WellOrDie.com

Website for sale

Sold by Negotiation

$10,000 USD

Ended 5 days ago
Share:

Health/Beauty Site making $1,186/mo Profit from AdSense+Ads. 342,607 Uniques/mo

Rich content site in health & beauty niche with 533k+ FB Page Likes. Organic traffic increased from 43k in Jan to 70k in May. Ranks for more than 17k+ keywords on Google. Made $14,624.98 in 12 months.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Wordpress 4.7
Site Age
1 year

Traffic ?

Page Views
707,098
Unique Visits
203,878

Financials ?

Gross Revenue
$649
Net Profit
$578
AdSense Revenue
$312

Traffic ?

Uniques Page Views
May 17 231,532 765,211
Apr 17 221,249 740,773
Mar 17 158,853 615,312
Feb 17 173,797 510,720
Jan 17 200,697 377,305
Dec 16 271,623 497,023
Nov 16 421,037 798,995
Oct 16 971,678 1,432,694
Sep 16 328,221 527,280
Aug 16 324,457 550,905
Jul 16 487,441 823,208
Jun 16 612,041 849,892

Traffic Health ?

Pages / Session
2.64
Avg. Session Duration
00:01:06
Bounce Rate
1.75%

Top Channels ?

Page Views % of Total
Social 445,022 58%
Organic Search 176,096 23%
Direct 142,003 19%
Referral 2,068 0.27%
(Other) 22 0.0029%

Top Countries ?

Page Views
India 458,813
United States 65,251
Philippines 39,814
United Kingdom 25,977
South Africa 22,756

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $2,162 $8 $2,154
Jul 16 $1,702 $13 $1,689
Aug 16 $857 $19 $838
Sep 16 $1,198 $19 $1,179
Oct 16 $4,077 $19 $4,058
Nov 16 $1,268 $19 $1,249
Dec 16 $586 $19 $567
Jan 17 $448 $19 $429
Feb 17 $374 $19 $355
Mar 17 $741 $19 $722
Apr 17 $533 $82 $451
May 17 $674 $112 $562

Seller's Notes

Wellordie.com was started in April 2016 as a side project with my colleague. The idea was to produce viral health & beauty related content, and we hit 1 million traffic in our first two months. This also garnered copious amounts of likes on our Facebook page too. Soon after, we began focusing more on SEO-heavy content targeting Organic Traffic. Currently the site ranks for more then 17k+ keywords on Google and we receive around 70k+ visitors from Google every month, and that is a growing number. 


In terms of revenue, the site has earned $14,624.98 with a profit of $14,237.16 in the last 12 months and it has a potential to do even better in the coming months on the back of our burgeoning Google traffic. Additionally, we have produced a ton of SEO articles targeting many high-paying keywords which are bound to rank higher and better in the next 2-4 months.


Also we have reached 533,000+ Page Likes on Facebook, and the buyer need not to worry about a decline in traffic - both from social media or Google. The traffic should keep improving.

1. Why are you selling the business?

We would like to have a better capital to invest in our upcoming eCommerce project.


2. What is being included in the sale?

All content on site with domain name and other social media accounts.

3. Social Media, please provide some basic details about each account included with sale.

1. Facebook/wellordie - 533,000+ Likes

2. Twitter/wellordie - 31 Followers


Our Facebook page has a Weekly Reach of 1 Million, and sometimes it even reaches 28 million. We expect the LIKES to soon hit the one million milestone if the buyer keeps posting new updates regularly. 


4. How is the content of your website produced?

My colleague who currently works with me as an editor in a Travel & Lifestyle magazine has her specialisation in health/wellness and beauty genres. She researches and creates majority of our editorial. Once in a while, we get a freelancer on-board to pitch in.


5. How many hours work per week did I put into this site?

Around 7 hours a week. Task involves putting up 3-4 articles per week and then sharing links and images on our Facebook page.

6. Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

7. Are you willing to provide live revenue verification?

Yes, I am willing to provide live revenue verification.

