ManCaveAuthority.com

Website for sale

Sold by Buy It Now

$7,000 USD

Ended 21 hours ago
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3 y/o dropship site. $300/mo. profit, 2,637 uniques/mo, killer site/content

Incredible dropshipping site - avg. $300/month in profit through August 2016 (owners turned cart off). PREMIUM unique content (reddit, 40+ post blog, fbook, and twitter). Manufacturer relationships!

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Ruby on ​​Rails
Site Age
2 years

Traffic ?

Page Views
14,705
Unique Visits
2,637

Financials ?

Gross Revenue
Net Profit
-$78

Traffic ?

Uniques Page Views
Feb 17 2,011 10,561
Jan 17 2,675 14,670
Dec 16 3,226 18,885
Nov 16 3,207 19,097
Oct 16 3,000 15,321
Sep 16 2,992 16,015
Aug 16 3,060 17,553
Jul 16 2,805 16,686
Jun 16 3,489 18,827
May 16 3,756 23,689
Apr 16 3,709 22,396
Mar 16 3,760 22,706

Traffic Health ?

Pages / Session
5.02
Avg. Session Duration
00:01:37
Bounce Rate
56.74%

Top Channels ?

Page Views % of Total
Organic Search 8,555 81%
Direct 1,006 9.5%
Paid Search 697 6.6%
Social 157 1.5%
Referral 146 1.4%

Top Countries ?

Page Views
United States 7,728
Canada 1,749
United Kingdom 326
Australia 208
Germany 28

Seller's Notes

It's come time for my partner and I to sell our baby, ManCaveAuthority. Perfect opportunity to purchase an established, pre-built dropshipping site that we as owners aren't able to manage anymore. 2,600 uniques per month (organic) all fed by one of a kind blog content and a man cave "community". $300/mo in net profit, $2,000 in monthly revenue, and the potential to grow exponentially. 

We put a ton of work into this site over the past several years, and are hoping to pass it to someone who can take it even farther than we did. There shouldn't be any issue with the reserve price, it's low.

Download the Income Statements for all sales/expenses from 2014 on through 2016.

HISTORY OF MANCAVEAUTHORITY.COM

MCA was officially launched in September 2014 to serve as the premier men's home furnishing/sports/man cave decor site on the internet. Our strategy was to use blog content and the man cave "community" to propel our site to the top of the market, and it worked! 

From September 2014 to August 2016 we averaged $2,000/month in revenue and $300/in net profit! We have 40 blog articles that were customer and user submitted, and high quality links from all over the web. (see attached spreadsheet to verify income/expense info).

In August 2016, life changes for both owners led to us being too busy and unable to fulfill orders, and so we suspended the shopping cart. While we still get heavy organic traffic because of our content, we are not fulfilling any orders. This was not due to anything other than us being busy.

Our shift in priorities is your gain! We are more than happy to help transition the site into your hands, and you can take MCA as far as you'd like (either passive income by turning back on the shopping cart or continue to build on the brand).


WHAT YOU GET

1) ManCaveAuthority.com and all supplementary items we have, including our price lists, SEO descriptions, etc for 7000 current SKUs.

2) Email list with 500 subscribers, consisting of MailChimp, in-site optimization, and past orders.

3) PREMIUM Man Cave Authority Blog content (seriously, take a look, it's pretty awesome)!! 40 incredibly unique blog posts, interviews with man cave cretors, pictures, DIY ideas, etc. This was the lifeblood of our strategy, and we executed on this really well. This continues to drive unique organic traffic and links!

Several blog highlights:

  1. Video Game Man Cave - Interview and pics with the creator
  2. Sweet St. Louis Blues DIY Man Cave
  3. Boston Red Sox Man Cave - Inside the Green Monster

4) Twitter/Facebook Accounts - All completely real followers (445 on Twitter, 435 on Facebook), continuing to generate followers organically by content without us touching it.

5) Established relationships and contacts with our current manufacturers who hold all inventory and do all the shipping.

