Website for sale

Sold by Buy It Now

$60,000 USD

Ended 2740 days ago

Established Blogging Advice Site For Sale, Over 8 Thousand RSS Subscribers

At a glance ?

Touch a value for a description

Site Type
Site Age
10 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit
No Additional Financial Data

Financials ?

Monetization Methods

Seller's Notes

BloggingTips is one of the most popular blogs in the blogging niche. The site currently has around 8,200 RSS subscribers, 1,500 newsletter subscribers, 1,300 forum members and over 20,000 Twitter followers.

Basic Site Info

The site has been online for just under 3 years. In that time the blog has become a respected source for blogging information and has established over 8,000 daily RSS subscribers.

Before we move on to the site stats etc, here is a basic look at what is on the site.

  • Established: March 2007
  • Page Rank: 5
  • Content: Currently around 2,500 unique pages of content on the blog (around 3,700 if you include the forum threads). This includes 2,400 published blog posts and 91 published pages.
  • Forum: Members: 1,321 | Posts: 8,586, | Threads: 1,255
  • RSS Subscribers: Approximately 8,200 RSS readers
  • Twitter Followers: Over 20,000 Twitter Followers
  • Newsletter/Email List: Around 1,500 subscribers. Roughly 10-20 new subscribers every day (much more on the release of a new eBook or theme).


In the last year or so I have been releasing free products to those that sign up to the newsletter. Currently I have released 4 unique eBooks and 5 unique Wordpress Themes for free.

Users can also download 18 Blogger Themes. All WordPress themes and Blogger templates have a link to BloggingTips in the footer.

The purpose of releasing all of these products for free was to give something back to readers and generate interest in the blog. However, the main reason was to build a user base and email list which are interested in Blogging eBooks and WordPress Themes.

This will allow the owner of BloggingTips to push blogging related eBooks and WordPress Themes to readers in the future, since all newsletter subscribers have signed up to get one of these products.

Last month saw the release of the Personal WordPress Theme. This theme cost over $1,500 to develop and is being sold for $49.95.


There are currently 8 people updating the site every week. They are paid $50 per calendar month to write one post a week. 3 writers write twice a week so the total bill is $550 a month. This is the sites only expense (other than the domain name and hosting).

It’s up to the buyer to decide whether to keep the writers on (obviously!). Whilst it is an expense, the staff team will free up a lot of your time to work on other things. They are professional and rarely miss their scheduled posting time so I would strongly encourage you to keep them on if time is an issue, or if you are not keen on writing every day.

The site also gets a lot of guest post submissions every week and good writers frequently apply to be a writer on the site too so you could get away with only writing 3 posts good posts yourself per week and filling in the other days with guest posters.

But again, I encourage you to continue to work with the current writing team. They have played a big part in the sites success and have a great relationship with the blogs readers.

Site Maintenance

The site is very easy to update. I don’t post on the site myself much anymore. This allows me more time to work on other sites and to work with designers on releasing more themes etc through the site.

It’s really up to you though. If you want to start increasing RSS readership then it would be wise to get more involved in the site or at the very least, hire someone to drive the blog forward. However, the blog would continue to grow if you just kept the current writing team or at least added a few new articles every week.

How to make money with BloggingTips

There are two ways I see for a buyer with BloggingTips. One is to add advertising back to the site and make money through banner ads, affiliate sales and text links etc.

The second way is the way that I was driving the site towards. That is, a site which only advertises it’s own products. Of course, you could do both, though I strongly believe that removing banner ads you are putting more focus on your own products and building up more trust with the readers.

In the future you could release such products as:

  1. WordPress Themes: Premium themes and free themes to encourage people to sign up to the email list.
  2. eBooks – Books on Tutorials, marketing, blogging etc.
  3. Premium membership or Content Area: A lot of the sites readers are beginners and struggle with basic issues such as installing their blog and changing the design. A premium membership area with access to tutorials and videos would bring a stable monthly income.