8. What are the main expenses of the business? 

Managed Wordpress Hosting - $19.95/month (DreamPress)


9. Do you or have you ever purchased traffic from Facebook?

Yes, we have spent $166 on Facebook Ads in the last 2 months mainly to increase the organic reach of our page.


10. Which platform does the website use?

Wordpress

11. How much did you invest when you launched the site?

At the time of launch, we invested a few hundred dollars to get organic Facebook Likes through one of our friends.


12. Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations whatsoever. 

13. Which ad networks does the website utilize?

AdSense

Content.ad

Earlier networks we've partnered with include Taboola, MGID, and RevContent.

14. Last 12 Month's Earnings & Profit

AdSense: $8,388

MGID: $5,113.16

Revcontent: $50.12

Taboola: $145.52

Content.ad: $737.70

Sponsored Content: 190.48

Earnings Total: $14,624.98

Expenses: Hosting - $221.82, Facbook Boosting: $166

Profit: $14,237.16

Note: The AdSense earnings mentioned above is before an 8% deduction by our Certified Partner. The actual 12 month's AdSense earnings before deduction was $8,388 and can be verified/accessed through Analytics. After the 8% deduction we made $7,716.96 ($8,388 - $671.04, screenshot attached). We hired their service because of our limited knowledge on Mobile Ads creation, and thought it worthwhile to rely on their tips and suggestions. The buyer need not partner with them post the purchase.

14. Please identify your main competitors.

Top10homeremdies.com

stylecraze.com

thehealthsite.com

wikihow.com

davidwolfe.com

15. Have you done any Search Engine Optimization?

Yes, I have done on-page SEO with Yoast Tool. 

Note: I have not done any kind of link-building since we started the site. Maybe I have made 1 or 2 blog comments. That's all! All the backlinks are gained naturally through content. The buyer can work on link-building and gain thousands to millions of traffic from Google. To be honest, I have no idea on how to build backlinks. Perhaps I'm too lazy, never figured which. 


16. Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

I don't foresee a need for that. The buyer just needs to produce new articles, upload them, and know the ins and outs of handling a Facebook page. It is really that simple. In case a need arises, I shall be at the buyer's disposal for a year to offer support through emails and guides.


16. What are the primary growth opportunities for the business going forward?

The site's organic traffic is increasing every month, and we are positive it will get more than 4-5 times the traffic we currently have after 3-4 months courtesy our extensive SEO targeted stories. Above all, we have a glittering number of Facebook Likes, which too is growing by the week. The buyer need not to worry about Traffic & Earnings.

The buyer can begin by collecting email ids of readers, work on link buildings, ad placements, affiliate marketing, and even direct advertising, which truly weren't our area of expertise, and hence we couldn't implement them.


For example: We have seen 40% rise in AdSense earnings last month after we changed one of the Ad Sizes and its placements. We would have earned $3,186+ more in the last 12 months had we tried this experiment earlier on.

Also the buyer may wish to change the site theme and experiment more on ad placements as our Active View Viewable for AdSense is as low as 22.61% There are a lot of opportunities going forward.

And if the buyer is pressed for time to work on any of these fronts, he will still earn $600 - $1,200 with the current Google traffic, plus by just sharing our old posts on FB.

As for serious buyers or entrepreneurs, this site is clearly under-monetized. You can easily take it to the next level and compete with more prominent online health & beauty players of the likes of Myfitnesspal, davidwolfe, NaturallyCurly, WikiHow, Top10Homeremedies or StyleCraze by plain link building and publishing new, well-researched articles.

SELLER INTERVIEW

How is your business monetized?

Advertising

Please describe your business model 

We at Wellordie.com predominantly earn our revenue through AdSense, MGID and Content Ad. The website specialises in beauty and health-oriented editorial which are each uniquely researched and written in-house. In terms of revenue, the site has earned $14,624.98 with a profit of $14,237.16 in the last 12 months. On an average the site receives 707,571 page views/month and has an active facebook page with 535k+ LIKES.

Are you the original owner of the business?

Yes

Which platform does the website use?

WordPress

Where is the site hosted and will this need to change after purchase?