SITE INFORMATION

  • Site is run on Shopify to make it extremely easy to modify/update/add SKUs or modify the page
  • Additional apps added on include: MailChimp for building email lists; JustUno for promotional banners, coupon codes, etc; MoonMail Recovery to automatically email abandoned checkouts; Product Reviews; Pop-Up Window to add emails to email list; and Google Shopping.
  • SKU updating/inventory management is done by CSV. The master CSV is included with purchase so no inventory management needs to be done manually.
  • Site is completely customized (and customizeable).

SEO INFORMATION

  • All pages of web site and item descriptions have been optimized manually optimized for SEO.
  • There have never been any blackhat/frowned upon techniques to generate links traffic.
  • Top organic search is "man cave furniture" which we used to be #1, but are currently #4 given our inactivity.
  • Top referral is Reddit, as we are listed on the Reddit mancave subreddit as a top site (see right hand links)
  • Other top links include many high authority (newspapers, etc as we tried to get publicity early on).
  • We typically rank for any sports team and combination of furniture (San Francisco 49ers bar stool, for example).

WHAT'S NEEDED FROM YOU

Right now, if you turned the shopping cart back on you would immediately start getting orders (we get emails all the time asking us what's wrong with the cart).

That being said, given the time that has passed since we were active, there are a couple things that you'll want to do:

  1. Products change from our manufacturers every once in a while. The inventory on the site will need to be rematched with the offerings from the manufacturer and add any new items they may have.
  2. Google AdWords changed something over the last nine months, so you'll want to re-list the products with Google Adwords.

Those are the two biggest things, and neither one is required to turn the shopping cart on. We can help for 30 days to make sure everything is transitioned successfully.

THANKS FOR LOOKING

There has been a lot of work that has gone into this site to make it successful, and based on how much you want to be involved, you can use this for either passive income or make this a lot bigger. I'm more than happy to walk through the site with any serious buyers and answer any questions. Thanks for looking!

Brad and Logan

Site Info

Site Established ? September 2014
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 26 March 2014
Registrar ? TUCOWS DOMAINS INC.
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 3,530
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 6,910,536
More info: SEOmoz and SEMRush

Comments

Noavatar
cra726 ( | $1.86K )
Thu, 30 Mar 2017 08:25:55 AEDT

great site, do you create all of the content or outsource?

The seller deleted a comment from joeyoungblood ( | $4.01K )
Noavatar
Thu, 30 Mar 2017 11:35:52 AEDT

@cra726 Thanks for the question! 100% of the content was created by myself and my partner. We actually had such a big following on Twitter, Reddit, etc. that people started sending us their own pictures of their man caves which we would then interview and write about. We also used each post to specifically target certain keywords that we wanted to rank for.

-Brad

Noavatar
Thu, 30 Mar 2017 12:18:00 AEDT

SUMMARY OF QUESTIONS RECEIVED 3/29

1) Will you grant me access to your Google Analytics account?
If you have completed at least one purchase on Flippa and are a serious buyer I have no problem granting access. Just send me your email address.

2) Why when I went to buy an item from your site was the shopping cart disabled?
Glad you liked something on the site! Check out the description we wrote - my partner and I stopped accepting orders back in August, that's why you can't checkout. We both had other things going on in life that took us away from MCA and we didn't have time to tend to the site. That's why we're selling!

3) How many dropship companies do you use for the site?
Currently we use five dropship companies. We set out to provide a good variation of product and tried to only build relationships with manufacturers who sold at MAP pricing.

4) What is the average profit margin on the items you sell?
15% - 25% is roughly the average profit margin on the items we sell. We only try to sell items that have MAP policies in place and with free shipping we made sure there was still enough room for us to make something on each sale. Depending on the item, some can be more and there might be a few that can be less if we had to price at MAP and that made the margin a little lower.

Please see the INVENTORY EXAMPLE SPREADSHEET that is attached to the listing. We have this built out for the entire product inventory and goes through each product line by line with cost, MAP, margins, etc.

5) How is shipping calculated from your website to actual cost from the drop shipper?
We either were provided shipping costs from the manufacturer or were able to estimate based on orders that went through. We built that into our estimate of profit margin as you can see in the attached Inventory Example Spreadsheet.

6) How many emails were you getting when the cart was on per day?
Probably 5 -7 emails a day. We also have a Skype telephone that was grabbing voicemail messages. 0-2 voicemails per day.

Thanks for looking everyone!

