WessonCo.com

Website for sale

Auction ended unsold
Ended 50 days ago
$
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1 y/o fashion eCommerce site making $300/month on 4,500 monthly pageviews

Men’s & Women's Jewelry and accessories brand eCommerce site, includes email list + large social accounts

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Site Age
1 year

Traffic ?

Page Views
4,547
Unique Visits
1,061

Financials ?

Gross Revenue
$318
Net Profit
$223

Traffic ?

Uniques Page Views
May 17 1,401 4,190
Apr 17 533 2,881
Mar 17 1,251 6,570
Feb 17 950 4,890
Jan 17 1,395 6,773
Dec 16 1,336 7,461
Nov 16 1,973 8,947
Oct 16 1,168 5,863
Sep 16 1,596 6,389
Aug 16 1,997 8,769
Jul 16 1,020 3,631
Jun 16 3,221 10,236

Traffic Health ?

Pages / Session
3.54
Avg. Session Duration
00:02:03
Bounce Rate
51.08%

Top Channels ?

Page Views % of Total
Social 2,399 58%
Direct 930 22%
Organic Search 582 14%
Referral 226 5.4%
(Other) 27 0.65%

Top Countries ?

Page Views
United States 784
United Kingdom 614
Germany 486
Italy 369
France 195

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $1,509 $495 $1,014
Jul 16 $250 $80 $170
Aug 16 $1,584 $563 $1,021
Sep 16 $517 $132 $385
Oct 16 $1,176 $319 $857
Nov 16 $895 $287 $608
Dec 16 $981 $249 $732
Jan 17 $646 $180 $466
Feb 17 $643 $181 $462
Mar 17 $507 $126 $381
Apr 17 $276 $93 $183
May 17 $173 $67 $106

Seller's Notes

How is your business monetized?

eCommerce

Please describe your business model

Founded in 2015, Wesson & Co is a Men’s & Women's Jewellery and accessories brand based in the United Kingdom. We specifically craft each collection whether that be exquisite charm bracelets or luxury unique leather bracelets also including our rope bracelet & anchor bracelets collection.

Are you the original owner of the business?

Yes

Which platform does the website use?

Shopify

Where is the site hosted and will this need to change after purchase?

Hosted in the US by shopifys servers & no.

Why are you selling the business?

Financial Gain/Benefit

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

The products, Advertisement & monthly shopify bill

Please list all domain names you are including in the sale

  • wessonco.myshopify.com
  • wessonco.com
  • www.wessonco.com
  • shop.wessonco.com

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook - https://www.facebook.com/wessonandco = 1475 Likes 

Twitter - https://twitter.com/wessonandco = 50,500 Followers 

Instagram - https://instagram.com/wessonandco = 51,100 Followers 

YouTube - https://www.youtube.com/channel/UCZwjmdJlZwyU7-_OcOphtGg = 2 Subs & 100+ views

Are there any email lists included in the sale?

Yes

Where are email lists held and how many subscribers does each list have?

MailChimp = 921 Subscribers

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

No

Are you including other assets in the sale that you think we should know about?

Yes

Please describe the additional assets mentioned above

Stock (remaining to be counted)

What are the primary traffic sources of the site? 

  • Organic - Based of influencer marketing & word of mouth.
  • Social - A large social media presents with attractive content drives engaged traffic.

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

Yes, I have done some SEO.

Please provide a brief overview of the SEO you have performed on this site

Targeting keywords within my niche by focusing on site SEO with good descriptions keywords and meta tags/descriptions and off site SEO with targeted back-linking using blogger profiles and related websites. 

Currently www.wessonco.com has 188 Keywords listed on google (source- semrush.com)

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you or have you ever purchased traffic?

No, I have never purchased traffic.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? Provide a step-by-step breakdown

I personally create all content on the website from the websites content pages to the product descriptions and seo.

Task 1 - Social Media Management
Description - Overseeing of social media scheduling posts replying to customers
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 2 - Customer Support
Description - Replying to emails
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 3 - Order Fulfillment
Description - Filling customers orders (time frame depends on orders I have got this down to approx 2-3 mins per order)
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Task 4 - Website Updates (over all looking after of the website, fresh content, new banners, photos, blogs)
Description - over all looking after of the website, fresh content, new banners, photos, blogs
Who - Owner
Hours per week - 1
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

No, It's all set up and ready to go.

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

Customers rarely contact me and when they do it's usually to check the status on their package. The majority of emails are from potential influencers these emails can see about 20-30 come in per week, which is great as I have been placing the details of them in to a neat excel file with social media profiles, email/name, address etc.  This takes no more than half hour a week to get through as I have templates made up then it's just a copy and paste game.

Please identify and briefly describe your main competitors 

Paul Hewitt - Sells similar anchor bracelet designs with a good positive following. 

Miansai - Physical store presents (with the US) medium social media following - well know brand. 

NY Incredibles - Sells similar anchor bracelets But they are more expensive.

What makes your website better than its competition?

