MyBirdsHouse.com

Website for sale

Current price

$12,000 USD

6 days left
$
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High ticket drop shipping ecommerce store $87,000+ in revenue in just 10 months

Drop ship eCommerce store in the Parrot Cage niche. Selling high ticket items ($350 - $4500). Averaging roughly $1000 net profit per month. Professionally built website on the Shopify platform.

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
Ruby on ​​Rails
Site Age
11 months

Traffic ?

Page Views
3,938
Unique Visits
1,096

Financials ?

Gross Revenue
$13,043
Net Profit
$1,613

Traffic ?

Uniques Page Views
Mar 17 1,117 4,051
Feb 17 1,046 3,459
Jan 17 1,126 4,304
Dec 16 994 3,514
Nov 16 846 2,638
Oct 16 1,193 3,638
Sep 16 1,559 5,112
Aug 16 1,114 3,830
Jul 16 969 2,954
Jun 16 802 2,325
May 16 116 866
Apr 16 0 0

Traffic Health ?

Pages / Session
1.80
Avg. Session Duration
00:01:10
Bounce Rate
78.57%

Top Channels ?

Page Views % of Total
Paid Search 1,617 41%
Display 1,215 31%
Organic Search 608 16%
Direct 332 8.5%
Social 148 3.8%

Top Countries ?

Page Views
United States 3,804
Canada 126
India 24
United Kingdom 23
Australia 11

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Jun 16 $2,900 $2,610 $290
Jul 16 $9,000 $8,100 $900
Aug 16 $8,200 $7,380 $820
Sep 16 $3,600 $3,240 $360
Oct 16 $8,200 $7,380 $820
Nov 16 $6,500 $5,850 $650
Dec 16 $8,500 $7,650 $850
Jan 17 $5,000 $4,500 $500
Feb 17 $9,300 $8,370 $930
Mar 17 $24,830 $21,420 $3,410

Seller's Notes

Seller's Notes

SELLER INTERVIEW

How is your business monetized?

  • eCommerce

Please describe your business model in 1 to 5 sentences

This is a drop shipping eCommerce store in the bird cage niche. It specializes in selling large parrot cages ranging from $350 - $4,500. Currently stocking the 4 biggest brands in the industry.

Are you the original owner of the business?

Yes

Which platform does the website use?

Shopify

Where is the site hosted and will this need to change after purchase?

Shopify. We can just update login and account details in your name.

Why are you selling the business?

I created a product in a niche that I am passionate about which has tremendous upside potential. All of my drive and focused is now in growing that business. 

I am selling this business to fund my new business.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

Yes, completely separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes.

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? 

  • Shipping fees (we offer free shipping, but you don't have to)
  • Google adwords (paid traffic)

Please list all domain names you are including in the sale

  • https://www.mybirdshouse.com/

Are you including any social media accounts in the sale?

Yes

  • Instagram - 4637 followers
  • Facebook
  • Pintrest

Are there any email lists included in the sale?

Yes - roughly 200 email subscribers

Have you granted Google Analytics access to [email protected] email?

Yes

What are the primary traffic sources of the site?

  • Google adwords
  • Organic

Do you use, or have you experimented with, social media marketing?

Yes - I have received sales from Facebook, Pintrest and Instagram

Have you done any Search Engine Optimization?

Basic on page SEO

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

I use Google Dynamic Retargeting and Google Shopping Display ads

Have you experimented with any other sales / marketing initiatives?

No

Do you have employees or contracts with freelancers?

No

How is the content of your website produced?

Everything is already finished. Additional content for the future buyer could be:

  • Adding niche related blog posts
  • Uploading new products and suppliers

Task 1 - Processing orders through Shopify backend then forwarding to corresponding supplier. 

Task 2 - Responding to the occasional customer email and/or phone call.

Who - Owner
Hours per week - 2 (max)
How may people perform this task? - 1

Does the owner need specific skillsets in order to successfully operate the site?

No. Shopify is designed for anyone to be able to use with confidence. The ability to use email and a phone are the only other skills needed.

Do you and/or any employees or freelancers provide customer support?

Yes.

How is customer support handled and what is the average volume?

This is very minimal, maybe 3 or 4 emails per week. 2-4 phone calls per week.

Please identify and briefly describe your main competitors

This niche is really open for dominating. All other competitors have very outdated websites and are coasting on their time in the business. With a little effort, this website could be established as the dominant authority in this niche before long.

What makes your website better than its competition?

Design and functionality of the website far exceeds 90% of competitors sites. No other competitor uses video in there about us and selected product pages. With effort in regards to regular use of social media, email marketing, blogging and follow up sales calls - this business could easily dominate in this niche.

My heart has just personally not been in it, due to focus placed in other businesses.

Does the business store physical inventory?

No

Does the business benefit from volume pricing arrangements with its suppliers?

No. But further discounts on pricing can be negotiated on larger orders.

Do you have written agreements in place with your suppliers?

Yes

Explain your payment terms with your supplier(s)?

We pay a special wholesale price per order. There is no minimum purchase amount and no penalties.

Have you changed suppliers in the past?

No

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I am.

Will you provide 1-3 months of post-sale support & training?

Yes

What are the primary growth opportunities for the business going forward?

