7-year-old landscape architecture site with great organic search rankings + FB page with 1.4 million likes
Touch a value for a description
|Page Views||% of Total|
How is your business monetized?
Please describe your business model in 1 to 5 sentences
We drive traffic to the website, via social media and google, the audience is exposed to Google Adsense and has the opportunity to buy Amazon products.
We have exclusive content on our website that only paid for subscribers can access.
We make other revenue, through eBooks and paid for articles
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
The site is hosted in USA and i don't see why it would need to change after purchase.
Why are you selling the business?
Moving on to other projects and i feel i brought this website as far as i can take it personally.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
No, but mostly separate.
If necessary, do you have tax returns available to support your revenue claims?
Yes, this proof can be provided to serious buyers and/or Flippa Marketplace Integrity.
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue
Sumo extensions, web server, bonuses to volunteers.
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?
Which accounts will you be including?
Are there any email lists included in the sale?
Yes, held in Mailchimp with 6,000+ subscribers
Do you use, or have you experimented with, social media marketing?
Yes, I currently use social media marketing.
Have you done any Search Engine Optimization?
Yes, I have done some SEO. I use Yoast and had someone optimize it for Google search.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Have you experimented with any other sales / marketing initiatives?
You mentioned that you had inserted code on your website to change the way Google Analytics interpreted data, what was the purpose of this?
I worked with a third party website for Adsense called Ezoic, and what I noticed is, that they read the bounce rate completely differently than GA, so I quizzed them on this and then I investigated online, what I found was that it was unrealistic how GA reads bounce rate so I eventually sought out someone who could provide me with the ability so that GA interprets the bounce rate more like Ezoic, which made a lot more sense and produced numbers the better reflected the performance and quality of the website.
Why was this removed prior to sale?
I removed the code prior to sale because people are generally more familiar with how Google classically reads bounce rates and therefore i didn't want to leave them with any confusion.
Has the change impacted any other metrics other than bounce rate or session duration?
No, other metrics have stayed the same. The only metrics which have been impacted are bounce rate and session duration. Bounce rate has increased from around 10% to around 37% and session duration has gone from around 18:00 to around 5:00.
Do you have employees or contracts with freelancers?
How is the content of your website produced? Provide a step-by-step breakdown
By a team of volunteers
Task 1 - Publishing content
Description - Taking articles and publishing them
Who - Owner
Hours per week - 14
Task 2 - Social media
Description - Posting on Facebook
Who - Owner
Hours per week - 7
Task 3 - Managing the team of writers
Description - Organizing what gets published and by who
Who - Owner
Hours per week - 1
Task 4 - Sourcing projects
Description - Contact companies for permission to use their images
Who - Owner
Hours per week - 1
Task 5 - Copy Editing
Description - All content must be copy edited before publishing
Who - Outsourced
Hours per week - 10
How may people perform this task? - 2
More jobs to add? Please describe them below
Some Photoshop work is needed to optimise images
Does the owner need specific skillsets in order to successfully operate the site?
Should be able to publish, run a Facebook page and generate new content
Do you and/or any employees or freelancers provide customer support?
Please identify and briefly describe your main competitors (1-3 is fine)
ASLA - Governing body of landscape architecture in the USA
Land8 - Similar website to main, more centered around an active community
WLA - Similar website to mine but not as active
What makes your website better than its competition?
We are more active, we're not afraid to publish controversial, viral content, we have a booming social media presence.
Which ad networks does the website utilize?
Are all ad networks transferable to the new owner?
No, owner will need their own AdSense account.
Does your website utilize direct advertising?
Please explain how direct advertising relationships are managed
I've met people over the years through email and have offered them banners on my website and sponsorship deals
Please list all affiliates generating more than 1% of total revenue
Are all affiliate relationships transferable to the new owner?
No, owner will need their own Amazon Affiliate account.
Please provide a brief overview of each related site that you own below
A website for news and trends in the world of landscape architecture
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes, I am.
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
No, it should be a basic handover and new owner can take it from there.
What are the primary growth opportunities for the business going forward?
Private sponsorship and ad deals
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||April 2010|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||8 September 2011|
|Registrar ?||1&1 INTERNET SE|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||3,290|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||151,511|