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viktor.bakardjiev ( | $200 )
Fri, 31 Mar 2017 04:13:40 AEDT

Reserve? Bin?

Noavatar
Fri, 31 Mar 2017 04:29:17 AEDT

@viktor.bakardjiev As the listing states, the reserve is set at $2,000. There is no BIN, though my partner and I will entertain offers and set a BIN to that price if we accept.

Noavatar
Yniboy7998 ( new )
Sat, 01 Apr 2017 03:22:44 AEDT

Very interested what do I need to have to purchase this

Noavatar
Sat, 01 Apr 2017 03:24:23 AEDT

@Yniboy7998 I'm sorry I don't understand the question?

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tensegrity ( | $826 )
Sat, 01 Apr 2017 11:43:41 AEDT

Hi,
In Ahrefs it says your site only has 1 referring domain. It's also a DA12. Yet the listing says links from all over the web. Please explain?

Noavatar
Sat, 01 Apr 2017 14:32:46 AEDT

@tensegrity No idea what a DA12 means. And no idea it says there is only one referring domain. More than happy to give you access to Google Analytics as I've done for several other who have reached out. We had several articles written about us, blogs, various DIY sites, etc. Not trying to trick anyone, just want the site to land in good hands to continue what we've built.

Noavatar
daktarels ( | $400 )
Sun, 02 Apr 2017 01:20:01 AEDT

How come there aren't any NBA items? Or national teams?

Noavatar
Yniboy7998 ( new )
Sun, 02 Apr 2017 02:37:37 AEST

Can I get access to your google analysis

Noavatar
Sun, 02 Apr 2017 04:39:34 AEST

@Yniboy7998 Sure just private message me your email address.

Noavatar
Sun, 02 Apr 2017 04:42:44 AEST

@daktarels Each manufacturer that I work with pays a certain amount for each team license. In the world of licenses, NBA teams are harder to obtain, and because of that, the companies that we work with currently don't have access to those. As for national teams, we didn't make any effort to try to obtain manufacturers that sell those items.

For whoever takes over the site, there are manufacturers that have access to additional licenses, so you could easily add those to the site if you built the correct relationships.

Noavatar
Yniboy7998 ( new )
Mon, 03 Apr 2017 07:08:49 AEST

@ManCaveAuthority sorry New to this don't know how to pvt message

Noavatar
Yniboy7998 ( new )
Mon, 03 Apr 2017 13:16:24 AEST

Can you pvt message me I had some question I wanted to discuss

Noavatar
Tibby ( new )
Tue, 04 Apr 2017 09:00:56 AEST

Hi, How many hours a week did you spend maintaining it when the shopping cart was enabled? Would a newcomer to website ownership be able to catch on?
Thanks

Noavatar
Vovinam ( | $3.9K )
Wed, 05 Apr 2017 18:09:08 AEST

Looks like a fun site to own, but only nets 300/month? That's be little for such a nice site with items that "seemed" overpriced like a $60 wall clock.

I'm surprised profit margins are only 15-25%.

Still a very interesting site

Noavatar
Thu, 06 Apr 2017 02:13:37 AEST

@Vovinam you would be hard pressed to find any dropshipping site with margins greater than 15%-25%.

Noavatar
cra726 ( | $1.86K )
Thu, 06 Apr 2017 02:38:41 AEST

what are the primary 3 or 4 actions you would recommend a new owner of mancaveauthority.com
to increase revenue?

Noavatar
Sondram ( | $3.16K )
Thu, 06 Apr 2017 05:10:09 AEST

Awesome concept!!! Best wishes with your sale.

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rfscreative ( | $6 )
Thu, 06 Apr 2017 06:25:36 AEST

Can you please PM me with a link to Google Analytics? Very interested buyer here. Also, curious to potential action items as "cra726" stated. Have you run any email marketing campaigns?

Noavatar
Thu, 06 Apr 2017 11:03:40 AEST

@rfscreative @cra726 that's a great question. Here are the four things we would do immediately:

1) Ensure all of the inventory is up to date with manufacturers and build more efficient uploading process. Right now, all product uploading is done via CSV. I had a VA work with me to get all the manual work in one Excel sheet and I can mass upload via product type. Every season, the manufacturers change inventory, get more teams, add new products, etc and we haven't kept up with that. Just in the manufacturers we work with there are more products that I haven't added to our list. In addition, I would implement a Shopify enabled product to make that process less labor intensive.

