MultitrackMaster.com

Website for sale

Sold by Negotiation

$2,600 USD

Ended 185 days ago
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4 y/o Music Site with 43,000 Pageviews Monthly, Featured in Wall Street Journal

Site allows visitors to hear their favorite original music isolated by track (vocal only, guitar only, etc.).

At a glance ?

Touch a value for a description

Site Type
Content
Platform
Wordpress 4.7
Site Age
4 years
Net Profit
$14 p/mo

Traffic ?

Page Views
43,015
Unique Visits
11,000

Financials ?

Gross Revenue
$34
Net Profit
$14
AdSense Revenue
$35

Traffic ?

Uniques Page Views
Feb 17 10,551 38,780
Jan 17 11,158 45,401
Dec 16 11,291 44,865
Nov 16 10,591 47,213
Oct 16 10,277 46,552
Sep 16 10,480 45,863
Aug 16 9,947 42,656
Jul 16 9,686 40,409
Jun 16 9,523 41,518
May 16 10,942 49,446
Apr 16 11,018 66,513
Mar 16 12,742 94,198

Traffic Health ?

Pages / Session
3.32
Avg. Session Duration
00:02:49
Bounce Rate
46.31%

Top Channels ?

Page Views % of Total
Organic Search 31,807 82%
Direct 4,637 12%
Referral 1,258 3.2%
Social 1,031 2.7%
(Other) 43 0.11%

Top Countries ?

Page Views
United States 13,062
United Kingdom 4,178
Italy 2,026
Brazil 1,651
Russia 1,498

Financials ?

Monetization Methods

  • This website earns revenue with Google AdSense
  • This website also earns revenue with Advertising Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Last 12 Months Claimed Revenue and Profit

Revenue Costs Profit
Mar 16 $57 $20 $37
Apr 16 $44 $20 $24
May 16 $24 $20 $4
Jun 16 $34 $20 $14
Jul 16 $38 $20 $18
Aug 16 $29 $20 $9
Sep 16 $31 $20 $11
Oct 16 $38 $20 $18
Nov 16 $36 $20 $16
Dec 16 $33 $20 $13
Jan 17 $38 $20 $18
Feb 17 $32 $20 $12

Seller's Notes

A multitrack master is the finished recorded music product containing all the performances that make up the full mix you hear. This site allows visitors to search their favorite artist or song, and listen to individual isolated tracks of that song or from that artist. For example, just the vocal, just the guitar, just the drums and so on.

This site has a 5-year-old exact keyword domain name and ranks #1 in Google for "multitrack master," ranks #2 for "isolated tracks," and has countless other #1 or high ranking artist-specific keywords (for example #1 for "isolated Led Zeppelin/Queen/Twenty One Pilots tracks" etc. etc.). 

The topic of people's interest in these isolated tracks has been written up in the Wall Street Journal, Toronto Star and many other mainstream and specialized media, musician forums and other music and entertainment-oriented websites. Here are two examples in which this website was mentioned with full domain name (links take you directly to newspaper articles):

Wall Street Journal article

Toronto Star article

Developed over a four year period on a custom WordPress theme (Socially Viral Pro), the site has been meticulously designed to be user-friendly and engaging across all platforms (desktop, tablet, mobile). It allows visitors to search by their favorite artist, song title, or instrument for which they want to hear isolated tracks.

It features over 1,000 tracks, all with information such as credits, chart positions and interesting factoids. This is a unique website with well-developed navigation, powerful, automated "most popular" lists (no work required on this, an excellent plug-in updates and displays all the lists and updates them automatically every hour).

Tracks are automatically reposted throughout the week to keep the homepage fresh. Social postings are also automated (utilizing a Buffer account at $10/month) making this a mostly hands-free website. Occasionally a comment will need to be screened, or a track replaced (I will show buyer how to easily find and/or replace tracks on the site).

Costs are extremely low and consist of hosting (currently HostGator at $10/month) and Buffer as mentioned for automated social postings at $10/month.  Of course Facebook or other campaigns could be utilized to drive new traffic, however, very little of that has been done over the 4+ years the site has been live. Essentially all growth has been organic and driven be spreading the word on music oriented forums and gaining some media exposure.