Of course, you could release any product related to blogging. Blogs tend to grow exponentially so I don’t see why the buyer couldn’t reach 15,000-20,000 subscribers within the next year if they work hard on promoting it.

You could also make money through services such as:

  • Blogging Job Board
  • Writers Directory
  • Blog Coaching


Whilst I believe anyone with web development experience could make a success of BloggingTips, I do think that companies with a product to sell directly to readers will get more for their money. For example, hosting companies, design companies, advertising agencies etc.

Site Value

It’s difficult to price a website sometimes. Though the price I am looking for is reflected by:

  • The Domain Name: The BloggingTips domain name was bought 3 years ago for $1,250. I believe that the domain is now worth 10 times that (at least $10,000). The domain has guaranteed the top position for this highly competitive search term and is an easy to remember name which tells readers exactly what the site is about.
  • RSS Subscribers: It takes a lot of time, money and energy to get a blog to 8,000+ subscribers. I have read many websites valuing RSS readers at $30 each. Realistically, I think it’s more around $15 each for most blogs.
  • Content: The site has 2,500 pages of unique content. This ensures search engine traffic will continue to flow in for a long time.
  • Goodwill: The BloggingTips brand name.


Site Transfer

The BloggingTips domain is registered at enom therefore moving the domain to the buyers account is free and is processed instantly.

With regards to hosting. I am happy to host the site for a month or so in order to make the site transfer smoothly. I will also help with trasnferring the site if the buyer has no experience in doing so.

An Escrow payment is preferred for payment as it ensures the safety of both buyer and seller.

Lastly, goes without saying that I do not want to deal with time wasters. Please do not make an offer unless you have the cash sitting there to back it up. Sorry if that sounds harsh but this kind of thing can prolong things and waste the time of myself and other interested parties.

I have decided to make this auction private as I know many people don't want their bids made public. 

A complete overview of this sale can be found here.


Last but not least, I have paid the success fee in advance so there is no additional fee due to sitepoint when you place a bid.

Additional Revenue Details


The site makes between $630 and $650 per month via In Links. It also used to make around $300 a month from banner sales however I have removed all of these to promote BloggingTips products (to tie in with my long term plan on pushing quality products to readers). 2 banners remain currently as they were paid in advance though these expire in a few days and will therefore be removed.

If you chose to sell banner ads again you could probably sell around 8 125×125 positions in the sidebar for between $50 and $75 each, the top banner for around $75 a month and the banner underneath blog posts for around $100 a month. You could do this via an ad network such as BuySellAds but you would earn more by emailing companies and selling to them directly.

Since all ads were removed from the site, I started doing paid reviews more last month. They take about 1 to 2 hours to write on average.

Paid reviews are sold for $200 a time though you would be able to increase this to $250 or $300 per review once the blog exceeds 10,000 subscribers. You may actually be able to sell for a much higher price as I have seen blogs within this niche with around 2,000 subscribers selling paid reviews for $250. However, I wanted to keep prices competitive.

In the last two months I sold reviews through an ad agency. I agreed to sell reviews for $100 if they could guarantee at least a dozen or so reviews a month.

Here is the total money received between November 1st and 22nd December 2009:

  • Text Link Ads: $1,262.59 ($644.35 + $618.24)
  • LinkXL: $82.50 ($42.50+$40.00)
  • BuySellAds: $172.50 ($120+$52.50)
  • Banner Sale: $60
  • Reviews via agency: $1,000 (10 x $100)
  • Reviews sold privately: $600 (2x$100 + 2x$200)
  • Premium WordPress Theme: $169.35 (12x$9.95+1x$49.95)

Total Received = $3,346.94


The ad agency who were sending me clients were keen to send much more business. However, I was unhappy that they told an advertiser that the review would definitely be positive as it’s something I don’t do. It also came to my attention that they were selling the reviews for $350; which suggests that I could charge a lot more my usual price of $200.

