SuperLoot.co.uk

Website for sale

Auction ended unsold

$13,100 USD

Ended 20 days ago
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Geek Subscription Box Website Making $6,376/mo

Geek and Gamer Gear Subscription website that sends out boxes every month to it's regular subscriber base. Just a couple of days a month required to sustain.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Word​​Press
Site Age
4 years

Traffic ?

Page Views
11,231
Unique Visits
2,951

Financials ?

Gross Revenue
$6,376
Net Profit
$1,139

Traffic ?

Uniques Page Views
Mar 17 2,753 10,505
Feb 17 2,732 10,154
Jan 17 3,369 13,035
Dec 16 3,706 13,654
Nov 16 4,405 16,076
Oct 16 5,262 18,982
Sep 16 3,765 13,272
Aug 16 3,367 12,645
Jul 16 5,813 20,948
Jun 16 6,262 21,827
May 16 6,533 20,674
Apr 16 4,469 16,423

Traffic Health ?

Pages / Session
2.92
Avg. Session Duration
00:02:06
Bounce Rate
37.39%

Top Channels ?

Page Views % of Total
Organic Search 6,836 65%
Referral 1,925 18%
Direct 1,616 15%
Social 112 1.1%
Paid Search 16 0.15%

Top Countries ?

Page Views
United Kingdom 9,043
United States 322
Ireland 164
Denmark 121
Germany 34

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 16 $10,150 $8,362 $1,788
May 16 $8,966 $9,431 -$465
Jun 16 $10,746 $7,968 $2,778
Jul 16 $9,672 $11,945 -$2,273
Aug 16 $8,942 $6,832 $2,110
Sep 16 $8,878 $9,665 -$787
Oct 16 $10,937 $10,264 $673
Nov 16 $9,276 $8,263 $1,013
Dec 16 $9,076 $7,194 $1,882
Jan 17 $6,108 $7,062 -$954
Feb 17 $5,694 $2,912 $2,782
Mar 17 $7,327 $5,737 $1,590

Seller's Notes

Super Loot is 4 years old. I purchased Super Loot a year ago and we have progressed the website model so that it generates profit. I have several web businesses and I now feel that it is time to pass this site to somebody with more time that can drive it forward further.

I would like to find a buyer that can reflect the companies reputable brand image. The business is in a stable form and the website is generating increased profits.

The potential of this site is phenomenal as this is placed a growth industry with new sci-fi and geeky interest films and TV shows that are released almost every day.

How is the site monetized?

  • E-commerce
  • Recurring Subscription

We have used some of the profits to test marketing strategies and product selection modification.

The concept of this website is very simple and it is easy to operate. I had no experience in any type of retail before taking this on for example.

The business model is e-commerce subscription. Visitors can sign up to one of the boxes to receive their geeky gamer items every month. We currently have an established subscriber base and have a large marketing database.

What is your subscriber level?

This fluctuates but can be around the 300 - 400 mark each month. This can be increased to thousands however by visiting Comic-Con and setting up a stand for promotions as per the market competitor.


What product types are there?

There are three types of boxes currently:

Mystery Box

This contains 5 - 7 items of mystery TV, film and gamer interest items such as POP vinyl characters, figures, cards, collectibles etc.

Comic Box

This box contains 16 comics

Candy Box

This is a box that contains sweets / candy from around the world.

We have suppliers in place to make ordering and processing all the box types simple. I have a great list of suppliers that I have built up over time that I have fantastic working connections with. They can almost always offer discounts and fantastic products.

What are the main expenses of the Business?

The core of the expenses are taken up with stock.

Mystery Box:  Normally it costs £12 - £15 per box but there are areas of improvement for this.

Comic Box: Circa £8.

Candy Box: Circa £10.

There is a good opportunity to cut purchase costs with volume based discounts from suppliers.


What Are The Boxes Retailed at?

The rates for mystery boxes are tiered.

1 month - £22.70

3 Month - £57.99

6 Month - £107.99


What Payment Methods Are Accepted on the Website?

We were using Paypal but have switched to using Stripe.

Some payments are still taken each month by Paypal for existing subscribers. Paypal payments can be turned back on if required.


How Long Does it Take to Manage Each Month?

Currently I am not able to spend enough time on pushing this business forward but it takes around 2-3 days in total to manage each month.


What is Included in The Sale?