Importantly, the site is also 100% in compliance with YouTube TOS and has zero DMCA complaints in its existence due to strictly following all relevant guidelines for use of YouTube and other content.  Note that for the music tracks only YouTube videos (98%) or SoundCloud (2%) are displayed in accordance with those site's TOS. All written content is 100% original.

The sale also comes with a Facebook page (2,215 followers), Twitter (534 followers) and a list of 550+ newsletter signups. All website traffic and social interaction is 100% real; this is a 100% white hat site and all website visitors and social interaction have been developed organically. The site draws 13K sessions/mo., 11K uniques and has excellent lifetime metrics including avg 5.73 pages/visit, avg session duration of 3:26 and a bounce rate well under 50%.

Have started to monetize site with Adsense and RevContent but traffic growth and advertising sales would be the way to grow it.  This is an excellent opportunity to take over a great, unique concept website with evergreen content and grow it.  

Reason for selling? I now find myself with a full time job that I need to fully focus on. While this site doesn't take a lot of time, especially now that there is so much evergreen content set up on it, it does require someone with expertise in monetization to help it reach its full potential and I don't have the time or that expertise. 

Any questions, let me know. Thanks for your interest.

SELLER INTERVIEW 

How is your business monetized?

  • Advertising

Please describe your business model in 1 to 5 sentences

A multitrack master is the finished recorded music product containing all the performances that make up the full mix you hear. This site allows visitors to search their favorite artist or song, and listen to individual isolated tracks of that song or from that artist. It unlocks a whole new way of hearing your favorite music. For example, just the vocal, just the guitar, just the drums and so on.

The site allows the visitor to search by song title, artist, instrument, genre or decade. Information such as musician names, production info, chart success and other factoids accompany the tracks. The site is currently monetized with Adsense and experiments are ongoing with native ads.

Are you the original owner of the business?

Yes

Which platform does the website use?

WordPress

Where is the site hosted?

HostGator

Why are you selling the business?

To concentrate on full time job.

Can the website’s revenue be accurately tracked back to the website?

Yes, revenue can be accurately tracked back to the business.

Is the website’s revenue kept separate from other business and personal accounts?

No, but mostly separate.

If necessary, do you have tax returns available to support your revenue claims?

Yes, although revenue is minimal

Are you willing to provide live revenue verification?

Yes, upon request from serious buyers and/or Flippa marketplace integrity.

What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue

Hosting ($10/month), Buffer account for social automation ($10/month)

Please list all domain names you are including in the sale

Are you including any social media accounts in the sale?Yes
Which accounts will you be including?

Are there any email lists included in the sale?

Yes, stored in MailChimp - 545 subscribers

What are the primary traffic sources of the site?

  • Organic - #1 in Google for "multitrack master" #2 for "isolated tracks" #1 for "isolated Led Zeppelin/Queen/Twenty One Pilots tracks" etc., generally good SEO 
  • Social - Community of visitors share content on social and social campaign drives traffic

Do you use, or have you experimented with, social media marketing?

Yes, I currently use social media marketing.

Have you done any Search Engine Optimization?

Yes, I have done some SEO. Socially Viral WP theme and SEO plug ins utilized. Basic SEO performed but more could be done in this area. 100% white hat methods have been utilized.  All written content 100% original. Over 1,100 pages indexed in Google.

Has the site ever received any search engine penalties (manual or algorithmic)?

No, to my knowledge my site has never received any search engine penalties.

Do you use, or have you experimented with direct / display advertising?

Yes, I have. A few brief campaigns were purchased on facebook in mid-2016 (about $200 worth).

Do you have employees or contracts with freelancers?

No

How is the content of your website produced? 

Self created. Research on YouTube and Soundcloud for tracks, research/write track descriptions and post tracks. With over 1,000 tracks (evergreen content) and automated reposting along with automated social posting, the site stays fresh and lively with little effort. Best practice involves replacing broken links/videos and posting tracks weekly.

Task 1 - Website maintenance
Description - Ensuring posts are error free, tracks still playable
Who - Owner
Hours per week- 2

Task 2 - New content development
Description - Finding new tracks, writing articles
Who - Owner
Hours per week - 3

Task 3 - Social posting
Description - Maintain Buffer account postings
Who - Owner
Hours per week - 1

Does the owner need specific skillsets in order to successfully operate the site?

