Our platform makes it easy to build and publish your own custom app. Stay connected with your members, send notifications, and much more! We have done over $35,000 volume since launching fall 2014.
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What is included in the sale?
Full website, domains, marketing/content assets, and residual revenue from active subscribers as well as all other prospects who started their free trial.
In addition, we have a large list of active email opt ins and other prospects who are very low hanging fruit for both this product as well as related technology services. The vast majority of them are church staff in the US, nonprofit directors in the US, and small business owners in the US.
What is required to keep the business operational?
Hosting fees, annual App Developer account expenses, and some other small technology fees making our total current cost approx. $215/mo.
In addition to that base cost to keep the site/apps live, we also dedicate time to respond to current and future customer requests, and there is about a 10 minute process in place to submit the apps to the app stores once a customer decides they are ready to publish.
Why are you selling the business?
A group of developers soft-launched this at the end of 2014 and we cultivated about 1,600 subscribers in one year! The customer service demands that came along with those new customers required us to spend about $11,000 per month during most of 2015 to hire some extra help. Since the partners of this new venture did not have the time to put in the sweat equity to grow this thing to its full potential, we hit a wall of not being able to grow past a certain point without spending marketing dollars and hiring some sales professionals which we were not able or willing to do.
We believe this platform could be a great turn key option for another technology company with the current resources and assets in place to use it. Any custom web developmet firm who has wanted to get into the DIY market and offer customers a DIY option for a smaller monthly fee could really run with this and also cross sell your current services to our list of actively engaged and opted in business contacts.
How does the business generate revenue?
Subscriptions billed annually or monthly with a 30 day trial. We have a cheaper DIY plan and a fully managed plan where we offer to build their app for them using our platform if they can give us content and any designs.
Are there any expenses for the business? If so, what are they?
About $215/mo for technology to keep everything live, and any additional the buyer would like to invest in marketing and personnel to grow the site.
What marketing initiatives have been used for this business?
We have done little to nothing on Social Media or Google. In 2015, we spent about $10,000 with Outreach Media Group in Colorado Springs to acquire new customers from their engaged audience of US church pastors. The vast majority of our 1,600 sign ups came from that effort. We also marketed it to nonprofits through a webinar we participated in. There is a lot of potential out there!
How can the future owner improve the business?
Investing marketing and hopefully have someone commited to respond to customer questions and address any technical issues or platform updates. Our team will commit to training and showing the buyer everything we can from our end. The site files were all backed up in Bitbucket github and every step our developers took to put this together is logged step by step!
|Site Established ?||August 2014|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||1 January 2014|
|Content Unique ?||No|
|Design Unique ?||No|
|Pages In Google ?||21|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||17,835,435|