Ended Without a Winner

Unfortunately, this auction did not meet the reserve price and ended without a winner.

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cozyreader.club

Website for sale

Auction ended unsold

$18,500 USD

Ended 5 days ago
$
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A book lover's dream making $2,015/month profit with unlimited potential.

The Cozy Reader Club is a recurring monthly subscription box service that provides a curated cozy reading ME time experience each month.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Cratejoy
Site Age
1 year

Traffic ?

Page Views
5,280
Unique Visits
1,763

Financials ?

Gross Revenue
$12,236
Net Profit
$2,386

Traffic ?

Uniques Page Views
Apr 17 2,261 6,071
Mar 17 1,783 5,547
Feb 17 1,245 4,224
Jan 17 2,017 5,941
Dec 16 1,944 7,960
Nov 16 1,309 5,474
Oct 16 1,470 5,016
Sep 16 1,363 4,856
Aug 16 1,067 3,740
Jul 16 1,029 3,858
Jun 16 876 3,166
May 16 1,187 3,469

Traffic Health ?

Pages / Session
2.41
Avg. Session Duration
00:01:28
Bounce Rate
54.56%

Top Channels ?

Page Views % of Total
Direct 2,351 39%
Organic Search 2,189 36%
Social 1,123 18%
Referral 391 6.4%
Email 17 0.28%

Top Countries ?

Page Views
United States 4,983
Canada 342
United Kingdom 128
Mexico 123
Australia 67

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
May 16 $4,964 $4,692 $272
Jun 16 $5,315 $6,148 -$833
Jul 16 $8,006 $9,553 -$1,547
Aug 16 $6,498 $6,542 -$44
Sep 16 $8,695 $6,342 $2,353
Oct 16 $12,532 $9,668 $2,864
Nov 16 $11,771 $7,647 $4,124
Dec 16 $18,944 $17,592 $1,352
Jan 17 $15,514 $13,331 $2,183
Feb 17 $11,640 $9,963 $1,677
Mar 17 $13,082 $10,895 $2,187
Apr 17 $11,986 $8,692 $3,294

Seller's Notes

Summary

The Cozy Reader Club box is a book lover's dream. Each box includes a recently released, hardcover, women's fiction novel, beautiful handmade items such as a hand knit scarf or cozy socks, small batch artisan coffee, tea or hot chocolate, and gourmet handcrafted treats. Reading is one of the best ways to relax and escape from the stresses of everyday life. It's fun to cozy up on the couch and pretend you're in someone else's life for a few minutes before having to go back to reality. Even if you only have time to read one chapter, it takes you away from all the problems of everyday life. And why not have a cup of tea and a cookie, while you're at it, and really enjoy those fleeting moments while they last. At the same time, the consumer gets to discover small batch coffee or tea from other parts of the country, that they might not otherwise get to travel to and discover. We also include handmade items such as a knit scarf or cozy socks from mostly Etsy sellers and all based in the US, which adds to their cozy reading experience. 

The Cozy Reader Club was started in January 2016 and has developed a great brand and loyal customer base. The sale of the Cozy Reader Club includes the business domains (Cozyreader.club and cozyreaderclub.com), all social media accounts (Facebook, Instagram, Pinterest and Twitter), all customer information in the Cratejoy database, a MailChimp mailing list with 1,400+ addresses, Logo, blog via WordPress and any current inventory on hand. 

We are selling because we don't have the time to fully commit to the growth of the business. 

With quality vendors, the growing customer base and our established partnerships, the new owner will be perfectly poised with unlimited growth potential. 

Business Information

The business is based 100% on an ecommerce recurring subscription model through Cratejoy. The subscriber base is mainly in the US with a few subscribers in Canada as well. The business does not currently carry any inventory. All products are ordered and shipped on a monthly basis as part of the subscription box. We currently use a third party fulfillment center. If you decide to pack the boxes yourself, this would increase profit. Subscribers can sign up for either a monthly or three month prepaid subscription and are automatically rebilled either monthly or every three months depending on which subscription they choose. There are also non-renewing one time gift options. Boxes ship to subscribers once per month on the 18th. Product price is $64.95 per month + shipping. 