2) Email marketing. We collected email addresses at several spots - checkout, MailChimp, and the app that adds a pop-up when a user has been on the site for 60 seconds or so. However, we've never done anything with those emails and with the content that we created at the time we could get a great email newsletter going and point people to products during certain times of the year (World Series promotion, etc.)

3) Re-enable Google Adwords. Google Adwords changed their process maybe 12 months ago, and we didn't keep up with what was required of the new process. We had a great system where we had estimated CPC bids for most of the products and that was a pretty good source of traffic. I would spend time working on that type of advertising and get CPC going again.

Hope that helps, happy to spend more time walking through any of these.

@rfscreative - PM me your email and I will add you.

Noavatar
gesteve ( new )
Sat, 08 Apr 2017 08:35:32 AEST

Why in many months is your COGS higher than the revenue in that month?

Noavatar
Sun, 09 Apr 2017 13:44:57 AEST

@gesteve Great question, and I've gotten this a lot in private messages. The negative COGS are purely due to the cash basis of when I received the cash for products vs. when I paid my suppliers. For a lot of my manufacturers I can pay on credit, and then I have net-30 or net-45 terms. So I could have a $3,000 month one month but not have to pay the manufacturers the $2,650 until the next month, which can make it look like I lost money even though it was from revenue the month before. All of my products were priced so that there shouldn't be any net negative upon purchase.

Noavatar
Oushus ( new )
Sun, 09 Apr 2017 13:46:54 AEST

Who is your biggest competitor? How many competitors do you have?

Noavatar
Tue, 11 Apr 2017 02:58:18 AEST

@Oushus there are several "man cave" sites if you take a look at Google. There are pluses and minuses to all of them (more/less inventory, more/less content, better/worse site).

In our opinion, we stand out on overall aesthetics, quality of product, and content.

Px48x48 avatar 1424282244.356254e4d28456f976.20301009
bloggingdudes ( | $1.4K )
Wed, 12 Apr 2017 18:26:44 AEST

Great site, Brad. Not bidding but just wanted to say that.

Noavatar
AlxCC ( new )
Thu, 13 Apr 2017 00:06:27 AEST

Great site, some questions:

1) What is the percentage of returns?
2) Are those returns sent back to the drop shipper, if so at what cost?

Thanks!

Noavatar
Fri, 14 Apr 2017 10:07:38 AEST

@bloggingdudes Thanks!

Noavatar
Fri, 14 Apr 2017 10:08:37 AEST

@AlxCC I have had probably 8 returns in the history of running the site. 5 of them because something was either wrong or something had damaged in shipping, 3 were flat out returns. The five were accepted by the dropshipper. The other three were shipped back to me and I sold them at a clearance price.

Noavatar
Fri, 14 Apr 2017 10:09:22 AEST

@AlxCC Sorry, the only cost in the ones shipped back to the manufacturer was the shipping, which I offered to cover for the customer.

Noavatar
pronetmedia ( | $3.97K )
Fri, 14 Apr 2017 15:52:33 AEST

Can you explain, if this was a successful business receiving orders, and you only have 5 drop shipping companies where you needed to funnel orders to, why did you not just hire a virtual assistant to process orders to the drop shippers once you received them?

Will the drop shippers still work with you as you have not been ordering for 8 months?

Do any of the drop shippers have licenses for NASCAR?

Thank you
Kyle

Noavatar
Sat, 15 Apr 2017 01:34:51 AEST

@pronetmedia As I've mentioned several times, the first thing I would do if I was taking over this site is put more efficient systems in place, like a VA. I'm selling because my partner and I don't want to own a drop shipping site (with or without VAs) as we've been focusing our business efforts in other places.

Yes the drop shippers will work with us.

I will check on the NASCAR licenses.

Noavatar
stevo1 ( | $1.42K )
Tue, 18 Apr 2017 00:01:48 AEST

Where are the products sourced from?

Noavatar
muniswamy36 ( | $12K )
Tue, 18 Apr 2017 14:31:29 AEST

Hi

I had sent you a list of queries nearly 4 days, can you please check and get back to me on them at the earliest?