The website is built on Woocommerce and is included in the sale along with the domain name, all content and any custom code work that has been created. There are also a few premium plugins on the site which will be included in their current form.

Are Your Social Media Channels Included in The Sale?

Yes, also included are the Twitter account with 1,500 followers and the very active Facebook account with over 17,800 followers. We have published posts almost every day for the last year! This process is currently managed via Buffer.


Do You Have an Email Marketing List?

Yes, this is currently approaching 2,500.


What About Search Engine Optimisation?

We have engaged in SEO and have some fantastic rankings. We regularly do promotions and have set up relationships with various site owners and bloggers that have performed video reviews of our product that drive traffic directly to the site. Also these high quality links help Google to rank the site very well for competitive keyphrases.

The website has incredible rankings on Google which drive it's organic traffic to the site. The site ranks for high value terms on Google GB such as “loot crate”, “gaming box”, “loot box” and more.

We release an article and blog post each week which all drive long tail traffic from Google. All content will be owned by the winning bidder.


What Are The Hosting Costs?

The hosting costs are minimal however we would recommend SiteGround for £7.95 per month. There is also a registration required for the superloot.co.uk domain name every year (circa £5 per year).

Social Media is managed by Buffer which would cost $10 per month


Will The New Owner Need a Specific Skill Set?

As I mentioned I had no experience in any type of retail however I do have experience in digital marketing however this process is now all set up and runs by design so the new owner would not need to have any real experience in this sector.

Is The Business Geographically Limited?

Technically this is a UK company so it would most likely be easier for the winning bidder to have the facility to operate from the UK.

The Future of Super Loot

The website can keep progressing in it’s current form and you could even use additional online marketing but there is also major potential with visiting various Comic and Gamer events. One of the market leader’s in this sector has thousands of subscribers by simply taking their business to Comic-Con a few times a year. As a recognized brand, Super Loot would also be able to progress to this level.

I will of course be able to discuss how to push the business forward with the buyer (if required) as I have outlined most plans based on research and I can offer them all the different options depending on what level of success they are looking to achieve.


Do You Have Existing Stock?

We have a selection of existing stock included with the sale which can be used for marketing purposes, prize giveaways or Comic-Con promos. I would estimate the stock worth to be around £1,500.

Additionally, we have literally just purchased a new order of high quality printed die cut boxes worth over £1,500 which are used to send product out each month. This order will potentially last several months and so there will be no initial outlay in this area when taking over the business!

All items included with the website sale can be sent on palette to the lucky winner of this auction.


Will You Offer Support?

I will of course be on hand to offer any support and advice after we have performed the website hand over.

What Payment Types Will You Accept?

I would prefer some kind of Escrow transfer. We can discuss any other payment options that you may require.


Non-Compete Agreement

Additionally, I would be happy to sign a 5 year non-compete contract. Please let me know any other requirements.

Please let me know any further questions about this website as I will be happy to assist.

Site Info

Site Established ? April 2013
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 456
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 2,844,989
More info: SEOmoz and SEMRush

Comments

The seller deleted a comment from Griseyv2 ( | $230 )
The seller deleted a comment from oeweb ( | $1.2K )
Noavatar
apetrik ( | $47 )
Mon, 10 Apr 2017 23:30:26 AEST

Do you take care of fulfilment or is it done by a 3rd party?
What is the churn rate?
Do you have any exclusive items in your boxes?
Is the merch licensed?

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Mon, 10 Apr 2017 23:47:39 AEST

@apetrik

1. Fulfillment is done in house.
2. 30%.
3. We have included items in our boxes before any other company has, several times but we currently have no exclusive items per se.
4. All geek toys are indeed all licensed.

Noavatar
davej352 ( suspended )
Sun, 16 Apr 2017 00:11:11 AEST

Very Nice Site!
Can you tell me about processing orders. I live in the U.S. how will this effect the cost of shipping to me from suppliers and cost to ship out. Where is a majority of my customers from?
Also please P.M. me your reserve.
Thank you in advance

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Sun, 16 Apr 2017 18:38:34 AEST

Hi Dave,

As discussed the subscription base is mainly UK.

PM sent.

Thanks,
Chris

Px48x48 avatar 99a1a5d7 3188 475e 9597 82d6aaee121c
mi1968 ( | $184 )
Mon, 17 Apr 2017 10:55:11 AEST

Please PM me the reserve.