We work with many different vendors each month and have established relationships with many major US book publishers. We source all products from within the USA only and use mainly Etsy sellers for the handmade items. We benefit from being able to buy products at wholesale pricing.

Currently, the owner spends about 25-30 hours per week operating the business. This time is primarily spent researching future products, ordering products and supplies for the current month, managing social media sites, marketing through email and social media, and responding to customer support requests. The business does not have any employees. 

Main recurring expenses: 

  • 4-6 different products in each box including the books
  • shipping
  • fulfillment (optional)
  • boxes
  • crinkle paper filler in boxes
  • logo stickers for boxes
  • advertising

The Cozy Reader Club grew from 0-200 subscribers in the first year, doing over $98k in gross revenue for 2016. Growth rate per month is between 30-40 subscribers with a churn rate of between 12-15%. We currently run marketing campaigns weekly through Facebook and send boxes to bloggers and Youtube influencers monthly for additional marketing. We do have some agreements currently with a influencers that would need to be honored. Cratejoy also provides marketing support as well. 

The website and subscription information is hosted and maintained through Cratejoy. Cratejoy is a fantastic platform, very user friendly and support is great. The website is very easy to update. I have no html experience and I was able to figure it out with little difficulty. We use Stripe as our payment processor. 

All customer support is handled via email or live chat (through Zendesk) on the website. There is no phone number for customers to call. 

I will provide 30-60 days of support and training during the owner transition. I am also willing to sign a non-compete. 

Competition

There are several other book subscription boxes. None of them provide the same cozy reading experience that we do. Also most of the additional items that come in the competitors boxes are sourced from overseas and not locally. The artisan products and cozy experience in our boxes are what sets us apart.

Press

We've been featured on Buzzfeed, InStyle magazine, Popsugar, Book Riot and Fox News.

Site Info

Site Established ? January 2016
Built With ? Cratejoy
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 19 October 2015
Registrar ? NameCheap
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 38
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 10,369,825
More info: SEOmoz and SEMRush

Comments

Noavatar
ironcherry ( new )
Fri, 12 May 2017 07:10:51 AEST

Hi, What is your retention rate for subscribers?

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cozyreader ( new )
Sat, 13 May 2017 00:01:06 AEST

@ironcherry Retention rate averages around 87%.

Noavatar
vptingtongs ( | $390 )
Sat, 13 May 2017 01:59:56 AEST

hi , why dont you have a verified income report on flippa

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cozyreader ( new )
Sat, 13 May 2017 02:39:33 AEST

@vptingtongs I have screen shots direct from my payment processor showing the gross income received. This is verified income.

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jibbed ( | $7.11K )
Sun, 14 May 2017 00:10:52 AEST

Do you use the Cratejoy marketplace to promote the business?

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ksa7198 ( | $965 )
Sun, 14 May 2017 01:30:18 AEST

Hi What is your BIN?

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cozyreader ( new )
Sun, 14 May 2017 03:05:56 AEST

@jibbed Yes I do.

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cozyreader ( new )
Sun, 14 May 2017 03:06:22 AEST

@ksa7198 I don't have employees.

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jibbed ( | $7.11K )
Sun, 14 May 2017 03:08:27 AEST

@cozyreader Thanks any details on that and how they contributes to the split of total transactions? Unless that's in the description but i cant see it

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cozyreader ( new )
Sun, 14 May 2017 03:12:55 AEST

@jibbed Cratejoy charges a 10% transaction fee for any subscribers that purchase through the marketplace. A little less than half of my active subscribers have come through the marketplace.

Noavatar
Angelguirao ( | $176 )
Sun, 14 May 2017 04:14:25 AEST

Can this business be run from Europe?

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cozyreader ( new )
Sun, 14 May 2017 04:19:34 AEST

@Angelguirao That's something you would have to research. I'm not familiar with how to obtain a business license in Europe.

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jibbed ( | $7.11K )
Sun, 14 May 2017 04:30:34 AEST

@cozyreader Thank you

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ksa7198 ( | $965 )
Sun, 14 May 2017 04:32:34 AEST

@cozyreader Hello, I mean what is your Buy It Now price?

