Growing craft beverage industry job board with good organic search rankings & healthy social following
Touch a value for a description
|Page Views||% of Total|
Craftbevergejobs.com launched in April 2014. It is built on WordPress and uses the WP Job Board Plugin ($39/year renewal). In all transparency, this has been a project site and I have not dedicated the time or resources needed to turn this into a viable business, which I believe it can be for the right buyer.
When I launched this site, the term “craft beverage” was not a common term in the beverage industry or a valuable keyword. Things are different now, and “craft beverage” is a word used throughout the industry to represent wine, craft beer, craft spirits, craft cider, craft coffee, and craft soda. There is tremendous opportunity for the right buyer better at SEO than myself to improve organic search rankings w/ regard to these verticals and to the job seeking market in general.
Most of the site’s traffic comes from organic search to a variety of the unique job seeking resources created, which include comprehensive guides to careers in craft beer, wine, and coffee - in addition to resources on how to write cover letters, interviewing tips, and general job seeking advice. Our blog (over 240 unique posts) is full of valuable content and resources for the job seeker, but it has been neglected with few posts over the last year.
Subscribers: There are now over 5300 subscribers via various lead magnets offered around the site and via a free course for job seekers. The site is averaging around 10 new subscribers per day, which is down from 30 per day when I had an active welcome mat promoting the free course. I turned that off because the cost of maintaining the list kept rising due to # of subscribers increasing. My goal was always to provide career resources to job seekers for free, so I never had a monetization strategy for the growing # of subscribers on the site. Someone with a vision for this could really capitalize on a growing and active email list.
Since launching CBJ, I have done zero outreach to the industry to attract employer job listings except for 2 industry trade shows in 2014. Everything has come organically via search, word of mouth, social, etc. The only monetization strategy was via paid job listings ($95 or $125 each and an annual option). This changed in December 2016 when I added in Indeed job listings and added Adsense to the site in Feb 2017. Zip Recruiter is interested in working together, but that requires a different technical integration, which I haven’t looked into.
Indeed job backfilling was just added in December 2016 and has been earning around $50/mo since (to date in March: $35.82). The keyword “craft beer” is being used to pull jobs over from Indeed.
Adsense was just added on February 7th of 2017 and earned $50.21 that month with $30.30 to-date this march.
There are 285 employer accounts on the platform currently.
Two of the largest craft beer employers (Sierra Nevada Brewing Co. and Harpoon Brewery) are annual subscribers, which represent the spikes in revenue that you see in the financial chart. Advertised price for an annual subscription is $1195. With even just a little bit of outreach, I envision this being a compelling revenue channel for the new owner. Both of these annual members found us on their own.
Employers that have found us and list with us tend to return and love our service - as the featured listing (now the only listing at $130) includes paid Facebook ads, which I have run to bring in applicants. I have been allocating apx $30 per paid listing to run a targeted Facebook ad campaign for each featured job. Depending on the location and target demographic, this has resulted in a great response for the employers.
We post all paid listings to our social accounts, but Twitter has been the main social channel. For every paid listing, we schedule and publish over 40 tweets over a 30 day period - in addition to sharing content from the blog. Up until September 2016 I was actively working to grow our Twitter followers by 1000 targeted and related users per month. That strategy worked well and only required a few hours per month, but I have neglected this strategy due to a lack of time. I’d be happy to show a new owner how I do this in addition to going over how I use Facebook Ads to target applicants.
Cost & Time to Maintain:
WPEngine: $29/mo (with some fluctuation based on traffic) (can take account over)
Convertkit (EMS): $99/mo (up until 8000 subscribers) (can take account over)
Facebook Ads: various
Other considerations: I subscribe to Hootsuite Pro, which I would recommend to continue the scheduled tweets. Cost varies. Tweepi is the tool I have used to grow Twitter (was $15/mo). I use LeadPages to capture opt ins from landing pages and leadboxes. I am grandfathered in at the Pro account at $197/yr ($379/yr savings). Buyer can assume that account if they'd like to.
Total Job Board Revenue (less Stripe & PayPal fees):
Time: When a paid job comes in, it takes me approximately 1 hour to write the tweets, create the ad copy and image, and schedule everything. This could easily be assigned to a contractor/outsourced.