Px48x48 avatar a2feabf5 799f 499c 9718 ca98e0f42573
slayer007 ( | $4.33K )
Wed, 19 Apr 2017 16:24:30 AEST

Hi !
Please Pm me the reserve

Also I know majority of your customers are from UK, But the suppliers are also based in UK or USA Or China ? ANd Suppliers will do a Dropship on behalf of us or we buy merchandise first and we have to ship it?

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Wed, 19 Apr 2017 16:52:32 AEST

@slayer007 Thanks for your interest. Suppliers are in the UK. You would need to order and then package up the items before dispatching the boxes to customers.

Noavatar
mbirkhead ( new )
Thu, 20 Apr 2017 04:31:21 AEST

Hi, I see your address is Swansea, I am based in Brecon, I think this would fit us well, pm and we can see if we can discuss further?

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Thu, 20 Apr 2017 06:03:50 AEST

@mbirkhead I have sent you a PM.

Thanks,
Chris

Px48x48 avatar f6d603dd 1aa8 462d bcdd b340b984cc99
clubbhopp ( | $6.11K )
Fri, 21 Apr 2017 18:55:42 AEST

BIN price please.

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Fri, 21 Apr 2017 18:59:31 AEST

@clubbhopp BIN added, thank you.

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Fri, 21 Apr 2017 19:35:52 AEST

@clubbhopp I should point out that the reserve is less than this however.

Noavatar
keemo ( | $235 )
Sun, 23 Apr 2017 03:42:32 AEST

Please PM the reserve price. And how do you work on the products to be sent? Is it one supplier or several? Do you curate the products yourself or do you just use what's available from the supplier(s)? Do you need to know about what's trending in terms of gamer and geek items or is that done by the supplier(s) already?

Noavatar
beattie738 ( new )
Sun, 23 Apr 2017 08:11:39 AEST

Are you currently running any paid advertising?

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Sun, 23 Apr 2017 17:37:54 AEST

@beattie738 There is not any paid advertising running, this could be an advisable strategy to help businesses growth.

Noavatar
84jonrich ( | $3.51K )
Sun, 23 Apr 2017 21:29:31 AEST

Hi, congrats on the success so far. Could you share the reserve please? Also, could you publicly or privately share some info around the margin? Do you buy discounted items? If so where from?

Noavatar
bigdonuk ( | $176 )
Thu, 27 Apr 2017 20:23:14 AEST

hi i like the look.and concept also iam based In UK would you pm me bin price ect as think it would be great
to.own and expand develop ect.
thanks

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Thu, 27 Apr 2017 20:41:20 AEST

Thank you to everybody that has been interested in Super Loot so far.

I wanted to post that I will be removing the BIN price within 24 hours and moving forward the highest bidder will win.

Thanks,
Chris

Noavatar
leighadnett ( new )
Thu, 27 Apr 2017 20:44:51 AEST

@oeweb Regardless of reserve Price ?

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Thu, 27 Apr 2017 20:55:59 AEST

@leighadnett The reserve still applies.

Noavatar
gdavies ( new )
Tue, 02 May 2017 07:02:53 AEST

Hi, can ask about the reason(s) behind the loss-making months? Thanks.

Px48x48 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729
oeweb ( | $1.2K )
Tue, 02 May 2017 16:30:42 AEST

@gdavies The financial month runs from 19th - 20th of the following month as this is the order window for the boxes to ensure they go out at the end of every month. Flippa however requests data from 1st to the end of the month meaning that some months will show having two lots of product purchased in it. Also occasionally we ordered ahead of time when there was a good offer on.

Px48x48 avatar dbf22c81 001a 45cd acdf dfd8d8ccb074
Gardenvale ( | $6.58K )
Mon, 08 May 2017 20:22:21 AEST

Your main competitor is LootCrate. What differs you from the competition? Do you have a competitive advantage?

Noavatar
robmacleod ( | $28K )
Tue, 09 May 2017 14:19:17 AEST

can you guarantee that you do not own associated businesses within this niche or have sites that directly compete with superloot.
thanks

Px48x48 avatar 99a1a5d7 3188 475e 9597 82d6aaee121c
mi1968 ( | $184 )
Tue, 09 May 2017 15:15:48 AEST

Are the products dropped shipped from the suppliers or do you have it stocked and ship it yourself?

The Seller
Px140x140 avatar fad1899e 59a1 4b91 b2bb 2ac2fe6f7729 oeweb Chris Langton
2 transactions totalling $1,200
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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