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$55,001 USD

Ended 58 days ago
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16-year-old established business & legal forms websites making $4,500/month

3 established sites that compliment each other. Each website offers attorney-drafted business forms, legal forms, and business software as digital downloads. Website ages range from 11-15 years old.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Site Age
16 years

Traffic ?

Page Views
2,846
Unique Visits
1,713

Financials ?

Gross Revenue
$6,178
Net Profit
$3,773
AdSense Revenue
$25

Traffic ?

Uniques Page Views
May 17 1,501 2,564
Apr 17 1,543 2,583
Mar 17 2,095 3,393
Feb 17 1,774 2,747
Jan 17 2,249 3,725
Dec 16 1,434 2,627
Nov 16 1,397 2,411
Oct 16 1,245 2,056
Sep 16 1,155 2,033
Aug 16 2,543 4,053
Jul 16 2,225 3,401
Jun 16 2,140 3,330

Traffic Health ?

Pages / Session
1.46
Avg. Session Duration
00:00:48
Bounce Rate
76.81%

Top Channels ?

Page Views % of Total
Organic Search 931 36%
Paid Search 726 28%
Direct 454 18%
Referral 449 18%
Social 4 0.16%

Top Countries ?

Page Views
United States 2,446
India 25
Philippines 12
Canada 10
United Kingdom 9

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales and Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $4,460 $1,831 $2,629
Jul 16 $3,622 $1,818 $1,804
Aug 16 $3,603 $2,190 $1,413
Sep 16 $5,027 $1,578 $3,449
Oct 16 $2,966 $1,277 $1,689
Nov 16 $1,766 $3,034 -$1,268
Dec 16 $3,822 $1,573 $2,249
Jan 17 $6,297 $1,803 $4,494
Feb 17 $4,254 $1,522 $2,732
Mar 17 $5,878 $2,635 $3,243
Apr 17 $5,747 $2,248 $3,499
May 17 $6,911 $2,333 $4,578

Seller's Notes

There are 3 aged websites included in this sale; UrgentBusinessForms.com (15 years old ) and 2 companion websites; CAbusinessforms.com (12 years old ) and EmployersCenter.com ( 13 years old ) whose documents are specific for California. 

Traffic shown in this listing is for UrgentBusinessForms.com only. Unique visitors the past year for CAbusinessforms.com is almost 12,000 and EmployersCenter.com is almost 9,000. 

Platform Types : UrgentBusinessForms.com & CAbusinessforms.com are .ASP and EmployersCenter.com is WordPress.

Monthly revenue shown in the listing is for all 3 websites combined.

Customer List :

Over 2,400 customers who have made a purchase are on list.

Google and Bing Advertising :

In September, I turned off almost all advertising except for a couple of items.

Why am I selling?

I am nearing retirement age, and I have too many websites and projects going on to keep up with such a schedule. The other choice I have is to let my sons take over the websites if they do not sell.

Customer Support:

These 3 websites take very little time to run; it is a pretty much hands off other than answering a few calls and support emails each week.

What improvements could be made?

Expanding and doing a better job marketing and advertising. I use basic Google and Bing advertising. Improvements could be made by  improving AdWord’s and Bing campaigns, keyword quality score and increasing the advertising budget. The biggest gains can come from SEO.

About the legal documents:

These are high-quality business and legal documents that were drafted by an excellent attorney. The documents specific to California were drafted by a licensed California attorney to comply with California law.

Unlike most documents being sold on the Internet, many of our documents and employee handbooks come with instructions, samples, and information from the attorney who drafted them.

In most cases, these documents are superior to what is being sold by the big legal form’s players on the Internet.

GUIDE TO DOCUMENT USE

  1.  All documents include exclusive rights except where  indicated by a double asterisk ** this indicates there are  shared rights with these documents.
  2.  Documents with a © can only be used in California.
  3.  Documents with an N/C cannot be used in California.
  4.  All other documents can be used in all states including California.

Business and Legal Documents Included in Sale:

