Site allows visitors to hear their favorite original music isolated by track (vocal only, guitar only, etc.).
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A multitrack master is the finished recorded music product containing all the performances that make up the full mix you hear. This site allows visitors to search their favorite artist or song, and listen to individual isolated tracks of that song or from that artist. For example, just the vocal, just the guitar, just the drums and so on.
This site has a 5-year-old exact keyword domain name and ranks #1 in Google for "multitrack master," ranks #2 for "isolated tracks," and has countless other #1 or high ranking artist-specific keywords (for example #1 for "isolated Led Zeppelin/Queen/Twenty One Pilots tracks" etc. etc.).
The topic of people's interest in these isolated tracks has been written up in the Wall Street Journal, Toronto Star and many other mainstream and specialized media, musician forums and other music and entertainment-oriented websites. Here are two examples in which this website was mentioned with full domain name (links take you directly to newspaper articles):
Developed over a four year period on a custom WordPress theme (Socially Viral Pro), the site has been meticulously designed to be user-friendly and engaging across all platforms (desktop, tablet, mobile). It allows visitors to search by their favorite artist, song title, or instrument for which they want to hear isolated tracks.
It features over 1,000 tracks, all with information such as credits, chart positions and interesting factoids. This is a unique website with well-developed navigation, powerful, automated "most popular" lists (no work required on this, an excellent plug-in updates and displays all the lists and updates them automatically every hour).
Tracks are automatically reposted throughout the week to keep the homepage fresh. Social postings are also automated (utilizing a Buffer account at $10/month) making this a mostly hands-free website. Occasionally a comment will need to be screened, or a track replaced (I will show buyer how to easily find and/or replace tracks on the site).
Costs are extremely low and consist of hosting (currently HostGator at $10/month) and Buffer as mentioned for automated social postings at $10/month. Of course Facebook or other campaigns could be utilized to drive new traffic, however, very little of that has been done over the 4+ years the site has been live. Essentially all growth has been organic and driven be spreading the word on music oriented forums and gaining some media exposure.
Importantly, the site is also 100% in compliance with YouTube TOS and has zero DMCA complaints in its existence due to strictly following all relevant guidelines for use of YouTube and other content. Note that for the music tracks only YouTube videos (98%) or SoundCloud (2%) are displayed in accordance with those site's TOS. All written content is 100% original.
The sale also comes with a Facebook page (2,215 followers), Twitter (534 followers) and a list of 550+ newsletter signups. All website traffic and social interaction is 100% real; this is a 100% white hat site and all website visitors and social interaction have been developed organically. The site draws 13K sessions/mo., 11K uniques and has excellent lifetime metrics including avg 5.73 pages/visit, avg session duration of 3:26 and a bounce rate well under 50%.
Have started to monetize site with Adsense and RevContent but traffic growth and advertising sales would be the way to grow it. This is an excellent opportunity to take over a great, unique concept website with evergreen content and grow it.
Reason for selling? I now find myself with a full time job that I need to fully focus on. While this site doesn't take a lot of time, especially now that there is so much evergreen content set up on it, it does require someone with expertise in monetization to help it reach its full potential and I don't have the time or that expertise.
Any questions, let me know. Thanks for your interest.
How is your business monetized?
Please describe your business model in 1 to 5 sentences
A multitrack master is the finished recorded music product containing all the performances that make up the full mix you hear. This site allows visitors to search their favorite artist or song, and listen to individual isolated tracks of that song or from that artist. It unlocks a whole new way of hearing your favorite music. For example, just the vocal, just the guitar, just the drums and so on.
The site allows the visitor to search by song title, artist, instrument, genre or decade. Information such as musician names, production info, chart success and other factoids accompany the tracks. The site is currently monetized with Adsense and experiments are ongoing with native ads.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted?
Why are you selling the business?
To concentrate on full time job.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
No, but mostly separate.
If necessary, do you have tax returns available to support your revenue claims?
Yes, although revenue is minimal
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business? Please list any recurring expenses that account for more than 1% of overall revenue
Hosting ($10/month), Buffer account for social automation ($10/month)
Please list all domain names you are including in the sale
Are you including any social media accounts in the sale?Yes
Which accounts will you be including?
Are there any email lists included in the sale?
Yes, stored in MailChimp - 545 subscribers
What are the primary traffic sources of the site?
Do you use, or have you experimented with, social media marketing?
Yes, I currently use social media marketing.
Have you done any Search Engine Optimization?
Yes, I have done some SEO. Socially Viral WP theme and SEO plug ins utilized. Basic SEO performed but more could be done in this area. 100% white hat methods have been utilized. All written content 100% original. Over 1,100 pages indexed in Google.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
Yes, I have. A few brief campaigns were purchased on facebook in mid-2016 (about $200 worth).
Do you have employees or contracts with freelancers?
How is the content of your website produced?
Self created. Research on YouTube and Soundcloud for tracks, research/write track descriptions and post tracks. With over 1,000 tracks (evergreen content) and automated reposting along with automated social posting, the site stays fresh and lively with little effort. Best practice involves replacing broken links/videos and posting tracks weekly.
Task 1 - Website maintenance
Description - Ensuring posts are error free, tracks still playable
Who - Owner
Hours per week- 2
Task 2 - New content development
Description - Finding new tracks, writing articles
Who - Owner
Hours per week - 3
Task 3 - Social posting
Description - Maintain Buffer account postings
Who - Owner
Hours per week - 1
Does the owner need specific skillsets in order to successfully operate the site?
Yes, knowledge of posting in, operating and maintaining a Wordpress site. Knowledge of music can be useful but also can be researched/learned.
Please identify and briefly describe your main competitors
What makes your website better than its competition?
Site really has no competition, except perhaps YouTube in the sense that people could look for these tracks themselves there. What this site does well is present the visitor with a curated experience, with many ways to search for content that interests them and interesting info about music. It features over 1,000 tracks, all with information such as credits, chart positions and interesting factoids. This is a unique website with well-developed navigation, powerful, automated "most popular" lists so visitors can learn what tracks people like the most.
Which ad networks does the website utilize?
Are all ad networks transferable to the new owner?
Please explain which networks are not transferable and why
RevContent is "by application only" i.e. content website owners must apply and be accepted.
Do you own any related websites?
Top10sMusic.com (not included in this sale) provides articles of interest and "top 10 lists" in the subject area of music but is not a competitor offering the same content.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
Yes, I would agree to a non-compete specifically not to start an isolated tracks site.
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
What are the primary growth opportunities for the business going forward?
Growing traffic via better SEO, advertising, possibly use of paid traffic
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
|Site Established ?||October 2012|
|Built With ?||WordPress|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||29 September 2012|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Pages In Google ?||1,180|
|MajesticSEO Inbound Links ?|
|SEOmoz mozRank ?|
|Alexa Rank ?||408,731|