Website for sale

Sold by Buy It Now

$27,000 USD

Ended 142 days ago

1-year-old growing coupon blog making $1000/mo+ on 49,000 pageviews monthly

The site ranks for over 15,000 keywords, and this sale includes 20 premium coupon related domain names

At a glance ?

Touch a value for a description

Site Type
Wordpress 4.7
Site Age
1 year
Net Profit
$952 p/mo

Traffic ?

Page Views
Unique Visits

Financials ?

Gross Revenue
Net Profit
AdSense Revenue

Traffic ?

Uniques Page Views
Mar 17 26,500 62,164
Feb 17 19,243 44,806
Jan 17 16,268 39,229
Dec 16 0 0
Nov 16 0 0
Oct 16 0 0
Sep 16 0 0
Aug 16 0 0
Jul 16 0 0
Jun 16 0 0
May 16 0 0
Apr 16 0 0

Traffic Health ?

Pages / Session
Avg. Session Duration
Bounce Rate

Top Channels ?

Page Views % of Total
Organic Search 48,386 78%
Direct 7,037 11%
Social 6,339 10%
Referral 402 0.65%

Top Countries ?

Page Views
United States 60,843
Canada 722
Puerto Rico 132
(not set) 62
Russia 27

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Affiliate Income and Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Apr 16 $20 $5 $15
May 16 $17 $5 $12
Jun 16 $27 $5 $22
Jul 16 $24 $5 $19
Aug 16 $266 $5 $261
Sep 16 $310 $5 $305
Oct 16 $362 $5 $357
Nov 16 $325 $5 $320
Dec 16 $512 $5 $507
Jan 17 $884 $5 $879
Feb 17 $917 $5 $912
Mar 17 $1,071 $5 $1,066

Seller's Notes

This is a website I started in March 2016 and have worked hard to develop over the past year.  I will do my best to give you all the info I feel is relevant to its sale but please feel free to ask questions if you have them.

For starters you will get (23) total domains: (I use this domain to produce branded bitly links which work very well in social media).

In addition I will include (20) premium coupon related domain names:

When I started the site there was very little traffic until December when the site began seeing a progressive increase in traffic.  I have not paid for any marketing or ads.  This has been solely through organic traffic through Google and through my Facebook page (4,600+ likes - included in the sale - see screen shot).  

According to Semrush this site ranks for over 15,000 keywords and of those 150 are on page 1 in Google and another 1,300 on page 2.  These numbers have been growing each month.  See attached stats from Semrush. 

I have done as much SEO work as I know how but I am not an IT guy.  Most of my website knowledge comes from reading online articles and watching youtube videos.  I'm sure someone with increased experience/knowledge in SEO could grow the webpage numbers rather quickly.

The site had 59,000 hits last month (March) with 26,000 being unique visitors.  This month it is on pace to do 54,000 hits.  FYI - the reason the graph on Flippa shows no traffic before January 2017 is because I did not have google analytics installed until then.  See the attached traffic screenshot from Jetpack.   

In January 2017 I began a regular newsletter and currently have 1,700 subscribers (on average the site currently gains 15-25 subscribers per day).  I use Mailpoet to manage those and paid for the premium plugin.  I use a pop-up plugin which is also a premium-paid version.

The site itself is 100% authored by me.  I wrote each of the 50+ coupon articles some of which are over 2,000 words in length.  The site has over 2,000 post for various coupons - all of these were done by me.  All content is included in the sale and NONE of the content appears on another site (no copied content).

The site generates revenue from (3) different sources:

Google Adsense - last month made $459 Affiliate (Brandcaster) - last month made $562 - my account will be turned over to the buyer so there is no issue with continued revenue or transfer.  You must be a US citizen to partake in brandcaster.  

Amazon Affiliate - last month made $50

Revenue last month - $1,071

This month (April) I am on pace to easily exceed these numbers.  As of today (4/16/17) my adsense account has $302 and my brandcaster account has another $350.  By the end of the month I should see $1,200 in revenue.    

The site makes money in three ways:

First, through adsense when visitors click on ads.

Second, through when visitors print coupons through my affiliate coupon portal (  The site earns money for each coupon printed.  There are hundreds of links in the site that reference back to the coupon portal.  On an average day I see between 500-800 hits into the coupon portal.  Coupon prints earn revenue that can range from $5 to as much as $30 per day. 

Third, through for ads on the affiliate portal page.  They ( pay for these ads and the revenue is based on traffic and/or clicks.  The average is over $300 per month for ads alone.  This number is added to the printed coupon revenue and direct deposited on the 11th of each month. 