So I decided to part ways to have more control over the reviews. In total I sold 4 reviews. 2 reviews were at the regular price however the other two reviews were sold for half the price as they only wanted 500 words. I should have brought in more reviews privately but I didn’t spend enough time chasing companies

I am still on good terms with the ad agency so if you were happy to reduce the review price to get business in you could make around $1,500 a month from reviews alone. You would probably be able to arrange a higher price than $100 too (e.g. $150).

With regards to the premium wordpress theme. I initially contacted members a few days before the release with the option to purchase the theme for $9.95 for 3 days only. 12 readers purchased at this price. Since then one person has purchased the theme at it’s full price of $49.95. I am very disappointed with this but I believe it will continue to get the odd sale every month and at the very least, it’s a premium product which can be given out to readers in competitions.



I do think that paid reviews could be a good source of income for the site. Advertisers are clearly told that the reviews will not be biased and they cannot request keywords either so everything is legit. And readers seem happy with the reviews as long as the site in question is related to blogging in some way.

You could probably do around a dozen or so paid reviews a month. However, being prudent let's assume you did 10 reviews per month at $200 a time. That would amount to $2,000 a month and $24,000 a year. As I pointed out earlier, there are smaller blogs charging a lot more so you could raise the price of a paid review in the future to $250 or $300. If the RSS reached 10,000 which it will in 2010, then this price would still be competitive.

At these new rates paid reviews could bring in $2,500 or $3,000 a month; which is $30,000 and $36,000 a year respectively. Once you add in affiliate sales, product sales and banner sales as well, you realise how profitable this blog is.

Additional Traffic Details

Traffic varies between different stat programs. Analytics reports around 2,000+ unique visitors per day, AWstats about 5,000-6,000 and Webalizer around 8,000-9,000.

Site Info

Site Established ? March 2007
Built With ?
Google Analytics Detected ? No
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 0
MajesticSEO Inbound Links ? 0
SEOmoz mozRank ? 0.0
Alexa Rank ? 18,587
More info: SEOmoz and SEMRush


keywordsandcopy ( | $34.5K )
Wed, 06 Jan 2010 05:15:28 AEDT

Kevin - could you pm the reserve...

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fonzerelli_79 ( | $202K )
Wed, 06 Jan 2010 05:20:01 AEDT

will do :)

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dringdahl ( | $1.23K )
Wed, 06 Jan 2010 14:11:07 AEDT

Me 2 and the BIN price too.

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fonzerelli_79 ( | $202K )
Wed, 06 Jan 2010 15:23:39 AEDT

pming just now :)

npennington ( suspended )
Thu, 07 Jan 2010 12:08:42 AEDT

Could you pm me the reserve too.

npennington ( suspended )
Thu, 07 Jan 2010 12:28:36 AEDT

Also what is the hosting cost per month. Thanks

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fonzerelli_79 ( | $202K )
Thu, 07 Jan 2010 12:35:20 AEDT

I currently have the site hosted on a shared server with the rest of my sites. Any hosting package with about 1 gig of RAM will be able to run it more than efficiently.

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wonkastudio ( | $6.75K )
Fri, 08 Jan 2010 02:30:24 AEDT

Please could you send me your reserve price, thank you.

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fonzerelli_79 ( | $202K )
Fri, 08 Jan 2010 10:41:05 AEDT

pm'ed you earlier today :)

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fonzerelli_79 ( | $202K )
Sun, 10 Jan 2010 02:43:07 AEDT

Auction length reduced by 10 days. It will now end on 15 days time (January 24th 2010).

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WM_Media ( | $125K )
Sun, 10 Jan 2010 11:10:00 AEDT

I'd be interested in know the reserve price as well if you can PM that would be great.
Any particular reason that the only advertising is link sales/paid reviews? The traffic itself doesn't seem monetized that the site banned by adsense?