  •    General partnership (regular version)
  •    General partnership (professional version)
  •    Limited partnership agreement
  •    LLC operating agreement (single member)
  •    LLC operating agreement (single member)
  •    Letter of intent to buy a business
  •    Letter of intent to buy business assets only
  •    Business bill of sale
  •    Due diligence checklist to buy a business
  •    Business purchase and sale agreement (entire business)
  •    Business sale agreement (business assets only)
  •    Confidentiality agreement between any two parties
  •    Confidentiality agreement between employer and employee
  •    Confidentiality agreement between two parties (mutual)
  •    Construction contract N/C   
  •    Short-term child custody form (temporary guardianship)
  •    Real estate purchase agreement N/C
  •    Residential lease agreement N/C
  •    Quit claim deed
  •    Business to business non-compete  N/C
  •    Employee non-compete agreement N/C
  •    Employee non-solicitation agreement
  •    At-will employment contract
  •    Regular employment contract
  •    Management or executive employment contract
  •    Employment application in English and Spanish N/C
  •    Employee arbitration agreement in English and Spanish
  •    Employee handbooks in English and Spanish N/C
  •    Nonprofit employee handbook
  •    Employee offer of employment letter
  •    Employee termination forms N/C
  •    Indemnity agreement
  •    Three promissory notes   
  •    Marital separation agreements
  •    Security agreement
  •    Independent contractor agreement
  •    Living trust and pour-over will **
  •    Will forms **

California Only Documents Included in Sale:

  •   Employee handbook in English and Spanish ©
  •   Nonprofit employee handbook ©
  •   Employment applications in English and Spanish ©
  •   Employee termination forms ©
  •   Residential purchase agreement ©  

Software and Spreadsheets Included in Sale:

  •   Personal financial statement (personal version)
  •   Personal financial statement (preparer’s version)
  •   Personal financial statement  (spreadsheet)
  •   Business financial statement spreadsheets
    (profit & loss statement, balance sheet, cash flow
    statement, and financial ratios that perform all calculations.)
  •   Business appraisal software

This is all custom software that we own the exclusive rights to. 

- Please do not ask for the reserve price -

SELLER INTERVIEW 

How is your business monetized?

  • Advertising

Please describe your business model in 1 to 5 sentences

We sell business and legal forms drafted by licensed attorneys. We also sell financial software and spreadsheets.

Are you the original owner of the business?

Yes

Which platform does the website use?

asp and wordpress

Where is the site hosted and will this need to change after purchase?

Siteground. New owner will likely need to change web hosting.

Why are you selling the business?

I will be retiring in the near future and want to focus on the privacy law area only.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

My tax returns are not available

Are you willing to provide live revenue verification?

access to my shopping cart that details all sales.I will provide

What are the main expenses of the business? 

By far the main expense of the business is advertising. The other lesser expense that exceeds 1% is legal fees.

Please list all domain names you are including in the sale

  • UrgentBusinessForms.com
  • CAbusinessforms.com
  • EmployersCenter.com

Are you including any social media accounts in the sale?

No

Are there any email lists included in the sale?

Yes, I have about 2,500 customers in my database who have made a purchase from us. The list is hosted with www.getdpd.com

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

Yes

Please describe the rights, trademarks, and/or intellectual property being included

Our software, and to a certain extent legal documents and legal information are considered intellectual property.

What are the primary traffic sources of the site? (Choose the top 2)

Organic

Paid Search

Do you use, or have you experimented with, social media marketing?

No, I have not.

Have you done any Search Engine Optimization?

Yes, I have done minimal SEO. The basics like title tags, descriptions etc.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

I don't know what this is.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? Provide a step-by-step breakdown

With rare exception, 95% (likely higher) of the content on the websites were created by me. A small amount of the content was provided by the attorneys I have hired in the past.

Who - Owner
Hours per week - 3
How may people perform this task? - 1
Who - Owner

Does the owner need specific skillsets in order to successfully operate the site?

No, but it would be helpful to have some background with business and legal documents.

Do you and/or any employees or freelancers provide customer support?

No

Please identify and briefly describe your main competitors (1-3 is fine)

  • RocketLawyer.com - They sell business and legal documents
  • LawDepot.com - They sell business and legal documents
  • USlegalforms.com - They sell business and legal documents

What makes your website better than its competition?

My main documents, information, and instructions are of higher quality than my competition. I have always hired experienced attorneys who are very good at what they do. I sell my documents to other law firms so they get a lot of legal scrutiny from other attorneys. The many conversations in the past with other attorneys confirm my belief that my main documents are superior to my competition. I don't anymore, but I used to buy documents from my competitors to compare to mine. My websites are easy to navigate and to order because the format is simple and clean.

Which ad networks does the website utilize?

AdSense

Are all ad networks transferable to the new owner?

No

Please explain which networks are not transferable and why

You can't transfer an AdSense account. Even if possible, I still want to keep that account.

Does your website utilize direct advertising?

No

Please provide a brief overview of each related site that you own below

All my websites sell business and legal forms, information, and software.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes, if I am paid for my time.

What are the primary growth opportunities for the business going forward?

