Website for sale

Auction ended unsold
Ended 33 days ago

Women's Health and Fitness Site making $4,586/mo

Nutrition and Fitness Mentoring in a subscription based format. 30+ current clients paying between $125-$200/month on 4-6 month contracts

At a glance ?

Touch a value for a description

Site Type
Site Age
3 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
May 17 991 2,132
Apr 17 875 2,215
Mar 17 391 937
Feb 17 798 1,593
Jan 17 1,595 2,895
Dec 16 348 966
Nov 16 2,470 4,399
Oct 16 1,911 3,591
Sep 16 75 379
Aug 16 53 128
Jul 16 115 342
Jun 16 153 313

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Social 1,294 61%
Direct 407 19%
Referral 309 14%
Organic Search 122 5.7%

Top Countries ?

Page Views
Canada 1,444
United States 350
India 228
United Kingdom 16
Philippines 13

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $6,512 $429 $6,083
Jul 16 $7,225 $339 $6,886
Aug 16 $4,440 $0 $4,440
Sep 16 $3,289 $246 $3,043
Oct 16 $6,501 $868 $5,633
Nov 16 $4,576 $908 $3,668
Dec 16 $4,691 $501 $4,190
Jan 17 $4,666 $819 $3,847
Feb 17 $5,273 $677 $4,596
Mar 17 $4,702 $544 $4,158
Apr 17 $3,916 $946 $2,970
May 17 $5,142 $821 $4,321

Seller's Notes

Easy Keeping 4 year old women's health and wellness company for sale. Perfect for anyone interested in the health and fitness industry. Current owner is working less than 20 hrs a month.

Included in the sale is website, all social media platforms (Over 20k followers), 2 private Facebook groups (approx 700 women) email subscription list, domain, DIY Programs, current clientele and education on all aspects of the company including marketing, adverting, program details, programming etc.

To Date I've invested approx $12,000 on the website built on a wordpress platform that does include a private members only content option that I am not using. Huge growth potential with the blog (which I am also not utilizing) and paid content like videos and posts.

To Date I've invested over $25.000 in Facebook and social media advertising, mostly focused on Facebook. All my new clientele is driven from Facebook. Advertising is my main cost and the budget can be as small or large as the new owner would like. Smaller costs include third party payment company Stripe (Income numbers are minus stripe costs) and hosting and domain which is easily transferable.

There is also an opportunity to hire contractors and manage the site, members and business while having contractors (especially naturopaths, dietitians etc) focus on the clients. I have some amazing contacts should you wish to go that route.

There is minimal SEO done on the site and there is a large potential for increase traffic and clients if some time was spent building the SEO up.

Target Market is Women, Aged 29-45 with metabolism or hormonal issues, with products sold in a minimum 4 month contract. Most clients yield 9-10 months of mentoring and I offer monthly payments for reoccurring monthly income. Clients are from all over Canada. I haven't yet broken in to the US market which leaves a large opening for greater income.

I would like to note the stated income is in Canadian Dollars. Revenue from 2014-2017 As follows:

2014: $48,800 CAD

2015: $62,600 CAD

2016: $69,800 CAD

2017: (As of June 12) $25,306 CAD

I've always worked part time, less than 20 hours a week at maximum due to other businesses and schedules. There is a large potential for additional revenue by increasing work capacity. As mentioned previously, I am working less than 20 hrs a month currently.

Most clients come from smaller centers and don't have naturopaths/nutritionists readily available.

Marketing Strategy: Currently just targeting Canada with Facebook Ads. Was involved in some Facebook groups and worked with a few girls from the US and Australia.

Competitors: Naturopaths, however, none that I could find offered an online option. No nutritionists in western canada (that I could find) are offering online hormone/metabolism mentoring or personalized options

Additional Income Potentials:
- GoogleAds

- Paid Content

- Supplements, Clothing, Drop Ship Items

- In person mentoring or coaching

- DIY Programs

- Retreats and Seminars

- Live Group Mentoring

- Education

As mentioned previously I am using Stripe for all my transactions. Zero issues and seamless product. 

Upon Sale of the business all platforms would be handed over to the new owner and I will spend as much time as needed educating on my products, how they work and my day to day duties. Take over should be smooth and I will even share ideas on how to continue momentum and offer marketing suggestions. This should take no longer than 1 month but is negotiable.

I am selling due to other businesses monopolizing my time and I simply cannot devote the time Id like to grow this business. My hope to see this business continue to thrive under new ownership in the coming years.

Site Info

Site Established ? June 2014
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 307
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 9,282,840
More info: SEOmoz and SEMRush


amy_gravenor ( new )
Wed, 28 Jun 2017 01:22:56 AEST

New Additions to LYF:

The balanced bundle is a monthly membership of $59 for a minimum of 4 months. Members Only Portal All set up, plus expert contractors in place.

Launching July 15th to our private members (roughly 700) to beta test prior to public launch September 2017.

Another easy keeping addition to round out LYF. Contractors are willing to take over private clientele Mentorships and all the content work. All that is required is management of site, contractors and content calendar.

Mike7860 ( new )
Thu, 29 Jun 2017 09:25:05 AEST

Hi, i see you have cost involved every month. Can you tell me what that costs are for? Also the DIY programs are made by you or its third party ? If someone subscribes for 9 months how many times you need to send them the programs manually ? or iist done automatically.


amy_gravenor ( new )
Sun, 02 Jul 2017 08:11:38 AEST

Hi @Mike7860 thanks for your interest :)

My costs are minimal and my main one is Facebook Advertising. This cost would be optional for the buyer. I also pay for third party payment processing through stripe. The income stated is minus those costs as stripe automatically removes them prior to sending me funds.

I also pay for hosting and domain and I have a web developer I contract when I want to make changes to my site.

Some of the DIY programs are made by me and some by third party.

New clients get one personalized plan upfront, not every month.

The Seller
Sellerdefaultavatar amy_gravenor amy gravenor


Payment Methods ?
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  • PayPal
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