VisitorBoost.com

Website for sale

Sold by Buy It Now

$15,000 USD

Ended 155 days ago
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Traffic Selling Website, $1.5M Revenue, 35K Customers, 12 Years Old

Passive income and a huge customer list

At a glance ?

Touch a value for a description

Site Type
eCommerce
Platform
PHP
Site Age
12 years

Traffic ?

Page Views
8,028
Unique Visits
3,586

Financials ?

Gross Revenue
$1,188
Net Profit
$621

Traffic ?

Uniques Page Views
Feb 17 3,167 7,209
Jan 17 3,279 7,046
Dec 16 4,314 9,829
Nov 16 3,601 8,122
Oct 16 1,690 4,833
Sep 16 1,564 4,859
Aug 16 1,825 5,191
Jul 16 5,003 11,624
Jun 16 1,853 5,269
May 16 2,438 6,469
Apr 16 2,514 6,641
Mar 16 3,573 14,188

Traffic Health ?

Pages / Session
1.91
Avg. Session Duration
00:01:31
Bounce Rate
58.99%

Top Channels ?

Page Views % of Total
Referral 2,842 39%
Direct 1,517 21%
(Other) 1,473 20%
Organic Search 1,316 18%
Social 61 0.85%

Top Countries ?

Page Views
United States 2,591
Russia 558
South Africa 471
United Kingdom 356
India 354

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Mar 16 $822 $533 $289
Apr 16 $1,653 $788 $865
May 16 $1,610 $835 $775
Jun 16 $1,115 $574 $541
Jul 16 $1,539 $834 $705
Aug 16 $1,152 $610 $542
Sep 16 $1,021 $344 $677
Oct 16 $768 $368 $400
Nov 16 $842 $464 $378
Dec 16 $1,204 $526 $678
Jan 17 $1,318 $621 $697
Feb 17 $1,044 $556 $488

Seller's Notes

The Opportunity

Visitor Boost is a fully automated traffic selling business with over 35,000 past customers and $1.5 million in aggregate sales.

In 2012 I started a new business called Improvely which has grown into a multi-million dollar company, and become my full time job. I don't have time for side businesses and have neglected this one for years.

Over the past year Visitor Boost has generated $1000-1500/month with an average of 114 sales per month while basically running itself.

This is your chance to take over the passive income stream of a profitable automated website, or to put some time into growing traffic and sales back to where they used to be before I stopped working on it: over $20,000 per month at its peak.

How The Business Works

Customers order a website traffic package at VisitorBoost.com and pay with PayPal. A campaign to deliver the traffic to their website is created with a 3rd-party traffic supplier automatically. The customer instantly gets an e-mail with login info to view their campaign status and order more traffic.

You will get my log-in to the traffic supplier which I have been using for more than 10 years. You keep a balance with them from which funds are deducted as customers place orders. When your balance runs low, you can keep a credit card on file to top it up automatically, or make a deposit manually.

The traffic costs less than 50% of what you're selling it for on average, a huge gross profit margin. Traffic costs are included in the revenue/cost metrics listed in this auction.

Marketing

There's a Bing Ads PPC campaign that's been untouched for many years, spending $50-100 per month and bringing in new customers. That spend is already included in the monthly costs I entered for this listing.

There's also an affiliate program run through ShareASale where people can refer new customers for a 20% commission. There are 2600 affiliates signed up and the login to take over the ShareASale account will be included. I spent $600 funding the account to pay commissions in 2016.

What's Included

  • The VisitorBoost.com domain
  • Website design and code
  • Customer/purchase database (35,000+ customer emails)
  • Login to traffic supplier account
  • Login to ShareASale affiliate program account
  • Bing ads campaign details (ads and keywords used)
  • Banner ads in most standard sizes (728x90, 300x250, etc) for marketing
  • Hosting transfer assistance
  • Two weeks of e-mail support

Workload

Orders are set up automatically, customers get receipts and login info automatically. There is no manual work to do when new orders come in.

On average you'll get one e-mail every 2 days (there were 16 in February) from customers with questions about ordering or existing orders. If a customer changes what webpage they want to advertise after ordering, you may have to click a button in the administrative page of the website to resume their campaign, so I check the list of campaigns needing review once or twice a week.

That's really it. A couple minutes a few times a week to answer e-mails and approve any changes to orders.

Challenges

Traffic and sales are way down from their peak before I stepped away from the business. Out of 80-150 monthly sales, I average 2-4 e-mails and 0-2 PayPal disputes about the quality of the traffic from the traffic supplier, either they don't like the traffic or it's not showing up on their own web stats. Since there's not much I can do about that, I cancel or refund 3-4 orders a month. If I had the time I might look for a second traffic supplier to bring complaints down to 0% but I don't have that time. Those refunds are already deducted from the monthly revenues listed.

Site Requirements

This is a simple PHP and MySQL website that should run on most web hosting services or a small VPS. It currently shares a $10/mo VPS with several other sites.

You will need the ability to run a cron job, which is a PHP script that pulls campaign stats from the traffic supplier every 10 minutes to update order status customers see when they log in. Again most web hosts will work fine.

You will need a PayPal account to receive payments, PayPal or a credit card to fund the traffic supplier account, and a credit card to pay the ShareASale referral commissions to affiliates if you choose to keep the affiliate program going.

The site also uses Sendgrid.com to send HTML mails (order confirmations). You will need to sign up for a free account at sendgrid.com.