Noavatar
adman ( new )
Sun, 14 May 2017 23:26:59 AEST

Your net profit for Feb 17 says: $1677. On your P&L statement for Feb 17, it says a loss of $4,413.00.
Which is accurate?

Noavatar
Cherie91 ( | $375 )
Mon, 15 May 2017 00:10:56 AEST

Is all of the shipping and packaging handled through a fulfilment company? Is this relationship transferable? Would I be able to manage all demands of this store from overseas, or would I be required to receive stock?

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cozyreader ( new )
Mon, 15 May 2017 04:19:09 AEST

@Cherie91 Yes shipping and packaging is handled by a fulfillment company. Yes this relationship is transferable. You should be able to manage everything from overseas as far as running the business. I am not sure what is required as far as having a business license overseas though. I do also sometimes request samples from vendors which may be an issue for you overseas. But then you don't have to request samples.

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ksa7198 ( | $965 )
Tue, 16 May 2017 04:56:37 AEST

where is your fulfillment company? how many subscribers do you have as of today? what is the profit per box?

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cozyreader ( new )
Tue, 16 May 2017 06:05:18 AEST

@ksa7198 My fulfillment company is in Portland Oregon. I have 243 subscribers as of today. Net profit is about $10.00 per box.

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ksa7198 ( | $965 )
Tue, 16 May 2017 06:26:55 AEST

@cozyreader Thank you. Can you please provide the costing chart for april's box? showing cost of box/packaging/products, fulfillment cost, fees, marketing cost and profit.

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cozyreader ( new )
Tue, 16 May 2017 10:07:19 AEST

@ksa7198 I will PM that info to you.

Noavatar
nichollexo ( | $89 )
Tue, 16 May 2017 10:19:48 AEST

Hi there! I'd also like that info pm'd to me if possible. Thank you! :)

Noavatar
JMHactivities ( new )
Tue, 16 May 2017 11:21:59 AEST

I'd love to see that breakdown as well =)

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cozyreader ( new )
Tue, 16 May 2017 11:43:44 AEST

@nichollexo @jmhactvities I PM'd the info to you. :)

Noavatar
Coliely ( | $24.7K )
Tue, 16 May 2017 12:12:24 AEST

Could you send to me as well??

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cozyreader ( new )
Tue, 16 May 2017 12:16:35 AEST

@Coliely Sure!

Noavatar
Cherie91 ( | $375 )
Tue, 16 May 2017 12:48:16 AEST

Could I also have that info please?

Noavatar
ayeshasaeedhaq ( | $155 )
Tue, 16 May 2017 12:52:22 AEST

Pls share the info with me as well

Noavatar
vincent11 ( new )
Tue, 16 May 2017 16:29:02 AEST

Sorry if this is a silly question, but what is the purpose of Cratejoy? Just for hosting the website?

Noavatar
vincent11 ( new )
Tue, 16 May 2017 16:36:44 AEST

Can you go into more detail on how fulfillment works? Are you shipping everything to the fulfillment house? Are they completely assembling and shipping the boxes? Do they handle arranging things inside of the box so everything looks nice?

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cozyreader ( new )
Wed, 17 May 2017 02:38:02 AEST

@vincent11 Cratejoy handles the hosting of the website but also manages all of the subscriber information, payment processing (along with Stripe), renewals, automated emails, etc. It would be very difficult to operate the site without Cratejoy. They also assist with marketing as well. As far as fulfillment, all of the products get shipped to the fulfillment center where they store the product and also pack and ship the boxes each month. Yes they handle the arrangement of the products in the box but I have the final approval of how it looks before the boxes are packed. Let me know if you have any other questions!

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Retirement ( | $12.3K )
Wed, 17 May 2017 09:58:27 AEST

Users pay $65 per box, and you net $10. Please go into more detail on where the remaining $55 is spent.

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cozyreader ( new )
Wed, 17 May 2017 10:05:41 AEST

@Retirement I sent you a PM.

Noavatar
bjguadagno ( | $251 )
Thu, 18 May 2017 07:15:40 AEST

Hi - Can you please provide all cost info to me as well?

Noavatar
BerndP ( new )
Thu, 18 May 2017 07:22:25 AEST

Can you sent me the breakdown of the April box als well? Thx.