Sales can be greatly increased with minimal effort. I have been very passive with this business once I got it steadily doing sales. An owner willing to chase up leads, call abandoned checkouts, be active within the social media community, incorporate email marketing and create blog content once or twice per month - would drastically improve the revenue of this business in a very short time.

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations. This business can be run and operated from your lap top or cell phone anywhere in the world (as long as you have an internet connection).

Site Info

Site Established ? June 2016
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 8 March 2016
Registrar ? TUCOWS DOMAINS INC.
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 507
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 8,766,624
More info: SEOmoz and SEMRush

Comments

Noavatar
nino40 ( new )
Sat, 15 Apr 2017 15:28:42 AEST

What is the breakdown in expense for the last 3 months?

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MBH ( new )
Sat, 15 Apr 2017 23:39:49 AEST

Cost of goods sold, shipping, google adwords.

Beyond these 3 expenses there are minimal costs including: Shopify monthly fee and a few paid Shopify apps.

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sun, 16 Apr 2017 00:48:50 AEST

For those who are new to shopify and reading the backend financials: The Sales box list all sales information for that month. The 'Payments' however does NOT indicate expenses. Payments is the total revenue that each of those payment processors (Shopify, Amazon, Paypal) have deposited into the business account.

The reason for the difference between these numbers (revenue-payments) is because of the payout schedule of these processors. For example: If a sale is made on Jan 30th, that sale will be listed as revenue for the month of January. However, if the payment isn't fully processed and posted to the business account until Feb 2nd, then the 'Payment' will appear in the February financials breakdown.

I hope this helps :)

Noavatar
dlap ( | $505 )
Sun, 16 Apr 2017 02:52:46 AEST

Very nice website. How do you handle returns?

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sun, 16 Apr 2017 03:05:16 AEST

@dlap Thank you. Great question. There has actually never been a return. Shopify just lists all cancelled orders as returns. Order cancellations have been a result of products being out of stock at certain times. Customers in this niche a usually okay with waiting up to 1 month to receive their product if an item is on backorder. All listed 'returns' are actually scenarios where customers have been unwilling to wait for backordered products and so cancelled the order before it was shipped.

Take a look at the shipping and returns policy on the website and you will see that the business is thoroughly covered in the event of an actual return.

Noavatar
gianlu ( | $120 )
Mon, 17 Apr 2017 09:12:53 AEST

Hi nice listing, looking at your adword's numbers appears you reach a median .40$ cpc; wondering:
the median cost x customer acquisition ( so how many of those .40$ become paying customers) ;
if thise .40$ converts in a kind of lead generation to be nurtured in future;
if do apply some kind of retargeting for not converting visitors.
thanks and best of luck with this listing G

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Mon, 17 Apr 2017 11:55:17 AEST

@gianlu Thanks for your comment and question. I just checked my data from last month and the CPA was $15.50
Breakdown:
average CPC = $.30
# of clicks = 1347
# of conversions = 26

I hope this helps.

Px48x48 avatar f76ba684 67b5 4afe 83bc 180bb7041841
jdenn31 ( new )
Tue, 18 Apr 2017 04:20:00 AEST

What do you think created the increase in monthly sales from Jan to Mar?

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Tue, 18 Apr 2017 04:53:54 AEST

@jdenn31 I had 1 very large order in March from a customer buying a number of our most expensive cages. That single order was over $20,000.

Noavatar
derbydob ( | $21.7K )
Sat, 22 Apr 2017 03:25:42 AEST

how did you find the 4 suppliers? are they usa based or china or somewhere else? what phone number is listed on the site?

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sat, 22 Apr 2017 07:28:19 AEST

@derbydob I contacted the leading brands in the industry and got approved with them, thats how I found the suppliers. They are all USA based.

The contact number listed on this site is a 1-800 number that I purchased trough Grasshopper.

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sat, 22 Apr 2017 07:28:42 AEST

@derbydob through''

Noavatar
owenwww ( new )
Sat, 22 Apr 2017 18:50:16 AEST

Can you confirm the new owner won't have any problem getting approved with your suppliers? Thanks.

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sun, 23 Apr 2017 01:22:05 AEST

@owenwww the accounts are already set up with the suppliers, the business itself has been approved. The new owner would not have to then go through through the approval process. It's just a matter of me changing all contact and payment information into the new owners name.

Noavatar
aprax ( new )
Sun, 23 Apr 2017 08:05:11 AEST

What are your margins on the cages?

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Sun, 23 Apr 2017 11:27:20 AEST

@aprax Margins vary slightly from cage to cage and supplier. 10%-30% are the average net profit margins

Noavatar
jonas- ( | $7.29K )
Sun, 23 Apr 2017 12:05:12 AEST

$13 revenue per visitor?

Px48x48 avatar fafe67a5 4fac 406e b109 4324db308e64
MBH ( new )
Mon, 24 Apr 2017 11:07:01 AEST

@jonas- March was a huge month for revenue which has impacted the data quite a bit. I recommend reading the uploaded documents to get the most accurate data.

The Seller
Px140x140 avatar fafe67a5 4fac 406e b109 4324db308e64 MBH Leigh Parker

new

Payment Methods ?
  • Flippa Escrow
  • Escrow.com
  • PayPal
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