Sold by Buy It Now

$10,800 USD

Ended 3 days ago

1 y/o popular table decor blog with 15,900+ uniques/mo making $300+/mo started in October 2015 and it caters to table decoration ideas for all occasions. Website is earning through Adsense and some other platforms as well.

At a glance ?

Touch a value for a description

Site Type
Site Age
1 year

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
May 17 15,851 21,867
Apr 17 15,675 21,971
Mar 17 16,470 22,928
Feb 17 14,200 20,431
Jan 17 18,888 26,819
Dec 16 12,002 16,877
Nov 16 13,650 19,558
Oct 16 15,296 21,919
Sep 16 11,872 17,066
Aug 16 9,159 13,709
Jul 16 7,433 11,282
Jun 16 6,224 9,265

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 15,778 72%
Direct 5,128 23%
Social 765 3.5%
Referral 192 0.88%
Email 3 0.014%

Top Countries ?

Page Views
United States 15,423
South Africa 1,224
United Kingdom 740
Canada 550
India 416

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $103 $35 $68
Jul 16 $87 $30 $57
Aug 16 $128 $20 $108
Sep 16 $184 $25 $159
Oct 16 $200 $25 $175
Nov 16 $191 $20 $171
Dec 16 $172 $20 $152
Jan 17 $213 $15 $198
Feb 17 $169 $20 $149
Mar 17 $290 $15 $275
Apr 17 $274 $10 $264
May 17 $345 $15 $330

Seller's Notes


How is your business monetized?



Please describe your business model started in October 2015 and it caters to table decoration ideas for all occasions. Website is earning through Adsense and some other platforms as well.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

Website is hosted on Inmotion Hosting right now. Buyer will require server of his own to host this website.

Why are you selling the business?

I started this website about two years ago from scratch and it now gets decent number of visitors and earns $300+ per month. It has grown a lot since I started it, but I don't have the time to focus on it anymore. I won't sell it to just anyone. I invested a lot of time and hard work on this blog to get it to the level it has reached today. So I am looking for someone who is willing to pay for what it's really worth, and grow the website to a whole new level.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, the revenue is not kept separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

No, I am not willing to provide live revenue verification.

What are the main expenses of the business? 

Main expenses of the business are content writing and hosting. I am publishing 4 articles a month i.e. 1 article per week. As I have full time writers who are working for my other websites as well, cost of 1 article to me is only $5. In case you wish to hire a writer on freelance basis, you can get the articles at $10 per article. I am using shared hosting of Inmotion on which few more websites are hosted, so per month cost of hosting is negligible.

Please list all domain names you are including in the sale

Are you including any social media accounts in the sale?


Which accounts will you be including?





Please provide some basic details about each account selected above - 2711 likes - 37 followers - 163 followers - 7 followers

Are there any email lists included in the sale?


Are you selling the assets of the business (asset sale) or the company (stock sale)?

Not sure.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site? 



Why do you think the site's top traffic sources are the the ones you chose above?

Website is getting 72% organic traffic as we are ranking for many keywords on

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

Created backlinks in the form of social bookmarking, image sharing, pdf sharing, ppt sharing etc.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?


Do you have employees or contracts with freelancers?


Detail the type of employment you provide and how many people you employ

Yes, I have full time writers who write for this website and my other websites.

Are the employment contracts transferable to the new owner?


How is the content of your website produced? 

I search for trending topics along with the keywords for my writers. They write the content along with searching and uploading images in WordPress. Content is saved in drafts in WordPress. I proofread the content myself and do all the on-page SEO before publishing the content.

Task 1

Managing Website


Coming up with topics, proof reading content and publishing it along with sharing on social media



Hours per week


Task 2



Researching regarding the topic, writing it in wordpress, searching for relevant image and uploading in wordpress



Hours per week


Does the owner need specific skillsets in order to successfully operate the site?

Not really, just basic knowledge of wordpress and on page seo if you want to handle the website yourself.

Do you and/or any employees or freelancers provide customer support?


Please identify and briefly describe your main competitors (1-3 is fine)

What makes your website better than its competition?

We don't have any direct competitors as no other website is catering to only table decor content. Our website can become an authority website in this niche in near future. We have published more than 130 articles on our website. Our website is ranking for more than 100 keywords on top 5 pages of We don't have to put much efforts in ranking new content as we are doing good on page seo and proper inter linking with old articles. So the new content starts ranking within a few weeks of publishing. We started using Amazon affiliate ads few months back and getting good response from it. No extra effort was required for it apart from creating account on Amazon and adding product codes in the articles.

Which ad networks does the website utilize?


Content Ad

Are all ad networks transferable to the new owner?


Please explain which networks are not transferable and why

No, you need to create your own Adsense, Media.Net and Content Ad accounts and add this website in those accounts. I won't be able to pass on my accounts because I have my other websites attached in these accounts.