Noavatar
maximus22 ( | $67.2K )
Thu, 18 May 2017 08:48:18 AEST

Hi, nice site. Can you please PM me April's cost breakdown as well? Same stuff from this person's message "Can you please provide the costing chart for april's box? showing cost of box/packaging/products, fulfillment cost, fees, marketing cost and profit."

Thanks!

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cozyreader ( new )
Thu, 18 May 2017 09:56:35 AEST

@maximus22 Sure!

Noavatar
designyourcards ( new )
Thu, 18 May 2017 09:58:11 AEST

Can you send me April's cost breakdown and also break out the cost of the fulfillment vs actual shipping. If you would no longer use the fulfillment company how much would shipping be for each box?

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cozyreader ( new )
Thu, 18 May 2017 10:19:15 AEST

@designyourcards Yes I will PM that to you. As far as shipping, the shipping cost remains the same whether or not you use my fulfillment company. I pay for shipping separately myself and then send the prepaid labels to the fulfillment company to put on the boxes.

Noavatar
gowithgaurav ( | $30 )
Thu, 18 May 2017 15:26:11 AEST

Can you send me the break down of the cost of each box? Also is having a stripe account(or a payment gateway account) mandatory? I mean doesn't cratejoy provide its own payment solution?

Noavatar
Blessed_one ( new )
Fri, 19 May 2017 06:18:56 AEST

Hi,
Can you please pm me the breakdown as well?
Thank you

Noavatar
nextpt ( | $7.8K )
Fri, 19 May 2017 07:08:32 AEST

Hi,
Can you please pm me the breakdown as well?
Thank you

Px48x48 avatar 43af54be b312 46f8 a53c 75904cd7b77b
cozyreader ( new )
Fri, 19 May 2017 09:40:47 AEST

@gowithgaurav Cratejoy requires a payment processor like Stripe. I believe they have other options as well.

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BlackLabeled ( new )
Sat, 20 May 2017 04:36:20 AEST

Please provide me with cost as well.

Noavatar
Mattjwhitneyiii ( new )
Sat, 20 May 2017 05:09:23 AEST

I am also interested in seeing the April breakdown. Thanks

Noavatar
rondwalker22 ( new )
Sat, 20 May 2017 05:44:56 AEST

@cozyreader Hello, I mean what is your Buy It Now price

Noavatar
rondwalker22 ( new )
Sat, 20 May 2017 05:45:48 AEST

@cozyreader I'd like to know your Buy It Now price.

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Safiline ( new )
Sat, 20 May 2017 23:59:39 AEST

hello, you have such a beautiful site, the high cost is such a concern so kindly can you share the same data for April, please.

Noavatar
annamarie46 ( new )
Sun, 21 May 2017 01:52:58 AEST

Hi could you please send me the cost breakdown for each box? Very interested in your site. thanks

Noavatar
Banjochris ( new )
Sun, 21 May 2017 02:47:23 AEST

I would appreciate the cost breakdown details as well.

Thanks!

Noavatar
ctrevorrow ( | $322 )
Sun, 21 May 2017 07:40:38 AEST

Please also send me a detailed cost breakdown.
Thanks,
Chris

Noavatar
jjrt ( new )
Sun, 21 May 2017 10:53:59 AEST

If possible, please provide the breakdown as well.
Kind regards

Noavatar
gator26 ( | $2.94K )
Sun, 21 May 2017 12:16:23 AEST

I would also be interested in the cost breakdown for April. Can you post that here or send to me?

Noavatar
maximus22 ( | $67.2K )
Sun, 21 May 2017 12:23:32 AEST

Have you experimented with raising your monthly prices? If not, do you think you'd lose sales if you raised prices by about $10/mo?

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cozyreader ( new )
Mon, 22 May 2017 06:53:44 AEST

@maximus22 In July of last year I raised the price by 9.99 when I started charging that much in shipping. Other than that I have not raised the price. If you were to raise it by another $10 you would have to increase the value of the box as well which would probably cancel out any additional profit.

Noavatar
Dhee0422 ( new )
Mon, 22 May 2017 15:51:39 AEST

Can you pm me your reserve?

The Seller
Payment Methods ?
  • Flippa Escrow
  • PayPal
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