AlienHub.com

Website for sale

Starting price No Reserve

$6,000 USD

2 days left
$
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15 y/o paranormal discussion forum, 1 million+ posts, 31k members

Founded in 2002, AlienHub.com is an online forum dedicated to discussion of alien life, UFOs, and the paranormal. The site has a member base of 31,000+ members who have contributed 1 million posts.

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Xen​​Foro
Site Age
15 years

Traffic ?

No traffic data has been provided for this website

Financials ?

Gross Revenue
$91
Net Profit
$91
AdSense Revenue
$91

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 16 $75 $0 $75
May 16 $101 $0 $101
Jun 16 $104 $0 $104
Jul 16 $100 $0 $100
Aug 16 $69 $0 $69
Sep 16 $41 $0 $41
Oct 16 $1 $0 $1
Nov 16 $9 $0 $9
Dec 16 $139 $0 $139
Jan 17 $102 $0 $102
Feb 17 $79 $0 $79
Mar 17 $94 $0 $94

Seller's Notes

Founded in 2002, AlienHub.com (formerly Alien-UFOs.com) is an online forum dedicated to discussion of alien life, UFOs, and the paranormal. The website has a member base of 31,000+ members who have contributed 1 million posts. The AlienHub forum has been carefully curated by the administrators and 3 seasoned moderators. The posts and members are original and organic. The forum requires relatively little effort to operate.

The website receives approximately 2 million page views per year. 62% of visits are referred by search engines, 6% of visits are are referred by other websites, and 33% of visits are direct entries. These statistics do not include any traffic which has been blocked by BlockScript, a firewall that protects the website from spam and abuse. We use Piwik (an open source analytics platform) to measure traffic to the website. Please see the attachments "3 Months of Traffic" and "3 Years of Traffic" for traffic statistics in the near and long terms. Note that no traffic data was collected between September and December 2016, however, the website was fully operational.

Members are engaged and passionate about a variety of topics. Interesting discussion sometimes involves subject matter experts. Please see the attachment "xenForo Statistics" which shows that activity and participation on the website is consistent and has grown over time.


Sale includes the following:

  • The AlienHub.com domain. Created in 2005 and expires in 2026. That's 9 years of future registration costs already paid at eNom - a $126 value.
  • The Alien-UFOs.com domain. Created in 2002 and expires in 2026. That's 9 years of future registration costs already paid at eNom - a $126 value.
  • An owned, branding free, XenForo (Forum, Enhanced Search, Media Gallery) license - a $500 value.
  • 1 BlockScript domain license, which has eliminated almost all spam, a $299 value.
  • Custom software which preserves all thread and post URLs used in past incarnations of the form (in Invision Power Board and vBulletin) and redirects to their new locations.



Technical information:

  • Currently running the most recent release of of XenForo 1.5.
  • The website requires approximately 6 GB of disk space total (including databases and caches). A hosting account should have more to accommodate any growth.
  • The website consumes approximately 30-50 GB of bandwidth per month.

 

Monetization:

We display Adsense to guests but not to members who are logged in. Please see the attachment "3 Years of Adsense" which shows that the website has earned $5,200 from Adsense over the past 3 years. Note that Adsense was not used between September and November 2016.


Easy website transfer:

The new owner will receive cPanel backup files that can be restored on any web host running a modern version of cPanel. The buyer assumes all responsibility for restoring the backup on their own server/host, providing DNS service for the website, and the technical operation of the website. Seller is solely responsible for initiating the domain name transfer and providing an operational cPanel backup file.


Reason for selling:

We have operated AlienHub for years as a "professional hobby". We want to sell now so that we can refocus on other business interests.

Site Info

Site Established ? February 2002
Built With ? XenForo
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ? 31 August 2005
Registrar ? ENOM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 90,900
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 465,387
More info: SEOmoz and SEMRush

Comments

Noavatar
maksimfa ( | $188 )
Sat, 01 Apr 2017 08:59:27 AEDT

Thanks for the unique listing.

Are you the original founder of the forum or has the forum already gone through ownership transitions before?

Do you have google analytics or google webmaster tools access for the site which may be shared? Thanks!

Noavatar
maksimfa ( | $188 )
Sat, 01 Apr 2017 08:59:54 AEDT

... Also why was adsense removed for the few months in 2016.

Px48x48 avatar c94719c5 398d 4bcc 9a15 a07899857d8a
portcomm ( | $11.7K )
Sat, 01 Apr 2017 10:32:52 AEDT

Hi,

Can you please upload a screenshot of your Adsense for the last 3 months? It'll make it easier to compare against your traffic stats for last 3 months.

Can you explain why there are vastly different RPM, CPM and CPC rates depending on the domain? Do the different domains currently (or in the past) serve different content?

How much work does this site require? Are you the only moderator or are there volunteer moderators in the userbase?

