Wallz Wallpapers for iPhone & iPad

iOS and Android App for sale


iOS App with 5,345 downloads/mo making $139/mo

Wallz - the best Wallpapers for iPhone iPad, iPad Pro and Android devices.

At a glance ?

Touch a value for a description

App Age
3 years
294 reviews
App Store Price
Net Profit
$221 p/mo
Includes Source Code

Financials ?

Gross Revenue
Net Profit

Financials ?

Monetization Methods

  • This app earns revenue with Advertising and In-App Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $265 $60 $205
Jul 16 $105 $60 $45
Aug 16 $142 $60 $82
Sep 16 $36 $60 -$24
Oct 16 $57 $60 -$3
Nov 16 $45 $60 -$15
Dec 16 $61 $60 $1
Jan 17 $103 $60 $43
Feb 17 $162 $60 $102
Mar 17 $97 $60 $37
Apr 17 $551 $60 $491
May 17 $197 $60 $137

Seller's Notes


I'm a qualified and highly experienced Lead UX / Visual Mobile Designer with solid understanding of web and mobile market, UI and technology, with over 16 years experience and more than 400 web projects and native projects designed, working in different countries and industries for first-class companies.

I live and work in Redwood City, California (for the last 3 years) and I work on mobile apps as my day to day job. I love everything to do with mobile design and Wallz was my attempt in 2013 to show the mobile world a different approach to a wallpaper app (good quality design and great user experience).

I designed the app for the user and I mostly ignore the guidelines and paradigms that existed, this made Wallz a unique and refreshing app. Since it’s launch back in 2013 we had at least 5-10 apps copy our logo, name and design to try to steal our users but with no success.

Wallz has evolved and probably I would say a few years away in Interaction and Visual Design compared to a lot of the other wallpapers apps (produced and marketing like mines with no interested in what users see).



Wallz - is the best app offering HD wallpapers or backgrounds for iPhone 6s/6s Plus, iPad and iPad Pro retina. We have worked to improve the app by optimizing and improving the user’s experience in finding and selecting the wallpaper they would feel truly represents their unique personality. We have kept our big and loyal fanbase by ensuring that new wallpapers are added daily. The app currently boasts a huge and varied library of wallpapers available to all of our users. Additionally, we keep the quality of our app not just by the technical updates that we are doing, but also making sure that all wallpapers added are of high-quality and truly amazing.

App Features:

  • New improved search engine will make it easy to find the wallpaper you want.

  • Home and lock screens wallpaper preview added to the app.

  • Google Admob was removed.

  • Optimization improvements were done so you can browse faster our wallpapers.

  • New control bar will help you decide what wallpaper is best for you.

App Highlights:

  • Has been reviewed over 800 times on iOS, ensuring the new buyer that the app is already recognized in the marketplace.

  • It has over 235,000 downloads since Dec 2013 on iOS only

  • High ranking on Android, which ensures that the app will be most likely downloaded by users, hence it has a high chance that its current userbase will expand.



I would have loved to keep this app in my portfolio as it is a stable passive income, however I’m investing in a new set of opportunities and unfortunately I won’t have time to spare anymore for Wallz.



Wallz iOS, Wallz Plus, Cars Wallz are developed in Objective C in native code (Xcode source files will be provided)

Wallz Android and Wallz Plus are developed in Android Studio in native Java(source files will be included)

The web api is developed in a combination of PHP and JSON (inside the wordpress backend)

The Wallpapers come from a wordpress site that is easily updated and controlled.



The app is pretty much self sufficient and runs itself. The only work it will need to keep it running is to add Wallpapers, this can take a few hours a week to add a few hundred wallpapers. There’s absolutely no marketing cost towards the app, its ranking goes up and down based on trends and the market itself.



The app’s main source of revenue comes from advertisements from Admob. Recently (last 2 months), we have tried using applovin as well.

Financial Highlights:

$2330 from iOS in-app purchases only

Income over time : $2066 on Charboost (we have been trying apploving for the last 2 months)

AppLovin - $109

App Store In App Purchases over time revenue

2014: $458

2015: $603

2016: $429



We haven’t done any marketing for this app, we just used good ASO (App store optimization). Because of our efforts the android version of this app reached #3 and #2 for 1080p wallpapers and 1080 wallpaper in just a matter of weeks. Unfortunately the app was taken off the play store for a few weeks for bug fixes.



In this auction we will include Wallz iOS  Wallz Plus iOS along with all the wordpress backend sites and databases (for included in sale)

Wallz iOS : https://itunes.apple.com/us/app/wallz-best-wallpapers-or-backgrounds/id733715835?mt=8

Wallz Plus : https://itunes.apple.com/us/app/wallzplus-best-premium-wallpapers/id844460915?mt=8

Wallz Android : https://play.google.com/store/apps/details?id=com.wallzwallpapers.com&hl=en

Wallz Plus Android: https://play.google.com/store/apps/details?id=com.wallzpluswallpapers.com

The image editor is Adobe Creative Suite for Mobile and it's free to keep in the app

All-in-All the following are included in this sale:

  • Website, domain, backend wordpress sites, databases and API access.