Ownership Transition

1. I run all my websites under an LLC I'm the sole owner of, so you'll be buying this website from my business, Awio Web Services LLC. I've sold nearly $100,000 in websites here on Flippa with 100% buyer satisfaction.

2. I will provide a zip file containing the website files and database so you can move the site to your own web hosting. I am willing to help move the site if needed. You can then point the domain to your hosting instead of mine. 

3. You will take over the ShareASale and traffic supplier accounts and put your own payment info on file, and sign up for your own sendgrid.com account (free). There's a config file for the website where your login info for these accounts goes into. Once you've updated that config file with your info, everything is in your control and all payments will be going to your PayPal account instead of mine.

4. I will also provide a Word document with basic instructions for running the site and a copy of all the Bing ads and keywords they were run on. I will provide two weeks of e-mail support to answer any questions you have about running the website. I typically check and respond to e-mail every day.

Site Info

Site Established ? May 2005
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ? 27 May 2005
Registrar ? ENOM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 10
MajesticSEO Inbound Links ?
SEOmoz mozRank ?
Alexa Rank ? 685,910
More info: SEOmoz and SEMRush

Comments

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Dan Grossman ( | $109K )
Sun, 19 Mar 2017 06:24:28 AEDT

The reserve price is about 1 year of passive profit, which is less than the site used to make in a single month a few years ago. I'm happy to answer private messages, or to post additional screenshots of traffic/cost/revenue info you'd like to see.

Px48x48 attachment 1314827216.57394e5eabd08c1c14.35754466
Dan Grossman ( | $109K )
Sun, 19 Mar 2017 07:26:52 AEDT

I got some questions about pre-2016 revenue so a new spreadsheet going back to 2005 has been added. This shows all $1.5M in sales since the site was created.

Noavatar
sajitk ( | $175 )
Sun, 19 Mar 2017 08:28:16 AEDT

Dan:

How do you find traffic supplier if this one should back out for whatever reason?
Also will you provide the SQL scripts to create the MySQL databases? And data to load the tables up?
What is your estimate of time it would take to get the site up and running when you transfer to the buyer?

The seller deleted a comment from Dan Grossman ( | $109K )
Px48x48 attachment 1314827216.57394e5eabd08c1c14.35754466
Dan Grossman ( | $109K )
Sun, 19 Mar 2017 08:30:45 AEDT

I don't know how you'd find a different traffic supplier. I've only used this one for 12 years. Yes, the full database is of course included, with all data. This is an ongoing business, customers expect to be able to log in and view their orders and everything. I could put up this site in 10 minutes (copy files, copy database), not sure about other people, but I'd be happy to help with that.

Px48x48 attachment 1314827216.57394e5eabd08c1c14.35754466
Dan Grossman ( | $109K )
Sun, 19 Mar 2017 10:42:51 AEDT

I forgot to mention about the affiliate program this site has: it's run at ShareASale which handles signing up affiliates, tracking sales, paying out commissions, everything. They charge 20% of the commissions you pay for referrals. So if someone sends you a new $50 customer, they get 20% or $10, and ShareASale takes 20% of that or $2, for a total cost of $12. ShareASale has a $25 monthly minimum fee to continue running the program. I spent $600 on the affiliate program in 2016.

Px48x48 avatar 1428846164.9405552a7654e59d86.19447572
godin5150 ( | $21K )
Sun, 19 Mar 2017 12:40:53 AEDT

Can you please explain how the publisher part of the site works?

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Dan Grossman ( | $109K )
Sun, 19 Mar 2017 12:53:00 AEDT

@godin5150 The "publishers" page is just an embedded form to apply to an ad network, and exists because having that page increases the site's conversion rate. There is no publisher part of this site, it's 100% a traffic reselling business.

Px48x48 avatar 1428846164.9405552a7654e59d86.19447572
godin5150 ( | $21K )
Sun, 19 Mar 2017 13:00:42 AEDT

@Dan Grossman Fair enough, but do you get compensated in any way for having that network publisher page, or is it only there to help the conversion rate ?

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Dan Grossman ( | $109K )
Sun, 19 Mar 2017 13:56:25 AEDT

@godin5150 Theoretically there's some revenue sharing for referred publishers, but nobody has signed up and earned any revenue to share AFAIK. It's just there to fill out the site.

The seller deleted a comment from Jeraldsullivan ( new )
The seller deleted a comment from Dan Grossman ( | $109K )
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Dan Grossman ( | $109K )
Tue, 21 Mar 2017 02:16:35 AEDT

March revenue is currently $947, which means it's on track to hit $1545 by the end of the month.

Noavatar
BuyWebsites ( | $960 )
Tue, 21 Mar 2017 09:20:40 AEDT

Is this popunder traffic / expired domain traffic / PTC / iframe traffic you're selling? Just trying to gauge why some buyers would not be registering it in their stats. There's also a 3-star review when you search 'visitorboost' that complains about 100% bounce rate, so it would help knowing what kind of traffic we'd be selling to see if we can proactively set customer expectations beforehand.

Px48x48 attachment 1314827216.57394e5eabd08c1c14.35754466
Dan Grossman ( | $109K )
Tue, 21 Mar 2017 10:37:48 AEDT

@BuyWebsites The traffic supplier indicates that it delivers traffic through full-screen popunders and inline popups. The website has a "How It Works" page to proactively set customer expectations beforehand. You could easily change that page to reflect a different traffic source if you know a better supplier.

The Seller
Px140x140 attachment 1314827216.57394e5eabd08c1c14.35754466 Dan Grossman Dan Grossman
8 transactions totalling $109,219
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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