Lever is an ecommerce website selling leather cases for iPhones. Lever made over $5k last month.
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Lever Cover in numbers
About the site
Lever is an ecommerce website selling leather iPhone cases. It's a very young website (born in middle february 2017) but got lots of traction thanks to social network activity.
The website is based on the Shopify platform that ensures very low manteniante cost (29€/month) and makes use of some very economic but really useful apps. Total expense is under 100€/month.
Thanks to Shopify, the website is very easy to operate and run. It is possible to change, update or delete any page or product with a visual editor, in minutes.
Cases are provided by manufacturers or other retailers at very low prices and sent directly to the customers. We apply a 400% or even 500% markup on most items.
The process is semi-automatic and the website operator doesn't have to manually order the cases.
Please note that I almost stopped advertising in May, that's why revenues are very low - note that expenses are low too!
Included in the sale
Lever gets over 550 unique users/day and has a conversion rate of 1.84%, way better than the industry average which is 1%.
Most traffic comes from European Union where I focused. Products also sell well in USA and Australia.
Most traffic comes from paid ads on Facebook and Instagram, the working advertisement configuration and the copies are included in the sale.
Lever uses mainly Facebook and Instagram advertising to gain visitors and customers.
Facebook Pixel is properly installed inside the Lever's ecommerce, meaning that the website learns by itself who is more likely to buy and who is not.
These informations are gained with the experience the website has, so, the more users, the better.
Facebook advertising can optimize itself using data gained from the Facebook Pixel, so it shows Lever advertisement to people that are more likely to buy. That means that advertising performance gets better over time - and it really does, as you can see from the profit VS expenses graph.
We also set up a retargeting campaign to win back customers who already visited the website but didn't eventually buy. Conversion cost on retargeting campaigns is a lot lower than the main one.
Lever also tries to win back customers using email marketing: when a customer doesn't complete his/her purchase, he receives three emails:
The Conversion Funnel
We put a lot of work in the conversion funnel of Lever. By that, we mean that we want to optimize the purchasers/visitors rate as much as possible.
Lever uses some tricks to improve the conversion rate, such as:
Since the website is based on Shopify, there's no required technical knowledge to run it. I used my web development skills to customize it and optimize conversion rate for visitors.
I can provide help on request and apply some design modifications - but I suggest not to modify it since it's the result of lots of trials and updates.
Why Am I Selling
The website and the figures looks very good, so I guess that this is a good question.
I started the website thinking that it could have been a way to improve my income in a passive way. But I found that, between product research, incoming orders and customer service, I had to invest some hours everyday to keep doing well.
I am already working at a start-up company and have little to no spare time, and I also have no mean to hire someone to keep it up - hiring people is so expensive in Italy!
|Site Established ?||February 2017|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||17 February 2017|
|Registrar ?||REGISTER.IT SPA|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||21|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||3,562,629|