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Private Sale ended unsold

$100,000 USD

Ended 12 days ago

Wrestling/MMA News Website Portfolio Making $50,000 on 43m Pageviews Annually

Portfolio of 11 Wrestling/MMA news websites with over 43 million pageviews annually

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.2
Site Age
2 years

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit

Traffic ?

Uniques Page Views
Apr 17 469,495 1,894,731
Mar 17 397,337 2,221,284
Feb 17 278,926 1,546,212
Jan 17 398,569 2,125,495
Dec 16 390,763 2,123,054
Nov 16 506,956 2,295,679
Oct 16 442,523 2,476,035
Sep 16 574,275 3,376,006
Aug 16 666,037 4,228,719
Jul 16 549,578 2,998,969
Jun 16 566,466 2,933,065
May 16 507,009 3,042,519

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Direct 389,111 58%
Organic Search 176,022 26%
Referral 63,369 9.5%
Social 38,056 5.7%
Paid Search 674 0.10%

Top Countries ?

Page Views
United States 400,708
United Kingdom 69,712
Canada 43,117
India 28,507
Australia 21,309

Financials ?

Monetization Methods

  • This website earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $5,259 $5,729 -$470
Jul 16 $4,197 $5,729 -$1,532
Aug 16 $4,844 $5,729 -$885
Sep 16 $3,819 $5,729 -$1,910
Oct 16 $2,503 $5,729 -$3,226
Nov 16 $2,880 $5,729 -$2,849
Dec 16 $2,494 $5,729 -$3,235
Jan 17 $1,572 $5,729 -$4,157
Feb 17 $1,382 $5,729 -$4,347
Mar 17 $2,342 $5,729 -$3,387
Apr 17 $1,723 $5,729 -$4,006
May 17 $1,391 $5,729 -$4,338

Seller's Notes

To download the full business prospectus please sign the NDA.

How is your business monetized?


Please describe your business model in 1 to 5 sentences

We operate a wrestling portfolio of 11 sites.  Our audience is highly engaged and interested in relevant and fresh MMA and wrestling content. Our audience is 100% organic and we monetize our websites via display advertising.

Are you the original owner of the business?


Which platform does the website use?


Where is the site hosted and will this need to change after purchase?

AWS;  We can transfer ownership after purchase, or the buyer can just host it wherever they host their existing business.

Why are you selling the business?

The portfolio was maintained but not grown due to our core business not aligning with the wrestling and MMA space. As such, we would like to sell the asset to someone who is passionate about the sport and can optimize and grow the portfolio

Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

Website Hosting 
Contract Writers

Please list all domain names you are including in the sale

[Please sign the NDA to receive this information]

Are you including any social media accounts in the sale?


Which accounts will you be including?



Please provide some basic details about each account selected above

Each site has it's own FB and Twitter account.  The sale includes the social media accounts.

Are there any email lists included in the sale?


What are the primary traffic sources of the site? 


Why do you think the site's top traffic sources are the the ones you chose above?

Highly engaged audience that visits the site repeatedly. No paid traffic. The wrestling and MMA space is growing rapidly and the primary demographic are males aged 18 to 35.

Do you use, or have you experimented with, social media marketing?

Yes, I have in the past but not currently.

Have you done any Search Engine Optimization?

Yes, I have done substantial SEO.

Please provide a brief overview of the SEO you have performed on this site

the sites have been in existence for over a decade are highly SEO optimized

Do you or have you ever purchased traffic?

Yes, I have purchased traffic. Have purchased social media traffic to the sites in the past.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

No, I have not.

Do you have employees or contracts with freelancers?


Detail the type of employment you provide and how many people you employ

We have contract writers who write for the sites.  They have been writing for the site since inception and are avid wrestling fans.

Are the employment contracts transferable to the new owner?


How is the content of your website produced? Provide a step-by-step breakdown

The contract writers are responsible for the content creation of the site and they have complete autonomy.

Task 1 - Content Writer
Description - Writes wrestling content
Who - Outsourced
Hours per week - 20
How may people perform this task? - 3

Does the owner need specific skillsets in order to successfully operate the site?

No. Ideally, the owner would just have experience operating a website(s)

Do you and/or any employees or freelancers provide customer support?


How is customer support handled and what is the average volume?

The writers respond to any visitors that have questions or comments

Please identify and briefly describe your main competitors 

Major sports networks

What makes your website better than its competition?

Our content is very unique and our writers are very engaged with our audience.  We also operate a wrestling satire site, which is unique in the space.

Which ad networks does the website utilize?


Are all ad networks transferable to the new owner?


Does your website utilize direct advertising?


Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?


What are the primary growth opportunities for the business going forward?

  • MMA is currently $250MM market & expected to be $1B by 2022 
  • Coveted 18 to 35 male demographic 
  • Highly engaged audience 
  • Highly SEO'd, since sites have been in existence for 10+ years 

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.


Site Info

Site Established ? May 2015
Built With ? WordPress
Google Analytics Detected ? Yes

Domain Info

Domain Registered ? 17 May 2006
More info: Wayback Machine

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter

SEO Presence

Pages In Google ? 105,000
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 245,125
The Seller
Sellerdefaultavatar Monishriver Monish Ahuja


Payment Methods ?
  • Flippa Escrow
  • PayPal
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