DreamHost. No need to change. I can transfer the hosting account to the new buyer.

Why are you selling the business?

We would like to have a better capital to invest in our upcoming eCommerce project.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

No, I do not have tax returns available at this time.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

Since we are a very small team, just my partner and I, our expenses aren't too many. We pay $19.95 for hosting on a monthly basis, aside from $166 in the past 2 months for Facebook Ads. Nothing additionally.

Please list all domain names you are including in the sale

wellordie.com

Are you including any social media accounts in the sale?

Yes

Which accounts will you be including?

Facebook

Twitter

Please provide some basic details about each account selected above

https://www.facebook.com/wellordie/ - 535,348 
https://twitter.com/WellOrDie -31

Are there any email lists included in the sale?

No

Are you selling the assets of the business (asset sale) or the company (stock sale)?

I am selling my whole company, stock sale.

Have you granted Google Analytics access?

Yes, I have.

What are the primary traffic sources of the site? 

Organic

Social

Why do you think the site's top traffic sources are the the ones you chose above?

Organic - Health & beauty is one of the hottest niches on Google. We rank for more than 17k+ keywords on Google and our Organic traffic has increased from 43k in Jan to 70k in May 2017. 

Social: We have 535k+Page Likes on Facebook and we easily drive thousands of traffic every day from our page.

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

Yes, I have done minimal SEO.

Please provide a brief overview of the SEO you have performed on this site

I have done on-page SEO with Yoast Tool. 

Note: I have not done any kind of link-building since we started the site. Maybe I have made 1 or 2 blog comments. That's all! All the backlinks are gained naturally through content. The buyer can work on link-building and gain thousands to millions of traffic from Google. To be honest, I have no idea on how to build backlinks. Perhaps I'm too lazy, never figured which.

Do you or have you ever purchased traffic?

Yes, I have purchased traffic in the past.

Please provide a brief description of the activities surrounding the question above

We have spent $166 on Facebook Ads in the last 2 months mainly to increase the organic reach of our page.

Has the site ever received any search engine penalties?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? 

My colleague who currently works with me as an editor in a Travel & Lifestyle magazine has her specialisation in health/wellness and beauty genres. She researches and creates majority of our editorial. Once in a while, we get a freelancer on-board to pitch in.

Task 1

Searching for topics & keywords, and then writing

Description

Looking for relevant topics depending on their topicality and use. Then we narrow it down to a keyword search, in terms of what people search most on Google and in what precise terms. Finally, we get down with doing an elaborate research for the story, followed by writing it.

Who

Owner

Hours per week

5

How may people perform this task?

1

Task 2

Managing Facebook Page

Description

Posting 4-5 images & links on our page every day.

Who

Owner

Hours per week

2

How may people perform this task?

1

Does the owner need specific skillsets in order to successfully operate the site?

NO. The buyer just needs to produce new articles, upload them, and know the ins and outs of handling a Facebook page. It is really that simple

Do you and/or any employees or freelancers provide customer support?

Yes

How is customer support handled and what is the average volume?

We usually receive 2-3 emails per week for guest posting and sponsored post on our site.

Please identify and briefly describe your main competitors (1-3 is fine)

Top10homeremedies.com 

stylecraze.com 

thehealthsite.com

What makes your website better than its competition?

Our stories are extremely detailed, thoroughly researched, and make for a substantial read. We have an interesting assortment of beauty/DIY and health stories that cater to women, and woman-related issues. That certainly should give us the edge.

Which ad networks does the website utilize?

AdSense

Content Ads

Are all ad networks transferable to the new owner?

No

Please explain which networks are not transferable and why

AdSense - because Google doesn't allow it.

Does your website utilize direct advertising?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

The site's organic traffic is increasing every month (from 43k in Jan to 70k in May), and we are positive it will get more than 4-5 times the traffic we currently have after 3-4 months courtesy our extensive SEO targeted stories. Currently the site ranks for more than 17k+ keywords on Google. 

Above all, we have a glittering number of Facebook Likes (535,000+), which too is growing by the week. The buyer need not to worry about Traffic & Earnings. 