I am not taking into account the revenue generated by Amazon which at times has been in the $100 per month range.  I am not very good with Amazon but maybe the buyer will be able to better capitalize on the site's traffic and generate more with Amazon. 

In the beginning I spent 1-2 hours each day adding content and updating coupons.  This site is not automated and does require updating to keep the content current.   Currently I spend about 30-60 minutes each day with updates (although some days I don't do any updates) - most of the heavy lifting is already done.  I have already posted over 2,000 coupon posts, articles, pics, resource section, static homepage and blog.   

I am selling the site to generate money for a down-payment on a home.  I am not, however, desperate so please don't PM me low-ball offers.  I would just assume keep the site unless I can get what I feel to be fair market value.  

This site is getting loads of organic traffic and has a steady revenue stream.  15,000 keywords in Google and more are added each week.  One of its best qualities (in my opinion) is the domain name which is extremely brandable.  Eat, Sleep and Coupon is very easy to remember and is a mainstream saying.  It is a marketers dream with great potential for growth.  I made several different logos (see attached screenshot) and have already made custom pens (100) and fridge magnets (500) that I will be included in the sale.   

This is a legit coupon website - not one of those prefab automated sites that will never generate income or consumer interest.  It has a great name, great traffic and great potential for further growth.  

The site (and all included domains) are hosted in a Godaddy hosting account (Deluxe Level 3 - Shared Hosting $15 per month).  This account is paid through March 2021 and I will turn over the entire account to the high bidder (that's a $720 value alone).

Thanks for looking and please PM my questions or post them below.    

Site Info

Site Established ? March 2016
Built With ? WordPress
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 29 November 2014
Registrar ? GODADDY.COM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? No
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 2,770
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 1,323,731
More info: SEOmoz and SEMRush


Px48x48 avatar 23280b79 7dcf 422b 85e0 63cedb85c168
jaysmith2323 ( | $33.3K )
Mon, 17 Apr 2017 19:32:23 AEST

The Facebook fanpage is:

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jaysmith2323 ( | $33.3K )
Mon, 17 Apr 2017 20:51:16 AEST

Per request I just added a picture of the Pens and Magnets included in the sale. The amount I have left was slightly lower than I thought:

75 Pens
475 Magnets

I used these for giveaways through my newsletter. The magnets make great giveaways because they can be shipping in a standard envelope with very minimal shipping fees. The pens are too expensive to ship (IMO) and are good for face-to-face giveaways or friends/family.

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jaysmith2323 ( | $33.3K )
Mon, 17 Apr 2017 21:00:31 AEST

Another request - my homepage was made using the PageBuilder Plugin by SiteOrigin. I used the paid premium plugin (stays with the site).

jahangirl ( | $4.75K )
Tue, 18 Apr 2017 00:58:15 AEST

Hi Jay..very nice site..Can you please provide little more details of the daily work needed? How do you get the latest coupons info? Can content generation be outsourced? Thanks

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jaysmith2323 ( | $33.3K )
Tue, 18 Apr 2017 01:28:40 AEST

Jahangirl - thanks for the question

The latest coupon info comes from 3 major coupon sources that I check daily. If I find a newly released coupon I will check my current database to see if I already have a post for that coupon (to reduce duplicate posting which google frowns upon). If I already have a post for the coupon I will simply update the link info (for the new coupon) and change the date and re-post it. If the coupon is new to my site (not found in an existing post) then I will add it as a new post.

I have learned several tricks to doing this and will share them with the buyer. The process can take 10-15 minutes on a slow day and as long as 1 hour on other days. Generally most new coupons are issued on the first of each month and again each Sunday throughout the month. I leave myself extra time for these days.

This is something that could be outsourced I suppose but I generally did it on my own to make sure the content was what the end user was looking for (added value).

Like I said in the description most of the heavy lifting is already done. Someone just needs to update it periodically to keep it fresh. I always liked adding content (articles) as I know it adds value to the site (SEO).

I hope this helps. I will be more than happy to share my tactics more specifically to the buyer but not on a public forum.

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jaysmith2323 ( | $33.3K )
Tue, 18 Apr 2017 01:36:15 AEST

As it relates to the added premium domains:

Nearly all of these were expired domain names that I purchased immediately as they became available on the market. All were owned previously however they show up as newly purchased when you check the WHOIS database. My hope was flip them and many are listed here for sale. All of them (IMO - maybe I am biased?) are fantastic coupon related domains that could make someone (with a little patience and know-how) a decent profit.

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jaysmith2323 ( | $33.3K )
Wed, 19 Apr 2017 09:56:34 AEST

Per request I am adding a screenshot of my adsense account for April - so far this month $346 and over 1,500 banner clicks. I also added a screenshot from jetpack showing traffic for the past 30 days. The site gets just under 2,000 hits like clockwork. The only dip was April 16 which was Easter.

