Website for sale

Sold by Auction

$39,100 USD

Ended 45 days ago

2 y/o Content Site with 62,353 uniques/mo making $1,021/mo

Primarily an ad revenue based model with some Amazon affiliate links thrown in.

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.7
Site Age
2 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
May 17 60,665 142,007
Apr 17 62,747 157,501
Mar 17 63,647 151,342
Feb 17 72,711 161,666
Jan 17 77,601 182,660
Dec 16 71,547 155,175
Nov 16 71,851 152,705
Oct 16 79,500 182,635
Sep 16 76,605 188,772
Aug 16 94,159 261,273
Jul 16 106,403 341,982
Jun 16 104,461 304,646

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Social 70,687 50%
Organic Search 58,466 41%
Direct 10,696 7.5%
Referral 2,070 1.5%
(Other) 88 0.062%

Top Countries ?

Page Views
United States 103,521
United Kingdom 9,120
Canada 8,350
Australia 5,764
Netherlands 1,075

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $2,731 $305 $2,426
Jul 16 $2,651 $305 $2,346
Aug 16 $2,233 $55 $2,178
Sep 16 $1,862 $55 $1,807
Oct 16 $1,821 $55 $1,766
Nov 16 $1,689 $68 $1,621
Dec 16 $1,802 $55 $1,747
Jan 17 $1,332 $254 $1,078
Feb 17 $1,190 $55 $1,135
Mar 17 $1,064 $55 $1,009
Apr 17 $1,017 $55 $962
May 17 $984 $55 $929

Seller's Notes


How is your business monetized?



Please describe your business model 

Primarily an ad revenue based model with some Amazon affiliate links thrown in.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

Liquid Web. Yes it will need to change at some point.

Why are you selling the business?

My mother has had ovarian cancer for a few years. Last year it got worse and we were in hospitals more than we were at home.

I let the business go. Never checking it. Just letting it run on auto pilot with no new content revenue started dropping, mainly relying on revenue from the google search traffic only.

My mother continues to fight and I made the decision to be there full time with her. So I am selling the business. I don't have time to either write new content myself, or deal with a new contract writer like before.

This business could be earning back what it was a year ago if someone worked it. I just just don't have time.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

I'd prefer to show payments from the ad companies but if it was absolutely necessary I could show tax returns. I'd rather not though.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity. A live video walkthru of the revenue is available now as an attachment

What are the main expenses of the business? 

Web Hosting.
Content Writing.

The Site has around 1000 evergreen articles so new content is mandatory. Many of the evergreen articles rank on Page one for their keywords.

There very little new content written since last year with just a few exceptions when I have time. When I had someone putting out 4 new pieces of content a day the revenue was much higher. It could be again.

Please list all domain names you are including in the sale

Are you including any social media accounts in the sale?


Which accounts will you be including?





Please provide some basic details about each account selected above    149,000 fans 29,000 Monthly Views  2200 Followers

Are there any email lists included in the sale?


Where are email lists held and how many subscribers does each list have?

aweber  2.300

Are you including other assets in the sale that you think we should know about?


Please describe the additional assets mentioned above

A vegan ebook.

Are you selling the assets of the business (asset sale) or the company (stock sale)?

Not sure.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site?



Why do you think the site's top traffic sources are the the ones you chose above?

We have a large fan base on Facebook which accounts for the social views. For organic search views we rank on the first page for a ton of niche keywords.

Do you use, or have you experimented with, social media marketing?

Yes, I currently use social media marketing.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

On Page SEO has been my focus. The backlinks have come in naturally over the years.

Do you or have you ever purchased traffic?

Yes, I have purchased traffic in the past in the first year of the website to get it going.

Please provide a brief description of the activities surrounding the question above

When the site first started I grew the Facebook fan base with ads as well as used post ads to drive traffic to get things rolling.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not. I'm not really even sure what that is.

Have you experimented with any other sales / marketing initiatives?


Do you have employees or contracts with freelancers?


How is the content of your website produced? Provide a step-by-step breakdown

For the recipes (80% of the site's content) you just search for popular recipes from bloggers in the niche Write original descriptions for those recipes and link to them from our site.

It's curated content basically and it's very easy to hire cheap contract labor to do this if you wish.

I (the owner) write original content on health, fitness, niche interest articles etc. That can also be outsourced to contract writers or guest writers.

The focus the past few months has been on writing long form content for even better SEO and long term authority in the niche.

Task 1

Social Content Scheduling


Making sure posts are scheduled to website on social media



Hours per week


How may people perform this task?


Task 2

Content Creation


Writing New Content For Site



Hours per week

2 or less this year.

How may people perform this task?


Task 3

Social Media Interaction


Answer FB messages, liking and replying to comments on posts on FB



Hours per week


How may people perform this task?


Does the owner need specific skillsets in order to successfully operate the site?

Only the ability to either curate content in a niche, or hire a freelance to curate content in the niche.

Do you and/or any employees or freelancers provide customer support?


Please identify and briefly describe your main competitors (1-3 is fine)

Finding Vegan: The largest Vegan Recipe Curation Site
Vegan Richa: The largest vegan blogger site

What makes your website better than its competition?

Our site is better because we pick better content.

Finding vegan displays small pics and one line descriptions. We provide full page content around the recipes.

Vegan Richa is a recipe creator so they only have the recipes they create to share.

Our site gets to pick from every vegan recipe creator online and share the best recipes with the most beautiful photos.

Which ad networks does the website utilize?


Amazon CPM/affiliate, Monumetric, Amazon


Are all ad networks transferable to the new owner?

Yes, I don't see why not. As long as they have an adsense account or get one.

Does your website utilize direct advertising?


Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am for the vegan niche, but not for building website in general. I have many other website projects I'm working on. But none in the vegan niche.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

This site has earned a lot more than it is earning now and there is no reason it can't exceed anything earned in the past by a lot.

With a steady stream of new content being delivered on social media daily the traffic could easily double or triple. I just haven't had the time to be able to do this.

There is also a huge opportunity to grow the email list and boost revenue with affiliate offers or original products and services. This is something I never really tried to do until recently.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.


Site Info

Site Established ? November 2014
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 21 November 2014
Registrar ? DOMAIN.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 4,640
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 535,420
More info: SEOmoz and SEMRush


Px48x48 avatar 6260dd10 66ba 404c bff7 26d329aa1a51
La2texas ( | $1.6K )
Mon, 19 Jun 2017 13:39:56 AEST

I noticed you explicitly sell advertising on your site for roughly $1-4 CPM, does anyone currently advertise on your site through this program?

User 121d1703 ( new )
Mon, 19 Jun 2017 16:59:09 AEST

Hi, Are all images on the website purchased? Can you assist with moving the website to buyers host? Thanks.

User 121d1703 ( new )
Mon, 19 Jun 2017 17:03:28 AEST

What is the link to your Instagram profile, it is not on the website? The youtube link goes to the fat guy profile? How come the facebook profile and youtube have different profile names than the website?

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Tue, 20 Jun 2017 02:47:59 AEST

@La2texas I have not done direct ad sales on over a year or more because I have not had time to do things like that. This is one of the reasons I am selling the site as I mentioned in the listing. Thanks for your interest!

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Tue, 20 Jun 2017 02:50:01 AEST

@User 121d1703 the images are all Creative Commons that either require attribution or don't require attribution. They come from sources like flickr, pixbay, wikicommons, etc

The exceptions are recipe articles that link to the original recipe where the images were used with attribution to the person creating the recipe the article links to

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Tue, 20 Jun 2017 02:53:20 AEST

@User 121d1703
The instagram profile is listed in the listing. It is

The Youtube account is not part of the website or the sale. It should have been removed from the webiste a long time ago but for the reasons listed in why I'm selling the site I explain why the site hasn't been edited for things like this in a while.

That is my personal youtube account and is not part of the sale and I will remove it from the website immediately.

That being said, there are some videos on my account that link to the site and if you were to purchase the site I would either give you ownership of those specific videos, or I would leave them up on my channel for link juice as they are now. Either way.

norcaltennis ( new )
Mon, 26 Jun 2017 02:56:37 AEST

Will you facilitate the transfer to the new server and help with transferring all Google ad words and all other accounts? Also if you can explain how that process will work so I can understand the transition. Thank you.

Steff_E ( | $8.45K )
Mon, 26 Jun 2017 07:11:36 AEST

Can you share details on the traffic coming from social (since it's roundabout 50% of all traffic) ? Either through a video walk-through (they're good!), although personally I'd be fine with a comment as well. Thanks

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Mon, 26 Jun 2017 07:50:30 AEST

@Steff_E Thanks for your interest in the site and for your question. The social traffic is almost 100% from Facebook. There are around 1000 evergreen articles on the site that are auto-scheduled using Post Planner. New content is thrown into the mix as I can. With my current situation that hasn't happened a lot lately.

Pinterest is the next largest source of social traffic. The posts are automatically shared on Pinterest when they are published via a wordpress plugin.

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Mon, 26 Jun 2017 07:54:50 AEST

@norcaltennis I am not aware of anyway to transfer a google account. You will need to have a google adsense account for monetization. If you do then you just pop your code on the site. Same goes for the other ad companies I use.

As for the migration, I'm no migration expert but most hosting companies either do this for you for free, or for a small fee. I have migrated to new hosting companies every time and they either did it for me because I was a customer, or they did it for a small fee ($150 range is a good estimate)

In the broader sense of your question, I will provide whatever assistance is asked of me in the process to make it as smooth as possible for you.

If you don't have experience moving sites to new servers perhaps you could do some research on that before making a bid to help you determine if it's something you want to undertake.

In my experience, if you use a reputable and experienced hosting company they will make the process pretty painless. But it varies depending on your company

The seller deleted a comment from Milwood29 ( suspended )
lizh ( | $5.41K )
Sat, 01 Jul 2017 04:28:41 AEST

@betbrett Can you explain this comment a bit more: There are around 1000 evergreen articles on the site that are auto-scheduled using Post Planner.

Are there 1000 articles ready to be published? Where did the 1000 articles come from? Do you ask permission before you repost recipes from other blogs?

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Sat, 01 Jul 2017 04:38:19 AEST

@lizh Yes, the articles are already written. They have been written over the course of the past 3 years. Recipes are evergreen. They can be shared over and over.

There are other kinds of articles as well on health, diet, and lifestyle that are evergreen as well. I don't have time to work the site right now due to the situation listed in the listing. So Post Planner is re-sharing those articles daily to social media.

All of the material is posted with permission/attribution.

There are very few actual recipes on the site. It's descriptions with links to the recipes.

Px48x48 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30
betbrett ( | $39.1K )
Mon, 03 Jul 2017 08:46:05 AEST

One of the bidders asked me this question so I am sharing the answer with everyone because it wasn't listed in the seller notes on the listing.

If you win the domain you will not have to worry about rushing to move to another server/hosting. I will let the domain sit on my hosting for up to 2 months at no charge if it's needed. This will give you plenty of time to make sure you have everything migrated to your new hosting and working properly before it switches.

Thanks again for your interest and your bids. Any last minute questions or requests, just let me know!

The Seller
Px140x140 avatar 209c452b 7bdb 4fdb 902a 91d1ea2fcc30 betbrett Gerald Rogers
1 transaction totalling $39,100
Payment Methods ?
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  • PayPal
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