Geek and Gamer Gear Subscription website that sends out boxes every month to it's regular subscriber base. Just a couple of days a month required to sustain.
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Super Loot is 4 years old. I purchased Super Loot a year ago and we have progressed the website model so that it generates profit. I have several web businesses and I now feel that it is time to pass this site to somebody with more time that can drive it forward further.
I would like to find a buyer that can reflect the companies reputable brand image. The business is in a stable form and the website is generating increased profits.
The potential of this site is phenomenal as this is placed a growth industry with new sci-fi and geeky interest films and TV shows that are released almost every day.
How is the site monetized?
We have used some of the profits to test marketing strategies and product selection modification.
The concept of this website is very simple and it is easy to operate. I had no experience in any type of retail before taking this on for example.
The business model is e-commerce subscription. Visitors can sign up to one of the boxes to receive their geeky gamer items every month. We currently have an established subscriber base and have a large marketing database.
What is your subscriber level?
This fluctuates but can be around the 300 - 400 mark each month. This can be increased to thousands however by visiting Comic-Con and setting up a stand for promotions as per the market competitor.
What product types are there?
There are three types of boxes currently:
This contains 5 - 7 items of mystery TV, film and gamer interest items such as POP vinyl characters, figures, cards, collectibles etc.
This box contains 16 comics
This is a box that contains sweets / candy from around the world.
We have suppliers in place to make ordering and processing all the box types simple. I have a great list of suppliers that I have built up over time that I have fantastic working connections with. They can almost always offer discounts and fantastic products.
What are the main expenses of the Business?
The core of the expenses are taken up with stock.
Mystery Box: Normally it costs £12 - £15 per box but there are areas of improvement for this.
Comic Box: Circa £8.
Candy Box: Circa £10.
There is a good opportunity to cut purchase costs with volume based discounts from suppliers.
What Are The Boxes Retailed at?
The rates for mystery boxes are tiered.
1 month - £22.70
3 Month - £57.99
6 Month - £107.99
What Payment Methods Are Accepted on the Website?
We were using Paypal but have switched to using Stripe.
Some payments are still taken each month by Paypal for existing subscribers. Paypal payments can be turned back on if required.
How Long Does it Take to Manage Each Month?
Currently I am not able to spend enough time on pushing this business forward but it takes around 2-3 days in total to manage each month.
What is Included in The Sale?
The website is built on Woocommerce and is included in the sale along with the domain name, all content and any custom code work that has been created. There are also a few premium plugins on the site which will be included in their current form.
Are Your Social Media Channels Included in The Sale?
Yes, also included are the Twitter account with 1,500 followers and the very active Facebook account with over 17,800 followers. We have published posts almost every day for the last year! This process is currently managed via Buffer.
Do You Have an Email Marketing List?
Yes, this is currently approaching 2,500.
What About Search Engine Optimisation?
We have engaged in SEO and have some fantastic rankings. We regularly do promotions and have set up relationships with various site owners and bloggers that have performed video reviews of our product that drive traffic directly to the site. Also these high quality links help Google to rank the site very well for competitive keyphrases.
The website has incredible rankings on Google which drive it's organic traffic to the site. The site ranks for high value terms on Google GB such as “loot crate”, “gaming box”, “loot box” and more.
We release an article and blog post each week which all drive long tail traffic from Google. All content will be owned by the winning bidder.
What Are The Hosting Costs?
The hosting costs are minimal however we would recommend SiteGround for £7.95 per month. There is also a registration required for the superloot.co.uk domain name every year (circa £5 per year).
Social Media is managed by Buffer which would cost $10 per month
Will The New Owner Need a Specific Skill Set?
As I mentioned I had no experience in any type of retail however I do have experience in digital marketing however this process is now all set up and runs by design so the new owner would not need to have any real experience in this sector.
Is The Business Geographically Limited?
Technically this is a UK company so it would most likely be easier for the winning bidder to have the facility to operate from the UK.
The Future of Super Loot
The website can keep progressing in it’s current form and you could even use additional online marketing but there is also major potential with visiting various Comic and Gamer events. One of the market leader’s in this sector has thousands of subscribers by simply taking their business to Comic-Con a few times a year. As a recognized brand, Super Loot would also be able to progress to this level.
I will of course be able to discuss how to push the business forward with the buyer (if required) as I have outlined most plans based on research and I can offer them all the different options depending on what level of success they are looking to achieve.
Do You Have Existing Stock?
We have a selection of existing stock included with the sale which can be used for marketing purposes, prize giveaways or Comic-Con promos. I would estimate the stock worth to be around £1,500.
Additionally, we have literally just purchased a new order of high quality printed die cut boxes worth over £1,500 which are used to send product out each month. This order will potentially last several months and so there will be no initial outlay in this area when taking over the business!
All items included with the website sale can be sent on palette to the lucky winner of this auction.
Will You Offer Support?
I will of course be on hand to offer any support and advice after we have performed the website hand over.
What Payment Types Will You Accept?
I would prefer some kind of Escrow transfer. We can discuss any other payment options that you may require.
Additionally, I would be happy to sign a 5 year non-compete contract. Please let me know any other requirements.
Please let me know any further questions about this website as I will be happy to assist.
|Site Established ?||April 2013|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||—|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||456|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||2,844,989|