interest and few will meet the criteria to receive a refund.
The refund is limited to 'one-per-customer' and may require certified proof of customer's ID.

Px48x48 avatar 1319041165.31464e9ef88d4cd1c3.91323946
jhf12 ( | $4.67K )
Wed, 17 Mar 2010 23:36:14 AEDT

Hi, what are the expenses for advertising and to run the site. Please post proof of these Expenses.

jwinters ( suspended )
Thu, 18 Mar 2010 01:38:17 AEDT


Expenses to run the site are $32.90/month. There are no ongoing contracts. Hosting for all three domains is with (inc. a unique IP address) for $13.95/mo. The other cost is for the telephone numbers. We have received very few enquiries by telephone - I would suggest transitioning to e-mail only support.
Advertising has only been tested intermittently at this stage. The costs were $1915 for the campaigns summed up and described in the post on March 16. This spend could be varied up or down depending on your budget, desired revenue and performance of the campaigns. At the moment, we pay the SEM Agency $100/month as a base fee with a % commission based on ROI that equates to approximately 10-15% of revenue per month. There is no ongoing contract with this agency and you can leave anytime.
Writing costs have been described in the document "Answers to Questions posted March 15" and occur only when an order is received (no ongoing remuneration costs) with a 30-70% gross profit margin on revenue.

chersern ( | $4.89K )
Fri, 19 Mar 2010 17:47:25 AEDT

is it possible to manage this site internationally outside the US? who are you main competitors?

jwinters ( suspended )
Sat, 20 Mar 2010 01:17:21 AEDT


The site can be managed from anywhere - I am presently located in Australia, most of the business comes from the US.
Main competitors are:, and

riadh001 ( | $6.86K )
Sat, 20 Mar 2010 04:09:49 AEDT

Please PM me your asking price.

jwinters ( suspended )
Sat, 20 Mar 2010 18:35:02 AEDT

Update regarding subcontract work: Attached partial e-mail from firm regarding subcontract work (contact details edited out for obvious reasons).
This work appears to have the go-ahead - great news for prospective buyers. The estimated revenue from 4 orders/day is $91,000 USD.

Hello Jarryd,
Thank you for your response. I can certainly send you 4/day if that is agreeable to you.
I would like to start with 1 or 2 /day at first to ensure that your team meets our

standards for quality. The resumes must be perfect as our client is quite picky about this.
FYI, if your team turns around excellent work, I would certainly consider a restructuring and make 9/day available to you.
Please let me know if you are ready to proceed.

jwinters ( suspended )
Sat, 20 Mar 2010 18:43:52 AEDT

Attached screen capture of e-mail in relation to resume subcontract as verification. (Contact details blocked out).

The seller deleted a comment from Okason ( | $3.91K )
jwinters ( suspended )
Sat, 20 Mar 2010 21:44:05 AEDT

A recent post by Okason was untrue and appeared to be spam. I have reported it to admin.

jwinters ( suspended )
Sat, 20 Mar 2010 21:45:28 AEDT

Feel free to ask as many questions as you would like answered. I am committed to answering all questions asked promptly and supplying as much information as is reasonably possible.

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feidhlim ( | $1.01K )
Sun, 21 Mar 2010 10:04:46 AEDT

Personal but important question.... Why would you give up a project you have put many hours into and could potentially yield over 90k a year? Other then starting a new job...?

jwinters ( suspended )
Sun, 21 Mar 2010 15:04:58 AEDT


I was hoping not to 'give up' the project. I wanted to recoup some of the time and capital invested through the sale of the project. :)
Setting it up has left a bit of a hole in my pocket (I have spent more than $10k) and has taken a fairly intense 9 months (time zone difference between Australia and US meant I was staying up or waking up at all hours –interviewing writers, dealing with contractors who developed the sites, wrote content, etc.).
The business does requires a relatively responsiveness person to handle support and make sure writers deliver on time. If you find a good writer who is reliable, you may not have much to do - however, bad writers are difficult and can take 4-6 e-mails to resolve. Thankfully you can just stop using bad writers (contracts are 1 order at a time). With the subcontract you may have enough scale to hire a dedicated support person part time.
Remember: The subcontract work will only continue if you deliver quality to a deadline. If you were writing the resumes yourself as a job, it would be easy to guarantee that. When you are not, it is in your best interest to review each resume to make sure you don’t risk losing the ~90k/year revenue. That takes time – I would suggest 1 hour/day on top of support for business from SEM.
After work, I don't have the motivation to keep up with this consistently or keep to different time zones. My new job (Actuary) is rated among the highest in 'Most Stressful' lists. I can’t continue the business so I am cashing out.