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fonzerelli_79 ( | $202K )
Sun, 10 Jan 2010 23:41:21 AEDT

It's not banned by adsense. I was moving more towards a product based model rather than a banner sales one. That is, I was planning to release paid ebooks and and more premium wordpress themes this year. With advertising away, this gives more exposure to the products I'm trying to push and promotes a more professional image.
Will pm you now.

xlmedia ( new )
Wed, 13 Jan 2010 09:50:09 AEDT

Please send me your reserve price and phone number if you're willing to chat. I want to get a better sense of how much effort you personally put into this per week/month and your editorial process w/contract writers.

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fonzerelli_79 ( | $202K )
Wed, 13 Jan 2010 10:00:21 AEDT

will message you just now :)

Shelby2008 ( suspended )
Wed, 13 Jan 2010 11:41:55 AEDT

Kevin, Sorry to say this but glad to see the site back up at auction. Would you please send over the reserve when you can?

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fonzerelli_79 ( | $202K )
Wed, 13 Jan 2010 11:43:52 AEDT

Hi Shelby,
The sale was never taken off. It was simply changed from a private sale to a public auction. Will pm you the reserve just now :)

grahamf78 ( | $213 )
Thu, 14 Jan 2010 17:39:24 AEDT

Hi i am very interested in your site..could you pm me your reserve price? I also have a few questions if you dont mind. Once again im very interested please get back to me. Thanks

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fonzerelli_79 ( | $202K )
Thu, 14 Jan 2010 19:31:17 AEDT

will pm you now :)

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fonzerelli_79 ( | $202K )
Fri, 15 Jan 2010 05:01:02 AEDT

A few people have asked about the best way to monetize this site. I still believe that the best way is to use the website and the newsletter list to promote blogging related products such as ebooks, wordpress themes, membership sites etc. Premium eBooks can make tens of thousands of dollars if marketed correctly.
However, I appreciate people are still curious as to the potential of how much the site can make directly.
Banner Ads

Therefore yesterday I added the site back to buysellads. I listed the popular top sidebar area at $75 per ad. The first ad was sold this morning. It might be a week or more for more ads to be sold as many people rely on the stats via buysellads. These stats are generated once the script is placed on your site and shows the number of impressions and click thrus for each zone. Once the script has been on the blog long enough to give traffic stats, I should see a large increase in advertisers in this area.
I am selling 6 ads in this zone for a total of $450. They take 25% which leaves $337.50 profit. You could easily increase this to 8 ads to increase profit to $450 a month. I have also added an ad zone for the top 468x60 banner and the 300x250 banner underneath blog posts. Colelctively these other zones can make $220 a month, which is $165 profit. So together these new ad zones can bring in an additional $615 a month. Once the site reaches 10,000 RSS subscribers, it may be worth increasing these prices.

I have also spoken with the blog advertising company again. Last month I decided not to use them as they had falsely promised that I would always give a positive review, which isn't the case.
Today we came to a compromise. I will now get $150 per review via their blog agency. This price will be reviewed every few months to reflect the increase of traffic and RSS readership of BloggingTips. We have a verbal agreement that if things go well, the price will inrease to $200 next month.
Before any review is written, they will contact me and give me information about the site. I will then tell them if the site would get a negative review. If that is the case, I won't do the review. If not, they will send the money and I will then write the review.
They will probably generate over a dozen reviews every month, more if I wasn't so fussy about what sites I was reviewing. So revenue from reviews should be at least $1,500 per month now, though it could be more as they have a large clientele.
Timewise, I usually spend 2 hours writing a review. You could probably do them quicker but I always wanted to make sure the reviews were of a good quality so that it's useful to readers and the advertiser. As pointed out before, readers have responded well to reviews in the past and are happy for sites to be reviewed as long as they are relevant to blogging, web development or making money online.
Sidebar Links

The blog agency also want to purchase text links on the sidebar of the blog at a rate of $75 per month or $200 for 3 months. I have just received $200 for the first advertisement. They are going to speak to their clients and should hopefully sell more sidebar links over the next few weeks.
Hopefully this gives you all a better idea of the direct earning potential of the site. Again, I still believe that the true value of this site will only be recognised by launching a good blogging related product through the site, or successfully marketing one through it.
If you have any more questions please pm me. I will post common questions in this comment area:)


sometimebuyer ( new )
Sat, 16 Jan 2010 01:21:19 AEDT

Kevin - A few questions.
1. Can you pm the reserve?
2. The site seems kind of slow today. Is that normal? Do you know the cause of this? Is it your technology or the hosting?
3. What technologies did you use to build the site? php/mysql/wordpress?
thx, tom