The buyer can begin by collecting email ids of readers, work on link buildings, ad placements, affiliate marketing, and even direct advertising, which truly weren't our area of expertise, and hence we couldn't implement them. 


For example: We have seen 40% rise in AdSense earnings last month after we changed one of the Ad Sizes and its placements. We would have earned $3,186+ more in the last 12 months had we tried this experiment earlier on. 

Also the buyer may wish to change the site theme and experiment more on ad placements as our Active View Viewable for AdSense is as low as 22.61% There are a lot of opportunities going forward. 

And if the buyer is pressed for time to work on any of these fronts, he will still earn $600 - $1,200 with the current Google traffic, plus by just sharing our old posts on FB. 

As for serious buyers or entrepreneurs, this site is clearly under-monetized. You can easily take it to the next level and compete with more prominent online health & beauty players of the likes of Myfitnesspal, davidwolfe, NaturallyCurly, WikiHow, Top10Homeremedies or StyleCraze by plain link building and publishing new, well-researched articles.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

 

Site Info

Site Established ? April 2016
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 2 March 2016
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 328
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 426,590
More info: SEOmoz and SEMRush

Comments

Noavatar
Dreamlab ( new )
Sat, 03 Jun 2017 15:02:53 AEST

Will you give the fan page?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Sat, 03 Jun 2017 15:35:39 AEST

@Dreamlab Here you go - https://www.facebook.com/wellordie/

Noavatar
zaragoza ( new )
Sun, 04 Jun 2017 13:31:01 AEST

Why is the majority of the traffic from India?

Why are you not using MGID anymore, they were your 2nd largest revenue source.

Is your editor staying on after the sale?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Sun, 04 Jun 2017 18:08:59 AEST

@zaragoza

Why is the majority of the traffic from India?

– This is because countries like India, Philippines, and Malaysia consume more of these DIY beauty stories than other countries. These posts kept most of our followers engaged on Facebook.

Why are you not using MGID anymore, they were your 2nd largest revenue source.

- Because we wanted to experiment with other networks too to augment our revenue, but figured that MGID performs best. So we lost a few month's earnings in this experiment. The new buyer can, however, switch to MGID. BTW Content.ad does well too.

Is your editor staying on after the sale? –

No, she's already occupied with our new project and there is not much time left to even contribute to WellorDie. :-)

Noavatar
cobylou ( new )
Mon, 05 Jun 2017 18:50:40 AEST

Hi there, in the preview of your site (Flippa listings) it says you make $649/month then in the detailed listing it says you make $1,186 per month. Can you confirm please?

Also, site price.org says the site is worth $611. Any comments on this?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Mon, 05 Jun 2017 20:13:02 AEST

@cobylou

$649 is last month's revenue while $1,186 is a monthly average profit calculated on the last 12 month's performance, which is a regular calculation for any website to determine it's price. And if you are using that site to calculate a website's worth, then Amazon costs only $220 Million and it's much cheaper than Reddit. And may be we both should after all buy Flippa by splitting a few thousand dollars among us? :-)

According to EmpireFlippers, which is a reliable source...the site is priced $40k+.

Noavatar
cobylou ( new )
Tue, 06 Jun 2017 10:23:58 AEST

@DailyMoss thank you for getting back to me. I was skeptical about the credibility of site price.org but asked as I have seen other sellers on Flippa refer to it. I appreciate the recommendation of a more reliable source!

Noavatar
quitmydayjob ( | $200 )
Tue, 06 Jun 2017 19:38:43 AEST

What % of traffic is from the UK? Thanks

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Tue, 06 Jun 2017 21:15:01 AEST

@quitmydayjob

- % of last 3 month's traffic from UK: 2.74%

- % of last month's traffic from UK: 3.55%

Px48x48 avatar 6b503536 e8ec 4feb b9a9 f070e9370aa4
domain monk ( | $365 )
Thu, 08 Jun 2017 21:45:17 AEST

What is the reserve price man?
Do we have to run ads on the Facebook page or it can be easily maintained with the organic reach?
Also, how many times do you post your URL on the Facebook page?
and what is the average traffic do you get on each URL you shared

What is the average CPC you are getting on Adsense?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Fri, 09 Jun 2017 04:23:54 AEST

@domain monk

What is the reserve price man?
- Haven't decided on reserve as of now. Highest bidder wins the auction.