Thanks,

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 03:47:46 AEST

@maksimfa I am not the original founder of the forum. Here is a timeline that shows major changes in the ownership of and software powering the website. My username on the forum is "Q".

Jan 2002 - Alien-UFOs.com site created in ezboard by member "Xander".
Nov 2003 - Alien-UFOs.com site recreated in vBulletin 2.x.
May 2004 - Alien-UFOs.com converted from vBulletin 2.x to vBulletin 3.x.
Aug 2005 - AlienHub.com site created in vBulletin 3.x by member "EVILICIOUS".
Apr 2006 - Xander sold Alien-UFOs.com to member "bostondan"(now known as "cmdr").
Mar 2008 - Alien-UFOs.com converted from vBulletin 3.x to Invision Power Board.
Sep 2009 - cmdr sold Alien-UFOs.com to his friend, member "BarryG".
Sep 2009 - EVILICIOUS sold AlienHub.com to member "Terrestrial" (now known as "Griffin").
Dec 2009 - Terrestrial sold AlienHub.com to his employer, UpsideOut, Inc.
Jan 2010 - BarryG sold Alien-UFOs.com to Q's company, UpsideOut, Inc.
Feb 2010 - Alien-UFOs.com converted from Invision Power Board to vBulletin 3.x.
Jun 2010 - AlienHub.com merged into Alien-UFOs.com.
Jun 2011 - Q sold Alien-UFOs.com to member "Scott".
Dec 2011 - Alien-UFOs.com converted from vBulletin 3.x to vBulletin 4.x.
Jan 2014 - Scott sold Alien-UFOs.com back to Q's company, UpsideOut, Inc.
Jun 2016 - Alien-UFOs.com renamed to AlienHub.com.
Jun 2016 - AlienHub.com converted from vBulletin 4.x to XenForo 1.x.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 03:52:05 AEST

@maksimfa we do not use google analytics. We can provide read-only access to the Piwik dashboard for the website to serious prospective buyers. We can also take screenshots of selected pages in google webmaster tools.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 03:55:38 AEST

@maksimfa Adsense was not used between September and November 2016 because we were experimenting to see if user registration and engagement would increase.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 03:58:29 AEST

@portcomm I have added a new attachment "3 Months of Adsense" which shows Adsense earnings for January through March 2017.

Noavatar
maksimfa ( | $188 )
Sun, 02 Apr 2017 03:59:02 AEST

@upside thanks, will be in touch.

Can you provide more color as to what the frequency of ownership changes and hopping from board software to software?

Thanks

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 04:07:54 AEST

@portcomm I can't fully account for all the fluctuations in RPM, CPM and CPC rates for the Adsense ads. I suspect that major factors have been the changes in forum software, forum templates, ad placements, ad sizes, ad layout, domain name, and Google's whims.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 04:13:39 AEST

@portcomm The amount of work required to keep AlienHub operational and up-to-date should be comparable to any other website powered by Xenforo. The forum currently has 3 moderators who have been members of the forum for over 10 years.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 04:22:49 AEST

@maksimfa There was no change to the ownership in the past 3 years. There was no major change to the forum software or name in the past 10 months.

Noavatar
maksimfa ( | $188 )
Sun, 02 Apr 2017 04:35:59 AEST

@upside thanks but 10 months is not that long a time, especially for a bigger board.

Just trying to get the reasons.

Switching software always creates issues with members

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 02 Apr 2017 04:57:17 AEST

@maksimfa Xenforo is great platform and it was well worth the effort. The membership settled in right away and it hasn't been a problem.

Px48x48 avatar c94719c5 398d 4bcc 9a15 a07899857d8a
portcomm ( | $11.7K )
Tue, 04 Apr 2017 03:23:05 AEST

@upside Thanks for providing an overview.

Can you please also outline how you came to an auction starting price of $6000?

Given that your recent monthly average is $91, this means it would take 5.5 years to return a profit. The industry standard for website brokering is 2-3 years.

Thanks,

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Wed, 05 Apr 2017 04:48:24 AEST

@portcomm $6,000 is the starting price. That is the minimum amount for which we would consider selling the website.

Px48x48 avatar 51a173a5 ac2b 4d43 991f fb233b788f5c
tradingfactory ( | $53.3K )
Thu, 06 Apr 2017 19:25:53 AEST

Regarding trafic, can you provide numbers regarding mobile vs desktop trafic ? thanks

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Fri, 07 Apr 2017 04:52:15 AEST

@tradingfactory I have added a new attachment "3 Months of Device Types" which shows visits from January through March 2017 by device type. The chart breaks down as follows: 51.7% mobile, 36.4% desktop, and 8.4% tablet.

Noavatar
WindowSite ( | $8.09K )
Sat, 15 Apr 2017 20:07:49 AEST

The forum doesn't look too active, what have you tried to engage the 30,000+ members you have? Did the forums use to be more popular? What have you tried to increase the websites revenue?