You have an amazing website and I would love to explore further, so please do get back to me on this.

Regards

Noavatar
Tue, 18 Apr 2017 16:09:38 AEST

@muniswamy36 So sorry! Check your inbox and you have been issued an analytics account as well! Let me know if you have any more questions.

Noavatar
Tue, 18 Apr 2017 16:10:05 AEST

@stevo1 I've got six manufacturers (dropshippers) that we use.

Noavatar
buck johnson ( new )
Thu, 20 Apr 2017 10:58:58 AEST

I would love to buy your site and everything associated with it, but I have a question. There are other mancave websites on flippa, is your site a turnkey site? Does a company use you and others as a salesperson via using templates they give and then sell their goods?

Noavatar
networkinglounge ( | $1.45K )
Fri, 21 Apr 2017 03:37:37 AEST

Hello very interested, you have never done any paid google search/display or Facebook Marketing? Im highly interested and I feel like I can take this to the next level with Social Media

Noavatar
Fri, 21 Apr 2017 03:47:48 AEST

@buck johnson Buck no, we are not a turnkey site. I built everything from scratch and all of the content is uniquely our own. Not affiliated with any other company/website.

Noavatar
Fri, 21 Apr 2017 03:49:07 AEST

@networkinglounge Social media is a place we didn't really capitalize on. We did use Google ads, anywhere from $75 to $100/month.

Noavatar
sjf129 ( | $6 )
Sat, 22 Apr 2017 01:16:22 AEST

Hey,

I've been looking at your income statements - I'm not getting some of it. Your showing a lot of losses for example June 2016? How could your costs of goods sold be higher then the sales? That's a tremendous loss that month. Can you provide us more details on the financials as this is a good site but it's not earning an average of $300 monthly. Also what is "other? Is outside services your blogging expense? Why did you turn your shopping cart off on your highest earning sales month but continued to spend on advertising and traffic if your cart was your primary source of income? What did you do differently on months you were profitable vs months left in the red?

Noavatar
Sun, 23 Apr 2017 01:19:03 AEST

@sjf129 I've gotten this a lot in private messages and above in the comments. The negative COGS are purely due to the cash basis of when I received the cash for products vs. when I paid my suppliers. For a lot of my manufacturers I can pay on credit, and then I have net-30 or net-45 terms. So I could have a $3,000 month one month but not have to pay the manufacturers the $2,650 until the next month, which can make it look like I lost money even though it was from revenue the month before. All of my products were priced so that there shouldn't be any net negative upon purchase.

Outside services are the things I pay to keep the site running - Shopify, Skype, etc.

The cart was my primary source of income for this site, not from my life/career. As mentioned above, we simply didn't have the time to manage it in the way we should have been.

Noavatar
sjf129 ( | $6 )
Sun, 23 Apr 2017 09:16:34 AEST

Hey. Thank you kindly for your response. You've been super helpful in this unlike a lot of auctions I see. I guess what I'm asking is why continue to run the site as if it had a cart? Like why continue to driving traffic to it but operate it at a loss. Why not just sell it in August? Also, I know you're using Shopify but the site doesn't look like it's mobile? Has that had any impact on your SERPS? Thanks again

Noavatar
Sun, 23 Apr 2017 09:27:48 AEST

@sjf129 no problem. There was no work in "continuing to run the site". The traffic was mostly organic from the blog posts. To be honest, we meant to sell the site but just procrastinated as other parts of our life dominated our time. No we never did mobile, which is a good point, that's one of the things I would add to the list of items to take immediately by the new buyer. I believe that Google does rank sites that have mobile higher than those that don't.

Noavatar
keyNotes ( new )
Sun, 23 Apr 2017 18:44:56 AEST

Do you happen to have any March traffic stats out of interest. Just wanting to see if there is any further decrease from February. Thanks.

Noavatar
Wed, 26 Apr 2017 11:37:57 AEST

@[email protected] really? please read above.

Noavatar
Wed, 26 Apr 2017 11:38:23 AEST

@keyNotes Shoot me your email address and I'll add you to the Google Analytics site.

The Seller
Sellerdefaultavatar ManCaveAuthority Brad Cogswell

new

Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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