Brilliant website with so much more potential for a strong SEO campaign whilst utilizing the websites reviews via Google reviews to show up a price and review within the search results for an even stronger rank (wessonco.com's theme supports this) 

Strong social media following with more potential to grasp a larger influencer marketing opportunity to drive further engagement of young fashionable individuals ready to purchase. 

The website & brand is ready to take the next step and brand custom watch designs to it's audience which is ready to go (supplier & watch designs ready to go) 

Video production & model agency on call (they are working on a product exchange basis only, No Fee. Please see the videos listed on Wesson & Co.'s Facebook page of their work promoting my products)

Does the business store physical inventory?

Yes

Approximately how much inventory does the business keep at any given time and is any current inventory included in the price?

Approx 20-50 pieces per item listed upon the website, All remaining stock is included within the sale of the website.

Where is the business’s inventory kept? If in a third party warehouse or storage unit, can the rental agreement / lease of such warehouse or storage unit be transferred over to the buyer?

Home / Residential

Is it necessary for the business to keep its inventory in a particular country or a state, in order to retain the current profitability? Please explain

No

How are shipments into and out of the warehouse / storage units managed?

Sent recorded delivery straight from the supplier to my choice of location.

How many suppliers does the business use and for how long has the business used each of these suppliers?

Three suppliers & I have used them from the very beginning. 

Does the business benefit from volume pricing arrangements with its suppliers?

Yes

Please explain which types of volume pricing the business benefits from

It's more to a point of negotiating the best price directly with the supplier at point of sale, they are always more than happy to offer a better price based on the quantity brought.

Do you have written agreements in place with your suppliers?

No

Are these agreements transferable to the new owner? Please explain

N/A

How often and through which channels do you pay suppliers for purchased goods?

Every time i order new stock 4-6 months & payment is a direct bank transfer using Alibaba as a secure network for payment.

What is the average lead time from the order date until customer receives the good?

The supplier takes approx 20-25 Days to manufacture and ship the product to me.

Explain your payment terms with your supplier(s)?

30% Deposit - 70% On completion of order in exchange for a tracking ID. 

Full Refund if goods and missing or not up to company standards.

Have you changed suppliers in the past?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

No, I am not.

If you answered "No" to the question above, please describe why.

I'm an entrepreneur and you never know what the future may hold.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

The growth opportunity for the business would be to develop a branded customer line of watches - I already have a supplier sought and design details ready to go. 

This is following a trend of similar competitors within the niche market who have done this and became very successful in doing so. 

Another possible growth opportunity would be to create a line of sunglasses to match with the bracelets and watches.

I have also been speaking with my current anchor bracelet supplier about creating a new style of anchor bracelet and would be more than happy to pass all details across to the buyer.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? January 2016
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 1 November 2015
Registrar ? TUCOWS DOMAINS INC.
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 304
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 5,263,731
More info: SEOmoz and SEMRush

Comments

Noavatar
rosi15 ( new )
Thu, 15 Jun 2017 10:47:22 AEST

Why the decline in revenue over the past 3-4 months?

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EBW ( new )
Thu, 15 Jun 2017 17:01:13 AEST

@rosi15 no advertising, just organic sales

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flip_that_domain ( | $255 )
Fri, 23 Jun 2017 04:42:23 AEST

Ditto rosi15's question. You said you haven't done direct /display marketing or taken on any other marketing initiatives. Your response to Rosi is that you have not been advertising for the past 3-4 months hence the steady decline. Can you say what type of advertising you were doing before that has now stopped and why did you decide to stop. Thanks.

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EBW ( new )
Fri, 23 Jun 2017 04:50:29 AEST

@flip_that_domain (Private Message Sent)

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flip_that_domain ( | $255 )
Fri, 23 Jun 2017 05:00:42 AEST

Thank you very much for that answer.

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EBW ( new )
Fri, 23 Jun 2017 05:02:43 AEST

@flip_that_domain You're most welcome, Thanks again.

Noavatar
kolsen74 ( new )
Fri, 23 Jun 2017 12:54:16 AEST

Hi there, just wondering the same...Ditto rosi15 and flip_that_domain's questions. thanks.

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EBW ( new )
Fri, 23 Jun 2017 17:01:33 AEST

@kolsen74 (Private Message Sent)

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KGR ( | $11K )
Fri, 23 Jun 2017 21:37:16 AEST

@EBW hello. Also wondering the same as others regarding marketing. Thanks!

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EBW ( new )
Fri, 23 Jun 2017 21:46:28 AEST

@KGR (Private Message Sent)

Noavatar
Jordan1080 ( | $2.4K )
Fri, 23 Jun 2017 21:55:03 AEST

@EBW also looking for the same answer. Thank you!

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Fri, 23 Jun 2017 22:05:34 AEST

@Jordan1080 (Private Message Sent)

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Gozambelli ( new )
Sat, 24 Jun 2017 00:47:42 AEST

Hi EBW, could you send the same message regarding the marketing. Thank you
Gino

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EBW ( new )
Sat, 24 Jun 2017 01:05:15 AEST

@Gozambelli sure thing, I've sent you a private message

Noavatar
animalover ( new )
Sat, 24 Jun 2017 02:33:04 AEST

How do you advertise? Are your majority of customers in the UK? Thanks.