donnalee ( | $336 )
Thu, 25 Mar 2010 04:28:25 AEDT


I really see you have put in a lot of excellent work! I do have a few questions.
28 Sales

$6,336 Revenue

$2,129 Cost of Writing (33.61% Revenue)

$2,292 Gross Profit Less Marketing = (Revenue – Cost of Writing – Cost of Google SEM)
Could you give me a clear idea of the time investment on your own part to accomplish these numbers? Did you write any resumes yourself? Did you handle all the requests coming in and what kind of time investment was that? Did you monitor quality on every resume? Who has the final communication with your client - you or your resume writer?
Also what system do you use to collect client data in preparation for resume writing? Do you turn over all of that to your writers or do you have a required formula to use?
Do your writers use the templates you provide only? How long would you estimate that it takes to turn out a quality product?
I guess my questions are all around systems and procedures and what the time investment is - if buyer does not personally handle the work, it will have to be outsourced and I am wondering about the costs involved.
Also I couldn't find online.

jwinters ( suspended )
Thu, 25 Mar 2010 23:01:09 AEDT


Truthfully, as an owner trying to build a business, I think you will find yourself setting a high standard to try to gain referrals and build reputation. Personally, I did edit/alter/finish some resumes from writers during this period.
Support takes a fair amount of time. I suggested 4-6 hours per week for 28 resumes/month.
Many customers prefer to contact the firm first (usually by email) before making a purchase. This market is most productive when you have a support person who encourages the customer ‘over the line’ to make the final buying decision. Customers read what you write in a direct e-mail responding to their question/request in more detail than they will ever read a website. A few simple direct notes about their resume (while remaining complimentary of their efforts) builds rapport and gains surprising buying conviction.
Monitoring quality is important. However, after a few resumes, you will get a good sense whether a writer can be trusted and typically this does not fluctuate. Work ethic and knowledge of the resume standards and norms are usually quite constant – either a writer is committed and knowledgeable or they are not.
The writer contacts the customer to gain additional information. They will typically deliver the draft to the customer though you should ensure you receive a copy to make sure the customer has it by the deadline – don’t pay until you have the completed work. (Personally, I preferred to handle final delivery by e-mail myself.)
Our career questionnaire is a word document. You may choose to set up a web form – this is not difficult. The whole document is passed on to writers.
I provided templates to the writers (30 included in sale - worth over $1000 at cost value themselves) that have formatting and page layout defined. Typically these look best and the first impression a customer receives (as well as an employer) is important.
It usually takes an experienced writer 1-3 hours to write a quality resume. This seems short compared to writing your own resume, but good writers are well versed in the terminology, wording, necessary inclusions/exclusions and how to present the content of a resume. This makes the hourly rate quite competitive ($20-40/hour based on subcontract rates – higher if you receive the full retail sale price as you would if you were an Owner-Writer).
The webpage is paused at the present time. We have no graduate campaign running at the moment and prefer to encourage customers to our other sites. You may change this easily.

newfoundbeauty ( | $27.6K )
Fri, 26 Mar 2010 05:56:14 AEDT

Do you currently have freelance writers you work with consistently? Are they (freelance resume writers) under any contract with you? Are you receiveing any organic traffic?

hkellogg ( | $496 )
Sat, 27 Mar 2010 02:17:04 AEDT

Can you please provide video proof o income.

jwinters ( suspended )
Sun, 28 Mar 2010 15:08:41 AEDT

Guys: Yesterday I received a contract in relation to the 'Subcontract Resume Writing' work that has been described on prior occasions in this listing. Please see attachment, "Contract for Resume Writing Work" to view this document.
I believe this to be one of the most valuable components of the business, however, it is conditional to a number of factors including those aforementioned factors of quality and timeliness of output.
Sorry for delay in responding to posts & PMs, I have been busy with work and getting this contract finalised.

newfoundbeauty ( | $27.6K )
Mon, 29 Mar 2010 04:26:46 AEDT

Why are you selling this, if it was profitable and you have only had this for a few months? How many months have you been operational now? What was your revenue after your "first month reported sales"?