Although there is potential for growth in all states, the California market is the best and always has room for growth. Good potential because of my California specific websites. All my competitors have multi-state websites. I will also tell the new owner the other top states he or she could focus on to increase sales. I never used social media for marketing. I think the right owner could increase sales with the right marketing plan.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? January 2001
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 27 February 2001
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 70
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 9,582,095
More info: SEOmoz and SEMRush

Comments

Noavatar
UptownPandora ( | $111K )
Sat, 17 Jun 2017 03:49:48 AEST

Hi,

In the menu, you are connecting to a website disclaimer website, I assume that would be under your ownership?

I'd like to clarify if it is, we assume that the revenues stated in the above posting is only from sales directly from the products provided on urgentbusinessforms.com?

Noavatar
UptownPandora ( | $111K )
Sat, 17 Jun 2017 03:52:25 AEST

Sorry, one last thing. the DPD account will be transferred? Or will the buyer need to create their own account (this is in reference to your current payment gateway)

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Sat, 17 Jun 2017 05:33:56 AEST

Hello,

Yes, the site linked to would still be under my ownership. The total revenue is coming from the 3 different websites listed here. I am pretty sure the DPD account can be transferred, I am waiting for an answer on that.

The seller deleted a comment from puck ( | $47.7K )
Noavatar
puck ( | $47.7K )
Sat, 17 Jun 2017 16:45:17 AEST

Hi, for such an old site it is a surprise it ranks so low in Google. SEMrush says value of Google searches is only $70. Any ideas why?
Also, what kind of conversion rates do you get on the Adwords? What percent of people click?

Px48x48 avatar d2c7fe43 7e09 4700 9456 dd5d8f449afb
LindaJ ( | $157 )
Sun, 18 Jun 2017 01:15:37 AEST

Are you selling only the websites, or also the Orion Systems business and right to use that name?

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Sun, 18 Jun 2017 01:51:15 AEST

I cannot account for what SEMrush says. Please remember there are 3 websites, and the California-specific websites do better in the search engines. Although Google is the most important, you cannot overlook Bing and Yahoo. Actually, this should be good news for a potential buyer as there is plenty of room for growth with some good SEO. I am not going to give specific numbers here but the click through rates are good.

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Sun, 18 Jun 2017 01:54:37 AEST

Hi Linda,

For now, just the websites.

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Sun, 18 Jun 2017 01:58:23 AEST

Note about the Profit and Loss statement:
The currently profit and loss statement covers the past 12 months. Sales have increased about 5% and profits 15% over the previous 12-month period.

Noavatar
IQDOTS ( new )
Mon, 19 Jun 2017 23:32:58 AEST

Why do you have a customer database of only 2500 customers we've been in business so long and you have the high volume of sales that you claim

Px48x48 avatar 88776ae1 0086 48fa b9e8 f314ac209a54
investmentskkl ( | $31.5K )
Tue, 20 Jun 2017 00:08:44 AEST

Hello,

In the previous listing you stated that "$1800-year as an average" for updating the documents. And things like the state employee handbook need to be updated every year. Are these ballpark costs still accurate in your opinion?

Also the p&l shows the revenue per site, but not how the $2,000 monthly ad spend is being directed, will you provide AdWords read only access on PM? The organic traffic is declining and the adsense spend is rising, so understanding this relationship with the three different sites would be helpful.

thanks
- kurt

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Tue, 20 Jun 2017 02:44:57 AEST

Every so often I clean my list of unresponsive buyers and outdated emails. It makes no sense for me to keep buyers from 10-15 years ago, especially if they have bought some of by bigger packages that include most of my core documents. You also need to consider the average person or business owner only needs so many different documents. Verifying my sales is easy to do and prove for any serious bidder.

Px48x48 avatar 1438299629.940455bab5ede594c8.65511175
amalgam ( | $55.1K )
Tue, 20 Jun 2017 03:24:11 AEST

@investmentskkl

Hello Kurt,

Please refer to my current P&L when looking for accurate up-to-date information. I have updated accounting and legal fees to about $2,500/year on average. Maybe one year it is $1,800 and the next year $3,500. Even though the handbook is reviewed every year, there are usually very few changes made to it, even less so with the other documents. Also, legal costs could vary depending on who you use to review the documents. Most of the advertising is spent on EmployersCenter.com and UrgentBusinessForms.com with CAbusinessforms.com a distant third. If necessary, I can provide a more detailed breakdown of advertising costs. Your last question is a little unclear. Organic and paid traffic always vary. However, the organic traffic numbers should be good news for a potential buyer as there is plenty of room for growth with some good SEO, something I am not good at. If you want to discuss this further, you are welcome to call me.

What’s more important is sales are up about 5% and profits up about 15% over the previous
12-month period P&L.

The Seller
Px140x140 avatar 1438299629.940455bab5ede594c8.65511175 amalgam J C
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