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fonzerelli_79 ( | $202K )
Sat, 16 Jan 2010 02:28:18 AEDT

1. reserve pm'ed :)
2. Yes the site is very slow today. This is a problem with my server. Not sure what is causing it. I have contacted my hosting company to see what's wrong.
3. The blog is powered by wordpress (which uses php coding to connect to a mysql database) and the discussion forum is powered by vbulletin.

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tomdn123 ( new )
Sat, 16 Jan 2010 02:30:12 AEDT

Could you please pm the reserve? Thanks

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fonzerelli_79 ( | $202K )
Sat, 16 Jan 2010 02:36:34 AEDT

pm'ed :)

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alan543 ( | $2.8K )
Sat, 16 Jan 2010 07:58:14 AEDT

Hi Kevin, can you pm me reserve too please - very interested if its within my budget.
Cheers, Alan

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fonzerelli_79 ( | $202K )
Sat, 16 Jan 2010 15:50:24 AEDT

pm'ed you :)

doggod ( | $3.1K )
Sat, 16 Jan 2010 23:12:21 AEDT

Please tell me the reserve as well. Thanks

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fonzerelli_79 ( | $202K )
Sun, 17 Jan 2010 02:07:51 AEDT

reserve pm'ed :)

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fonzerelli_79 ( | $202K )
Sun, 17 Jan 2010 06:02:50 AEDT

Those of you who have checked the site in the last 2 to 3 days will have noticed how slow it has been loading.
I am currently trying to resolve this with my host. Their initial suggestion was to remove anything which was pulling data from an external site. Therefore the referrer plugin and the facebook widget have been removed, however the site is still loading slowly.
The admin area is loading slowly too (and doesn't load any external data) which suggests to me that the problem is with the server. Particularly since no files have been edited or new plugins installed over the last few weeks and the problem with speed has only occurred the last few days.
I will keep you updated on this until the issue has been resolved.


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fonzerelli_79 ( | $202K )
Mon, 18 Jan 2010 18:00:07 AEDT

Site seems to be loading normally again. Think it was due to an error reporting script which was in the footer which was playing up. That has been removed so it seems to be loading quickly again. :)

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yangyang ( new )
Tue, 19 Jan 2010 13:19:59 AEDT

Can you please PM me the reserve and let me know how many (what are the) sites you own that are linking back to this one.

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fonzerelli_79 ( | $202K )
Tue, 19 Jan 2010 15:53:45 AEDT

pm'ing you now :)

The seller deleted a comment from fonzerelli_79 ( | $202K )
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fonzerelli_79 ( | $202K )
Wed, 20 Jan 2010 01:43:42 AEDT

Two updates:
* Buy it now and reserve have been reduced by $10k
* The auction is still scheduled to finish this sunday around 3pm-4pm UK time (which I believe is around 9am in New York). Unfortunately, I am out all day on Saturday. I will have my blackberry with me so may be able to reply to some questions though I would prefer if those who have expressed an interest could contact me over over the next few days as replying via a mobile phone isn't ideal, particularly if someone has a lot of questions.
If someone is serious about bidding, I would be happy end the auction sooner.
Apologies for any inconvenience. I know this isn't ideal. However, from now until Friday night I will be online most of the day (note:I am based in the UK so please allow for time differences).

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Yaro ( new )
Thu, 21 Jan 2010 00:46:16 AEDT

Hi Kevin,
Sad to see you leave your site, but when it's time, you know it.
Could you zap me through the reserve price and I'll have a chat with my biz partner about maybe making a bid.
Thanks mate!