Keep the questions coming!

diamondz76 ( new )
Thu, 20 Apr 2017 01:36:05 AEST

Hi is this just at USA market or can others be added and how do you get the latest coupons?

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jaysmith2323 ( | $33.3K )
Thu, 20 Apr 2017 03:05:09 AEST

The vast majority of coupons are valid in the US only. There is a small coupon market in Canada as well. I have a few tricks to getting the newest coupons that I will gladly share with the buyer.

Thanks for the question.


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jaysmith2323 ( | $33.3K )
Thu, 20 Apr 2017 10:14:55 AEST

Per request I just added an Adsense daily report graph for March and April. Also, in the end of March I made an adjustment in Ad placement (placing an ad BEFORE the content of each post). This has had great results so far as my CTR jumped from 2% to 5% instantly. Since the change I am averaging nearly 100 ad hits per day.

Keep the questions coming

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Firstcovers ( | $500 )
Thu, 20 Apr 2017 17:28:58 AEST

Can you explain what are the tasks necessary to keep this website with up-to-date coupons? How much time do you need to add new coupons? There are other things have to do? How many hours a day and and per week do you spend to do all the necessary actions?Can you explain what are the tasks necessary to keep this website with up-to-date coupons? How much time do you need to add new coupons? There are other things have to do? How many hours a day and a week do need to do all the necessary actions?

Px48x48 avatar 23280b79 7dcf 422b 85e0 63cedb85c168
jaysmith2323 ( | $33.3K )
Thu, 20 Apr 2017 19:17:10 AEST

Firstcovers - I spend 30-60 minutes per day working on the site. On occasion (Sundays and the first of each month) I plan on 1-2 hours of updates given this is when most new coupons are released. This is what I have done to keep the site current/updated. I feel that having the most current coupons available on the site helps me get repeat visitors.

lipton80205 ( | $65 )
Sat, 22 Apr 2017 07:03:27 AEST

Hey Jay,

How do you get the images for your post? Does Brand Caster provide them?

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jaysmith2323 ( | $33.3K )
Sat, 22 Apr 2017 07:34:19 AEST

I get the images off google

Aunrey ( | $127 )
Sun, 23 Apr 2017 05:23:56 AEST

I'm really intrested

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jaysmith2323 ( | $33.3K )
Mon, 24 Apr 2017 08:49:55 AEST

BIN Update:

I have had numerous BIN requests and messaged offers. This auction has over 100 watchers and over 2,000 hits so far. With some hesitation I have decided to add a BIN. Here is an update for April's stats:

For the month of April the site's adsense account has averaged just over $20 per day and 100 ad hits ($483 earned so far this month). As of today (4/23) it has had 43,000 hits with 21,000 being unique visitors.

The account (brandcaster) is due to receive a $750 deposit for last months earnings on 5/11. Given the fact that I am turning this account over to the buyer then the BUYER will get this deposit - without lifting a finger...

As a reminder the buyer will also get the full hosting account paid through 2021 so no need to transfer anything around. The buyer also gets the (20) premium coupon related domains.

The buyer also gets the 75 pens and 475 fridge magnets promoting the site.

Lastly, I will offer support for the buyer to get them up and running with the site for 30 days.

Good luck!

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jibbed ( | $7.11K )
Mon, 24 Apr 2017 08:57:22 AEST

Hey, where do you get your links from?

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jaysmith2323 ( | $33.3K )
Mon, 24 Apr 2017 09:09:27 AEST

Which links? Most of the coupon links I create using code provider by the affiliate program. I will help the buyer learn how to do this - I know several tricks.

biler ( new )
Mon, 24 Apr 2017 10:03:11 AEST

What do the April Brandcaster numbers look like to date?

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jaysmith2323 ( | $33.3K )
Mon, 24 Apr 2017 10:13:35 AEST

The April Brandcaster numbers based on two factors:

1 - revenue earned from printed coupons which as of today is $220
2 - revenue earned from ads on my coupon portal which is not calculated until next month. The last three months the ad revenue was Jan $372, Feb $326 and March $538 (these figures do not include printed coupons). I won't know the exact amount that the ads earned for April until around April 7th (on average). Then the revenue earned for March will be deposited on April 11th (or thereabouts). It will be around $750 deposited 4/11.

ironcherry ( new )
Tue, 25 Apr 2017 01:14:15 AEST

Does your TOTAL PROFIT (as listed here from Adsense, Amazon, and come only from this one or does it also include those other 22 domains??

