Website for sale

Ended 57 days ago

Dropshipping ecommerce with 11,223 uniques/mo making $5,644/mo

Lever is an ecommerce website selling leather cases for iPhones. Lever made over $5k last month.

At a glance ?

Touch a value for a description

Site Type
Site Age
6 months

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Apr 17 12,642 74,253
Mar 17 19,132 98,542
Feb 17 1,895 9,171
Jan 17 0 0
Dec 16 0 0
Nov 16 0 0
Oct 16 0 0
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0
Jun 16 0 0
May 16 0 0

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Social 59,404 80%
Direct 7,750 10%
Referral 4,382 5.9%
Organic Search 1,574 2.1%
(Other) 1,143 1.5%

Top Countries ?

Page Views
Italy 21,954
Germany 11,209
Portugal 6,575
Spain 4,982
Romania 4,252

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Feb 17 $300 $252 $48
Mar 17 $5,899 $3,045 $2,854
Apr 17 $5,644 $3,263 $2,381
May 17 $1,989 $982 $1,007

Seller's Notes

Lever Cover in numbers

  • 867 orders in 4 months
  • 44.000 unique visitors
  • 2500 Facebook followers
  • 1200 Instagram followers
  • 1.84% conversion rate
  • Over 1500 targeted subscribers to our newsletter

About the site

Lever is an ecommerce website selling leather iPhone cases. It's a very young website (born in middle february 2017) but got lots of traction thanks to social network activity.

The website is based on the Shopify platform that ensures very low manteniante cost (29€/month) and makes use of some very economic but really useful apps. Total expense is under 100€/month.

Thanks to Shopify, the website is very easy to operate and run. It is possible to change, update or delete any page or product with a visual editor, in minutes.

Cases are provided by manufacturers or other retailers at very low prices and sent directly to the customers. We apply a 400% or even 500% markup on most items.

The process is semi-automatic and the website operator doesn't have to manually order the cases.

Please note that I almost stopped advertising in May, that's why revenues are very low - note that expenses are low too!

Included in the sale

  • LeverCover Shopify account
  • levercover.com domain
  • 26 products, including dropshipping sources for every single product
  • Facebook and Instagram accounts
  • Custom website theme
  • Lever ads account n Facebook, with campaigns already set up

Traffic Details

Lever gets over 550 unique users/day and has a conversion rate of 1.84%, way better than the industry average which is 1%.

Most traffic comes from European Union where I focused. Products also sell well in USA and Australia.

Most traffic comes from paid ads on Facebook and Instagram, the working advertisement configuration and the copies are included in the sale.

Advertising Details

Lever uses mainly Facebook and Instagram advertising to gain visitors and customers.

Facebook Pixel is properly installed inside the Lever's ecommerce, meaning that the website learns by itself who is more likely to buy and who is not.

These informations are gained with the experience the website has, so, the more users, the better.

Facebook advertising can optimize itself using data gained from the Facebook Pixel, so it shows Lever advertisement to people that are more likely to buy. That means that advertising performance gets better over time - and it really does, as you can see from the profit VS expenses graph.

We also set up a retargeting campaign to win back customers who already visited the website but didn't eventually buy. Conversion cost on retargeting campaigns is a lot lower than the main one.

Lever also tries to win back customers using email marketing: when a customer doesn't complete his/her purchase, he receives three emails:

  1. The first email is sent 10 minutes after the abandoned checkout. That might be useful in case of issues with the credit card.
  2. A second email is sent the day after the abandoned checkout, to remember the customer what he was up to buy. Maybe he had time to charge his/her debt card or the PayPal account.
  3. A last email is sent after three days after the abandoned checkout. This email comes with a 15% discount, to give the user a great chance to save some money by purchasing the case. 

The Conversion Funnel

We put a lot of work in the conversion funnel of Lever. By that, we mean that we want to optimize the purchasers/visitors rate as much as possible.

Lever uses some tricks to improve the conversion rate, such as:

  • Security badges at the bottom to make the user fell safe buying
  • Accepting PayPal is a huge trust point
  • Limited time offers: some products have limited time discounts. We state that clearly to create a sense of urgency to the user
  • A special cross-sell offer is available in the cart page, to increase the average order value
  • Real time purchase notifications are shown to all connected users to let them know that other people are buying
  • Free shipping is available to most orders, but a faster option is also available for USA and EU countries.

Technical Details

Since the website is based on Shopify, there's no required technical knowledge to run it. I used my web development skills to customize it and optimize conversion rate for visitors.

I can provide help on request and apply some design modifications - but I suggest not to modify it since it's the result of lots of trials and updates.

Why Am I Selling

The website and the figures looks very good, so I guess that this is a good question.

I started the website thinking that it could have been a way to improve my income in a passive way. But I found that, between product research, incoming orders and customer service, I had to invest some hours everyday to keep doing well.

I am already working at a start-up company and have little to no spare time, and I also have no mean to hire someone to keep it up - hiring people is so expensive in Italy!

Site Info

Site Established ? February 2017
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 17 February 2017
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 21
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 3,562,629
More info: SEOmoz and SEMRush


phonerepair ( new )
Tue, 20 Jun 2017 04:13:45 AEST

Is the Apple logo actually a desin on the cases?

Px48x48 avatar 1432142148.2547555cc1443e2f39.18118116
Tigershark87 ( | $146 )
Thu, 22 Jun 2017 03:26:03 AEST


I have a few questions:

1. Are all of your sales generated through ad spending, or do you also have a good SEO presence.

2. 1.84% conversion rate is actually a bit on the low side especially for consumer electronic accessories.. I was looking for something around 2-3%, but I know of a few ways to improve your conversion rate.. such as reviews. Are you collecting product or company reviews through any free apps such as TrustSpot.io ? I know they have a Shopify app as well.

3. Do you keep inventory of all phones, or do you just dropship ALL directly to the customer? If you dropship, where are they shipping from (ie: China)?

4. How many orders do you average per month?

5. You mentioned most of your traffic is from the EU area.. Do you also advertise to the US or AUS? Or do the customers just organically find you?


Px48x48 avatar 73f0ee70 0344 4369 a0a4 c8d0b9079629
FrCrm ( | $23.5K )
Thu, 22 Jun 2017 05:35:18 AEST

@phonerepair Hello, yes the case is exactly as pictured. If you don't like the design or prefer another one, it's very simple to add new products or edit the ones that are already there.

Px48x48 avatar 73f0ee70 0344 4369 a0a4 c8d0b9079629
FrCrm ( | $23.5K )
Fri, 23 Jun 2017 19:34:45 AEST

@Tigershark87 Hello, sorry for my late reply, these days I'm very busy.
1. All sales are from ads. I'm not a SEO expert but as far as I know that takes really a lot of time and it's also very hard to master
2. No I am not, but showing feedbacks would be a great idea to boost the conversion rate!
3. All cases are drop shipped from China
4. Around 350 orders/month. Keep in mind that I stopped advertising in May so sales almost stopped now.
5. I also tried advertising in US but with a higher cost per sale, so I chose only to stay in EU. You may try with other kind of advertising, I found that Instagram and influencers might be a very good fit for this product.

The Seller
Px140x140 avatar 73f0ee70 0344 4369 a0a4 c8d0b9079629 FrCrm Francesco Crema
2 transactions totalling $23,500
Payment Methods ?
  • Flippa Escrow
  • PayPal
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