I am selling CBJ because I no longer have the time to dedicate to growing it. From my point of view, the site needs a new owner who can work to improve SEO, who will do outreach to grow paid employer listings, and who has a path to monetize the email subscriber database.
Not included in the sale of craftbeveragejobs.com is the book for job seekers I wrote called “Apply Yourself”. If the new owner is interested in licensing rights to this book, we can discuss that separately. The revenue received from book sales is not included in the reports for this site.
How is your business monetized?
Please describe your business model
Craft Beverage Jobs is a niche job board serving the beer, wine, spirits, cider, and coffee industry. We offer free resources for job seekers and we charge employers for each 60 day listing on our site. We also import Indeed "craft beer" listings and run Google Adsense on our site.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
Registrar is Dreamhost (that will need to be moved); host is WPEngine. New owner can assume this account.
Why are you selling the business?
Craft Beverage Jobs was my first experiment in online business. While I'm incredibly proud of the site I've built, I am ready to move on.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
Yes, completely separate.
If necessary, do you have tax returns available to support your revenue claims?
No, I do not have tax returns available at this time.
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business?
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?
Which accounts will you be including?
Are there any email lists included in the sale?
Yes, currently 5388 subscribers held Convertkit. Receiving about 10 new subscribers per day on average.
What are the primary traffic sources of the site?
Organic - Our blog w/ over 200 posts draws a lot of organic site traffic.
Social - The large social following discussed above.
Do you use, or have you experimented with, social media marketing?
Yes, I currently use social media marketing.
Have you done any Search Engine Optimization?
Yes, I have done minimal SEO. Back in 2014/2015 I hired someone to help improve SEO. Not sure it helped much. I have the Yoast plugin installed and active.
Do you or have you ever purchased traffic?
Yes, I currently purchase traffic - targeted ads for posted jobs.
Please provide a brief description of the activities surrounding the question above
When a employer pays for a featured listing, I allocate a portion of that revenue to Facebook ads to target the employer's target demographic in order to drive interest and applications for that role.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Have you experimented with any other sales / marketing initiatives?
Do you have employees or contracts with freelancers?
How is the content of your website produced?
Task 1 - Paid Job Posted
Description - Things that need to happen when an employer pays for a job
Who - Owner
Hours per week - <2
How may people perform this task? - 1
Does the owner need specific skillsets in order to successfully operate the site?
WordPress may be helpful, but not necessary. Understanding social and paid traffic may be helpful, but not necessary. It's not hard; all can be outsourced if need be.
Do you and/or any employees or freelancers provide customer support?
What makes your website better than its competition?
I've worked hard to build community and to be unique in our social strategy and the way we operate. I've been to a few trade shows and events on behalf of CBJ and everyone thinks we are a big company because we have gotten our message out and reached many people in the industry.
CBJ is the only beverage job board that I know of that utilizes Facebook advertising to find candidates for the employer's posted jobs. It's resulted in a different candidate pool, which has delighted employers that use us.
CBJ appeals to all craft beverage, not just beer or wine. Competitors, Brewbound is strictly beer, and BevForce is mostly big business beverage (coors, soda, bacardi, etc). winejobs is just for wine (and mostly just California).
I have built community around our content, and job seekers really appreciate our help in finding them work.
Which ad networks does the website utilize?
Are all ad networks transferable to the new owner?
Does your website utilize direct advertising?
How many registered users does the business have?
How many total users do you have?
1,800 on site; not including email list of 5300+
Please provide a brief overview of each related site that you own below
craftbeveragemedia.com When I started CBJ it was primarily as a way to bring exposure to my marketing agency. I have since evolved my business and I do not operate under Craft Beverage Media. The new CBJ owner can do what they please w/ CBM.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes, I am.
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
What are the primary growth opportunities for the business going forward?
I think there is a huge opportunity to improve SEO, which has been beyond my skillset. Traffic alone will increase revenue dramatically.
I think with minimal sales outreach to the industry, paid listings would increase (I have done no sales outreach).
There's a huge opportunity to monetize the email list and offer services to job seekers.
There is a wealth of partnership opportunities.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||March 2014|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||12 February 2014|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||587|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||1,370,964|