Also, are you affiliated with the other sites from your Coupon Resource page (, Smartsource, RedPlum, Pillsbury, Tylenol, J&J, Val-Pak, iBotta, Betty Crocker, etc. etc.)?? If not, why include them??

Is there any real value to the 22 other domains? Do you update these as well or just static for some trivial traffic?

ironcherry ( new )
Tue, 25 Apr 2017 01:20:26 AEST

Also how many subscribers are there in your emailing list? Do you send them daily/weekly emails? Are they updated and/or new coupons? What is the response for that?

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jaysmith2323 ( | $33.3K )
Tue, 25 Apr 2017 01:43:26 AEST

ironcherry - all profits come from eat,sleep,coupon. The other 20 domains I am including as they are in the Godaddy account (not that they can't be moved) but I am looking to move away from the niche. Only 1 is an active static site ( but draws no revenue.

I am part of other affiliate programs to include Target, Redplum, Groupon and Swagbucks but they do not create revenue for me. I just haven't been able to incorporate them into the daily operation of the site. As I stated in the description I am not an IT guy. I have a regular 9-5 job and 2 kids at home. This is just a side hobby. I'm sure the right person could better capitalize on the amount of traffic hitting the site daily.

The site has tons of content that promotes products/services for which I am not an affiliate. That is what makes it valuable to the user and why they come back (and join my newsletter and Facebook page). In the end having increased traffic (even if it relates to a non-affiliate offer) helps the site draw in more users and more adsense potential clicks.

I hope that helps - let me know if you have other questions.

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jaysmith2323 ( | $33.3K )
Tue, 25 Apr 2017 01:49:26 AEST

I have about 1,900 email subscribers - I just started adding links to it in every post and the site pop-up. I average between 15-25 new subscribers per day. I only have the basic Mailpoet plan so I only send out 1-2 emails per week (limited to 12,000 monthly). The open rate is usually 10% and the click rate is 2-3%. The newsletter was a new tactic so I am learning as I go.

rtrocc ( new )
Thu, 27 Apr 2017 04:41:51 AEST

Hi, how did you generate the likes for the facebook page?

[email protected] ( | $16.6K )
Thu, 27 Apr 2017 05:44:10 AEST

How many Facebook and twitter followers do you have?

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jaysmith2323 ( | $33.3K )
Thu, 27 Apr 2017 05:55:58 AEST

Facebook page (4,681 likes) -

No Twitter account

Most of the followers (likes) were gained by joining multiple Facebook coupon related groups and answering questions made by other members. I found this was a great way provide links to various articles (on our site) that helped other members out. They then share the articles/posts and more followers (likes) are gained in the process. I also like to post links to coupons on the specific manufacturers facebook page.

[email protected] ( | $16.6K )
Thu, 27 Apr 2017 14:28:36 AEST

Do you know what percentage of your site traffic comes from social, direct, organic, referral and email? If you have your site tied in with google analytics you can find this info in the acquisition tab.

Px48x48 avatar 23280b79 7dcf 422b 85e0 63cedb85c168
jaysmith2323 ( | $33.3K )
Thu, 27 Apr 2017 20:28:24 AEST

Per GA:

75% Organic
15% Direct
10% Social

Px48x48 avatar 23280b79 7dcf 422b 85e0 63cedb85c168
jaysmith2323 ( | $33.3K )
Fri, 28 Apr 2017 05:28:10 AEST

Hello Watchers:

Per request here is how things look going into the finals days of the month:

Adsense Revenue = $610 (on pace for $660 this month) - the adsense revenue shot up dramatically after I optimized some key ad placement. CTR for April is at 5% when the normal CTR was only 2% before the changes were made. - $650 (on pace for $700)

Total anticipated revenue for April will be around $1,350

The page hits for April is 55,000 (25,000 unique) and should be around 60,000 by month's end.

Over 500 new email subscribers were added in the month of April.

Lots of continued growth!

Don't forget you are also getting the (20) additional coupon related domains as well as a deluxe hosting plan paid until 2021.

Px48x48 avatar 23280b79 7dcf 422b 85e0 63cedb85c168
jaysmith2323 ( | $33.3K )
Mon, 01 May 2017 07:15:10 AEST

My reserve has been met - high bidder takes this!

April stats are as follows:

60,600 page hits (29,000 unique)
Adsense - $692 - $680
Amazon - $38
Total = $1,410

Don't forget that the high bidder is going to get my payment for revenue earned this month on May 11th (via direct deposit) which will be $750.

Two days left...

The Seller
Px140x140 avatar 23280b79 7dcf 422b 85e0 63cedb85c168 jaysmith2323 Jason Smith
6 transactions totalling $33,313
Payment Methods ?
  • Flippa Escrow
  • PayPal
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