Mommy Authority website well aged site with strong backlinks & great organic rankings. Ahrefs rank of 1,211,892! DR50! 33,000 Index Pages
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Twinstuff.com is an aged site on twin pregnancy and advice for twin moms.
It is the first website on twins on the internet and has quite a bit of high quality backlinks such as news sites, publications and even reddit subreddit.
Very rare opportunity to own an established authority website geared towards moms niche for twins.
The twins and multiple market is going anywhere anytime and will increase over time due to various new methods of pregnancies such as ivf.
I expect owning a digital property like this over time will be huge as online marketplaces get more expensive for brands. Niche communities will provide great advertising opportunity for baby brands who have hit saturationin the broad market. ie thebump, huggies, britax
Site runs on WordPress and Xenforo(license included).
Stats are after going through an extensive pruning process. We removed 80% of non performing threads as well as all members with 0 contributions.
1.3 million post
Top Organic Keywords
Google Sheets P & L
From 4/1/16 - 3/31/17, the site generated:
Revenue is quite low for the amount of traffic this website gets and its really simple I haven’t focused on revenue at all and mainly focused on infrastructure.
The next phase was growing content which correlates with revenue. As you can see now the infrastructure investment is paying off even without actively adding any content.
Reason for Selling
Website has been neglected do to available time and resources. I just acquired a website with a youtube channel so im selling this website to focus resources and energy into that
How is your business monetized?
Advertising / Affiliate
Please describe your business model in 1 to 5 sentences
Twinstuff has content twin pregnancy and overall mommy advice. Revenue is generated from affiliate and advertising.
Are you the original owner of the business?
Which platform does the website use?
WordPress and Xenforo
Where is the site hosted and will this need to change after purchase?
Site will need to be moved to the new buyers host. I would recommend knownhost.
Why are you selling the business?
Ill be focusing on a new website I recently acquired that has a youtube channel.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
Yes, completely separate.
If necessary, do you have tax returns available to support your revenue claims?
Tax returns are not separate but Adsense & Amazon affiliate income is able to be verified
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business?
Hosting and domain registration are the only expenses.
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?
Are there any email lists included in the sale?
What are the primary traffic sources of the site? (Choose the top 2)
Organic - Ranks top 20 in Google for ~2391 keywords.
Do you use, or have you experimented with, social media marketing?
No, I have not. There is a ton of opportunity with facebook and social media that is currently being missed out on. Social media is one of my weakest areas of marketing thus the neglect. Mommy sites are primarily driven by social media so by being able to leverage social traffic I see huge growth opportunities on social. For example twinsmagazine has 300k facebook fans on their page.
Have you done any Search Engine Optimization?
Yes, most of the improvements in the last year was optimizing the technical parts of SEO thus why the site has grown without adding much unique content.
Has the site ever received any search engine penalties (manual or algorithmic)?
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Do you have employees or contracts with freelancers?
No, however I outsource context to third party provider. I outsourced 8 articles for a total of $200 in march of last year. On average each article is abtou $25.00.
How is the content of your website produced? Provide a step-by-step breakdown
I have keywords which I provide to the third party provider. They produce the content than I add it to the website.
Does the owner need specific skillsets in order to successfully operate the site?
At this time the site is completely passive however there is room for substantial revenue growth by adding additional content. I put in a total of about 20 hours since 2016 which is why revenue under optimized.
Please identify and briefly describe your main competitors (1-3 is fine)
Twin Pregnancy and Beyond
What makes your website better than its competition?
Twinstuff is the first website on the internet dedicated to twins. We’ve been around the longest and have the largest forum.
Which ad networks does the website utilize?
1. AdSense / Ezoic (Google Certified Publishing Partner)
Learn more about ezoic here
Its essentially like using adsense combined with the display exchange networks for higher cpm’s
Ezoic requires applicational approval but I have talked to Ezoic discussing a potential sale and they have assured me they will help the next owner setup an account. Typically revenue is about 30-40% higher than adsense due to the integration with display network.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes, I am.
Will you provide 1-3 months of post-sale support & training?
What are the primary growth opportunities for the business going forward?
1. No content has been added since 3/2016 so there is a lot of potential in creating more content.
Twinstuff has some much authority that it usually ranks automatically just by creating content.
Here is an example of 2 of the 8 articles that were outsourced
Article 1: http://www.evernote.com/shard/s54/sh/6d2d4e16-bd12-4f1e-b691-460241b5a934/abb818dd936541143008bb7bdd8f9c19
Article 2: http://www.evernote.com/shard/s54/sh/7fb46978-fd32-47ac-aa3d-1775c97ab688/d2ddf24f35fc8d6a0b04dd232e43c06c
Still a bunch of room for higher value products that are more popular such as double strollers, cribs, and so on.
I can only imagine how much the revenue would increase by pushing 40 to 50 pieces of content. This is something I totally dropped the ball on but have been constrained by having too many projects tying up capital and resources.
The revenue growth has been a personal constraint rather than technical constraint.
2. Social media is a huge opportunity. Social media is my weakpoint since im more of a technical seo marketer who likes to code. Totally leaving social on the table and for most mom site it accounts for at least 40 to 60% of the potential traffic.
Add the above we are talking a easy 3x to 5x revenue growth
3. Reach out to manufacturers and brands. A few have reached out to me but due to time restraints I’ve ignore their request. This would be equivalent to 100-300 in additional revenue for just the smaller players. Reaching out to brands should net 500-1000.
I will provide a list of emails as well as potential customers for direct sponsorship ads. Some are previous advertisers that I never followed up with as well as others interested. This is sad but an area where I’ve totally left money on the table.
4. The forum could use some attention in organization / design. We stil get signups almost everyday, primarily because twin specific information is hard to find.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
Transferring the website:
While im quite technical and can assist in transferring the site I would recommend offloading this to a web hosting provider. It is currently hosted on cpanel which is a 30 minute job for a web hosting provider to migrate the website.
I have additional questions I would like to ask
Just send me a flippa message, ill try my best to answer any questions not provided in this listing. I will also provide phone calls and video conference calls to offer further details by request.
|Site Established ?||January 1998|
|Built With ?||—|
|Google Analytics Detected ?||No|
|Domain Registered ?||21 December 1998|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||33,000|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||2,066,788|