At the moment at around $100 pm revenue, with expenses at approx $50 pm for hosting, if revenue stayed constant, it would take over 10 years to get any return on investment, if bought at $6,000.

Is there something I'm missing, maybe if you explained why you have valued the forum at $6,000, it would be helpful.

But nice forums and looks to have a few dedicated members.

Look forward to your reply.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 16 Apr 2017 10:28:37 AEST

@WindowSite Our strategy to monetize the website has been to simply slap Adsense on it and hope for the best. An effort by the buyer to improve the ad networks, placement, and style would be worthwhile.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 16 Apr 2017 10:34:54 AEST

Many people have asked if we would be willing to sell the website for less than the $6,000 starting price of this auction. The answer is no. $6,000 is the minimum amount for which we would consider selling the website under any circumstance. The website will not be offered for sale for less even If this auction ends without a sale.

Noavatar
roplev ( | $200 )
Sun, 16 Apr 2017 10:40:21 AEST

How many active members would you say you have at this time. By active I mean at least a few posts a week

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 16 Apr 2017 11:10:58 AEST

@roplev I have added a new attachment "xenForo Users Active" which shows that the forum has an average of 2,506 monthly active users according to xenForo's built-in statistics. xenForo does not provide a way to further segment or display statistics for this data. In any case, here are the monthly counts of active users since July 2016:

Mar 2017 - 2,583 active users
Feb 2017 - 2,508 active users
Jan 2017 - 2,689 active users
Dec 2016 - 2,530 active users
Nov 2016 - 2,819 active users
Oct 2016 - 2,655 active users
Sep 2016 - 2,412 active users
Aug 2016 - 2,355 active users
Jul 2016 - 2,011 active users

Noavatar
roplev ( | $200 )
Sun, 16 Apr 2017 11:47:20 AEST

could you provide the number of users who have logged in in the last 60 days please, I believe its in

ACP > Users > Search for Users

Set the "Last visited between:" to 60 days ago and leave everything else default.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Sun, 16 Apr 2017 11:59:55 AEST

@roplev Here is the information you requested:

334 users last visited between Feb 2017 and Mar 2017
310 users last visited between Jan 2017 and Feb 2017
329 users last visited between Dec 2016 and Jan 2017
298 users last visited between Nov 2016 and Dec 2016
277 users last visited between Oct 2016 and Nov 2016
267 users last visited between Sep 2016 and Oct 2016

Noavatar
geffect ( | $4.23K )
Sun, 16 Apr 2017 19:40:26 AEST

Hmm, whats the difference between last visited users and active users? I expected that the numbers for active users < last visited users?

And I would like to know how many new users/day or /week register on alienhub?

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Tue, 18 Apr 2017 03:25:48 AEST

@geffect Your first 2 questions would best be posed directly to xenForo because they pertain to the functionality of that software in general and not specifically to this forum.

According to xenForo's built-in statistics, there are an average of 124 new user registrations per month.

Px48x48 avatar 1444594094.8477561ac1aecef6f8.10112272
daystroy ( suspended )
Wed, 26 Apr 2017 04:48:53 AEST

Please tell me exactly why this site is worth 6k or over. Please be detailed in you explanation.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Wed, 26 Apr 2017 05:42:05 AEST

@daystroy If you don't appraise AlienHub for at least $6,000, the minimum bid, then it's simply not for you.

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Wed, 26 Apr 2017 07:03:33 AEST

As the time remaining in this auction ticks down, and the number of watchers grows (now over 60!), this auction has received a number of comments that appear to be posted for no legitimate purpose or otherwise violate Flippa's auction rules. Such comments were subsequently deleted by me and erased by Flippa itself.

I've been honest and forthcoming in my seller's notes and in all my responses to serious inquiries. I hope that any bidder will conduct themselves with similar professionalism.

Lastly, I mentioned in my seller's notes that we (my team and I) operated AlienHub as a "professional hobby". Making money was never as important as our engagement and interest in the topic. The ads were only there to help offset hosting costs on a dedicated server hosting other websites. I'm sure that a better monetization strategy than ours will lead to a ROI. But more than money, I hope that any bidder appreciates and respects the community of people that makes AlienHub such a special website.

Px48x48 avatar 51a173a5 ac2b 4d43 991f fb233b788f5c
tradingfactory ( | $53.3K )
Wed, 26 Apr 2017 07:42:22 AEST

Does the future admin need to moderate as well as the 3 mods in place ?

Px48x48 avatar 1434722956.02435584228c05f007.11822226
upside ( | $22.5K )
Wed, 26 Apr 2017 13:03:14 AEST

@tradingfactory It depends what your style and tolerances are. I like to run a tight ship so I occasionally perform some moderation tasks when the moderators happen to be away. Also, some tasks just require the authority or technical prowess of an administrator.

The Seller
Px140x140 avatar 1434722956.02435584228c05f007.11822226 upside Justin Schlecter
3 transactions totalling $22,533
Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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