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EBW ( new )
Sat, 24 Jun 2017 02:38:00 AEST

@animalover The main advertising platform used is on instagram using social media influencers and sponsored posts on popular fashion related pages which I have found to be very positive in creating a good ROI and a strong brand awareness.

The majority of customers are from the UK, US & across Europe.

Thanks

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Viaticus ( | $2.22K )
Sat, 24 Jun 2017 07:31:56 AEST

@EBW can I get the same message re: marketing? Thank you.

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Sat, 24 Jun 2017 07:35:40 AEST

@Viaticus sure, I've sent you a private message.

Noavatar
medinae ( new )
Sat, 24 Jun 2017 12:20:34 AEST

@EBW Can you send me the same message regarding the marketing please?

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EBW ( new )
Sat, 24 Jun 2017 16:32:15 AEST

@medinae of course, I've just sent a message across to you now.

Px48x48 avatar 1439892706.928455d304e2e2a7e3.09714500
N0maddd ( new )
Sat, 24 Jun 2017 18:47:42 AEST

Can you send me the message as well please?

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EBW ( new )
Sat, 24 Jun 2017 18:51:33 AEST

@N0maddd sure, I've sent you a private message.

Noavatar
dofubrain ( | $79 )
Sun, 25 Jun 2017 16:21:10 AEST

@EBW I'd love to get that private message as well. Thanks!

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EBW ( new )
Sun, 25 Jun 2017 17:49:40 AEST

@dofubrain that's been sent, thanks

Noavatar
kdhewatt ( | $1.3K )
Mon, 26 Jun 2017 00:45:03 AEST

@EBW can you send the message about marketing?

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Mon, 26 Jun 2017 00:57:07 AEST

@kdhewatt sure, that's just been sent across now

Noavatar
bodoa30 ( new )
Mon, 26 Jun 2017 01:01:42 AEST

@EBW If I could get the message as well sir. Thank you.

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EBW ( new )
Mon, 26 Jun 2017 01:10:52 AEST

@bodoa30 sure, just sent across for you

Noavatar
rrsons3 ( new )
Mon, 26 Jun 2017 09:33:04 AEST

Please forward the message regarding marketing.

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Mon, 26 Jun 2017 09:35:19 AEST

@rrsons3 sent, thanks

Noavatar
hrodriques ( | $570 )
Mon, 26 Jun 2017 09:37:50 AEST

Hi. Please forward message regarding marketing to me also. Thanks.

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Mon, 26 Jun 2017 09:39:43 AEST

@hrodriques sent, thanks

Noavatar
hrodriques ( | $570 )
Mon, 26 Jun 2017 09:41:04 AEST

Will the video and production company continue with branding help under the current terms/ arrangement?

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EBW ( new )
Mon, 26 Jun 2017 09:43:23 AEST

@hrodriques yes, all details & contacts will be included within the sale of the website.

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JackSuperior ( | $3.88K )
Mon, 26 Jun 2017 10:11:52 AEST

Can you send the message about marketing?

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Mon, 26 Jun 2017 10:15:57 AEST

@JackSuperior just sent that across for you now. Thanks

Noavatar
IcartGroup ( | $168 )
Mon, 26 Jun 2017 19:45:14 AEST

Ditto JackSuperior - thanks

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EBW ( new )
Mon, 26 Jun 2017 19:47:29 AEST

@IcartGroup sent, thank you

Noavatar
sweb1 ( new )
Tue, 27 Jun 2017 00:04:52 AEST

Hi, can you send me also the message about marketing via PM? Thanks

Noavatar
karaZor-el ( new )
Tue, 27 Jun 2017 01:51:29 AEST

Hello, I am also interested in the same message re: marketing. Thank you.

The seller deleted a comment from EBW ( new )
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EBW ( new )
Tue, 27 Jun 2017 02:48:22 AEST

@karaZor-el that's been sent, thanks

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EBW ( new )
Tue, 27 Jun 2017 02:49:26 AEST

@sweb1 sent, thankyou

Noavatar
Julian Sorel ( | $80 )
Tue, 27 Jun 2017 02:52:09 AEST

Hello, I am also interested in the same message re: marketing. Thank you.

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Tue, 27 Jun 2017 02:59:00 AEST

@Julian Sorel sent, thanks

Noavatar
fsc2ou ( new )
Tue, 27 Jun 2017 04:46:41 AEST

I would like the response on marketing as well. Thank you.

Px48x48 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56
EBW ( new )
Tue, 27 Jun 2017 04:48:31 AEST

@fsc2ou that's just been sent, thanks

The Seller
Px140x140 avatar b48c1fe7 11d0 44ec bd8c 6bd2980b3e56 EBW Ellis Wesson

new

Payment Methods ?
  • Flippa Escrow
  • PayPal
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