  • A twitter and facebook account.

  • All the source code for Mac and iPad/iPhone.

  • All design resources, including icons, social media images, etc.

  • Carz ios App, Wallz Plus iOS app andWallz iOS App

Post Sale Support

-    How long is the inspection period after you transfer the assets to the buyer?

48 hours after asset transfer.

-    Will you provide post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations? How long is the support period?

Yes, 1 week.



Wallz is a great app from what we saw our users say, the best avenue is to add in app purchases on android and keep adding to the homepage in app purchases, these will insure more income from the in app purchases. Advertising banners can also be added to every screen (we didn’t want to promote that look with the app).

A better search engine will drive more traffic through for sure, and the back end for building a more intelligent search exists and can be easily accessed via wordpress.

The app itself given a little investment will overtake any existing similar apps due to it’s design and optimization.

Live Wallpapers will probably give you a boost, I just tried to keep the app running fast and responsive (live wallpapers might slow it down).



We have attached documents showing the app’s rankings and proof of income.

Apps included in this auction (all apps work for both phone and Tablet and are specially coded to look good on both platforms)



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battingboy90 ( | $4.81K )
Fri, 09 Jun 2017 07:34:35 AEST

Is there a reserve?

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1onica ( | $531 )
Fri, 09 Jun 2017 07:35:16 AEST

@battingboy90 yeah it's $7000

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1onica ( | $531 )
Mon, 12 Jun 2017 15:10:20 AEST

just added last 2 months revenue from admob and today's revenue of $11

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solzy ( new )
Thu, 15 Jun 2017 04:36:38 AEST

What is the copyright status for the wallpapers used in these apps? Do you transfer rights with the purchase?

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1onica ( | $531 )
Thu, 15 Jun 2017 04:50:33 AEST

All the wallpapers we use are either photographed and designed specifically for the phone sizes or they are designed based off royalty free images, we have worked with apple and google stores closely to have the safest content.

Wallz will come with royalty free images, the images/wallpapers shot by will give come with the right to use in Wallz and any other apps that are included in this transaction(for free).


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1onica ( | $531 )
Thu, 15 Jun 2017 06:36:09 AEST

Just to add a bit more information the development costs in time for both iOS and Android combined are just over $8k the design was done and maintained by myself to keep the app with mostly 5 star feedbacks as it is.

The Adobe Creative integration can be kept it for free after the sale is completed.

I have worked hard to make a great app and kept it at the highest standard and that's why the price is higher then other apps that are a few months old.

bazimogmbh ( | $67.5K )
Sat, 17 Jun 2017 17:00:51 AEST

Hey, is the backend in php?
Some screenshots of content management tool would be great.

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1onica ( | $531 )
Sat, 17 Jun 2017 17:42:38 AEST

hey bazimogmbh and thanks for the question, the app is controlled by a wordpress, so all the categories and posts are brought in through a custom JSON api to the app, we also have done image resizing in the home and categories views for faster load times, we also have the website linked to a maxcdn account if you would like to use a cdn provider (at our traffic the costs would range between 100-120$ a month to use a cdn)

The $60 listed above is only for hosting the wordpress websites, Wallz iOS and Android use the same database.

We just release a new update for Wallz on iOS with Firebase integration (push and analyitics) and through push campaigns traffic has gone up about 20% in the last week.

I am here for any other questions


Px48x48 avatar f05cd346 3dd8 4f1f af9e 54616359534f
1onica ( | $531 )
Sun, 18 Jun 2017 05:33:14 AEST

just added screenshots of the wordpress backend (nothing really special just a typical wordpress)

The seller deleted a comment from Appledevelopereast ( suspended )
The seller deleted a comment from 1onica ( | $531 )
F_A_H_D ( | $229 )
Thu, 29 Jun 2017 18:23:01 AEST


you didnt mention anything about your marketing plan, and why there is peak in the income at one of the months? and why it went down again
is it possible to release additional version just to support download via scan QR?

F_A_H_D ( | $229 )
Thu, 29 Jun 2017 18:32:08 AEST

another thing what is carz ? and why the link direct to blank store page ?

F_A_H_D ( | $229 )
Thu, 29 Jun 2017 18:42:58 AEST

sorry its me again

about the images resources from where you are getting it ? are you paying someone ? how much? etc.

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1onica ( | $531 )
Fri, 30 Jun 2017 01:27:45 AEST

Hey @F_A_H_D Carz has been removed from the app store because he didn't have time for this as for the images they are being cut and specifically source by my cofounder, this resource will not come with Wallz it will be up to you to take over, the good think we have so many amazing images it's easy to understand our vision for the wallpapers.