Yes, knowledge of posting in, operating and maintaining a Wordpress site. Knowledge of music can be useful but also can be researched/learned.

Please identify and briefly describe your main competitors

None presently.

What makes your website better than its competition?

Site really has no competition, except perhaps YouTube in the sense that people could look for these tracks themselves there. What this site does well is present the visitor with a curated experience, with many ways to search for content that interests them and interesting info about music. It features over 1,000 tracks, all with information such as credits, chart positions and interesting factoids. This is a unique website with well-developed navigation, powerful, automated "most popular" lists so visitors can learn what tracks people like the most.

Which ad networks does the website utilize?

  • AdSense
  • RevContent

Are all ad networks transferable to the new owner?

No

Please explain which networks are not transferable and why

RevContent is "by application only" i.e. content website owners must apply and be accepted.

Do you own any related websites? 

Top10sMusic.com (not included in this sale) provides articles of interest and "top 10 lists" in the subject area of music but is not a competitor offering the same content.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes, I would agree to a non-compete specifically not to start an isolated tracks site.

Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

Yes

What are the primary growth opportunities for the business going forward?

Growing traffic via better SEO, advertising, possibly use of paid traffic 

  • Expanding track selection to include cover versions of well-known songs 
  • Continuing to grow social interaction on site 
  • Building newsletter list more aggressively to drive more repeat traffic 
  • Seeking direct advertisers for the site in the music space (music instrument and technology companies, other music/entertainment related products). 
  • Work to get more media exposure for the website and people's interest in isolated tracks (some of this has been achieved already and helped grow site to present level but much more could be done).

Are there any geographical limitations to the potential buyer of the business?

No, there are no geographic limitations.

Site Info

Site Established ? October 2012
Built With ? WordPress
Google Analytics Detected ? Yes
Alexa Rank ? 408,731
More info: BuiltWith

Domain Info

Domain Registered ? 29 September 2012
Registrar ? ENOM
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? Yes
Design Unique ? Yes
More info: Plagspotter and Copyscape

Comments

Noavatar
sitepro1 ( | $3K )
Fri, 17 Mar 2017 09:08:39 AEDT

Added attachment: Spreadsheet listing the 142 search terms that the site ranks #1 or 2 for in Google (data from Google Webmaster Tools report pulled 3-10-17). In addition the site ranks in the top 10 on Google for an additional 430 search terms.

Noavatar
itsd ( new )
Sat, 18 Mar 2017 04:04:04 AEDT

You have the same Adsense ID on top10smusic.com. Is the Adsense earnings coming from both sites?

Source: http://analyzeid.com/?domain=multitrackmaster.com

Noavatar
sitepro1 ( | $3K )
Sat, 18 Mar 2017 06:41:21 AEDT

@itsd No. I have an AdSense account set up with multiple URL channel reporting and all revenue stated is solely from multitrackmaster.com. Thanks for your question and interest.

Noavatar
sitepro1 ( | $3K )
Tue, 21 Mar 2017 09:43:41 AEDT

Hi All--Someone asked a good question so I thought I'd include the answer here:

Q: I had a question about http://talkback-multitrackmaster.com. What is the purpose of this site? A lot of backlinks point to this site. Will you still own it? Is it an integral part of where the sites traffic comes from?

A: I originally set up that "subdomain" of sorts to be a blog/place where articles about tracks would live but later figured out that it is much better to post them all on the main site and intersperse them in with track postings. There is not a large number of articles but an example of them can be seen here on the main site: http://multitrackmaster.com/top-10-drummers-rock-whos-1/ The traffic was always very minimal to that domain, which is partly why I decided to stop posting content there and instead post articles to the main site. Note however that I WILL also be including this talkback-multitrackmaster.com domain in the auction since it's probably best to keep it live and with the main site given the backlinks. It is also still set up as a Wordpress site with content and will be included in the assets transferred to the winner of the auction.

The Seller
Sellerdefaultavatar sitepro1
6 transactions totalling $3,004
Payment Methods ?
  • Flippa Escrow
  • PayPal
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