Does your website utilize direct advertising?


Please list all affiliates generating more than 1% of total revenue

Amazon Affiliates

Are all affiliate relationships transferable to the new owner?


Please explain which affiliate relationships are not transferable

You need to create your own affiliate account on as I have my other websites attached to my Amazon account so I won't be able to pass on that account.

Please provide a brief overview of each related site that you own below

I don't have any other website which is related to this niche.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

Right now we have added amazon native ad codes on around 15 articles out of a total of 130+ articles. So you can add the product codes on all the pages and that will increase chances of earning more through Amazon. We have recently published reviews of the best coffee tables sold on Amazon. So you can write more product reviews like these and earn good commissions from Amazon. You can also create affiliate accounts on ShareASale, ClickBank, Etsy etc and sell products and earn commissions.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Important Notes

I will ONLY grant Google Analytics guest access to bidders. Please do not request access if you have not made a bid.

I will not be revealing the reserve publicly.


Site Info

Site Established ? October 2015
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 3 September 2014
Registrar ? NAME.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 165
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,083,461
More info: SEOmoz and SEMRush


lhforce ( new )
Thu, 29 Jun 2017 09:08:05 AEST

Why has the traffic been declining so much in the last couple of months?

susala ( | $6.08K )
Thu, 29 Jun 2017 09:42:03 AEST

Noticed that 90% of Facebook are from India. How do you get your sale ?

puneet685 ( | $21K )
Thu, 29 Jun 2017 13:48:19 AEST

@susala, We are not getting any sale through Facebook. Whatever sales we are getting on Amazon are through organic search only as we are ranking for many keywords on top pages of Google.

puneet685 ( | $21K )
Thu, 29 Jun 2017 13:56:55 AEST

@lhforce, Traffic is going down because we have lost some rankings of our keywords due to constant updates of Google. All traffic which we have right now is mostly organic with minimal seo done. So the website requires good backlinks to be built for a couple of months and I'm sure that the traffic is going to double after that.

itsd ( new )
Sat, 01 Jul 2017 03:17:00 AEST

You have other websites like using the same Adsense ID. Can you explain?


puneet685 ( | $21K )
Sat, 01 Jul 2017 13:15:39 AEST

@itsd, I'm not sure what explanation you want from me in this matter. I can have n number of websites associated with a single Adsense ID. Is that a problem for you??

The websites which you see on that link were mine and I used the same Adsense for them but as those websites are sold now, they are showing other Adsense Id's as well on top of my ID.

Hope that helps!

puneet685 ( | $21K )
Wed, 05 Jul 2017 16:59:18 AEST

Hello Bidders & Watchers,

I have uploaded earning reports for June 2017. Kindly have a look.

Adsense Earning: $99.25
ContentAd Earning: $70.23
Media.Net Earning: $63.23
Amazon Earnings: $124.66

Total earning for July : $357.37


puneet685 ( | $21K )
Thu, 06 Jul 2017 17:41:40 AEST

Hello Bidders & Watchers,

Auction has reached it's reserve price and is definitely going to sell to the highest bidder. So place your bids at the earliest.


puneet685 ( | $21K )
Fri, 14 Jul 2017 19:51:02 AEST

Hello Bidders and Watchers,

Here are the auction stats till date:

Current Price: $6,250
Bidders: 9
Total bids: 12
Comments: 9
Watchers: 100+
Views: Close to 5k
Discussions: 20+

A little less than 5 days are remaining before the auction ends and the auction has already crossed reserve. So this is definitely going to sell to the highest bidder. If anyone have good BIN offers, they can PM me with the offers.


boromake ( new )
Mon, 17 Jul 2017 16:27:27 AEST

What is the reason you are not willing to provide live revenue verification?

puneet685 ( | $21K )
Mon, 17 Jul 2017 18:02:55 AEST

@boromake, I have already verified traffic and revenue details with flippa. You can check the verified details in the listing. Live revenue verification isn't possible because I have many more websites in the same Adsense, ContentAd and other accounts. I don't want to disclose my websites to everyone and create unnecessary competition for myself.

puneet685 ( | $21K )
Tue, 18 Jul 2017 17:07:29 AEST

Hello Bidders & Watchers,

I have uploaded earning reports for July 2017. Kindly have a look.

Adsense Earning: $60
ContentAd Earning: $22.99
Media.Net Earning: $34.63
Amazon Earnings: $57.47

Total earning for July : $175

Google Analytics report uploaded as well. In first 17 days, page views are more than 12k that means traffic and income are rising gradually and the buyer will benefit from the passive income of this website.


The Seller
Sellerdefaultavatar puneet685 Puneet Mehtani
3 transactions totalling $20,950
Payment Methods ?
  • Flippa Escrow
  • PayPal
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