For the buyer we will have a few conversations about this and I will make sure that my vision for Wallz is explained and cultivated for future.

I hope this explains your questions F_A_H_D (thanks for your review on the app store as well)

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1onica ( | $531 )
Fri, 30 Jun 2017 01:30:51 AEST

@F_A_H_D He get featured by Apple, last time we where featured in South Korea and shared on one of the biggest Facebook groups there...that pushed us to no.2 in Entertainment, previous we where featured in France and other countries.

I make sure the ASO is as good as possible without risking anything, android for example is growing to rank in top 5 keywords in a matter a few weeks.

As you probably saw on the app store, we have a video that we created and made sure that we have the app store metadata as any huge apps out there.


F_A_H_D ( | $229 )
Fri, 30 Jun 2017 04:33:15 AEST

Thanks for the reply

is it possible to release version after purchase to integrate branch.io deep links ? it will actually help the buyer in promoting the wallpapers via web links linked to the wallpapers directly

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1onica ( | $531 )
Fri, 30 Jun 2017 08:39:33 AEST

@F_A_H_D I will have a chat with my engineers to discuss the cost and if it's possible and auction does reach the reserve price then sure;)

JP24 ( new )
Thu, 06 Jul 2017 02:35:25 AEST

Are you selling Android and iOS both apps? with their source code?

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1onica ( | $531 )
Thu, 06 Jul 2017 02:43:47 AEST

@JP24 this auction includes Wallz and Wallz plus iOS and Wallz and Wallpapers Plus on android, with all the source code associated in native format, I can throw in Carz as well( wallz car spinoff)

Dominute ( new )
Sat, 08 Jul 2017 07:03:36 AEST

Where does the 60$ cost charge come from?

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1onica ( | $531 )
Sat, 08 Jul 2017 07:10:25 AEST

@Dominute this is the hosting charges, if you get a cheaper hosting service it will go down, but I use digitalocean

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1onica ( | $531 )
Sat, 08 Jul 2017 07:31:34 AEST

Wallz iOS 4.9 is out, with Apptentive integration for communicating with our users if they would want to rate Wallz under 4 stars.

We also have 15,206 push users on Wallz Android and 6,876 push users on iOS (in the last month only) this is on Firebase and we have 50k push list from our parse account.

Savag77 ( new )
Sat, 15 Jul 2017 20:22:57 AEST

can you upload ITC earning proof, now not see from that profit comes. Same with Ads Network not see which app earning, now we see only your account earning.

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1onica ( | $531 )
Sun, 16 Jul 2017 07:05:06 AEST

@Savag77 hey so the proof of income from ITC(itunesconnect) is one income source, admob is another, I have added the admob proof, now the profit is all that - hosting (60$ digitalocean for me)

Not sure what isn't making sense, for admob there is small revenue coming from the android app as well as the iOS app.

let me know if you are clear on this,


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1onica ( | $531 )
Sun, 16 Jul 2017 07:08:07 AEST

@Savag77 also all the revenue for the last year was verified thoroughly by Flippa before they made Wallz and editors choice.

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1onica ( | $531 )
Tue, 25 Jul 2017 09:49:00 AEST

I have lowered the reserve to $4000 and with the latest 2 versions of the iOS apps we have received close to 150 reviews using custom build solutions (apptentive is too expensive), for the last version in less 4 days we have 30 reviews already

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1onica ( | $531 )
Tue, 25 Jul 2017 15:05:07 AEST

ok so I have added a pdf with all month active users / new active users / cohort analysis for the 3 months for iOS and Android Wallz and also the breakdown per Location for iOS and Android, they are in the attached files

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1onica ( | $531 )
Tue, 25 Jul 2017 15:07:28 AEST

The winner will have the opportunity to get access to all the analytics data in the due diligence step.

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1onica ( | $531 )
Wed, 26 Jul 2017 02:34:45 AEST

for any one who is interested in bidding, I can provide readonly access to my google analytics, please provide me with your email for this

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1onica ( | $531 )
Fri, 28 Jul 2017 05:08:26 AEST

As this auction is coming to it's conclusion (sold or unsold), I would like to thank all of the watchers, bidders any other interested parties and Flippa for promoting this auction to a editors choice,

Thank you all, ioan

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1onica ( | $531 )
Fri, 28 Jul 2017 06:14:46 AEST

by the way the wallpapers are automatically recycled on the new tab based on algorithms we have, so there's no need for any wallpapers, thus this app is pretty low maintenance

The Seller
Px140x140 avatar f05cd346 3dd8 4f1f af9e 54616359534f 1onica Ioan Popa
2 transactions totalling $531
Payment Methods ?
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  • PayPal
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