Nutrition and Fitness Mentoring in a subscription based format. 30+ current clients paying between $125-$200/month on 4-6 month contracts
Touch a value for a description
|Page Views||% of Total|
Easy Keeping 4 year old women's health and wellness company for sale. Perfect for anyone interested in the health and fitness industry. Current owner is working less than 20 hrs a month.
Included in the sale is website, all social media platforms (Over 20k followers), 2 private Facebook groups (approx 700 women) email subscription list, domain, DIY Programs, current clientele and education on all aspects of the company including marketing, adverting, program details, programming etc.
To Date I've invested approx $12,000 on the website built on a wordpress platform that does include a private members only content option that I am not using. Huge growth potential with the blog (which I am also not utilizing) and paid content like videos and posts.
To Date I've invested over $25.000 in Facebook and social media advertising, mostly focused on Facebook. All my new clientele is driven from Facebook. Advertising is my main cost and the budget can be as small or large as the new owner would like. Smaller costs include third party payment company Stripe (Income numbers are minus stripe costs) and hosting and domain which is easily transferable.
There is also an opportunity to hire contractors and manage the site, members and business while having contractors (especially naturopaths, dietitians etc) focus on the clients. I have some amazing contacts should you wish to go that route.
There is minimal SEO done on the site and there is a large potential for increase traffic and clients if some time was spent building the SEO up.
Target Market is Women, Aged 29-45 with metabolism or hormonal issues, with products sold in a minimum 4 month contract. Most clients yield 9-10 months of mentoring and I offer monthly payments for reoccurring monthly income. Clients are from all over Canada. I haven't yet broken in to the US market which leaves a large opening for greater income.
I would like to note the stated income is in Canadian Dollars. Revenue from 2014-2017 As follows:
2014: $48,800 CAD
2015: $62,600 CAD
2016: $69,800 CAD
2017: (As of June 12) $25,306 CAD
I've always worked part time, less than 20 hours a week at maximum due to other businesses and schedules. There is a large potential for additional revenue by increasing work capacity. As mentioned previously, I am working less than 20 hrs a month currently.
Most clients come from smaller centers and don't have naturopaths/nutritionists readily available.
Marketing Strategy: Currently just targeting Canada with Facebook Ads. Was involved in some Facebook groups and worked with a few girls from the US and Australia.
Competitors: Naturopaths, however, none that I could find offered an online option. No nutritionists in western canada (that I could find) are offering online hormone/metabolism mentoring or personalized options
Additional Income Potentials:
- Paid Content
- Supplements, Clothing, Drop Ship Items
- In person mentoring or coaching
- DIY Programs
- Retreats and Seminars
- Live Group Mentoring
As mentioned previously I am using Stripe for all my transactions. Zero issues and seamless product.
Upon Sale of the business all platforms would be handed over to the new owner and I will spend as much time as needed educating on my products, how they work and my day to day duties. Take over should be smooth and I will even share ideas on how to continue momentum and offer marketing suggestions. This should take no longer than 1 month but is negotiable.
I am selling due to other businesses monopolizing my time and I simply cannot devote the time Id like to grow this business. My hope to see this business continue to thrive under new ownership in the coming years.
|Site Established ?||June 2014|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||—|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||307|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||9,282,840|