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fonzerelli_79 ( | $202K )
Thu, 21 Jan 2010 00:59:23 AEDT

Hi Yaro,
Yeah I'm gonna miss posting on the site as the readers were always great with me. The sale is purely financial (need a deposit for a house) and I would have love to have kept it.
I'll still be blogging somewhere though and would love to write every now and then on BloggingTips as a guest poster.
Will pm you just now with a reserve. I can chat on messenger if you have any further questions :)

gyutae ( banned )
Thu, 21 Jan 2010 15:57:08 AEDT

Hey Kevin,

Sad to see you go - your blog is always a good resource for all things blogging. Can you send me over the reserve price as well? Might want to pick this one up.

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fonzerelli_79 ( | $202K )
Thu, 21 Jan 2010 19:10:49 AEDT

Will pm you now.

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fonzerelli_79 ( | $202K )
Sat, 23 Jan 2010 00:13:01 AEDT

Just a reminder. I'm out tomorrow from 1pm til late (GMT - ie. UK). If you have any questions regarding the site please contact me today and I will happily address them. Failing that, I might not be able to reply to any questions received tomorrow afternoon onwards til early sunday morning UK time.
Please bear this in mind. I appreciate many of you are based in the USA. I will have my blackberry phone with me at all times so even if I am not at the pc I should be able to get back to you today within 2 hours at the most.


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fonzerelli_79 ( | $202K )
Sat, 23 Jan 2010 11:56:47 AEDT

Someone brought up the issue with Feedburner stats dropping. Please note, all RSS feeds which use Feedburner to track subscribers has been reduced over the last few days because of an error. This has actually happened once or twice in the last month. The stats will drop a few thousand and then be back to normal a day or so later (One of my authors posted about it the other week -
I can provide screenshots to show historic feedburner counts if necessary :)

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fonzerelli_79 ( | $202K )
Sat, 23 Jan 2010 21:23:50 AEDT

Update: Feedburner seems to be back to normal showing 8,406 subscribers today (see

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MoneyReign ( | $120K )
Sun, 24 Jan 2010 14:52:58 AEDT

Hey Kevin,
Might as well shoot the reserve over here as well. :)
Good luck with the sale.

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fonzerelli_79 ( | $202K )
Sun, 24 Jan 2010 19:53:20 AEDT

Will pm u the reserve just now.

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fonzerelli_79 ( | $202K )
Mon, 25 Jan 2010 00:19:18 AEDT

For those who are bidding (or thinking about bidding), please note that I will be online all day should anyone have any questions @_

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fonzerelli_79 ( | $202K )
Mon, 25 Jan 2010 10:51:07 AEDT

For those who didn't know, Flippa operates slightly differently from eBay. In order to avoid 'sniping', an auction is extended by 4 hours if a bid is placed within a few hours of the auction deadline.
Unfortunately, the current auction deadline is 4am UK time. I'm exhausted as it is just now (it's 11.50pm) so I'm going to go to bed. Therefore I will not be able to answer any questions until the morning; and the auction may have ended by then.
As I have stated to everyone privately, the site will not be sold unless the reserve is met. Though bidders will know that the current bid is very close to the reserve.
With regards to domain name. The domain will be included with the sale.
I also own though this domain is not being included in the sale (mainly because I have already dropped my reserve by $10k, the sale of the org domain will recoup a small percentage of this drop in price). The domain currently redirects to I am happy to keep the redirect to the .com domain live until the domain is sold. However, if the final sales price is $45k+, I will include the .org domain as well.
Again, apologies to those who ask questions over the next few hours. I only got a few hours sleep last night and I have been sitting at the pc for about 14 hours solid now in order to address bidders questions, so I need some rest.
Good luck to everyone who bids. Rest assured, I will do my utmost to make sure the whole transaction goes smoothly from start to finish :)

The Seller
Px140x140 attachment 1314846327.05144e5ef6770c8c84.37371936 fonzerelli_79 Super seller badge Kevin Muldoon
15 transactions totalling $201,814
Payment Methods ?
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  • PayPal
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