Do we have to run ads on the Facebook page or it can be easily maintained with the organic reach?
- No, you don't need to run ads on Facebook page. It can be easily maintained with the organic reach. But sometimes Organic Reach can be poor for any pages when FB algorithm changes. There are ups & downs. And one needs to factor that in. In sum, you just need to follow some basic steps while posting to maintain a decent reach. That's all!

Also, how many times do you post your URL on the Facebook page?
- Usually 3-4 times a day.

and what is the average traffic do you get on each URL you shared?
- As with any page, it totally depends on the topics/links you are sharing. But you can expect a minimum of 180k+ visitors/month by sharing only 3/4 links a day. Sometimes it can even reach 1 million if your post is really good & sharable. For example - from yesterday's 4 link posts we have already got more than 9k clicks (as of now).

What is the average CPC you are getting on Adsense?
- I don't think this can be revealed on a public forum as I may stand in violation of Adsense policies. BTW, like any other site, it's seasonal and depends on geo traffic. Will PM you the average CPC.

Thanks

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Mon, 12 Jun 2017 02:51:58 AEST

Hi buyers,

Here's the last 10 days report:

Traffic:
Sessions = 75,485, Users = 58,356, Page Views: 197,813
Organic Search = 24,974
Direct = 12,499

Earnings: $173.38

No. of articles published: 0
Expenses: $0
FB Likes increased: 5k+
Amount of efforts given: Zero :-)

(Proof attached)

We believe it's a good opportunity for someone who is looking to have a passive income. With very little effort such as ad placements and theme adjustments, the buyer can boost his earnings manifold, and enjoy great traffic, which is already on an upward trend.

Happy bidding!

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Mon, 12 Jun 2017 17:20:00 AEST

Little correction.

The number of 'FB Likes increased' mentioned on top is for 1 week and not for 10 days. Thanks!

Noavatar
daliray ( new )
Mon, 12 Jun 2017 23:18:54 AEST

I noticed there is a pinterest page associated with the brand: https://www.pinterest.com/wellordie/pins. Is that not being included in the sale?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Mon, 12 Jun 2017 23:28:11 AEST

@daliray

Yes, it's included in the sale.

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Tue, 13 Jun 2017 17:31:29 AEST

Hi Buyers,

We have noticed that two of our stories were lifted by these sites without citing the source. In case you stumble on them, it is easy to figure out by just checking the published dates of both the stories. For transparency purpose, we have included the screenshot here (http://i.imgur.com/YO1yvdU.jpg).

Thanks

Noavatar
snehil2010 ( new )
Wed, 14 Jun 2017 16:30:59 AEST

Is it legal to use Adsense along with social media marketing?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Wed, 14 Jun 2017 18:40:24 AEST

@snehil2010 Yes , to my knowledge it doesn't violate its TOS.

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Wed, 14 Jun 2017 18:47:52 AEST

Hi Buyers,

We are glad to inform you that our listing has been selected as 'Editor's Choice'.

Thanks

Noavatar
elisompo ( | $24.8K )
Thu, 22 Jun 2017 22:16:04 AEST

How many usa likes u have on your FB page?

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Thu, 22 Jun 2017 23:55:22 AEST

@elisompo USA Likes = 12,650 (As of now)

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Fri, 23 Jun 2017 04:28:04 AEST

This is typically our Real Time traffic during evening & night - http://i.imgur.com/WDoZpCW.jpg

Thanks

Px48x48 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540
DailyMoss ( | $18.3K )
Fri, 23 Jun 2017 10:38:13 AEST

Added BIN.

Thanks!

The Seller
Px140x140 avatar 8f5e6f8d d7f0 4a21 aa3d d91791f5c540 DailyMoss Biben L
2 transactions totalling $18,250
Payment Methods ?
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  • PayPal
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