The seller deleted a comment from niyogi ( new )
The seller deleted a comment from newfoundbeauty ( | $27.6K )
NodnarbLLC ( | $667 )
Mon, 29 Mar 2010 15:23:53 AEDT

The contract you have signed on Page 2, Section 8 says the contract cannot be assigned. So the new owner would have to secure that contract/renewsal on their own?

jwinters ( suspended )
Mon, 29 Mar 2010 15:46:48 AEDT


This is the first version of the contract I have received on Friday 26 March. I posted it here due to the relevance and I will continue conversations with the firm to ensure a smooth transition. I cannot see a reason why they would not accept a substitute contract holder.

The seller deleted a comment from newfoundbeauty ( | $27.6K )
jwinters ( suspended )
Mon, 29 Mar 2010 17:44:21 AEDT


I have already described at some length why I am selling. Please refer to earlier posts in the comments section.
I have only marketed it intermittently for one month as I have stated in posts previously. There was no revenue beyond that month.

wiknar ( new )
Tue, 30 Mar 2010 10:02:14 AEDT

I'm wondering why you are posting for sale when response is a much better site with a lot more development.
Do you have a web developer that you hired to do all l this or do you use an ecommerce platform of some kind?

jwinters ( suspended )
Tue, 30 Mar 2010 18:52:23 AEDT

@wiknar is included in this sale.
You are correct, has a more sophisticated ecommerce platform. I had a custom shopping cart developed including javascript/ajax Country/currency changes, cross selling and ajax career questionnaire. It is all controlled by an admin subsite with order reports from data stored in a MySQL database.
It should be simple to duplicate the shopping cart and edit the template to match the website. The order process for at the moment is a simpler and faster checkout - albeit less flexible.
The ecommerce platform cost a few thousand dollars to have developed from an external contractor. It is all included.

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vip ( suspended )
Tue, 30 Mar 2010 21:26:05 AEDT

Not sure if you have answered this, jwinters -- Reasons for selling? (It seems too good to be true.)

jwinters ( suspended )
Tue, 30 Mar 2010 22:44:42 AEDT


Reason for selling in post on Sun, Mar 21 2010. Please refer to this to save me reposting.

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vip ( suspended )
Wed, 31 Mar 2010 08:11:54 AEDT

Sorry about that. Missed it.

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michaelebrown ( | $494 )
Wed, 31 Mar 2010 09:04:16 AEDT

I have been watching this auction closely since the 27th and have noticed that pending bids are not accepted until after there is less than four hours remaining even though they have been pending since the six hour (this varies) mark and I have watched it pretty much constantly, missing only a couple hours here and there. Is there a reason for this?

jwinters ( suspended )
Wed, 31 Mar 2010 12:11:40 AEDT


I have been accepting bids as quickly as I see them. The way I understand flippa to works is such that: if a bid is placed in the last 4 hours (accepted/rejected/not acted on), it will add an additional 4 hours to the auction end time. This only occurs once for each 'last 4 hours' meaning if 2 or more bids are placed in the last 4 hours, it doesn't add 8 or more hours. Hence, the maximum time pending hasn't been greater than 8 hours for the last few days. There is a timezone difference and I sleep & work which means I cannot be here all the time and there is often some delay before I accept bids.
I thought there had been a few bids accepted prior to reaching the last 4 hours since the 27th, but I could be wrong.

jwinters ( suspended )
Wed, 31 Mar 2010 14:44:20 AEDT

Per a private question: I am happy to sign a non-compete agreement in respect of resume writing/editing for a substantial time period (say 5 years).

The Seller
Sellerdefaultavatar jwinters


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